CENTURY 21 Alliance Realty

What CENTURY 21 Alliance Realty does

CENTURY 21 Alliance Realty is an independently owned and operated CENTURY 21 franchise brokerage founded in 1979 and headquartered in Spring Hill, Florida, with a second office in Brooksville. It serves residential homebuyers, sellers, renters, and landlords across Hernando, Citrus, and Pasco counties in the Greater Tampa Bay / West Central Florida region, and operates a smaller commercial real estate division covering retail, office, and industrial properties. The firm also offers vacant land transactions, inbound/outbound relocation services, and property management, and extends its transaction stack through embedded referral partnerships with 21st CENTURY Lending (mortgage origination) and Chelsea Title (title insurance and escrow).

The company runs on a standard franchise brokerage technology stack rather than proprietary infrastructure: IDX Broker powers MLS-integrated listing search and mortgage calculators on the website, while AppFolio provides the owner and renter portals that underpin the property management service line, including online rent collection, maintenance requests, and 1099 year-end reporting. Distribution is achieved through two physical offices, a multi-channel digital marketing presence (Facebook, Instagram, Google Business Profile), and word-of-mouth referrals. The firm employs roughly 20+ active agents, including brokers/owners Marilyn Pearson-Adams and Julie Zook, with an emphasis on local market specialization in Hernando County and surrounding communities.

Revenue is generated through four streams: residential and commercial real estate sales commissions (transaction fees), ongoing property management fees (managed services), and affiliate referral fees from mortgage and title partners. Pricing is fully quote-based and not publicly disclosed. The company is privately held with no external institutional investment, no funding rounds, and no disclosed M&A activity. Its strategic posture is that of a stable, relationship-driven regional franchise focused on organic service line diversification rather than scale-driven expansion.

Name

CENTURY 21 Alliance Realty

Legal name

CENTURY 21 Alliance Realty

Website

https://c21alliancerealty.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

CENTURY 21 Alliance Realty is an independently owned CENTURY 21 franchise brokerage founded in 1979, serving residential and commercial real estate clients across Hernando, Citrus, and Pasco counties in West Central Florida. It offers home buying/selling, property management, commercial, vacant land, and relocation services with embedded mortgage and title partnerships.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)

Keywords

• Residential real estate brokerage
• Property management services
• Commercial real estate transactions
• Vacant land sales
• Relocation assistance services

Headquarters

HQ city

Spring Hill

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Sales Commission: The firm earns commissions on residential and commercial property sales. Agents facilitate buying and selling transactions, with the brokerage taking a share of each completed transaction. Commission rates are not publicly disclosed.
2. Property Management Fees: The firm charges property owners for managing rental properties, including tenant screening, rent collection, maintenance coordination, lease administration, periodic inspections, and financial reporting. Services include a tenant portal and owner portal, with financial summaries and year-end 1099 reporting. Property management fees may be tax-deductible for owners.
3. Title Services Referrals: Referral fees from Chelsea Title, a partnered full-service title company. Chelsea Title handles title insurance, escrow services, closings (Conventional, FHA, VA loans), and 1031 exchanges.
4. Mortgage Services Referrals: Referral arrangements with 21st CENTURY Lending, providing mortgage origination services (purchase loans, refinancing) for buyers. Referrals are directed to Kasey D'Anna, Loan Originator at 21st CENTURY Lending.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

CENTURY 21 Alliance Realty is an independently owned and operated full-service real estate brokerage delivering residential home buying and selling representation, rental property search, and full-service property management for landlords across Hernando, Citrus, and Pasco counties in West Central Florida. The firm also handles commercial real estate transactions, vacant land sales, and inbound/outbound relocation assistance, while generating additional revenue through referrals to partner providers for mortgage services (21st Century Lending) and title/escrow services (Chelsea Title).

Product overview

CENTURY 21 Alliance Realty offers a comprehensive suite of real estate services through its independently owned and operated brokerage. The core offerings include residential home buying and selling representation, rental property search, and property management services powered by AppFolio. Additional services encompass commercial real estate, vacant land transactions, and relocation assistance. The company extends its value through strategic partnerships: mortgage services via 21st Century Lending and title/escrow services via Chelsea Title, creating a one-stop shop for real estate transactions in West Central Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Full-service residential home buying representation for consumers in Hernando, Citrus, and Pasco counties. Includes market insights, personalized property tours, negotiation support, financing coordination, and guidance through the closing process.
• Home Selling Services Residential home selling services for owners in West Central Florida, including customized marketing plans, professional listing presentation, comparative market analysis, and negotiation support aimed at maximizing sale proceeds.
• Rental Property Search Assistance for prospective tenants in finding rental properties, including property viewings and detailed property information to help renters make informed decisions. Listings are accessible via hernandocountyrentals.com.
• Property Management Services Full-service property management for residential rental property owners, including tenant screening, lease preparation, rent collection, property inspections, maintenance coordination, lease renewals, financial reporting, and year-end 1099 reporting. Services are delivered through AppFolio-powered owner and renter portals.
• Commercial Real Estate Services Commercial property buying and selling services for investors and businesses covering retail buildings, office spaces, and industrial properties. Includes market analysis, property valuation, marketing, buyer identification, and negotiation support across Hernando, Citrus, and Pasco counties.
• Vacant Land Services Buying and selling representation for vacant land parcels, including gated golf communities, farm acreage, half-acre properties, lakefront, canal/Gulf access, and rural properties. Includes property inspections, negotiations, and closing support.
• Relocation Services Relocation assistance for clients moving into or out of West Central Florida, including inbound buyer representation, community tours, market condition briefings, and outbound referrals to CENTURY 21 agents in destination markets.
• 21st CENTURY Lending (Mortgage Services Referral) Mortgage origination services for buyers referred through CENTURY 21 Alliance Realty, including purchase loans and refinancing solutions. Provided by partner 21st CENTURY Lending with Kasey D'Anna, Loan Originator (NMLS# 1549211).
• Chelsea Title (Title Services Referral) Title insurance, escrow, and closing services for real estate transactions referred by CENTURY 21 Alliance Realty. Provided by Chelsea Title of the Nature Coast, Inc., including owner's and loan policies, automated title search, closings for Conventional, FHA, and VA loans, and 1031 exchange coordination.

Quantifiable outcome

• Over 45 years of real estate service in the Tampa Bay area
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• 21st CENTURY LendingcoreGTM or Marketing PartnerCENTURY 21 Alliance Realty has partnered with 21st CENTURY Lending to offer mortgage services to buyers. Kasey D'Anna, Loan Originator at 21st CENTURY Lending (NMLS# 1549211), provides purchase loans and refinancing solutions. The firm refers clients needing financing to 21st CENTURY Lending, creating a seamless home purchase experience from search through closing.
• Chelsea TitlecoreGTM or Marketing PartnerChelsea Title of the Nature Coast, Inc. is a full-service title company partnered with CENTURY 21 Alliance Realty. Chelsea Title offers title insurance, escrow services, state-of-the-art automated title search, closing services for Conventional, FHA, and VA loans, and coordination of 1031 exchanges. The on-site Title Plant has over 50 years of title search experience.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• eXp Realty: Cloud-based brokerage with a low-overhead franchise-style agent model. Comparable as a competing model that attracts agents away from traditional franchises with more attractive commission splits and remote operations.
• Coldwell Banker: National residential brokerage franchise system with strong Florida presence. Competes with the firm for the same agent talent pool and listing inventory, but operates as a broader brand with significantly larger scale and national marketing resources.
• Compass: Tech-forward national brokerage investing heavily in proprietary platform, agent tools, and marketing. Competes for premium agent recruits and high-end listings in Florida and represents the structural digital threat to traditional franchise brokerages.
• Redfin: Tech-enabled brokerage offering rebates and a digital-first buying experience. While not active in every Hernando County micro-market, it competes indirectly for online-converting buyers and pressures traditional commission pricing across the broader Tampa Bay region.
• Realty ONE Group: National brokerage with a 'un brokerage' franchise model that competes with traditional franchises for agents and listings in Florida. Comparable as a scaled alternative model targeting the same agent talent.
• HomeSmart: Large national brokerage with a franchise and agent-driven model. Competes for residential agents in Florida markets with similar commission economics and full-service offerings.
• RE/MAX: Global franchise brokerage with a large network of Florida agents and offices. Competes directly for residential listings and buyer leads in Hernando, Citrus, and Pasco counties but at materially greater national scale.

Direct peers

• Berkshire Hathaway HomeServices Florida Properties Group: Regional Berkshire Hathaway HomeServices franchise operating across North Central Florida including markets adjacent to the firm's footprint. Comparable as a similarly sized full-service residential and commercial brokerage competing for the same relocating and Tampa Bay-adjacent clientele.
• CENTURY 21 Beggins Enterprises: Another CENTURY 21 franchise operating in the Greater Tampa Bay region with overlapping service territory in Hernando and surrounding counties. Directly comparable as a sister-brand brokerage serving similar buyers, sellers, and commercial clients in West Central Florida.

Regional players

• Watson Realty Corp. Long-standing Florida-based independent brokerage with offices across the state including North/Central Florida. Comparable as a regional, full-service residential brokerage with a similar legacy, agent-driven model and multi-county reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CENTURY21AllianceRealty
• Instagraminstagram.com/c21alliancerealty
• Xx.com/CENTURY21Realty
• LinkedInlinkedin.com/company/south-florida-alliance-realty

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTURY 21 Alliance Realty