Mega Chicken
Mega Chicken Restaurants Limited is a privately held Nigerian multi-cuisine restaurant chain founded in 2008, operating five dine-in outlets and one specialty sub-brand across Lagos, with WhatsApp-based takeout, outdoor catering, and a children's arcade at the Ikeja location.
- Company typePrivate
- Founded2008
- HeadquartersLekki, Nigeria
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Mega Chicken does
Mega Chicken Restaurants Limited is a privately held Nigerian food services company founded in 2008 and headquartered in Lagos. It operates five dine-in outlets across the city — Ikota Lekki, Elf Lekki, Ikeja, and Festac, plus the 7th Continent Restaurant sub-brand at Ikeja offering Continental and Chinese à la carte meals — and serves a multi-cuisine menu spanning African, Chinese, Fast Food, Bakery, Pizzeria, and Breakfast categories. The Ikeja outlet also operates the 'Fantasy Land' arcade center for children, positioning the brand as a family-dining destination rather than a pure restaurant.
The business makes money through per-transaction dine-in and WhatsApp-ordered takeout at each outlet, supplemented by outdoor catering services for corporate events, AGMs, staff canteens, and private homes. Customer segments are split across families and individual diners (primary), corporate clients using catering (secondary), and private-event hosts (secondary). Marketing runs through Facebook, Instagram, Twitter, YouTube, an email newsletter, and WhatsApp ordering links per location.
The company has no proprietary technology platform, no mobile app, no disclosed AI/ML capabilities, and no public APIs. Order capture is manual via WhatsApp conversations, and pricing is not disclosed publicly. Ownership is private with no institutional investors, founders, or leadership team publicly identified; the only disclosed contact is a recruitment email address. There are no patents, certifications, partnerships, or funding rounds on record.
Mega Chicken firmographics
Firmographics- Name
- Mega Chicken
- Legal name
- Mega Chicken Restaurants Limited
- Website
- https://megachicken.com.ng
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mega Chicken Restaurants Limited is a privately held Nigerian multi-cuisine restaurant chain founded in 2008, operating five dine-in outlets and one specialty sub-brand across Lagos, with WhatsApp-based takeout, outdoor catering, and a children's arcade at the Ikeja location.
- Ownership category
- akta.pro rank
Mega Chicken industry classification
Industry- Product category
- Restaurant Services
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI)
- akta.pro secondary industry
- Chicken & Wings QSR (THAFAAAC)
Keywords
Where Mega Chicken is headquartered
LocationHeadquarters
- HQ city
- Lekki
- HQ country
- Nigeria
- HQ region
- Africa
Offices5 records
Markets served
Mega Chicken business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- In-store Dining: Customers dine in at restaurant locations across Lagos. The restaurant offers multi-cuisine menu including African, Chinese, Fast Food, Bakery, Pizzeria, and Breakfast options.
- Takeout and Delivery Orders: Customers place orders via WhatsApp for pickup from various locations including Ikota, Lekki, Elf Lekki, Ikeja, and Festac outlets.
- Outdoor Catering Services: Provides catering for parties, Annual General Meetings, corporate staff canteens, and private homes.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mega Chicken product offering
Product offeringCore offering
Mega Chicken Restaurants Limited operates a multi-cuisine restaurant chain in Lagos, Nigeria, offering dine-in service, WhatsApp-based takeout, and outdoor catering. The menu spans African, Chinese, Fast Food, Bakery, Pizzeria, and Breakfast categories, served across four core Mega Chicken outlets plus the 7th Continent specialty restaurant. The Ikeja outlet also features the Fantasy Land arcade entertainment facility for children.
Product overview
Mega Chicken Restaurants operates as a 5-star restaurant chain offering a multi-cuisine dining portfolio across four outlet locations in Nigeria (Ikota Lekki, Elf Lekki, Ikeja, and Festac). The company provides five core food categories—African, Fast Food, Chinese, Bakery, and Pizzeria—along with Breakfast service. The portfolio includes the 7th Continent Restaurant (a continental and Chinese à la carte dining concept), the Arcade Center for Kiddies (a family entertainment arcade), and Outdoor Catering Services for events. The restaurants feature 'Fantasy Land' arcade facilities and provide WhatsApp-based ordering across all locations.
Differentiator
Problem solved
Functional benefit
Brands
- 7th Continent Restaurant: Continental and Chinese cuisine restaurant operating within the Mega Chicken brand, open 11am to 10pm daily.
Products and services
- African Cuisine
Companies that use Mega Chicken
Customer profileSegments3 records
Ideal customer profiles2 records
Mega Chicken technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mega Chicken partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Mega Chicken competitors and assessment
Company assessmentRegional players
- Mama Cass: Nigerian restaurant chain offering African and continental cuisine alongside bakery products. Comparable on multi-cuisine dine-in plus bakery and family-casual positioning in Nigeria.
- Kilimanjaro Restaurant: Nigerian restaurant chain with continental and local menus and multiple Lagos outlets. Comparable on multi-cuisine family dining and bakery/patisserie operations within Nigeria.
- The Place Restaurant: Lagos-based casual restaurant known for broad local/continental menus and family-friendly positioning. Comparable on multi-cuisine, dine-in family dining in Lagos.
Broad incumbents
- Pizza Hut Nigeria: Global casual-dining pizza chain with dine-in locations in Lagos. Comparable as a family-oriented casual restaurant competitor in Lagos, though narrower menu and more standardized global brand.
- Domino's Pizza Nigeria: Global pizza QSR operating franchised outlets across Lagos. Comparable as a chain restaurant operator in Lagos competing for the same casual dining occasion, but with a single-cuisine, delivery-heavy model.
Direct peers
- Bukka Hut: Nigerian quick-service restaurant chain focused on local/African cuisine with multiple Lagos outlets. Comparable on dine-in-plus-takeout QSR model targeting Nigerian middle-market diners.
- Sweet Sensation: Long-running Nigerian restaurant chain offering multi-cuisine menus (local and continental) plus event catering. Directly comparable multi-format, multi-cuisine model with dine-in, takeout and catering revenue streams.
- Tantalizers: Established Nigerian restaurant chain with dine-in locations and bakery production. Comparable on multi-outlet dine-in operations, bakery offerings and broad menu positioning within Nigeria.
- Chicken Republic: Nigeria's largest homegrown chicken QSR chain with multiple outlets across Lagos and other cities. Most directly comparable to Mega Chicken on chicken-focused menu, dine-in/takeout model and Nigerian middle-market positioning.
- KFC Nigeria: Global chicken QSR brand operating franchised outlets across Lagos and Nigeria. Directly competes for the same chicken-focused family dining occasion and is a key benchmark on brand, scale, and digital ordering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mega Chicken social profiles
Digital presenceMega Chicken financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mega Chicken leadership team
Management profileNumber of profiles
Mega Chicken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mega Chicken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mega Chicken
What does Mega Chicken do?
Mega Chicken Restaurants Limited operates a multi-cuisine restaurant chain in Lagos, Nigeria, offering dine-in service, WhatsApp-based takeout, and outdoor catering. The menu spans African, Chinese, Fast Food, Bakery, Pizzeria, and Breakfast categories, served across four core Mega Chicken outlets plus the 7th Continent specialty restaurant. The Ikeja outlet also features the Fantasy Land arcade entertainment facility for children.
Is Mega Chicken a public or private company?
Mega Chicken is a private company. It is classified as unknown and is currently operating.
When was Mega Chicken founded?
Mega Chicken was founded in 2008. It employs 501 to 1,000 people.
Where is Mega Chicken based?
Mega Chicken is headquartered in Lekki, Nigeria, in the Africa region.
How does Mega Chicken make money?
Three revenue lines are on record. In-store Dining is the primary driver. The others are takeout and Delivery Orders and outdoor Catering Services.
Who are Mega Chicken's main competitors?
Regional players on record are Mama Cass, Kilimanjaro Restaurant and The Place Restaurant. Broad incumbents are Pizza Hut Nigeria and Domino's Pizza Nigeria. Direct peers are Bukka Hut, Sweet Sensation, Tantalizers, Chicken Republic and KFC Nigeria.
Does Mega Chicken have an API?
No public API is recorded for Mega Chicken.
What industry is Mega Chicken in?
Mega Chicken's product category is Restaurant Services. Its primary akta.pro industry code is THAFABAI, Chicken Concepts (Fried/Grilled/Hot Chicken), with a secondary code of THAFAAAC, Chicken & Wings QSR. Its NAICS code is 722513 and its SIC code is 5810.