What 91.1 Hot FM does

91.1 Hot FM is a regional Australian commercial radio station broadcasting at 91.1 MHz across the Sunshine Coast region of Queensland. Operated by Hot 91 Pty Ltd (ACN 101 804 371) as a subsidiary of ARN (Australian Radio Network), the station was founded in 2003 and is headquartered at 17 Carnaby Street, Maroochydore, QLD 4558. The core product is a daily schedule of seven radio programs covering weekday breakfast (Sam & Ash, from 5am), midday (Workdays with Mikey, 9am-3pm), afternoon drive (Nugget & Al, 3pm-7pm), and weekend specialty programming including Hot Property (Saturday real estate), Hot Weekender, iHeartRadio Countdown, and Sunday Brunch. Underlying technology is conventional FM broadcast infrastructure supplemented by iHeartRadio live streaming and a multi-platform social media presence on Facebook, Instagram, TikTok, Twitter/X, and YouTube.

Beyond on-air programming, 91.1 Hot FM operates a digital ecosystem that includes The Playlist music service, a local news and weather service, a community 'What's On' events calendar with public event-submission, a Sunshine Coast business directory, emergency-information pages (bushfire safety, emergency contacts, shelters), and recurring competition programs. Distribution occurs through licensed FM spectrum at 91.1 MHz regionally and via iHeartRadio streaming globally.

The business model is advertising-supported. Revenue is generated primarily through selling advertising spots and sponsorships to local and regional businesses, with the website explicitly offering 'Advertise with Us' and linking to ARN's regional advertising pages. The station supplements ad sales with sports and event sponsorships (notably as Proud Media Partner for Sunshine Coast Lightning and Sunshine Coast Dolphins) and brand-integration competitions such as the Dreamworld Annual Pass giveaway. Customer segment is a single geography - the Sunshine Coast regional audience - served across both consumer (listeners) and SMB (advertisers) buyer sides.

Name

91.1 Hot FM

Legal name

Hot 91 Pty Ltd

Website

https://hot91.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

91.1 Hot FM is a regional Australian radio station broadcasting at 91.1 MHz across the Sunshine Coast, Queensland. Operated by Hot 91 Pty Ltd under ARN, it delivers music, news, weather, sports, and community content via FM, iHeartRadio streaming, and social media, supported by local advertising revenue.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

Keywords

• Regional radio broadcasting
• Commercial FM radio
• Music and entertainment programming
• Local news and weather
• Community event coverage

Headquarters

HQ city

Maroochydore

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: The station generates revenue primarily through selling advertising spots to local and regional businesses. The website explicitly offers 'Advertise with Us' and links to ARN's regional advertising page, indicating a traditional radio advertising revenue model.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

91.1 Hot FM is a commercial FM radio station broadcasting on 91.1 MHz to the Sunshine Coast region of Queensland, Australia. It delivers scheduled music, talk, and lifestyle radio programs across weekdays and weekends, complemented by local news, weather, community event listings, competitions, and online streaming via iHeartRadio. The station sells on-air advertising and sponsorships as its primary commercial activity.

Product overview

91.1 Hot FM is a regional Australian radio station (Sunshine Coast, Queensland) operated by Hot 91 Pty Ltd, broadcasting at 91.1 FM frequency. The station operates as a unified radio broadcasting platform with multiple scheduled programs and complementary digital services. The core offering consists of seven distinct radio shows across weekdays and weekends: Sam & Ash (breakfast), Workdays with Mikey (midday), Nugget & Al (afternoon drive), Hot Property with Jade Harrison (Saturday real estate), Hot Weekender (Saturday lifestyle), iHeartRadio Countdown (Saturday music charts), and Sunday Brunch with Ash Gierke and Olivia Degn (Sunday morning). These programs are distributed through both traditional FM broadcast and digital streaming via iHeartRadio. The station supplements its radio content with a digital ecosystem including The Playlist music service, win/competition programs, local news and weather services, a community events calendar (What's On), and local business directory features. Revenue generation appears to come from advertising and sponsorships.

Differentiator

Problem solved

Functional benefit

Products and services

• Sam & Ash Breakfast Show Weekday morning breakfast radio program airing from 5am, hosted by Sam and Ash, serving as 91.1 Hot FM's flagship morning entertainment and information program for Sunshine Coast listeners.
• Workdays with Mikey Weekday daytime radio program airing from 9am to 3pm, hosted by Mikey, providing midday music and entertainment programming for Sunshine Coast listeners.
• Nugget & Al Weekday afternoon drive-time radio program airing from 3pm to 7pm, hosted by Nugget and Al, providing evening commute music and entertainment for Sunshine Coast listeners.
• Hot Property with Jade Harrison Weekly Saturday morning real-estate-focused radio program airing from 7am, hosted by Jade Harrison, covering property news and listings for the Sunshine Coast region.
• Hot Weekender Saturday morning lifestyle and entertainment radio program airing from 8am, focused on weekend lifestyle content for Sunshine Coast listeners.
• iHeartRadio Countdown Saturday music countdown program airing from 4pm, featuring popular music chart listings for Sunshine Coast listeners.
• Sunday Brunch with Ash Gierke and Olivia Degn Sunday morning lifestyle radio program airing from 8am, hosted by Ash Gierke and Olivia Degn.
• Win/Competition Programs Various prize-based competitions and giveaways for listeners, including 'Say It & Win!', '$10,000 School of the Year', 'Sam & Ash's Bedroom Banter', and Dreamworld Annual Pass giveaways, designed to drive listener engagement on air and online.
• Local News and Weather Services Local news coverage and weather forecasting services for the Sunshine Coast region, including trending story coverage and a dedicated weather page.
• What's On Community Events Calendar Community events calendar with an event submission service for Sunshine Coast local events, including market listings, workshops, and community activities.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered core.

• ARN (Australian Radio Network)coreChannel Partner/ Reseller/ Distributor91.1 Hot FM is operated by Hot 91 Pty Ltd under license from ARN (Australian Radio Network). ARN is the parent company that owns and operates radio stations across Australia. The station's website and branding indicate ARN as the overarching organization, with the website noting '© 2026 All rights reserved. ARN' and links to ARN's advertising and corporate pages.
• Sunshine Coast LightningcoreStrategic or Co-development Partner91.1 Hot FM is a proud supporter of the Sunshine Coast Lightning netball team. The station promotes the team and likely provides media coverage and on-air mentions as part of the partnership.
• The Dolphins (Sunshine Coast Dolphins)coreStrategic or Co-development Partner91.1 Hot FM serves as Proud Media Partners for The Dolphins sports team (Sunshine Coast Dolphins). This partnership involves media coverage and promotional support for the local sports team.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Others

• Spotify: Global music streaming subscription service competing for the same Sunshine Coast listener's daily audio minutes and, increasingly, the same local audio advertising budgets. An indirect, time-share competitor rather than a direct station peer.
• iHeartRadio: U.S.-based digital audio platform that distributes 91.1 Hot FM's stream and also aggregates thousands of competing stations and podcasts globally — comparable as an audio ad-supported ecosystem rather than a station competitor.

Direct peers

• LiSTNR: ARN/HT&E group's digital audio and podcast platform — the streaming and on-demand counterpart to 91.1 Hot FM's FM broadcast, competing for the same regional listener's time-shifted audio consumption.
• Triple M Sunshine Coast: SCA-operated commercial FM station broadcasting to the Sunshine Coast, competing with 91.1 Hot FM for the same regional audience and SMB advertisers. Same format family (music, news, sport) and same broadcast region make it the closest direct competitive peer.
• 92.7 MIX FM Sunshine Coast: Head-to-head commercial FM radio competitor also targeting the Sunshine Coast region with a similar music-led, locally programmed format. Directly competes for both listeners and the same local advertiser base as 91.1 Hot FM.

Broad incumbents

• Triple M (SCA): Southern Cross Austereo's national commercial FM network competing head-to-head with ARN group stations including 91.1 Hot FM for listener share, sports broadcast rights, and brand advertisers across Australia.
• Hit Network (Southern Cross Austereo): SCA-owned national network of branded commercial FM stations (e.g., Hit104.9, Hit105) targeting the same young adult / music-led audience as 91.1 Hot FM. Comparable at the network-format and ad-sales level rather than station-for-station.
• ABC Radio (Australian Broadcasting Corporation): National public broadcaster providing ABC Radio services (including local Sunshine Coast programming) that compete with 91.1 Hot FM for listener attention in the same regional market and adjacent local-news coverage territory.
• Nova Entertainment: Owner of the Nova and smoothfm networks — a major Australian commercial radio group competing with ARN for the same music-led 18–54 audience, advertiser relationships, and digital audio inventory.
• ARN (Australian Radio Network): Parent group and operator of 91.1 Hot FM; ARN runs a portfolio of metropolitan and regional stations across Australia (e.g., 97.3FM Brisbane, Mix 102.3 Adelaide). Comparable as a larger, multi-station commercial radio operator in the same regulatory and ad market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RadioHot91
• YouTubeyoutube.com/c/911hotfm
• Facebookfacebook.com/hot91
• Instagraminstagram.com/911hotfm
• TikToktiktok.com/@911hotfm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 91.1 Hot FM