Blinders of France

What Blinders of France does

Storistes de France (marketed in English as "Blinders of France") is a French franchise-affiliate network of more than 80 independent specialist retailers, founded in 1989 and headquartered in Val-de-roulans. The network supplies made-to-measure windows, doors, interior and exterior shutters (rolling, hinged, sliding, garage), and indoor/outdoor sun protection solutions — verandas, pergolas, canopies, conservatory blinds — manufactured in France. Customers include individual homeowners (residential renovation and replacement) and small commercial buyers such as cafés, hotels, restaurants, retail outlets, and public-sector collectivities (care homes, schools, hospitality venues). The company serves both B2C retail customers and B2B/trade clients, with differentiated quote flows for each.

The technical offering spans multiple motorisation modalities — wired, radio-frequency, and solar — built around the proprietary Well'box connected hub and Well'com radio protocol, which integrate blinds, shutters, and gates with smartphone apps and voice assistants. Partner integrations include Somfy for motorisation and home automation, Delta Dore for smart-home interoperability, Franciaflex as the principal manufacturing partner, and Dickson for technical fabrics. The catalogue carries the certifications and labels expected in the French building trades: NF for closures (held since 1997), RGE qualification for energy-renovation contracts, Origine France Garantie for domestic production, and CE/CSTB technical approvals.

The business model combines one-time product sale-plus-installation revenue with recurring aftermarket services (diagnostics, repairs, maintenance contracts, warranty work) distributed across the more than 80 independently operated affiliated stores that fly the national brand. Pricing is quote-based and tailored to the made-to-measure specification of each project, with residential replacement work heavily exposed to French housing-policy programmes such as MaPrimeRénov' and to interest-rate-driven renovation cycles. Customer concentration is fragmented by design: revenue is spread across thousands of end-customers and dozens of affiliate stores, with no single customer accounting for a material share of network demand.

Name

Blinders of France

Legal name

Storistes de France

Website

https://storistes-de-france.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

French franchise-affiliate network of more than 80 independent specialist retailers, founded 1989, that supplies made-to-measure windows, doors, shutters, and motorised interior and exterior sun protection to residential and small commercial customers across France.

Ownership category

akta.pro rank

Product category

Window and Door Retail / Building Products Network

NAICS

Window Treatment Retailers (449122), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Exterior Doors (IMADAIAA)

akta.pro secondary industry

Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats) (CRAIACAI)

Keywords

• Custom window installation
• Exterior awnings and screens
• Interior blinds and shades
• Roller shutter manufacturing
• Residential building products

Headquarters

HQ city

Val-de-roulans

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales with Installation: Sale of custom-manufactured windows, shutters, awnings, doors, and garage doors with professional installation services. Products are made-to-measure based on customer specifications. Revenue generated through direct sales at affiliated retail locations.
2. Aftermarket Services and Warranties: Maintenance, repair, and spare parts services for installed products. National Solidarity Guarantee (Garantie nationale Solidaire) covering parts, labor, and travel for covered repairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Storistes de France is a national French network of 80+ independent affiliated retailers that sells custom-made, French-manufactured windows, shutters, exterior and interior blinds (stores), awnings, doors, and garage doors, supplemented by professional measurement, installation and after-sales services. Each affiliated store provides in-home consultation, made-to-measure configuration, motorization options (wired, radio, and solar) with smart home integration, and a National Solidarity Guarantee covering parts, labor and travel. The network sources products from strategic partners including Franciaflex, Somfy, Dickson and France Fermetures while maintaining proprietary exclusive brands such as Rénobloc, Rénoproj, Véraclim, Véraflex, Pergo-Line and the Fly' mosquito screen series.

Product overview

Storistes de France is a national French network of independent specialist retailers offering a comprehensive range of window treatments, sun protection, and building openings. The product portfolio centers on exterior and interior blinds/shades (stores) including terrace awnings, vertical screens, conservatory screens, and roller/venetian/pleated/japanese panel interior shades. The offering extends to windows and French doors in PVC and aluminum, sliding glass walls with concealed-track options, roller and swing shutters in multiple materials, entry doors (reinforced steel, aluminum in 9 collections, PVC in 25 decorative models), garage doors (sectional, roll-up, sliding), and fine-mesh mosquito screens. All products are custom-manufactured in France with motorization and home automation compatibility options. The network operates 80 retail locations across France and provides professional installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Exterior Terrace Awnings (Store banne) Exterior terrace awnings in multiple models including Horizon, Corfou, Vogue, Sierra, Palma, Super 2 and Balnéa 2.0 for sun protection on patios and balconies, available with manual or motorized operation. For residential and professional (CHR, retail) customers seeking terrace shading.
• Solar-Powered Exterior Awnings (Stores bannes solaires Sunpowered) Solar-powered autonomous terrace awnings that operate without mains electrical connection, available in Vogue, Corfou, Balnéa 2.0, Sierra, Horizon, Super 2 Sunpowered variants plus Plaza 2 double-slope solar model. For customers without easy access to electrical wiring.
• Exterior Vertical Screens (Store vertical) Vertical exterior screens for window protection in variants including Impérial, Impérial Zip (zip-guided for wind resistance), Mini Coffre, Universal, Bannette vertical and Venise vertical. For wind-resistant exterior window shading.
• Conservatory Screens (Store de véranda) Specialized exterior Véraflex and Véraclim screens for conservatory and solarium roof protection, reducing interior heat buildup by 5-8°C. Veranda and conservatory owners seeking temperature and UV control.
• Projection Awnings (Store à projection) Projection awnings (Bannette à projection, Trévise à projection) that extend outward to provide angled sun protection for terraces and windows where vertical-only shading is insufficient.
• Pergolas and Fixed Awnings (Pergo-Line / Plaza 2) Pergo-Line freestanding pergola with integrated screen system and Plaza 2 double-slope awning for permanent outdoor shading. For gardens, terraces, and commercial outdoor spaces requiring durable overhead shading.
• Adjustable Sun Breakers (Brise-soleil orientable) Adjustable orientable sun breakers with customizable slats for regulating light and heat entry. For offices and commercial buildings where dynamic façade shading is required.
• Interior Blinds Range (Venetian, Roller, Pleated, California, Japanese Panels) Full range of interior window treatments — Venetian blinds (Select, aluminum Isodesign, wood), roller shades (Optima 3, Clip'n Roll), pleated shades, California vertical-band shades, and Japanese panel treatments. For homeowners seeking light control, privacy and aesthetic customization.
• PVC Windows and French Doors (Précia, Phenix) PVC windows (Précia, Phenix) and matching PVC French doors (Phenix, Précia) for thermal insulation with various glazing options. For residential and replacement-window projects prioritizing energy efficiency on a budget.
• Aluminum Windows and French Doors (Pléiade) Aluminum Pléiade windows in visible-opening, hidden-opening and sliding configurations, plus aluminum Pléiade French doors in Ouvrant Infini, visible-opening and hidden-opening variants. For modern architectural projects requiring slim profiles and terrace access.
• Sliding Glass Walls (Baies vitrées coulissantes Pléiade) Aluminum Pléiade sliding glass walls in standard and hidden-frame configurations (baie coulissante à galandage where panels disappear into walls) for maximum natural light and unobstructed openings. For premium residential and modern commercial projects.
• Roller Shutters (Volet roulant) Roller shutters in solar-powered (Rénobloc Solaire), integrated mosquito screen (Rénobloc Moustiquaire), traditional, Ver'Easy, and Renoproj renovation variants with aluminum or PVC slats. NF Fermetures certified since 1997 with wind resistance, endurance, impact, sunlight and corrosion testing.
• Swing Shutters (Volet battant) and Louvered Persiennes Swing shutters in PVC louvered, PVC, extruded-aluminum louvered, extruded aluminum, insulated aluminum, and AUTHENTIQUE/WESTERN wood variants, plus persiennes in folding, sliding and metallic Ferasca configurations. For traditional-style homes and ventilation-with-sun-control needs.
• Reinforced Steel Security Doors (Porte blindée Diamant) Reinforced steel security doors in Diamant 10, Diamant 20 and Sérénité models providing enhanced break-in protection. For homeowners prioritizing residential security upgrades.
• Aluminum Entry Doors (9 design collections) Aluminum entry doors across nine design collections (Tradition, Convex, Les Lumières, Les Contemporains, Osmozen, Sillage Révolution, Équilibre, Sillage, Sillage Evolution) for architectural styling and thermal performance. For residential and premium renovation projects.
• PVC Entry Doors (25 decorative models) PVC entry doors in 25 decorative models for affordable thermal insulation with aesthetic variety. For residential projects prioritizing value and thermal efficiency.
• Sectional Garage Doors Sectional garage doors with optional integrated walk-through door (portillon), available in ceiling-opening (ouverture plafond) and lateral-opening (ouverture latérale) mechanisms. For residential garages requiring maximum drive-through width.
• Roll-up Garage Doors Roll-up garage doors in classic and space-saving Qompact variants. For residential garages with limited headroom or compact installation requirements.
• Custom Sliding Garage Doors (Porte de garage coulissante sur-mesure) Custom sliding garage doors made-to-measure for unique opening configurations. For non-standard garage openings where traditional sectional or roll-up mechanisms do not fit.
• Mosquito Screens (Moustiquaires Fly' series) Ultra-fine mesh mosquito screens in the Fly' family (Fly'Roll latérale, Fly'Door, Fly' enroulable, Fly'Plissé, Fly'Roll verticale, Fly'Fix, Fly'Roll+, Fly'Fenêtre) for windows, sliding doors and large openings, with optional anti-pollen mesh blocking 97% birch and 100% grass pollen.
• Low-Carbon PVC Re'Source Windows Low-carbon PVC window and French-door range using Re'Source profiles with up to 70% recycled material, with Origine France Garantie certification confirming manufacture in France. For environmentally conscious residential construction and renovation.

Quantifiable outcome

• Reduces interior temperature by 5-8°C in summer
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• FranciaflexcoreTechnology or IntegrationStrategic manufacturing partner producing roller shutters, folding shutters, and specialty sun protection products for the Storistes de France network. Products manufactured in France with proven quality standards.
• SomfycoreTechnology or IntegrationLeading motorization and home automation provider supplying motors, controls, and smart home systems integrated into Storistes de France window and sun protection products.
• Dickson (Constant)coreTechnology or IntegrationTechnical fabric manufacturer supplying awning and screen canvases with UV protection, weather resistance, and design options for outdoor applications.
• France FermeturescoreTechnology or IntegrationDoor and closure manufacturer supplying entry doors, garage doors, and associated hardware for the network's product range.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Saint-Gobain Distribution France: Distribution arm of Saint-Gobain selling building materials and renovation products (Point P, La Plateforme du Bâtiment) — an incumbent with adjacent product mix and superior scale.
• Lapeyre: Large French home improvement retailer (windows, doors, shutters, blinds, kitchens, bathrooms) with national storefront reach — a broad incumbent offering overlapping products alongside a wider home improvement portfolio.
• France Fermetures: Major French manufacturer and supplier of shutters, doors, and closures with both direct-to-customer and distributor channels — an incumbent supplying the same product categories.

Direct peers

• Tryba: French franchise/affiliate network specializing in windows, doors, and home renovation, with a comparable affiliate-store model targeting residential customers across France.
• Art et Fenêtres: French franchise network focused on customized windows, doors, and shutters, with an affiliate-store distribution model closely paralleling Storistes de France.
• Fenetrea: French network specializing in made-to-measure windows, doors, and window treatments sold through affiliated showrooms — a near-identical retail/affiliate proposition.
• KparK: French window, door, and shutter franchise network with affiliated local installers, directly competing in the same residential renovation segment with similar installation-led GTM.

Others

• Franciaflex: Strategic manufacturing partner producing roller shutters and sun-protection products for the Storistes de France network — comparable product portfolio with an upstream/partner role.
• Somfy: Leading French motorization and home-automation supplier whose motors and controls are integrated into Storistes de France products — comparable technology ecosystem and an enabling partner in the smart-blind/shutter category.

Emerging players

• Mister Menuiserie: France-based digital-native online retailer of custom windows, doors, and blinds with installation services — an emerging challenger competing on configurator-led e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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• Pinterestpinterest.com/storistesdefrance
• Xx.com/storistes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blinders of France