Morale Solutions
Morale Solutions is a UK-based HR consultancy, founded in 2008 by Rich Lambert, that helps organisations measure and improve employee engagement, culture, and ED&I through bespoke surveys, workshops, and teambuilding for clients across the public, private, and not-for-profit sectors.
- Company typePrivate
- Founded2008
- HeadquartersGreat Missenden, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Morale Solutions does
Morale Solutions Ltd is a UK-based employee engagement and HR research consultancy founded by Rich Lambert in 2008. The firm helps organisations diagnose and act on workforce sentiment through bespoke engagement surveys, culture assessments, ED&I research, focus groups, workshops, facilitation, and teambuilding. Its client base spans organisations of 50 to 25,000 employees across private, public, and not-for-profit sectors, with named engagements including law firms (Mills & Reeve, Michelmores), financial services firms (Waverton, The Share Centre), NGOs (C40 Cities, The Children's Society), and universities (Buckinghamshire New University).
The firm's proprietary intellectual property centres on two structured assets: ExitWise, a customisable exit-interview survey tool analysing 15 factors of the leaver experience, and TeamCRAFT, a methodology that combines a Team Charter, defined values, and an Emotional Culture diagnostic. Delivery is led by Rich Lambert with a bench of approximately five associates bringing specialised expertise in coaching, research, HR consulting, and communications. Engagements are conducted in-person, virtually, or in hybrid formats, and the firm has formalised data handling through registration with the UK Information Commissioner's Office.
The business operates as a bootstrapped, founder-owned professional services firm with no external funding. Pricing is quote-based and tied to engagement scope rather than seat licences, and the go-to-market leans on direct relationships, repeat clients, published case studies, and thought leadership such as 'The People Data Advantage' newsletter. Operations are UK-centric, with a flagship venue partnership at Missenden Abbey supporting facilitated teambuilding work.
Morale Solutions firmographics
Firmographics- Name
- Morale Solutions
- Legal name
- Morale Solutions Ltd
- Website
- https://morale-solutions.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Morale Solutions is a UK-based HR consultancy, founded in 2008 by Rich Lambert, that helps organisations measure and improve employee engagement, culture, and ED&I through bespoke surveys, workshops, and teambuilding for clients across the public, private, and not-for-profit sectors.
- Ownership category
- akta.pro rank
Morale Solutions industry classification
Industry- Product category
- HR Consulting / Employee Engagement Services
- NAICS
- Human Resources Consulting Services (541612), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Human Capital & Workforce Transformation Consulting (BPAHACAE)
- akta.pro secondary industry
- Employee Engagement, Surveys & EX (BPACAPAJ)
Keywords
Where Morale Solutions is headquartered
LocationHeadquarters
- HQ city
- Great Missenden
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Morale Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Consultancy and Advisory Services: Strategic employee engagement advice, HR consultancy, leadership coaching, and mentorship services provided to organizations. Revenue generated through professional service engagements.
- Surveys and Research: Bespoke survey design and deployment (Engagement Surveys, ED&I surveys, Culture Surveys), data analysis, and reporting. ExitWise tool for exit interviews.
- Events and Workshops: Teambuilding activities, workshops, focus groups, facilitation sessions delivered in-person or virtually. Includes their range of 16+ teambuilding activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Morale Solutions product offering
Product offeringCore offering
Morale Solutions is an HR consulting firm that helps organisations understand and improve employee engagement through bespoke quantitative and qualitative research, surveys (engagement, ED&I, culture), focus groups, facilitation, workshops, and teambuilding activities. Services also include the proprietary ExitWise exit interview survey tool and the TeamCRAFT methodology, delivered in-person, virtually, or in hybrid formats to private, public, and not-for-profit organisations.
Product overview
Morale Solutions is a HR consulting firm offering employee engagement and workplace culture services. Its core product portfolio centres on ExitWise, a customizable exit interview survey tool, alongside a suite of consulting services including Bespoke Surveys (Engagement, ED&I, and Culture Surveys), Focus Groups, Facilitation, Workshops, and TeamCRAFT. The company also provides a diverse range of 17 named teambuilding activities designed for client events. Services are delivered virtually, in-person, or in hybrid format across private, public, and not-for-profit sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- ExitWise
Companies that use Morale Solutions
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
Morale Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Morale Solutions partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Missenden AbbeycoreClose working relationship with Missenden Abbey in Buckinghamshire as the preferred venue for teambuilding events. Several activities are exclusively available at this venue including 'Missenden March' and 'Escape from the Abbey'. The venue partnership enables immersive teambuilding experiences for clients.
- HezyTek ProductionsminorVideo production partner who produced a 2-minute showcase video of a teambuilding day delivered for a client. Third-party creative partner for marketing content.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Morale Solutions competitors and assessment
Company assessmentBroad incumbents
- Mercer: Global HR and workforce consulting firm offering engagement, culture, and broader organizational services. Comparable on the consulting axis but at vastly larger scale and with a much broader advisory portfolio.
- Qualtrics: Experience management platform (SAP-owned) covering employee, customer, and product experience. Comparable on the employee survey and analytics capability but as part of a much broader portfolio spanning multiple verticals.
- Gallup: Global leader in engagement research and Q12/CEB frameworks. Comparable on the engagement survey and consulting axis, but operates at vastly larger scale with proprietary benchmarking databases and global reach.
- Kantar: Global research and insights firm with employee experience and culture research practices. Comparable on bespoke survey design and qualitative research methodology; broader and larger with adjacent market research offerings.
Regional players
- YSC: UK-based leadership and team effectiveness consultancy offering team diagnostics, coaching, and development programs. Comparable on team and leadership consulting but with a leadership development focus rather than employee surveys.
Direct peers
- Best Companies: UK organization specializing in employee engagement benchmarking, surveys, and "Best Companies to Work For" accreditation. Closest UK-focused peer in terms of engagement survey methodology and audience of HR leaders.
- Culture Amp: Employee engagement and performance SaaS platform offering engagement, pulse, and 360 surveys with analytics. Direct competitor for the survey portion of Morale Solutions' offering, with the technology moat that Morale Solutions lacks.
- Peakon (Workday): Employee engagement SaaS platform (now owned by Workday) using pulse surveys and AI-driven analytics. Direct competitor in engagement measurement; its tech-enabled model pressures bespoke consultancies on price and speed.
- Glint (LinkedIn): Engagement survey platform (acquired by LinkedIn) targeting mid-market and enterprise HR teams. Direct peer on engagement measurement, analytics, and benchmarking; technology-led model competes head-on with bespoke survey work.
- Robertson Cooper: UK-based consultancy focused on employee wellbeing, resilience, and engagement. Closest like-for-like competitor: similar size, similar geographic focus, and overlapping service portfolio spanning surveys, culture work, and organizational consulting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Morale Solutions social profiles
Digital presenceMorale Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morale Solutions leadership team
Management profileNumber of profiles
Profiles6 records
Morale Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morale Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morale Solutions
What does Morale Solutions do?
Morale Solutions is an HR consulting firm that helps organisations understand and improve employee engagement through bespoke quantitative and qualitative research, surveys (engagement, ED&I, culture), focus groups, facilitation, workshops, and teambuilding activities. Services also include the proprietary ExitWise exit interview survey tool and the TeamCRAFT methodology, delivered in-person, virtually, or in hybrid formats to private, public, and not-for-profit organisations.
Is Morale Solutions a public or private company?
Morale Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Morale Solutions founded?
Morale Solutions was founded in 2008. It employs 1 to 10 people.
Where is Morale Solutions based?
Morale Solutions is headquartered in Great Missenden, United Kingdom, in the Europe region.
How does Morale Solutions make money?
Three revenue lines are on record. Consultancy and Advisory Services are the primary driver. The others are surveys and Research and events and Workshops.
Who are Morale Solutions's main competitors?
Broad incumbents on record are Mercer, Qualtrics, Gallup and Kantar. YSC is listed as a regional player. Direct peers are Best Companies, Culture Amp, Peakon (Workday), Glint (LinkedIn) and Robertson Cooper.
Does Morale Solutions have an API?
No public API is recorded for Morale Solutions.
What industry is Morale Solutions in?
Morale Solutions's product category is HR Consulting / Employee Engagement Services. Its primary akta.pro industry code is BPAHACAE, Human Capital & Workforce Transformation Consulting, with a secondary code of BPACAPAJ, Employee Engagement, Surveys & EX. Its NAICS code is 541612 and its SIC code is 8742.