Giardineria
- Company typePrivate
- Founded1983
- HeadquartersMagenta, Italy
- Headcount51–100
- GTM typeB2C
- OfferingServices
Giardineria firmographics
Firmographics- Name
- Giardineria
- Website
- https://giardineria.com
- Company type
- Private
- Founded year
- 1983
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Giardineria is headquartered
LocationHeadquarters
- HQ city
- Magenta
- HQ country
- Italy
- HQ region
- Europe
Markets served
Giardineria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Giardineria product offering
Product offeringCore offering
Giardineria is a horticultural retailer based in Magenta, Italy, that sells plants, flowers, gardening products, and home decoration items to consumers. Founded in 1983 and operating with 51–100 employees, the company serves as a traditional garden center offering both living plant stock and complementary decorative goods for the home.
Differentiator
Problem solved
Functional benefit
Products and services
- Plants (live horticultural stock)
- Flowers
- Gardening products and supplies
- Home decoration products
Companies that use Giardineria
Customer profileIdeal customer profiles1 record
Giardineria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Giardineria competitors and assessment
Company assessmentDirect peers
- Viridea: Italian specialty garden center chain selling plants, flowers, gardening supplies, pets, and home décor. Directly comparable multi-category garden retail concept in the same Italian market as Giardineria.
Others
- Floraprint Italia: Italian floral and garden supply/wholesale ecosystem participant. Adjacent to Giardineria's retail garden offering on the supply and floral merchandising side.
Broad incumbents
- OBI Italia: Italian arm of the European DIY/home improvement chain, carrying gardening, plants, and outdoor living products. Overlaps with Giardineria's gardening and home decoration offerings from a broad incumbent position.
- Leroy Merlin Italia: Large home-improvement and garden retailer active in Italy with a sizable live plants, gardening, and home décor assortment. Competes for the same gardening customers but as part of a much broader retail offer.
- Bricoman: Italian home improvement and garden supplies retailer serving both consumers and professionals. Comparable in the gardening and outdoor product category, though typically with a wider DIY focus.
Emerging players
- Bakker: European direct-to-consumer plants and gardening products retailer. Comparable offering in plants and gardening supplies, illustrating the online channel that a traditional garden center like Giardineria may need to compete with.
Regional players
- Interflora Italia: Italy's leading flower and floral gift delivery network. Comparable in the floral retail category that Giardineria sells into, though focused on cut flowers and delivery rather than the full garden assortment.
- Idee Verde: Italian multi-store garden center operator carrying plants, garden products, and outdoor décor. Closely comparable assortment and customer base, providing a regional benchmark for an Italian garden retailer.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Giardineria social profiles
Digital presenceGiardineria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giardineria leadership team
Management profileNumber of profiles
Giardineria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giardineria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giardineria
What does Giardineria do?
Giardineria is a horticultural retailer based in Magenta, Italy, that sells plants, flowers, gardening products, and home decoration items to consumers. Founded in 1983 and operating with 51–100 employees, the company serves as a traditional garden center offering both living plant stock and complementary decorative goods for the home.
When was Giardineria founded?
Giardineria was founded in 1983. It employs 51 to 100 people.
Where is Giardineria based?
Giardineria is headquartered in Magenta, Italy, in the Europe region.
Who are Giardineria's main competitors?
Viridea is listed as a direct peer. Floraprint Italia is listed as an others. Broad incumbents are OBI Italia, Leroy Merlin Italia and Bricoman. Bakker is listed as an emerging player. Regional players are Interflora Italia and Idee Verde.
Does Giardineria have an API?
No public API is recorded for Giardineria.