Vuokraturva

What Vuokraturva does

Vuokraturva Oy is a privately held Finnish real estate services company founded in 1998 by Timo Metsola and headquartered in Helsinki, operating through three physical offices in Helsinki, Turku, and Tampere with coverage spanning 27 cities. The company has held market leadership in Finnish rental brokerage since 2003, anchored by its Takuuvuokra (Rent Guarantee) product, under which Vuokraturva assumes responsibility for the full first year of rent payments in exchange for the brokerage fee, structurally differentiating it from standard rental intermediaries.

The company's revenue model is built on three service lines: rental brokerage (transaction fees paid by landlords with the embedded rent guarantee), real estate sales via the Myyntiturva sub-brand (a flat 1,500 EUR + VAT per apartment transaction that materially undercuts percentage-based competitors), and relocation services billed to corporate clients relocating foreign staff to Finland (notably including the European Chemicals Agency). Distribution is hybrid: face-to-face sales at three physical offices, a self-service property search portal (portaali.vuokraturva.fi), and dedicated phone/email channels with broad hours. The company employs approximately 100 professionals and operates under the holding entity Vuokraturva-yhtiöt Oy, with wholly owned subsidiaries Myyntiturva (2012) and Asuntoturva (2007). Tech infrastructure is conventional — a proprietary customer portal, electronic key machines at the Helsinki office for 24/7 key handover, paperless back-office operations, and CookieHub-based consent management — with no disclosed AI/ML components, proprietary data assets at scale, or external institutional investment.

Name

Vuokraturva

Legal name

Vuokraturva Oy

Website

https://vuokraturva.fi

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Vuokraturva Oy is Finland's market-leading rental brokerage, founded in 1998, serving landlords, tenants, sellers, and buyers across 27 cities from three offices. It differentiates via a first-year rent guarantee, fixed-fee apartment sales (Myyntiturva), and relocation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Rental Brokerage Services: Vuokraturva acts as a rental intermediary, matching landlords with tenants. The company earns a brokerage fee from landlords for finding reliable tenants. The core value proposition includes a rent guarantee for the first year, which differentiates the service from standard brokerage.
2. Real Estate Sales (Myyntiturva): Myyntiturva provides apartment sales services with fixed, low commissions starting at 1,500 EUR + VAT per transaction, substantially lower than percentage-based competitor rates. Revenue is generated per completed sale transaction.
3. Relocation Services: Relocation services targeted at foreign experts and corporations, helping relocate employees find housing. These are billed as professional services to corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vuokraturva is a Finnish real estate services company that acts as a rental broker matching landlords with tenants, offering a unique first-year rent guarantee in exchange for the brokerage fee. Through its Myyntiturva sub-brand, it sells apartments at fixed 1,500 EUR + VAT commissions, and provides relocation services for foreign experts and corporations moving to Finland. The company operates from three offices in Helsinki, Turku, and Tampere, serving 27 cities across Finland.

Product overview

Vuokraturva is a Finnish real estate services company operating as a platform with three core service lines: rental brokerage (Vuokravälitys) as the market-leading core product since 1998, Myyntiturva as a sub-brand offering fixed-commission property sales launched in 2012, and relocation services for international clients. The company employs approximately 100 professionals across offices in Helsinki, Turku, and Tampere. The company also offers a digital apartment search portal, key management via automated key machines, and informational resources through its 'Infokit' and 'Knowledge Bank' (Tietopankki) sections.

Differentiator

Problem solved

Functional benefit

Brands

• Myyntiturva: Apartment sales service offering fixed, affordable commission rates, launched in 2012 as a response to traditionally high real estate agent fees.

Products and services

• Vuokravälitys (Rental Brokerage) Rental property brokerage service connecting landlords with tenants across 27 Finnish cities, with a first-year rent guarantee (Takuuvuokra) included in the brokerage fee for landlords.
• Myyntiturva (Property Sales) Real estate sales service offering fixed commission rates (1,500 EUR + VAT per transaction) for apartment sales, operating as a subsidiary focused on affordable, transparent pricing for property sellers.
• Relocation Services Turnkey relocation service finding and securing rental housing for foreign experts and corporate employees relocating to Finland.

Quantifiable outcome

• Market leader in Finnish rental brokerage since 2003
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Suomen Vuokranantajat ry (Finnish Landlord Association)coreStrategic or Co-development PartnerVuokraturva works in close cooperation with the Finnish Landlord Association to develop the Finnish rental market. The company's Chairman of the Board, Timo Metsola, previously served on the association's board for 17 years and was awarded its highest badge of merit.
• Vuokralaiset VKL ry (Finnish Tenants)coreStrategic or Co-development PartnerVuokraturva cooperates with Finnish Tenants to develop and improve the Finnish rental market, representing both sides of the rental relationship.
• Finnish Real Estate Agents Association - Rental Brokerage CommitteeminorStrategic or Co-development PartnerTimo Metsola serves as Chairman of the Rental Brokerage Committee of the Finnish Real Estate Agents Association, representing industry standards and regulatory engagement.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Others

• Etuovi: Major Finnish property portal operated by Alma Media for both rental and sale listings. Etuovi functions as both an advertising partner for Vuokraturva's listings and an indirect competitor by empowering self-serve rental and sale transactions.
• Oikotie: Finland's largest online property portal (owned by Sanoma) for both rentals and sales. Oikotie is an enabling/advertising channel that Vuokraturva and its competitors use to source leads, and it competes indirectly by enabling direct landlord-tenant matching.

Direct peers

• OP Koti: OP Group's real estate brokerage arm offering rental and sales services across Finland. Backed by a banking parent, OP Koti competes with Vuokraturva for both landlord-side mandates and tenant/applicant flow.
• Habita Finland: Finnish full-service real estate firm offering brokerage, sales, and rental services with international reach. Habita competes with Vuokraturva's full-service model and shares its mix of residential rentals and fixed/flexible fee sales offerings.
• Sp-Koti: Säästöpankki-affiliated real estate brokerage providing rental brokerage and sales services in Finland. Sp-Koti overlaps Vuokraturva on residential rental and sales transactions and on landlord acquisition.
• Kiinteistömaailma: Major Finnish real estate agency chain providing brokerage, sales, and appraisal services. Kiinteistömaailma operates a franchise model serving a similar landlord/tenant/seller buyer base as Vuokraturva across Finland.
• RE/MAX Suomi: Master franchise of the global RE/MAX brand operating real estate brokerage in Finland. RE/MAX Suomi offers both rental and sales services in overlapping Finnish markets and competes for the same landlord and seller clients as Vuokraturva.
• Huoneistokeskus: One of Finland's largest full-service real estate agencies offering both rental brokerage and apartment sales. Huoneistokeskus competes directly with Vuokraturva's core rental brokerage and Myyntiturva sales services across the same Finnish urban markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vuokraturvaoy
• LinkedInlinkedin.com/company/vuokraturva
• Instagraminstagram.com/vuokraturvaoy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vuokraturva