filtr
Filtr is a Bangalore-based private company that has launched a consumer ad-blocking application for iPhone, iPad, and Mac. Built on Apple's URL Filtering framework, it blocks advertising and tracking requests system-wide across installed apps for individual Apple device users.
- Company typePrivate
- Founded2026
- HeadquartersBangalore, India
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
filtr firmographics
Firmographics- Name
- filtr
- Legal name
- Filtr
- Website
- https://filtr.io
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Filtr is a Bangalore-based private company that has launched a consumer ad-blocking application for iPhone, iPad, and Mac. Built on Apple's URL Filtering framework, it blocks advertising and tracking requests system-wide across installed apps for individual Apple device users.
- Ownership category
- akta.pro rank
Where filtr is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Markets served
filtr business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Not publicly disclosed: The revenue model is not explicitly disclosed in the available sources. Industry observers suggest the tool could pressure free app developers to shift toward subscription or premium monetization models, implying potential future impact on app ecosystem monetization.
Go-to-market motion1 record
Distribution channels1 record
filtr product offering
Product offeringCore offering
Filtr is a consumer ad-blocking application for Apple devices (iPhone, iPad, and Mac) that uses Apple's URL Filtering framework to block advertising and tracking network requests at the operating-system level across nearly all installed apps, rather than being limited to Safari browser blocking. It is distributed as a native iOS/macOS application through Apple's ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Filtr An ad-blocking application for Apple devices (iPhone, iPad, Mac) that uses Apple's URL Filtering framework to block advertising and tracking network requests at the operating-system level across nearly all installed apps, rather than being limited to Safari browser blocking. It is intended for individual Apple device consumers who want system-wide privacy and ad-free experience across their apps.
Companies that use filtr
Customer profileSegments1 record
Ideal customer profiles1 record
filtr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
filtr competitors and assessment
Company assessmentBroad incumbents
- Brave: Brave is a privacy-focused browser with built-in ad and tracker blocking across iOS, macOS, and other platforms. Comparable to Filtr as a privacy-first consumer product; reaches the same Apple user base but via a browser wrapper rather than a system-level blocker.
- Adblock Plus: Adblock Plus is the most established cross-platform ad blocker with a brand and distribution footprint that vastly exceeds Filtr's. Comparable as incumbents in the same consumer ad-blocking category, though browser-first rather than OS-level on Apple devices.
Others
- AdGuard Pro: AdGuard's Pro/DNS tier targets the same privacy-aware Apple user base as Filtr with a different delivery mechanism (encrypted DNS). Useful as a comparable for pricing and consumer willingness to pay for privacy on iOS, even though the underlying technology differs from Filtr's URL Filtering approach.
Direct peers
- AdGuard: AdGuard offers ad blocking and privacy protection across iOS, macOS, Android, and Windows. Comparable to Filtr as a direct competitor in the Apple device ad-blocking category, with a more mature cross-platform product and broader feature set (DNS, VPN, parental controls).
- 1Blocker: 1Blocker is a leading iOS/macOS ad and tracker blocker operating as a content blocker extension. Directly comparable to Filtr because both target individual Apple device users wanting system-wide blocking, though 1Blocker historically relies on Safari extension architecture rather than the deeper URL Filtering framework.
- Wipr: Wipr is a focused iOS/macOS content blocker sold via the App Store. Comparable to Filtr as a small-team, Apple-only consumer ad blocker; competes on the same 'no configuration, just block everything' value proposition.
- AdLock: AdLock provides system-wide ad blocking across iOS, macOS, Windows, and Android. Directly comparable to Filtr in target customer (privacy-aware consumers) and category (system-level ad blocking), with a broader multi-platform footprint.
Emerging players
- Ghostery: Ghostery is a tracker-blocking browser extension and mobile app focused on transparency around who is tracking the user. Comparable to Filtr in the consumer anti-tracking category, with a stronger analytics-and-insights angle than pure blocking.
- Disconnect: Disconnect provides tracker blocking and privacy tools via apps and browser extensions. Comparable to Filtr in the consumer privacy/tracking-blocking space, with a more developer-oriented and VPN-adjacent product set.
- Lockdown Privacy: Lockdown Privacy is an iOS app that blocks trackers and ads across apps on Apple devices. Highly comparable to Filtr as a direct competitor in the system-wide iOS ad/tracker blocking niche, often cited as the closest reference point for an OS-level Apple blocking product.
Market position
Customer concentration
filtr social profiles
Digital presencefiltr financial estimates
Financial estimateRevenue estimate
Valuation estimate
filtr leadership team
Management profileNumber of profiles
filtr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
filtr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about filtr
What does filtr do?
Filtr is a consumer ad-blocking application for Apple devices (iPhone, iPad, and Mac) that uses Apple's URL Filtering framework to block advertising and tracking network requests at the operating-system level across nearly all installed apps, rather than being limited to Safari browser blocking. It is distributed as a native iOS/macOS application through Apple's ecosystem.
When was filtr founded?
filtr was founded in 2026. It employs 1 to 10 people.
Where is filtr based?
filtr is headquartered in Bangalore, India, in the Asia region.
How does filtr make money?
One revenue line is on record: not publicly disclosed.
Who are filtr's main competitors?
Broad incumbents on record are Brave and Adblock Plus. AdGuard Pro is listed as an others. Direct peers are AdGuard, 1Blocker, Wipr and AdLock. Emerging players are Ghostery, Disconnect and Lockdown Privacy.
Does filtr have an API?
No public API is recorded for filtr.