Afrilube

Name

Afrilube

Legal name

Afrilube

Website

https://afrilube.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Chemical and Allied Products Merchant Wholesalers (4246), Chemical Manufacturing (325)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Base Oil Production & Supply (Group I–V, Re-refined) (EUALAJAA)

Keywords

• Industrial lubricants
• Base oil supply
• Petroleum products trading
• Lubricant blending
• Pan-African distribution

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Finished Lubricant Manufacturing & Blending: Afrilube blends and manufactures finished lubricants and greases under the Afrilube brand, as private-label products, and as OEM-approved formulations. Revenue is generated through product sales in automotive, industrial, agricultural, and marine categories. Products are sold in pack sizes from 1L retail packs to drums, IBCs, and bulk tanker deliveries.
2. Petroleum Products Trading: Supply and trading of petroleum products including base oils (Group I–IV, re-refined), fuels (HFO, diesel, petrol, kerosene), asphalt, paraffin wax, sulphur, urea, and industrial solvents. Delivered through flexible contracted and spot procurement with quality documentation and controlled logistics across Africa.
3. Technical Solutions (Equipment Sales): Sale and project delivery of field-ready technical solutions: portable fuel stations, lubricant blending plants and storage systems, portable workshops, and drum decanter systems. Revenue is project-scoped, typically involving discovery, feasibility, proposal, execution, and handover phases. Equipment is designed for African harsh operating environments.
4. Engineering Services: Design-and-build professional services for lubricant blending and filling plants, including plant layout design, storage and filling system integration, equipment and packaging line procurement, commissioning, and operator training. Delivered as consulting engagements with project-based billing.
5. Toll-Blending Partnerships: Secured toll-blending partnerships with established manufacturers across East, North, and West Africa, plus Middle East and Southeast Asia (2026). Afrilube provides formulation, base oils, and additives; local manufacturers provide blending capacity, enabling flexible, localised production without requiring owned plant infrastructure in every geography.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Afrilube manufactures and blends finished lubricants and greases (automotive, industrial, mining, marine, agricultural, food-grade) under its own brand and on a private-label/OEM basis at a 12 million litres/year blending plant. The company also trades petroleum products (Group I–IV base oils, fuels, asphalt, paraffin wax, solvents, sulphur, urea) and delivers field-ready technical solutions (portable fuel stations, portable workshops, blending plants, storage systems, and drum decanter systems), including engineering design-and-build services for lubricant plants. Products are distributed through a pan-African distributor network spanning 20+ countries and direct enterprise sales to mining, transport, construction, agriculture, marine, and manufacturing customers.

Product overview

Afrilube is a Mauritius-headquartered lubricant and petroleum products company serving the African continent with over 15 years of industry experience since 2011. The company operates as a fully integrated solutions provider offering three core product categories: (1) Finished Lubricants & Greases covering automotive lubricants (PCMO, HDEO, Transmission Fluids, Automotive Gear Oils), Industrial Lubricants (Hydraulic Oils, Industrial Gear Oils, Turbine Oils, Circulating Oils), Metalworking Fluids, Greases, Agricultural Lubricants, Marine Lubricants, Food Grade Lubricants, and Mining Lubricants; (2) Petroleum Products including Asphalt, Fuel, Paraffin Wax, Base Oils (Group I, II, III, RRBO), Sulphur, Urea, and Solvents; and (3) Technical Solutions comprising Portable Fuel Stations, Portable Workshops, Lubricant Plants & Storage Systems, and Drum Decanter Systems. Additionally, the company provides Engineering Services for blending plant design, storage systems, and commissioning support. The company combines strong market expertise, efficient logistics, and a customer-focused approach to deliver reliable and scalable supply solutions across lubricants, petroleum products, and technical solutions to industries in over 20 African countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Finished Lubricants & Greases High-performance lubricants and greases for automotive, industrial, agricultural, mining, marine, and food-grade applications. Formulated with Group I, II, and III base oils and advanced additive technologies. Includes the full automotive (PCMO, HDEO, transmission fluids, gear oils), industrial (hydraulic, gear, turbine, circulating, metalworking), grease, mining, marine, and food-grade lubricant ranges.
• Petroleum Products Trading and supply of base oils (Group I, II, III, and re-refined), fuels (HFO, diesel, petrol, kerosene), asphalt, paraffin wax, sulphur, urea, and industrial solvents. Covers penetration/PG/VG/cutback asphalt grades and broad industrial fuel requirements. Delivered through flexible contracted and spot procurement with quality documentation and controlled logistics across Africa.
• Technical Solutions Field-ready technical solutions for fuel handling, lubricant production, and on-site operations. Product range includes portable fuel stations (containerized, mobile fueling units), portable workshops (customizable mobile maintenance and oil-dispensing units), lubricant blending plants and storage systems (turnkey, from manual to fully automated), and drum decanter systems (drum and jumbo bag melters for bitumen). Designed for harsh African operating environments.
• Engineering Services Design-and-build professional services for lubricant blending and filling plants. Includes plant layout design, storage and filling system integration, equipment and packaging line procurement, commissioning, and operator training. Delivered as consulting engagements with project-based billing.

Quantifiable outcome

• Lubricant blending plant capacity of 12 million litres/year with 2,400 MT storage
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Toll-Blending Manufacturing Partners (East, North, West Africa, Middle East & SE Asia)coreStrategic or Co-development Partner · 1 January 2026Secured in 2026, toll-blending partnerships with established manufacturers across East, North, and West Africa, plus the Middle East and Southeast Asia. These partnerships improve production flexibility, speed, and localised manufacturing support — enabling Afrilube to serve markets without owning blending plant infrastructure in every geography. Afrilube provides formulation, base oils, and additives; partners provide blending capacity.
• EMARAT PetroleumcoreStrategic or Co-development Partner · 1 January 2022In 2022, Afrilube formed a strategic alliance with EMARAT Petroleum, a leading international lubricant brand. The partnership expanded market access and positioned Afrilube to supply EMARAT-branded products alongside its own label across African markets, strengthening its premium brand portfolio and distribution reach.
• 23 International Brands (Franchise Network)minorChannel Partner/ Reseller/ Distributor · 1 January 2011At establishment in 2011, Afrilube built a strong initial footprint by representing over 23 international lubricant brands through a franchising network. This multi-brand distribution model provided market knowledge, customer relationships, and operational infrastructure before transitioning to own-brand manufacturing.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Fuchs Petrolub: Germany-headquartered global lubricants manufacturer with significant African industrial lubricants footprint. Comparable as a multi-category industrial and automotive lubricant specialist competing for mining, manufacturing, and OEM accounts.
• Engen: Major South African and pan-African fuel and lubricants marketer with refining, blending, and extensive retail/distribution footprint. Directly comparable as a regional lubricant blender and supplier serving mining, transport, and industrial customers across Africa.
• Vivo Energy: Pan-African downstream fuels and lubricants company operating Shell and Engen-branded products across more than 20 African markets. Highly comparable as a multi-country lubricant and petroleum supplier with deep enterprise and retail distribution.
• Petronas Lubricants International: Global lubricants arm of Petronas with strong presence across Africa in industrial and automotive lubricants. Comparable as a major international lubricant blender with established distribution and OEM relationships competing in similar African verticals.
• BP/Castrol Africa: Castrol-branded lubricants sold by bp across African markets, with strong heritage in automotive and industrial lubricants. Comparable as a major international lubricant brand with deep African distribution and OEM approvals.
• TotalEnergies Marketing Africa: African downstream arm of TotalEnergies, one of the largest lubricant and fuel marketers on the continent with extensive distribution, OEM approvals, and premium brand positioning. A direct broad incumbent competing for the same mining, transport, and industrial accounts.

Emerging players

• Heller Industries (African lubricants): Africa-focused independent lubricants blender and supplier with multi-country presence. Comparable as a smaller-scale African-focused competitor in finished lubricants and petroleum products with regional B2B distribution.

Others

• Lubrizol: Global specialty chemicals company and the largest supplier of lubricant additive packages to blenders worldwide. Comparable as an upstream supplier into the lubricant value chain that Afrilube depends on for additive technology in its formulations.

Direct peers

• Oryx Energies: Pan-African downstream petroleum products distributor and lubricant supplier active across Southern, East, and West Africa. Closely comparable as a mid-sized pan-African lubricant and petroleum product supplier with regional distribution focus.
• Mogas: Ghana-headquartered pan-African downstream petroleum products company distributing fuels and lubricants across West and East Africa. Comparable as a mid-sized African lubricant and petroleum product distributor with regional country-level operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AFRILUBE1
• Facebookfacebook.com/Afrilube
• LinkedInlinkedin.com/company/afrilube

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afrilube