Newstrack

What Newstrack does

Newstrack (न्यूजट्रैक) is a Hindi-language digital news portal headquartered in Lucknow, India, founded in 2000 and operating as a private media company with a small editorial core of approximately 8-10 personnel. The platform provides free, advertising-supported news coverage targeted at Hindi-speaking audiences across Uttar Pradesh (with dedicated pages for 70+ districts), Uttarakhand, Chhattisgarh, Jharkhand, and Madhya Pradesh, alongside national and international stories. Content spans politics, crime, court cases, entertainment, sports, business, technology/auto, astrology, lifestyle, health, tourism, education, and opinion, delivered via text articles, photo stories, and video content.

The underlying technology stack is outsourced to Hocalwire, which provides the CMS, hosting, and digital publishing infrastructure under a 'powered by Hocalwire' attribution in the site footer. Distribution is achieved through search-optimized URL architecture for long-tail regional queries, social media channels (Facebook, Twitter/X, Instagram), and WhatsApp share mechanics built into articles. The product surface comprises the main news portal plus dedicated verticals including Newstrack Special, Newstrack Video, and Newstrack Photo Stories, with state and city-level landing pages serving as the SEO backbone.

The business model is direct-to-consumer digital advertising with no subscription, paywall, or registration requirement. All content is freely accessible, and revenue is generated through digital ad placements alongside editorial content. The go-to-market motion is purely organic — SEO and social sharing — with no app presence, no newsletter monetization, no events business, and no enterprise or B2B revenue stream disclosed. The leadership team is led by Founder & Group Editor Yogesh Mishra and comprises senior journalists with three-decade-plus tenures at major Indian media houses including Hindustan, Dainik Jagran, Rashtriya Sahara, Navbharat Times, Outlook, and Amar Ujala.

Name

Newstrack

Legal name

Newstrack

Website

https://newstrack.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Newstrack is a Hindi-language digital news portal based in Lucknow, India, providing free, ad-supported news coverage with hyperlocal district-level reporting across Uttar Pradesh and broader state coverage of Uttarakhand, Chhattisgarh, Jharkhand, and Madhya Pradesh.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Web Search Portals and All Other Information Services (51929), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industry

News & Current Affairs Aggregators (MPACAKAA)

Keywords

• Digital news portal
• Hindi news website
• Regional news coverage
• Hyperlocal news media
• Online journalism platform

Headquarters

HQ city

Lucknow

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Advertising Revenue: Digital advertising-supported business model. The website displays advertisements alongside news content. No subscription or paywall model is visible.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Newstrack is a Hindi-language digital news portal that publishes free breaking news, regional coverage, and multimedia content (articles, videos, photo stories) across politics, entertainment, sports, business, tech/auto, astrology, and lifestyle. Its core offering is advertiser-supported online journalism with hyperlocal state and district-level coverage focused on Uttar Pradesh, Uttarakhand, Chhattisgarh, Jharkhand, and Madhya Pradesh.

Product overview

Newstrack (न्यूज़ट्रैक) is a Hindi-language digital news platform operating as a single unified news portal. The platform provides comprehensive news coverage across multiple categories including national news (देश), world news (दुनिया), entertainment (मनोरंजन), sports (खेल), business (बिज़नेस), technology/automobile (टेक/ऑटोमोबाइल), astrology (एस्ट्रो), lifestyle (लाइफस्टाइल), health (स्वास्थ्य), tourism (Tourism), crime (क्राइम), education/jobs (Education/Jobs), and opinion (विचार). The core platform is enhanced by specialized content features including Newstrack Special (in-depth stories), Video (visual news), and Photo Stories (image galleries). Regional coverage is a key strength, with extensive reporting from Uttar Pradesh (70+ districts), Uttarakhand, Chhattisgarh, Jharkhand, and Madhya Pradesh, covering state politics, governance, weather, crime, and development news.

Differentiator

Problem solved

Functional benefit

Products and services

• Newstrack Hindi News Portal A free Hindi-language digital news website providing breaking news, in-depth coverage, and live updates across politics, entertainment, sports, business, astrology, lifestyle, and regional Indian states for Hindi-speaking readers.
• Newstrack Video

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Amar Ujala: One of India's largest Hindi-language news publishers with strong UP/Uttarakhand regional presence and a major digital portal. Directly competes with Newstrack for UP Hindi-speaking audiences and regional advertising budgets.
• Navbharat Times: Hindi newspaper from the Times of India (Bennett Coleman) group with strong UP/NCR digital presence. Directly competes for Hindi digital news audiences in the same geography Newstrack serves.
• Dainik Jagran: India's largest Hindi newspaper with extensive digital operations and pan-India Hindi coverage including UP. Multiple Newstrack leaders previously worked at Dainik Jagran, indicating direct category overlap.
• Punjab Kesari: Large Hindi newspaper with significant digital portal covering north Indian states including UP, Uttarakhand, and Himachal. Directly comparable as a Hindi regional digital news competitor with similar audience targeting.
• Hindustan (Hindustan Media Ventures): Major Hindi newspaper with strong UP/Bihar regional focus and a large digital portal. Two of Newstrack's senior editors (Raj Kumar Singh, Neelmani Lal) previously held senior roles at Hindustan, signaling direct competitive overlap.
• Rajasthan Patrika / Patrika Group: Major Hindi regional newspaper group with strong digital presence across multiple Hindi-speaking states. Snigdha Singh of Newstrack previously worked at Rajasthan Patrika, indicating direct operational and audience overlap.

Broad incumbents

• ABP News / ABP Live: Major Hindi news broadcaster with a substantial digital news portal covering politics, regional news, and entertainment across Hindi-speaking markets. Competes for the same Hindi digital advertising and audience share.
• News18 Hindi: Hindi digital news portal operated by Network18 with national reach and strong UP/Bihar coverage. Part of a large media conglomerate (Reliance), competing for Hindi digital audiences and ad spend.
• Aaj Tak / India Today Group (Hindi): India's largest Hindi news television network with a major digital portal covering politics, regional news, and entertainment. A much larger incumbent in Hindi news, competing for the same advertiser and audience pool across digital.

Others

• Hocalwire: Technology platform provider that powers Newstrack's CMS and publishing infrastructure. Relevant as the technology enabler and platform partner rather than a direct content competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newstrack
• Xx.com/newstrackmedia
• Instagraminstagram.com/newstrack
• LinkedInlinkedin.com/company/newstrack

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newstrack