Chop’d
Chop'd is a privately held London restaurant operator founded in 2002 that runs physical stores serving salads, soups, and stews to urban consumers seeking quick-service healthy meal options.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Chop’d firmographics
Firmographics- Name
- Chop’d
- Website
- https://chopd.co.uk
- Company type
- Private
- Founded year
- 2002
- Headcount range
- 51–100 employees
- Short description
- Chop'd is a privately held London restaurant operator founded in 2002 that runs physical stores serving salads, soups, and stews to urban consumers seeking quick-service healthy meal options.
- Ownership category
- akta.pro rank
Chop’d industry classification
Industry- Product category
- Fast Casual Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
- akta.pro secondary industry
- Healthy/Salad/Grain Bowl QSR (THAFAAAJ)
Keywords
Where Chop’d is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Chop’d business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Chop’d product offering
Product offeringCore offering
Chop'd operates a small chain of London-based fast-casual restaurants that prepare and serve freshly made salads, soups, and stews to walk-in customers. The concept targets individual diners seeking quick, health-oriented meals for on-premise consumption or takeaway, with the menu built around a focused range of hot and cold freshly prepared dishes.
Differentiator
Problem solved
Functional benefit
Products and services
- Salads Freshly prepared salads made and served in Chop'd's London stores, targeted at individual customers looking for a quick, healthy meal.
- Soups Hot soups prepared in-store and served to walk-in customers at Chop'd's London locations as a quick, healthy meal option.
- Stews Hot stews prepared fresh in Chop'd's London stores, sold to individual diners seeking a filling, health-oriented quick-service meal.
Companies that use Chop’d
Customer profileIdeal customer profiles1 record
Chop’d technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chop’d competitors and assessment
Company assessmentRegional players
- Wasabi: UK sushi and Asian bento fast-casual chain concentrated in London. Competes for similar lunch occasion and price point, but with a different cuisine orientation.
Direct peers
- Tossed: London-based salad and wrap customisation concept. Direct overlap in target customer, menu format (salad bowls), and central London store footprint.
- Crussh: London-focused juice, salad, and light meal chain serving a similar health-conscious office lunch customer with comparable menu mix.
- Pure: UK healthy food chain focused on salads, wraps, and hot pots in London and other UK cities. Comparable healthy fast-casual positioning and menu overlap with Chop'd.
- Leon Restaurants: UK fast-casual brand focused on naturally fast food including salads, soups, and hot bowls. Closely comparable menu positioning, price point, and London-centric urban lunch trade.
- Pod: Healthy grab-and-go chain offering salads, hot pots, and sushi in central London transport hubs. Direct overlap with Chop'd on menu and target commuter.
- Itsu: UK healthy Asian-inspired fast-casual chain offering salads, sushi, and bowls to London office workers. Competes for the same health-conscious, time-pressed lunch customer as Chop'd.
- EAT. UK grab-and-go chain offering sandwiches, salads, and hot food with a strong London and transport-hub presence. Comparable menu mix and urban lunch trade.
Broad incumbents
- M&S Simply Food: Large UK grocery and convenience retailer with a substantial prepared-foods, salad, and soup offering that competes for the same London grab-and-go lunch occasion as Chop'd.
- Pret a Manger: Major UK/international fast-casual chain with a strong salad, soup, and sandwich lunch offering in central London. Directly comparable customer overlap with Chop'd, though Pret operates at much larger scale across broader dayparts.
Market position
Customer concentration
Chop’d social profiles
Digital presenceChop’d financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chop’d leadership team
Management profileNumber of profiles
Profiles1 record
Chop’d funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chop’d M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chop’d
What does Chop’d do?
Chop'd operates a small chain of London-based fast-casual restaurants that prepare and serve freshly made salads, soups, and stews to walk-in customers. The concept targets individual diners seeking quick, health-oriented meals for on-premise consumption or takeaway, with the menu built around a focused range of hot and cold freshly prepared dishes.
When was Chop’d founded?
Chop’d was founded in 2002. It employs 51 to 100 people.
Where is Chop’d based?
Chop’d is headquartered in London, United Kingdom, in the Europe region.
Who are Chop’d's main competitors?
Wasabi is listed as a regional player. Direct peers are Tossed, Crussh, Pure, Leon Restaurants, Pod, Itsu and EAT.. Broad incumbents are M&S Simply Food and Pret a Manger.
Does Chop’d have an API?
No public API is recorded for Chop’d.
What industry is Chop’d in?
Chop’d's product category is Fast Casual Restaurant. Its primary akta.pro industry code is THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls), with a secondary code of THAFAAAJ, Healthy/Salad/Grain Bowl QSR. Its NAICS code is 722513 and its SIC code is 5812.