Fountain City Dental Group

What Fountain City Dental Group does

Fountain City Dental Group is a privately-held, multi-location dental practice serving individuals and families across the Kansas City metropolitan area. Founded by Dr. Brian Sutton, DDS, who acquired the practice on the Country Club Plaza in January 2009, the group operates from three sites: a Kansas City MO headquarters, an Overland Park KS satellite, and a Shawnee KS satellite, staffed by four dentists plus registered dental hygienists, dental assistants, and an administrative team.

The practice delivers general, cosmetic, family, and emergency dentistry, with specialized offerings including Invisalign clear aligners, CEREC same-day crowns, dental implant restoration, teeth whitening, dentures, and root canals. Its core technology stack centers on digital dentistry equipment: CEREC CAD/CAM systems capable of milling a crown in approximately 18 minutes, iTero intra-oral scanners, cone beam CT imaging for 3D diagnosis, and digital X-rays. These tools enable same-visit restorative work and more precise treatment planning compared to traditional impression- and film-based methods.

Fountain City generates revenue primarily through fee-for-service dental procedures, accepting payment via out-of-pocket fees, CareCredit patient financing, and in-network preferred provider agreements with twelve or more dental insurers including Delta Dental, Aetna, Cigna, BCBS of KC, Guardian, Humana, and United Healthcare. The practice markets directly to consumers through its website, Facebook, Instagram, and Google Business Profile, relying on local SEO, online reviews (500+ with a 5-star average), and special-offer promotions as primary patient acquisition channels.

Name

Fountain City Dental Group

Legal name

Fountain City Dental Group

Website

https://fountaincitydentalgroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Fountain City Dental Group is a privately-held, three-location dental practice in the Kansas City metro offering general, cosmetic, family, and emergency dentistry, plus Invisalign and CEREC same-day crowns, to individuals and families.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (62121)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Family dental care
• Dental implant restoration
• Emergency dental services

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Services: Fee-for-service dental procedures including preventive care, cosmetic treatments, and restorative services. The practice accepts dental insurance from multiple providers and offers financing through CareCredit for patients without coverage or seeking payment plans.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fountain City Dental Group provides general, cosmetic, family, and emergency dental care at three Kansas City-metro offices through a team of four dentists. The practice differentiates with CEREC same-day crowns, Invisalign orthodontics, dental implant restoration, and in-house digital imaging/impressioning capabilities. Services are delivered on a fee-for-service basis with insurance reimbursement from a broad in-network provider list and CareCredit patient financing.

Product overview

Fountain City Dental Group is a multi-location dental practice offering comprehensive dental care through a unified service portfolio. The practice provides general, cosmetic, family, and emergency dentistry services, along with specialized treatments including Invisalign orthodontics, CEREC same-day crowns, dental implants, root canals, dentures, and preventive care. The practice differentiates through advanced technology including CEREC digital scanning and milling for same-day crowns, iTero intra-oral scanning, cone beam CT imaging, and digital X-rays. Services are delivered across three Kansas City area locations (Kansas City MO, Overland Park KS, and Shawnee KS) by a team of four dentists. The portfolio operates as a unified practice model where preventive, restorative, and cosmetic services are provided at each location, with technology investments (CEREC, iTero, digital imaging) enabling in-office procedures rather than referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear Aligner Treatment Clear aligner orthodontic system for straightening teeth without traditional metal braces, using a series of custom-made, virtually invisible aligners that gradually shift teeth into alignment; delivered as a certified Invisalign provider service.
• CEREC Same Day Crowns Single-visit crown creation using the CEREC digital scanner and in-office milling unit that captures tooth structure digitally and produces a single crown in approximately 18 minutes, eliminating the need for traditional waxy impressions and temporary crowns.
• Dental Implant Restoration Restoration services for dental implants, including replacement of missing teeth, repair of fractured implants, and replacement of loose dental implants, for patients who have lost teeth.
• General Dentistry Comprehensive general dentistry procedures including prevention, diagnosis, and treatment of conditions affecting teeth and gums, such as dental cleanings, examinations, X-rays, and deep cleaning.
• Cosmetic Dentistry Aesthetic dental procedures designed to improve the appearance of teeth and smile, including dental implants, crowns, veneers, teeth whitening, bonding, and bridges.
• Family Dentistry Dental services for patients of all ages, providing comprehensive care for the entire family in one location using modern equipment and advanced techniques.
• Dental Fillings Common restorative procedure for treating cavities or tooth decay, used to prevent minor decay from spreading bacteria into the tooth's pulp.
• Dental Crowns Crown or cap placement for damaged, broken, or decayed teeth to restore form, function, and aesthetically pleasing appearance.
• Teeth Whitening Professional in-office teeth whitening procedure that whitens teeth by multiple shades, restoring enamel to its natural white color.
• Emergency Dentistry Same-day emergency dental appointments for oral infections, severe toothaches, or cracked/broken teeth, with time reserved daily for patients in pain.
• Dentures Full and partial denture services for patients who have experienced tooth loss, providing natural-looking smile restoration.
• Root Canal Treatment Endodontic procedure to save teeth by treating inflamed or infected tooth pulp where the nerve, blood vessels, and connective tissue are housed.
• Dental Exam and Cleaning Preventive care including comprehensive exams and professional cleanings that remove bacteria, tartar buildup, and plaque from tooth surfaces.

Quantifiable outcome

• Same-day crown production in 18 minutes
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered minor and core.

• AetnaminorChannel Partner/ Reseller/ DistributorIn-network preferred provider for PPO II patients. Aetna members can receive dental services at discounted rates through this participating provider agreement.
• AmeritasminorChannel Partner/ Reseller/ DistributorIn-network dental provider. Ameritas insurance members can access covered dental services at Fountain City Dental Group.
• BCBS of KCminorChannel Partner/ Reseller/ DistributorBlue Cross Blue Shield of Kansas City in-network provider. Local BCBS members receive covered dental care services.
• CignaminorChannel Partner/ Reseller/ DistributorIn-network provider for DPPO plans. Cigna dental insurance members can utilize their benefits at this practice.
• Delta DentalminorChannel Partner/ Reseller/ DistributorMajor dental insurance provider with in-network agreement. Delta Dental members receive covered services at this practice location.
• GuardianminorChannel Partner/ Reseller/ DistributorIn-network dental provider for Guardian insurance plan holders.
• United ConcordiaminorChannel Partner/ Reseller/ DistributorIn-network provider for Alliance patients specifically. United Concordia members can access dental services under their plan benefits.
• HumanaminorChannel Partner/ Reseller/ DistributorIn-network dental provider accepting Humana insurance plans.
• PrincipalminorChannel Partner/ Reseller/ DistributorIn-network provider for Principal Financial dental insurance members.
• Sun Life/DHAminorChannel Partner/ Reseller/ DistributorIn-network dental provider accepting Sun Life and DHA dental insurance plans.
• ZelisminorChannel Partner/ Reseller/ DistributorIn-network provider for Zelis dental insurance network members.
• United HealthcareminorChannel Partner/ Reseller/ DistributorIn-network dental provider for United Healthcare insurance plan holders.
• InvisaligncoreTechnology or IntegrationCertified Invisalign provider. The practice offers Invisalign clear aligner treatment for teeth straightening, designated as an Invisalign provider with appropriate training and certification.
• CERECcoreTechnology or IntegrationAuthorized CEREC technology user providing same-day crown services using CEREC CAD/CAM digital dentistry system including scanning and in-office milling capabilities.
• American Dental Association (ADA)minorOthersPractice affiliation with ADA. Practice displays ADA logo indicating membership and adherence to ADA standards and guidelines.
• Missouri Dental Association (MDA)minorOthersState dental association membership. Practice displays MDA logo indicating professional affiliation with Missouri's dental regulatory and advocacy organization.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Benevis: Dental support organization focused on practices serving Medicaid and underinsured populations across multiple states. Comparable as a DSO-supported multi-location dental operator; differs in payer mix and patient segment focus.
• MB2 Dental Solutions: Doctor-owned DSO partnering with hundreds of independent dental practices for non-clinical support. Comparable as a multi-office general/cosmetic dentistry platform; differs as a partnership model rather than founder-owned independent group.
• Smile Brands Dental Group: DSO supporting affiliated general and specialty dental practices across multiple states. Comparable as a multi-location dental operator providing general, cosmetic, and specialty services; much larger scale and corporate-owned structure.
• Aspen Dental: National DSO with branded multi-state dental offices offering general, cosmetic, and restorative services including dentures and implants. Comparable in service mix and multi-location consumer-facing model, though much larger and more marketing-driven.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices with modern technology and integrated specialty services. Comparable in offering comprehensive general and cosmetic dentistry across multiple locations with emphasis on technology enablement.
• Heartland Dental: Largest US dental support organization providing non-clinical support to thousands of affiliated practices. Comparable as a multi-location general/cosmetic dentistry operator; differs in scale, DSO affiliation model, and corporate backing.

Emerging players

• Tend Dental: Tech-forward dental brand operating modern, design-led studios in major US metros offering general and cosmetic dentistry. Comparable as a consumer-experience-focused, technology-enabled dental operator; primarily in East Coast and select metros rather than KC.

Regional players

• Mortenson Dental Partners: Regional dental group practice primarily serving Kentucky and surrounding states with a network of affiliated offices. Comparable as a group dental practice offering comprehensive general and cosmetic care across multiple locations; not directly competing in KC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FountainCityDentalGroupKC
• Instagraminstagram.com/fountaincitydental

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fountain City Dental Group