Kick Ass Swag

What Kick Ass Swag does

Kick Ass Swag is a privately held, LGBTQ-owned custom promotional merchandise company headquartered in Las Vegas, Nevada. Founded in January 2021 by Regina Renda after her eight-year tenure building the Swag Source brand inside Zappos.com, the company designs, sources, produces, and fulfills branded merchandise for clients including startups, creative agencies, HR teams, event planners, marketing professionals, and global brands. The business operates a global vendor partner network that enables international sourcing and shipping, often fulfilling orders from vendors located in the client's own country to reduce lead times and carbon footprint. The company is certified as a Certified LGBTBE through the National LGBT Chamber of Commerce (NGLCC) Supplier Diversity Initiative since June 2021.

The core product portfolio spans branded apparel (T-shirts, socks, hats), drinkware (tumblers, cups, mugs), bags (backpacks, totes, laptop bags), office supplies (notebooks, pens, desk accessories), and a growing eco-friendly collection. Service offerings include kitting and fulfillment, custom product sourcing for items that do not yet exist, onsite activations (live printing, customization bars, heat press stations), wallscapes and murals, and graphic design. All operations are handled in-house without outsourcing. Distribution is primarily direct via a project inquiry form on the company website and phone sales, supplemented by a Promoplace e-commerce storefront. Pricing is quote-based and project-specific, with no minimum order requirements, accommodating both single-unit and bulk orders.

Revenue is generated through one-time project-based custom merchandise sales and professional services (kitting, sourcing, activations, design). The company employs a consultative, sales-led go-to-market motion with significant event-driven activation, and markets through a content blog, organic social channels (Instagram, Facebook, LinkedIn), LinkTree, client testimonials, and affiliations with the Vegas Chamber of Commerce and NGLCC. The team is small, with founder Regina leading sales and client relationships and partner Dani handling operations. There is no disclosed external funding and no proprietary technology platform.

Name

Kick Ass Swag

Legal name

Kick Ass Swag

Website

https://kickassswag.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Kick Ass Swag is a Las Vegas-based, LGBTQ-owned custom promotional merchandise company that designs, sources, produces, and fulfills branded apparel, drinkware, bags, and kits for startups, creative agencies, HR teams, event planners, and global brands via in-house operations and a global vendor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Promotional Merchandise Sales: Design and production of custom branded merchandise including apparel, drinkware, tech gear, bags, notebooks, and accessories. One-time project-based orders ranging from small quantities to large company store fulfillment.
2. Kitting & Fulfillment Services: Pre-curated kit assembly for events, employee onboarding, client gifts, and corporate welcome packages. Handles packaging and shipping logistics.
3. Custom Product Sourcing: Bespoke product sourcing for specific client requests, including wild ideas, hyper-specific items, and products that don't exist yet. Includes factory selection, materials, samples, and quality control.
4. Onsite Activations: Live event activations including merch experiences, live printing, customization bars, heat press stations, and product drops.
5. Graphic Design Services: Design services for layout, packaging, and brand visual identity beyond simple logo placement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Kick Ass Swag is a full-service custom promotional merchandise and branded swag company. It designs, sources, produces, and fulfills custom branded apparel (T-shirts, socks, hats), drinkware (tumblers, cups), bags (backpacks, totes, laptop bags), notebooks, office supplies, and eco-friendly products for corporate, startup, agency, and event clients. The company also provides kitting, custom sourcing for items that do not yet exist, graphic design, onsite activations such as live printing and heat press stations, and large-format wallscapes and murals.

Product overview

Kick Ass Swag is a full-service promotional products and branded merchandise company offering a comprehensive portfolio of customizable products and end-to-end services. The core product portfolio includes branded apparel (T-shirts, hoodies, socks), drinkware (tumblers, mugs, cups), bags (backpacks, totes, laptop bags), office supplies (notebooks, pens, desk accessories), and headwear (hats, caps, beanies). These are complemented by service offerings including promotional merchandise design and sourcing, kitting and fulfillment, custom product sourcing, onsite activations, wallscapes and murals, and graphic design services. The company also offers specialized solutions for employee onboarding, conference giveaways, corporate gifting, and sustainable eco-friendly merchandise. The business operates without outsourcing—handling design through fulfillment internally with global supply chain partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Branded Apparel (T-shirts, Socks, Hats) Customizable branded apparel including T-shirts, sport, dress and digitally sublimated socks, and promotional headwear such as caps, bucket hats, and beanies designed for marketing campaigns, employee swag, trade show giveaways, and corporate gifts.
• Promotional Drinkware (Tumblers, Cups) Vacuum-insulated stainless steel tumblers, mugs, travel cups, and glassware that can be branded with logos for corporate gifting, events, and consumer brand promotion.
• Custom Branded Bags (Backpacks, Tote Bags, Laptop Bags) Branded backpacks, duffel bags, cotton canvas and recycled tote bags, mesh market bags, and branded laptop sleeves and tech accessories for corporate gifts, events, employee appreciation, and sustainable brand visibility.
• Custom Branded Notebooks Branded journals and notebooks including hardcover, softcover, spiral-bound, and eco-friendly options, plus named items such as Revue RPET Textured Journal, Grove Woodgrain Journal, Ambassador Executive Spiral Journal, Quarry Textured Journal, Boardroom Hardcover Journal with Built-In Phone Stand, and Solstice Softbound Journal for corporate gifting.
• Promotional Office Supplies Branded desk essentials including pens, sticky notes, calendars, and organizers designed to keep a brand visible in workplace settings.
• Eco-Friendly Swag Collection Sustainable promotional merchandise including recycled, organic, reusable, and ethically sourced products such as double-decker lunch boxes with FSC bamboo lids, reusable tote bags, collapsible water bottles, plant grow kits, recycled performance caps, recycled notebooks, and bamboo golf tools.
• Employee Onboarding Kits Curated welcome packages for new hires containing branded apparel, office supplies, tech accessories, wellness items, and company culture materials to strengthen belonging from day one.
• Conference Giveaway Solutions Promotional products for conferences and trade shows rated by retention score including budget-friendly items under $5, mid-tier items $5 to $15, and premium items $15 and above for lead-qualified attendees.
• Kitting and Fulfillment Services Curated kit assembly for pre-event hype, onboarding drops, and client gifts, with packaging and worldwide shipping handled in-house to take the workload off the client.
• Custom Product Sourcing Bespoke product sourcing for specific client requests, including wild ideas, hyper-specific items, and products that do not yet exist, with factory selection, materials sourcing, samples, and quality control.
• Onsite Activations Live event merchandise experiences including merch experiences, live printing, customization bars, heat press stations, and product drops designed to drive brand engagement at trade shows and corporate events.
• Wallscapes and Murals Large-format wall graphics and murals that transform blank walls into branded statement pieces for office and event spaces.
• Graphic Design Services Design services for layout, packaging, and visual details to build branded experiences beyond simple logo application.

Quantifiable outcome

• Most recipients keep swag items for 8 months or longer according to Advertising Specialty Institute research
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vegas Chamber of CommerceminorOthersBusiness membership affiliation providing local networking opportunities, credibility within Las Vegas business community, and potential referral connections for the promotional merchandise business.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• SwagUp: SwagUp is a tech-enabled promotional merchandise platform offering custom branded swag, kitting, and global fulfillment targeted at startups, agencies, and HR teams. Directly comparable to Kick Ass Swag across product mix (apparel, drinkware, tech accessories), target segments (startups, agencies, HR), and service model (kitting/fulfillment), with similar emphasis on quality and no-minimum-order flexibility.
• Custom Ink: Custom Ink is a custom apparel and promotional products retailer specializing in custom T-shirts, apparel, and group orders for events, teams, schools, and businesses. Directly comparable to Kick Ass Swag in custom branded apparel offering, no-minimum-order flexibility, and SMB/group event customer segments like the adult softball tournament case shown in Kick Ass Swag's testimonials.
• BAMKO: BAMKO is a minority-owned promotional products and merchandise distributor offering custom branded apparel, accessories, and global fulfillment. Directly comparable to Kick Ass Swag in core product categories, B2B service model, and minority/diversity certification positioning for supplier diversity procurement.
• Boundless (formerly Brandify): Boundless is a corporate gifting and branded merchandise platform offering curated gift collections, custom kitting, and global fulfillment for HR teams, marketing, and sales organizations. Comparable to Kick Ass Swag in kitting, gifting, and onboarding kit services targeting similar B2B segments (HR, marketing, agencies) with emphasis on curated experiences over commodity swag.

Broad incumbents

• Cimpress (Vistaprint): Cimpress is the parent company of Vistaprint and multiple mass customization brands, offering custom printing, signage, apparel, and promotional products to SMBs and enterprises. Broadly comparable to Kick Ass Swag in custom branded merchandise across apparel, drinkware, and accessories, but operates at significantly larger scale through automated technology platforms rather than consultative sales.
• 4imprint: 4imprint is one of the largest promotional products distributors in North America, offering thousands of customizable items including apparel, drinkware, bags, and office supplies. It is broadly comparable to Kick Ass Swag in core product categories and B2B customer base (agencies, HR, event planners), but operates at much larger scale with established catalog, technology platform, and direct enterprise sales force.
• HALO Branded Solutions: HALO is a major promotional merchandise distributor offering custom branded products, kitting, fulfillment, and recognition programs to enterprise clients. Directly comparable to Kick Ass Swag in kitting/fulfillment service model and corporate gifting use cases, but with significantly larger infrastructure and Fortune 500 client base.

Emerging players

• Gemnote: Gemnote is a corporate gifting and branded merchandise platform specializing in premium curated gifts, employee onboarding kits, and event swag for venture-backed startups and tech companies. Comparable to Kick Ass Swag in premium positioning, startup/agency customer focus, and kitting/onboarding services, with similar emphasis on quality over commodity promotional products.
• Printful: Printful is a print-on-demand and custom merchandise platform offering apparel, accessories, and branding services with global fulfillment centers. Comparable to Kick Ass Swag in custom branded apparel focus and global fulfillment capabilities, though Printful operates a more technology-driven self-service model versus Kick Ass Swag's consultative sales approach.

Others

• Alibaba Custom Merchandise: Alibaba operates a massive global marketplace for custom manufactured merchandise, including promotional products, apparel, and accessories at factory-direct pricing. Comparable to Kick Ass Swag as a sourcing channel for custom merchandise, though it competes as an enabling platform rather than a full-service branded merchandise provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KickAssSwaglv
• LinkedInlinkedin.com/company/kickassswaglv
• Instagraminstagram.com/kickassswaglv
• Xx.com/kickassswaglv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kick Ass Swag