Domus
Domus is a Spanish manufacturer of industrial laundry machinery — washers, dryers, finishing equipment, and IoT-enabled controls — serving hotels, hospitals, industrial laundries, and self-service operators globally through direct sales and a five-continent distributor network as part of ONNERA Group.
- Company typePrivate
- Founded1922
- HeadquartersSant Juliá De Vilatorta, Spain
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Domus does
Domus (legal entity Onnera Laundry Barcelona, S.A.) is a Spanish manufacturer of industrial and professional laundry machinery, founded in 1922 as Talleres Roca in Vic and now headquartered in Sant Julià de Vilatorta, Spain, operating as a core brand within the ONNERA Group. The company designs and produces washing machines, dryers, ironing/finishing equipment, and water-recovery systems spanning 8 kg to 120 kg capacities, organized into a Heavy Professional line (8-10 kg) for hotels, gyms, and small operations and an industrial line (11-120 kg) for high-volume laundries. Core proprietary technology includes the TOUCH II microprocessor with 7-inch touchscreen and IoT connectivity, the ECOTANK water-recovery system (40-70% water savings), ECO-ENERGY drying with ECOVOLUTION intelligent humidity control, ozone sanitization cabinets, and the DOMUSCONNECT cloud platform for remote monitoring and service. Specialized solutions include sanitary barrier washers and cleanroom equipment for healthcare/pharma, Wet Cleaning programs for delicate garments, and the Sense & Smell fragrance dosing system for dryers.
Domus firmographics
Firmographics- Name
- Domus
- Legal name
- Onnera Laundry Barcelona, S.A.
- Website
- https://domuslaundry.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Domus is a Spanish manufacturer of industrial laundry machinery — washers, dryers, finishing equipment, and IoT-enabled controls — serving hotels, hospitals, industrial laundries, and self-service operators globally through direct sales and a five-continent distributor network as part of ONNERA Group.
- Ownership category
- akta.pro rank
Where Domus is headquartered
LocationHeadquarters
- HQ city
- Sant Juliá De Vilatorta
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Domus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Industrial Laundry Equipment Sales: Direct sales of industrial washing machines, dryers, ironing equipment, and accessories. Products range from heavy professional (8-10kg) for hotels and small laundries to industrial capacity (11-120kg) for large industrial laundries. Sales through direct commercial team and distributor network.
- Clean & Go Self-Service Laundry Franchise: Clean&Go is a franchise-style model for opening self-service laundries. Domus provides machinery, design, legislation guidance, formation, and ongoing support. Customers do not pay brand usage fees, training fees, entry fees, advertising royalties, or sales royalties. The laundry business belongs entirely to the customer.
- Technical Support and Spare Parts: Technical assistance service (SAT) and spare parts sales through online customer area. Replacement parts ordered via web from customer portal for improved speed and control.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Industrial machinery pricing - quote-based |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Domus product offering
Product offeringCore offering
Domus designs, manufactures, and supplies professional industrial laundry equipment — including high-capacity washers (6 kg to 120 kg), dryers, ironing machines, water-recovery tanks, and connected laundry management platforms (DOMUSCONNECT, ECOSMART LAUNDRY) — for hotels, hospitals, industrial laundries, and self-service laundry operators. The company also operates a franchised self-service laundry business (Clean & Go, Clean & Move, Clean + Us) and offers specialized solutions for cleanrooms, sanitary barriers, and disinfection.
Product overview
Domus is a manufacturer of industrial and professional laundry equipment offering a comprehensive portfolio of products organized into several categories. Their core platform is ECOSMART LAUNDRY, an integrated management solution providing full control over industrial laundry operations. The Heavy Professional line (8-10 kg) serves hotels, gyms, and small-to-medium laundries, while their industrial line (11-120 kg) addresses high-volume operations. Key innovations include ECOTANK water recovery systems (40-70% water savings), ECO-ENERGY dryers with ECOVOLUTION technology, and TOUCH II intelligent control systems with built-in IoT connectivity. Domus offers specialized solutions including Clean & Go/Clean & Move self-service concepts, ozone sanitization cabinets, cleanroom equipment, wet cleaning programs, and large-scale industrial systems. The DOMUSCONNECT IoT platform enables real-time remote monitoring, while the DOMUS LAUNDRY KIOSK provides contactless payment processing for self-service operations. They serve sectors including hospitality, healthcare, industrial laundries, schools, campings, and dry cleaners across global markets.
Differentiator
Problem solved
Functional benefit
Brands
- Clean & Go: Self-service laundry solution for opening a coin-operated laundromat.
- Clean & Move
- ECOSMART LAUNDRY
- DOMUSCONNECT
- ECOTANK
- Sense & Smell
- Wet Cleaning
- ECO-ENERGY
Products and services
- Heavy Professional Washers
- Heavy Professional Dryers
- ECO-ENERGY High Capacity Dryers
- Sanitary Barrier Washers
- Ozone Cabinets
- Calandras (Ironing-Drying Lines)
- Industrial Irons
- ECOTANK Water Recovery System
- Sense & Smell Fragrance System
- ECOSMART LAUNDRY
- DOMUSCONNECT
- Clean & Go Self-Service Laundry Franchise
- Clean & Move Mobile Self-Service Laundry
- Clean + Us Small-Format Self-Service Laundry
- DOMUS LAUNDRY KIOSK
- Cleanroom Laundry Equipment
- Gran Lavandería Equipment
- Self-Service Payment Systems
Quantifiable outcome
- Water savings of 40-70% with ECOTANK system
- +2 more outcomes
Companies that use Domus
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Domus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Domus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ONET IBERIAcoreONET IBERIA is a facility management company that has partnered with Domus for hospital laundry installations in the Community of Madrid. Through this partnership, Domus equipment has been installed in hospitals including Hospital Infanta Leonor, with ECOTANK systems achieving up to 70% water savings. ONET is a trusted partner enabling Domus to grow in the healthcare sector.
- ACCIÓ - Agency for Business CompetitivenessminorACCIÓ is the Catalonia government agency for business competitiveness that has provided support or recognition to Domus as a beneficiary company. The partnership helps promote Domus internationally and supports export activities.
- Onnera GroupcoreDomus belongs to Onnera Group, a global group that commercializes products in five continents. Onnera Group encompasses multiple production plants worldwide dedicated to manufacturing industrial laundry machinery. Domus operates as a key brand within the group, benefiting from shared resources, global reach, and manufacturing capabilities.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Domus competitors and assessment
Company assessmentDirect peers
- Jensen Group: Belgian manufacturer of industrial laundry equipment (heavy-duty washers, dryers, ironers, automated lines) focused on large industrial laundries. Direct competitor in the high-capacity segment where Domus's DHS 60–120kg washers compete.
- Electrolux Professional: Swedish-listed global manufacturer of commercial laundry and food service equipment with strong presence in hotels, hospitals, and industrial laundries. Competes head-to-head with Domus across capacity segments and geographies, including IoT-enabled product lines.
- Alliance Laundry Systems: US-based global manufacturer of commercial laundry equipment under brands including Speed Queen, UniMac, Huebsch, and IPSO. Competes with Domus in on-premise laundries and self-service formats, particularly in North America.
- Girbau: Spanish-headquartered industrial laundry equipment manufacturer with global distribution. Most direct geographic and product overlap with Domus, including industrial washers, dryers, ironers, and self-service laundry solutions.
- Lapauw International: Belgian manufacturer of industrial laundry equipment (washers, dryers, finishing equipment) for industrial laundries and textile-service operators. Directly comparable product range and European mid-market positioning.
- Renzacci: Italian industrial laundry and dry-cleaning equipment manufacturer with wet cleaning and self-service offerings. Closely overlaps Domus's wet-cleaning, dry-cleaning, and self-service product lines, particularly in southern Europe.
- Pellerin Milnor: US manufacturer of industrial laundry equipment (washers, dryers, material handling) serving industrial laundries and large hospitality accounts. Comparable product breadth in heavy-capacity industrial machinery.
- Miele Professional: German premium manufacturer of commercial and industrial laundry equipment (washers, dryers, ironers) serving hotels, hospitals, and industrial laundries. Closest analogue to Domus's product portfolio and target verticals, with a stronger global brand and larger installed base.
Broad incumbents
- Whirlpool Commercial (Maytag Commercial): Whirlpool's commercial laundry brand offering vended and on-premise laundry equipment in North America. Overlaps Domus's self-service and small commercial segments, with much broader scale and US distribution.
- LG Commercial Laundry: Division of LG Electronics offering commercial washers and dryers. Competes in the vended/coin-laundry and small on-premise segments where Domus's Heavy Professional line plays, with deeper consumer brand reach but narrower industrial portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Domus social profiles
Digital presenceDomus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Domus leadership team
Management profileNumber of profiles
Profiles1 record
Domus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Domus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Domus
What does Domus do?
Domus designs, manufactures, and supplies professional industrial laundry equipment — including high-capacity washers (6 kg to 120 kg), dryers, ironing machines, water-recovery tanks, and connected laundry management platforms (DOMUSCONNECT, ECOSMART LAUNDRY) — for hotels, hospitals, industrial laundries, and self-service laundry operators. The company also operates a franchised self-service laundry business (Clean & Go, Clean & Move, Clean + Us) and offers specialized solutions for cleanrooms, sanitary barriers, and disinfection.
Is Domus a public or private company?
Domus is a private company. It is classified as corporate owned and is currently operating.
When was Domus founded?
Domus was founded in 1922. It employs 51 to 100 people.
Where is Domus based?
Domus is headquartered in Sant Juliá De Vilatorta, Spain, in the Europe region.
How does Domus make money?
Three revenue lines are on record. Industrial Laundry Equipment Sales are the primary driver. The others are clean & Go Self-Service Laundry Franchise and technical Support and Spare Parts.
Who are Domus's main competitors?
Direct peers on record are Jensen Group, Electrolux Professional, Alliance Laundry Systems, Girbau, Lapauw International, Renzacci, Pellerin Milnor and Miele Professional. Broad incumbents are Whirlpool Commercial (Maytag Commercial) and LG Commercial Laundry.
Does Domus have an API?
No public API is recorded for Domus.