What Interflora Italia does

Interflora Italia S.p.A. operates an online flower delivery marketplace that aggregates approximately 1,000 affiliated local florists across more than 3,800 Italian municipalities, enabling consumers and corporate clients to order handcrafted bouquets, potted plants, and flower-and-gift bundles for same-day or scheduled delivery. The platform sits under the broader Fleurop-Interflora international alliance, providing outbound cross-border gifting access to 140+ countries through partner florists, with active fulfillment corridors in roughly 10 countries spanning Europe, North America, and Oceania. The company is headquartered in Monza (via Sorteni 5), incorporated as an Italian S.p.A., and has operated for more than 80 years.

The technology stack is a standard transactional e-commerce platform (interflora.it) with order-routing logic that dispatches each order to the nearest affiliated florist based on the recipient address, supporting same-day express delivery for orders placed by 17:30 on weekdays and 12:30 on Sundays. Core catalog includes fresh-cut bouquets from €27 to €379 (with a 'Bouquet del Fiorista' line fixed at €29.99), seasonal collections, a Prestige premium range, and a broadening potted-plant assortment (orchids, bonsai, succulents, pet-friendly varieties). The platform layers flower-and-gift pairings (LEGO, prosecco, plantable cards, stabilized roses) to lift basket size, and publishes educational content on flower symbolism and care.

Revenue is generated primarily through commission/margin on routed floral transactions, complemented by the €17.99/year Interflora+ subscription (unlimited free shipping) as a recurring layer, and a formal B2B corporate gifting channel for employee recognition and client gifts. Go-to-market is product-led through SEO-driven category pages organized by occasion, color, and price, plus email/newsletter acquisition (€5 first-order incentive), discount codes (e.g., 8% national-delivery promotion), and a content/blog presence. The 2024 Ecovadis Gold Badge places the company in the top 5% of assessed entities on sustainability, supporting positioning for European corporate procurement.

Name

Interflora Italia

Legal name

Interflora Italia S.p.A.

Website

https://interflora.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Interflora Italia S.p.A. operates an online flower delivery marketplace connecting approximately 1,000 affiliated local florists across 3,800+ Italian cities with consumers and corporate clients, offering same-day delivery and international fulfillment to 140+ countries via the Fleurop-Interflora network.

Ownership category

akta.pro rank

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time transaction revenue from sale of floral arrangements, bouquets, plants, and gift items through the e-commerce platform. Prices range from approximately €27 to over €300 for premium arrangements. Additional revenue from gift add-ons, premium packaging, and personalized messages.
2. Interflora+ Subscription: Annual subscription service priced at €17.99 per year offering unlimited free shipping on all orders. Provides recurring revenue stream and customer loyalty program. No automatic renewal at end of 12-month period.
3. Corporate Gifting: B2B services for corporate flower gifting, including bulk orders and business occasion requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Interflora Italia operates an online flower delivery platform that aggregates a network of approximately 1,000 affiliated local florists across 3,800+ Italian cities to fulfill orders of handcrafted fresh bouquets, roses, plants, and flower-and-gift combinations. Customers place orders via the website for same-day or scheduled delivery to homes, offices, hospitals, and funeral locations domestically, and to 140+ countries internationally through the Fleurop-Interflora partnership. The Interflora+ annual subscription (€17.99) provides unlimited free shipping.

Product overview

Interflora Italia is an online flower delivery marketplace that aggregates a network of approximately 1,000 local partner florists across Italy, enabling customers to browse and order fresh bouquets, plants, and flower-and-gift combinations for home or office delivery. The core offering consists of handcrafted bouquets of fresh cut flowers and potted plants (including orchids, bonsai, succulents, and air-purifying varieties), complemented by curated sub-brands such as the Prestige Collection for premium creations, the Bouquet del Fiorista line at a fixed 29.99€ price point, and the Fiori d'Estate seasonal summer collection. A key differentiator is the flower-and-gift pairing category (Fiori e Regali), which bundles bouquets with complementary products such as LEGO botanical sets, Sicilian almond biscuits (Buongiorno Estate), plantable Resetea greeting cards, prosecco (Orchidea Bianca con Prosecco Val d'Oca), and intimacy toys (Api e Fiori con My Secret Case). Same-day delivery is enabled through the local florist network, and the Interflora+ annual subscription (17.99€/year) provides unlimited free shipping on all online orders. International delivery to more than 140 countries is also supported through the global Interflora florist network.

Differentiator

Problem solved

Functional benefit

Products and services

• Bouquet di Fiori Freschi (Fresh Flower Bouquets) Handcrafted bouquets of fresh seasonal flowers assembled by local Interflora florists and delivered to the recipient. Available across multiple price points from entry-level (Piccolina, Tre rose rosse, Bouquet del Fiorista Multicolor at €27.99-€34.99) to luxury (Promessa Eterna 51 roses, Sentimento Puro 25 white roses at €169-€379). Includes same-day express delivery or scheduled delivery options.
• Rose (Rose Bouquets and Stems) Bouquets and stems of roses in various colors including red (Rose Rosse), pink (Rose Rosa), and white (Rose Bianche), with customizable rose counts (e.g., 6, 9, 12, 24, 36, 50, 100+ roses via Rose Rosse Premium from €42) and stabilized roses option. Targeted at romantic occasions and symbolic gifting.
• Piante (Potted Plants) Potted plants category covering orchids, bonsai, indoor plants, outdoor/garden plants, office plants, hydroponic plants, succulents, air-purifying plants, pet-friendly plants, and easy-care plants. Plants are priced from less than €35 up to premium orchids. Targeted at consumers seeking lasting decor and plant gifts.
• Collezione Prestige (Prestige Collection) Premium floral sub-brand with higher-end compositions targeting customers seeking luxury floral gifting. Features creations such as Cancion de Amor and other upscale arrangements.
• Fiori d'Estate (Summer Flower Collection) Seasonal summer flower collection featuring sunflowers, vibrant bouquets, and summer-themed arrangements delivered during the warmest months. Targeted at consumers seeking summer-occasion gifting.
• Fiori per la Festa della Mamma (Mother's Day Collection) Seasonal Mother's Day floral collection (celebrated May 10 in Italy) featuring azaleas, peonies, orchids, and rose bouquets in white, pink, and pastel tones. Targeted at consumers purchasing gifts for Mother's Day.
• Bouquet del Fiorista (Florist's Bouquet Line) Handcrafted bouquets of mixed fresh flowers in multiple color variants (multicolor, white, pink) priced at €29.99 with delivery within 24-48 hours via courier. Targeted at value-oriented consumers seeking a fixed-price florist's choice bouquet.
• Fiori e Regali (Flowers and Gifts) Combined flower-and-gift offerings pairing bouquets with complementary items such as LEGO botanical sets, Sicilian almond biscuits, plantable Resetea greeting cards, prosecco (e.g., Orchidea Bianca con Prosecco Val d'Oca), and intimacy products (Api e Fiori con My Secret Case). Targeted at consumers seeking a complete gifting bundle for special occasions.
• Interflora+ Annual Subscription Annual subscription service priced at €17.99 per year providing unlimited free standard shipping on all orders placed through the Interflora website during the 12-month period. Prepaid annual billing with no automatic renewal at term end; non-transferable and not usable for commercial resale. Targeted at frequent flower buyers seeking to eliminate delivery fees.
• Consegna Espressa (Same-Day Express Delivery) Same-day flower delivery service available for orders placed by 17:30 Monday through Saturday and by 12:30 on Sundays, excluding public holidays and local closures. Delivery fulfilled through the network of local partner florists to homes, offices, hospitals, and funeral locations. Targeted at time-sensitive purchases.

Quantifiable outcome

• Same-day delivery available for orders placed by 17:30 on weekdays and 12:30 on Sundays
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fleurop (International Network)coreChannel Partner/ Reseller/ DistributorFleurop-Interflora partnership enables international flower delivery through a coordinated network of florists across 140+ countries. Italian Interflora orders destined for abroad are fulfilled through local Fleurop-affiliated florists, ensuring consistent quality and service standards internationally.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 1-800-Flowers: Large US-based multi-category gifting retailer encompassing flowers, plants, and gift baskets. Comparable occasion-driven gifting model at significantly larger scale, with broader product portfolio beyond flowers including cookies, chocolates, and wine.
• Teleflora: US flower delivery network serving as clearinghouse for orders among affiliated florists. Comparable network-orchestration model though primarily focused on the US market and operates under a different parent company structure.
• FTD (Florists' Transworld Delivery): Long-established US flower delivery network operating through affiliated florists across North America. Comparable franchise florist network business model at much larger scale; part of broader floral gifting group.

Direct peers

• Aquarelle: French premium online florist delivering across Europe. Comparable e-commerce flower delivery model with focus on curated, premium arrangements; competes in similar occasion-driven gifting segment with cross-border capability.
• Bloom & Wild: UK-founded online flower delivery company operating across multiple European markets. Directly comparable to Interflora Italia's online flower delivery model, though uses centralized fulfillment rather than a local florist network.
• Flowerbx: UK-based premium online flower delivery brand with European expansion. Comparable curated e-commerce flower model targeting design-conscious, occasion-driven customers willing to pay premium prices for styled arrangements.
• Interflora UK: UK entity of the global Interflora brand operating the same franchise florist network model in the British market. Sister brand within the international Interflora system; serves as benchmark for network operations and customer engagement.
• Euroflorist: European online flower delivery network operating across multiple countries with affiliated florist fulfillment. Directly comparable business model combining e-commerce front-end with local florist network back-end.
• The Bouqs Co. US-based online flower delivery company with farm-to-door supply chain. Comparable direct-to-consumer e-commerce flower delivery model, though operates farm-sourced rather than florist-network fulfillment.
• Fleurop: German flower delivery network operating across Europe via affiliated florists. Directly comparable franchise-style florist network model, and an existing Interflora international partner for cross-border orders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/interflora_It
• Facebookfacebook.com/interflora.it
• LinkedInfr.linkedin.com/company/interflora-italia-spa
• Instagraminstagram.com/interflora_italia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interflora Italia