Prosperity Connection

What Prosperity Connection does

Prosperity Connection is a 501(c)(3) public charitable nonprofit founded in 2009 and headquartered at 1310 Papin St, Ste. 403 in St. Louis, Missouri. The organization provides free financial education and one-on-one coaching to St. Louis residents, with a stated client mix in which over 70% are women, Black, or from low-to-moderate income backgrounds. Its core service offering comprises four products: Financial Education Classes (group instruction on budgeting, credit, debt, savings, and home buying), Credit Report Reviews (a one-time, personalized credit-improvement appointment), Financial Coaching (multi-session 1:1 goal-setting and action planning), and Employer-Sponsored Financial Education (ESFE) programs delivered inside workplaces. A blog and email newsletter provide adjunct educational content. The organization is not a technology company: it operates a service-based, human-delivered model with no proprietary software products, APIs, or AI/ML capabilities. Underlying delivery infrastructure includes a Salesforce-based admin stack and Zoom-enabled virtual appointments. Staff are credentialed through HUD housing counselor, AFC, CBA, NeighborWorks, and Freddie Mac certifications. Prosperity Connection is governed by a Board of Directors and led by CEO Kathy Siddens.

Name

Prosperity Connection

Legal name

Prosperity Connection

Website

https://prosperityconnection.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Prosperity Connection is a St. Louis-based 501(c)(3) nonprofit that provides free financial education classes, credit report reviews, one-on-one financial coaching, and employer-sponsored financial wellness programs to St. Louis residents, with a focus on women, Black, and low-to-moderate income individuals.

Ownership category

akta.pro rank

Product category

Financial Education and Coaching Services

NAICS

Educational Services (611), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)

akta.pro secondary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Financial education services
• Credit report reviews
• Financial coaching
• Nonprofit financial wellness
• Employer financial education

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Donations: Individual donors contribute to support the organization's mission of providing free financial education to St. Louisans. The website mentions 'Invest in St. Louis' donation campaigns.
2. Corporate Sponsorships: Various corporate sponsors support client celebrations and programs, including U.S. Bank, Enterprise Bank & Trust, RGA, First Bank, Carrollton Bank, BJC Healthcare, USA Mortgage, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Prosperity Connection is a 501(c)(3) nonprofit that delivers free financial education and coaching to St. Louis residents. Its core offerings include group financial education classes, one-on-one financial coaching with certified counselors, short personalized credit report review appointments, and employer-sponsored financial education (ESFE) programs. All services are provided at no cost to clients and are funded through donations and corporate sponsorships.

Product overview

Prosperity Connection is a nonprofit organization providing free financial education and coaching services to St. Louisans. The organization offers a suite of services centered around financial wellness: Financial Education Classes for general financial knowledge, Credit Report Reviews for personalized credit improvement tips, Financial Coaching for one-on-one goal setting and action planning, and Employer Sponsored Financial Education (ESFE) for workplace financial wellness programs. Additionally, the organization maintains a blog providing educational content and success stories across categories including budgeting, credit, debt, home buying, and savings. All services are provided at no cost to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Education Classes Group classes providing general financial knowledge to help St. Louis residents build a strong financial foundation, build savings, and reach financial goals. Offered free of charge and delivered in-person and through partner organizations (e.g., YWCA, Fathers' Support Center).
• Credit Report Reviews A short, one-time appointment that provides personalized tips for improving credit without the time commitment of ongoing financial coaching. Available in-person at the St. Louis office and online, free of charge.
• Financial Coaching One-on-one coaching with certified financial coaches (HUD-certified housing counselors, CBA Master Trainers, AFC-certified, NeighborWorks-certified, Freddie Mac credit specialists) who set achievable goals, create personalized action plans, and build savings plans with clients. Free, delivered in-person and via Zoom.
• Employer-Sponsored Financial Education (ESFE) Financial education programming delivered to employees through employer partnerships. Brings Prosperity Connection's classes and coaching to the workplace so employers can offer employee financial wellness benefits.

Quantifiable outcome

• Clients regularly achieve 100+ point credit score improvements
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship, minor and core.

• U.S. BankflagshipGTM or Marketing Partner · 1 January 2025Presenting sponsor of 2025 Client Celebration and Founding Sponsor for 2026. Active in home lending partnerships with Prosperity Connection clients.
• RGAminorGTM or Marketing Partner · 1 January 2025Supporting sponsor of 2025 Client Celebration event.
• First BankcoreGTM or Marketing Partner · 1 January 2025Sponsored Client Celebration honoree Jamie Townson. Home loan officer Nikol Theberge volunteers with Prosperity Connection. Partners for credit-building products and homeownership education.
• BJC HealthcareminorGTM or Marketing Partner · 1 January 2025Sponsored Client Celebration honoree Jasmine Summers.
• USA MortgageminorGTM or Marketing Partner · 1 January 2025Sponsored Client Celebration honoree Jennifer Orr.
• Credit Builders Alliance (CBA)coreStrategic or Co-development PartnerCBA membership indicates alignment with credit building best practices and network of similar organizations. CBA provides training, resources, and certification for credit builders.
• Fathers' Support CentercoreStrategic or Co-development PartnerLong-standing partnership providing financial education to unemployed or underemployed fathers. Prosperity Connection provides classes and account services through this partnership.
• LifeWise StLcoreStrategic or Co-development PartnerSocial service agency partner offering financial education and outreach. Refer clients to Prosperity Connection and provide additional debt support services.
• YWCAcoreStrategic or Co-development PartnerPartner providing Prosperity Connection's weekly financial education classes and one-on-one coaching sessions to YWCA Transitional Housing residents.
• Project HomecoreStrategic or Co-development PartnerDistrict court probation office program helping low-income offenders with homeownership. Prosperity Connection assists participants with credit repair and home buying process.
• St. Joseph Housing InitiativecoreStrategic or Co-development PartnerHousing organization partner supporting client DeAiris Montgomery's path to homeownership.
• Home Sweet HomeminorStrategic or Co-development PartnerHousing organization partner supporting client DeAiris Montgomery's path to homeownership.
• Third Degree Glass FactoryminorOthersEvent venue host for Client Celebration events in 2025 and 2026.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Money Management International (MMI): Nonprofit credit counseling and financial education organization offering credit counseling, housing counseling, and financial coaching to consumers — directly overlapping service portfolio and target demographic.
• Compass Working Capital: Nonprofit providing one-on-one financial coaching, credit-building, and asset-building programs to low-income families — same coaching-driven model and same target population, with focus on families in housing transition.
• The Financial Clinic: Nonprofit delivering financial coaching, credit-building, tax preparation, and benefits access for low-income individuals — comparable direct-service coaching model with similar credit and savings outcomes.
• Operation HOPE: National 501(c)(3) nonprofit providing free financial education, coaching, credit counseling, and homeownership preparation to underserved communities — directly comparable mission, delivery model, and target population to Prosperity Connection at a much larger scale.
• GreenPath Financial Wellness: Nonprofit HUD-certified credit counseling and financial education agency offering one-on-one coaching, credit counseling, and debt management — same service mix, same target audience, and same HUD-counselor credentialing standard.
• Clearpoint Credit Counseling Solutions: Nonprofit providing credit counseling, housing counseling, student loan counseling, and financial education — closely aligned offering, especially on credit-building and homeownership prep, which are core Prosperity Connection outcomes.

Regional players

• Justine Petersen Housing & Reinvestment Corporation: St. Louis-based CDFI providing credit-building, financial coaching, and small-business lending to underserved populations — operates in the same metro and serves overlapping clients, including re-entry and LMI populations.
• St. Louis Builds Credit (STLBC): St. Louis regional credit-building collaborative with which Prosperity Connection partners on volunteer events and credit fairs — directly aligned mission in the same geography and shared volunteer pipeline.

Others

• Cities for Financial Empowerment Fund (CFE Fund): Municipal-funder collaborative that supports municipal Financial Empowerment Centers providing free one-on-one financial counseling; comparable service model but operates as a funder/network rather than a direct provider.

Broad incumbents

• National Foundation for Credit Counseling (NFCC): National umbrella network of nonprofit credit counseling agencies; member agencies deliver the same HUD-certified counseling and financial education services that Prosperity Connection provides, but as a federation rather than a single operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaNeuq4jp_p-V8xChN-fveA
• Xx.com/prosperityconn
• Facebookfacebook.com/ProsperityConnectionOrg
• LinkedInlinkedin.com/company/prosperity-connection-org

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosperity Connection