Fire Safe
Fire Safe ANZ is a privately held fire protection services company operating across Australia and New Zealand since 2002, delivering installation, maintenance, and certification of fire safety systems for multi-site facilities managers, property groups, and regulated verticals including retail, childcare, and healthcare.
- Company typePrivate
- Founded2002
- HeadquartersUnanderra, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Fire Safe does
Fire Safe ANZ (Fire Safe Australia & New Zealand Pty Ltd) is a privately held fire protection services company founded in 2002 and headquartered in Unanderra, Australia, with technician operations across Sydney, Melbourne, Perth, Adelaide, and Auckland. The company delivers installation, testing, maintenance, and certification services for fire protection systems, including sprinklers, hydrants, fire indicator panels, EWIS, emergency lighting, fire doors, extinguishers, hose reels, and fire blankets, alongside annual fire safety statement (AFSS) lodgement, evacuation planning, warden training, and project management for new installations and retrofits. Underlying technology is operational rather than AI-driven: Uptick fire safety software underpins job management and compliance tracking, and a proprietary 24/7 Client Portal provides facilities managers with centralized access to maintenance histories across multi-site portfolios. The company services approximately 6,500 sites and completes 13,000+ jobs annually, with revenue generated through quote-based professional services engagements targeting facilities managers, property groups, retail chains, childcare operators, healthcare providers, strata managers, and short-term rental operators.
The business model is professional services with a field-sales go-to-market: clients engage via phone (1300 553 566) or online quote request, scoping is prepared by Fire Safe ANZ, and services are delivered on-site by locally based qualified technicians. Pricing is not publicly disclosed but follows a pay-as-you-go cadence with payment terms of 14 days from end of month, out-of-hours surcharges, and cancellation fees. The customer mix skews toward multi-site enterprise and mid-market accounts, with named logos spanning retail (Calvin Klein, TK Maxx, JD Sports, Cotton On, Kathmandu, Rip Curl, Sunglass Hut), food service (KFC, Toby's Estate), healthcare (Southern Cross, Maven Dental), hospitality (Holiday Haven, iFLY), and strata (Integrity Strata). Revenue is not publicly disclosed, and the company has remained privately held with no evidence of private equity, venture capital, or external funding; current CEO Luke Macdougall was promoted from General Manager in November 2022. Compliance is governed by Australian Standards AS 1851, AS 3745-2010, AS 2118.1-2017, AS 2293, AS2444, AS 3504, NCC 2022, and Education and Care Services regulations, with post-February 2026 framework changes cited as a forward demand driver.
Fire Safe firmographics
Firmographics- Name
- Fire Safe
- Legal name
- Fire Safe Australia & New Zealand Pty Ltd
- Website
- https://firesafeanz.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fire Safe ANZ is a privately held fire protection services company operating across Australia and New Zealand since 2002, delivering installation, maintenance, and certification of fire safety systems for multi-site facilities managers, property groups, and regulated verticals including retail, childcare, and healthcare.
- Ownership category
- akta.pro rank
Fire Safe industry classification
Industry- Product category
- Fire Protection Services
- NAICS
- Security Systems Services (except Locksmiths) (561621), Facilities Support Services (56121), Building Inspection Services (54135)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)
- akta.pro secondary industries
- Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Door, Firestop & Passive Fire Protection Inspection/Installation (IMAIAJAJ)
Keywords
Where Fire Safe is headquartered
LocationHeadquarters
- HQ city
- Unanderra
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Fire Safe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fire Protection Services: Comprehensive fire protection services including installation, testing, and maintenance of fire safety systems. Services include fire protection, electrical contracting, testing and tagging, and annual fire safety statements. Delivered through local technicians across Australia and New Zealand.
- Project Management: Fire safety project management services including installation of new systems, retrofits, and upgrades for sprinkler, hydrant, fire detection and EWIS systems.
- Evacuation & Training: Emergency evacuation planning, warden training, fire extinguisher training, and production of emergency evacuation diagrams compliant with AS 3745-2010.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based service engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Fire Safe product offering
Product offeringCore offering
Fire Safe ANZ installs, tests, and maintains fire protection systems (sprinklers, hydrants, extinguishers, hose reels, emergency lighting, fire indicator panels/EWIS, fire doors) for commercial, retail, strata, hospitality, healthcare, childcare and food-service properties across Australia and New Zealand. It also prepares and lodges Annual Fire Safety Statements, delivers evacuation planning and warden training, and manages installation/upgrade projects as Dry Projects (electrical/communication systems) or Wet Projects (water-based systems). Services are delivered by qualified local technicians from bases in Sydney, Melbourne, Perth, Adelaide and Auckland, with a 24/7 Client Portal providing multi-site compliance records.
Product overview
Fire Safe ANZ is a fire safety services company operating across Australia and New Zealand since 2002. The company offers a comprehensive portfolio of fire protection products and services organized into five core areas: Fire Protection Services (covering sprinkler systems, fire hydrants, emergency lighting, extinguishers, hose reels, fire indicator panels, fire doors, and detection systems), Annual Fire Safety Statements (compliance certification and lodgement), Short Term Rental Accommodation Compliance (NSW STRA requirements), Project Management (installation and remediation projects delivered as Dry Projects for electrical/communication systems and Wet Projects for water-based systems), and Evacuation & Training (emergency procedure plans, evacuation diagrams, and warden training). The company also provides specialized sub-services including thermal imaging, testing and tagging, and maintains a proprietary 24/7 Client Portal for real-time access to compliance records across client portfolios. With technicians based in Sydney, Melbourne, Perth, Adelaide, and Auckland, the company services approximately 6,500 sites annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Protection Services Comprehensive fire protection services including installation, testing, and maintenance of fire safety systems (sprinklers, hydrants, extinguishers, hose reels, emergency lighting, fire indicator panels, fire doors) tailored to commercial, retail, hospitality, healthcare, childcare and strata property needs.
- Annual Fire Safety Statements Annual certification service for NSW building owners to demonstrate compliance with fire safety requirements, including inspection, testing, and lodgement with local council.
- Short Term Rental Accommodation Compliance Fire safety compliance services for short-term rental accommodation under NSW STRA regulations, including equipment installation, certification, and compliance documentation for Airbnb, Stayz and Booking.com hosts.
- Project Management End-to-end fire safety project management covering installation, upgrades, and remediation of fire protection systems delivered as Dry Projects (electrical/communication) and Wet Projects (water-based).
- Evacuation & Training Emergency evacuation planning and warden training services including emergency procedure plans, evacuation diagrams, fire drill coordination, and extinguisher/blanket training compliant with AS 3745-2010.
- Dry Projects Electrical and communication fire safety projects including exit/emergency lighting installation, EWIS retrofitting, and fire detection system installation.
- Wet Projects Water-based fire protection projects including sprinkler and hydrant system installation, tank cleaning and upgrades, hydrant overhauls, and hydrant block plan design.
- Fire Safe ANZ 24/7 Client Portal Digital client portal providing 24/7 access to maintenance history, service records, and compliance documentation across all customer sites.
Quantifiable outcome
- 13,000+ jobs completed annually across 6,500 sites
- +2 more outcomes
Companies that use Fire Safe
Customer profileNamed customers32 records
Segments7 records
Ideal customer profiles3 records
Fire Safe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fire Safe partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Uptick SoftwarecoreFire Safe ANZ uses Uptick fire safety software for job management, compliance tracking, and operational efficiency. The software enables the company to deliver consistent service across their national footprint and maintain digital compliance records.
- Fire and Rescue NSWminorCollaborated at The Special Children's Christmas Party event in Sydney. Fire Safe ANZ displayed their fire truck and engaged with children while Fire and Rescue NSW participated as another emergency services organization.
- Domino's PizzaminorDomino's Pizza was a sponsor at The Special Children's Christmas Party event that Fire Safe ANZ participated in.
- The Shepherd CentreminorFire Safe ANZ selected The Shepherd Centre (founded 1970 for children who are deaf or have hearing impairment) as their City2Surf charity partner.
- Vinnies (St Vincent de Paul Society)minorFire Safe ANZ participated in Vinnies CEO Sleepout event to help extinguish homelessness, sleeping outdoors to raise funds and awareness.
- i98fmminorFire Safe ANZ was announced as volunteer sponsor for i98fm radio station's community initiatives in 2022.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Fire Safe competitors and assessment
Company assessmentDirect peers
- Wormald (Johnson Controls): Long-established ANZ fire protection contractor providing design, installation, service and inspection of sprinkler, alarm and suppression systems under the Johnson Controls umbrella. Closest large-scale direct competitor to Fire Safe ANZ across commercial and industrial customers.
- Jim's Fire Safety: Australian franchise-based fire safety services provider operating under the Jim's Group umbrella, offering fire extinguisher, hose reel, exit light and basic compliance services. Comparable small-to-mid market competitor in ANZ, particularly for SME and residential compliance work.
- Koorsen Fire & Security: US-based privately held fire protection and security services company serving commercial customers with alarm, sprinkler, suppression and extinguisher inspection, installation and monitoring. Comparable services portfolio, multi-site commercial customer base, and privately-held scale similar to Fire Safe ANZ.
- Chubb Fire & Security: One of the largest fire protection and security services providers in Australia and New Zealand, offering fire alarm installation, monitoring, suppression and extinguisher servicing. Directly comparable to Fire Safe ANZ in service scope, customer base (multi-site commercial), and ANZ geography.
Broad incumbents
- Honeywell Building Technologies: Global building technologies division of Honeywell offering fire detection, notification and life-safety systems alongside building management. Comparable as a large incumbent supplying fire alarm panels and detection systems that complement service providers like Fire Safe ANZ.
- Johnson Controls: Global building technology provider and parent of Wormald, with fire detection, suppression and building management capabilities. Comparable as a broader incumbent whose fire protection division competes head-to-head with Fire Safe ANZ on multi-site RFPs.
- Cintas Corporation: US-listed integrated services company whose Fire Protection division provides extinguisher, sprinkler and alarm inspection and maintenance to multi-site commercial customers. Comparable as a recurring-compliance services platform with broader uniform, first aid and facility services overlay.
- APi Group: Global life-safety services platform and parent of Chubb. Operates a broad portfolio of fire suppression, alarm and security services across multiple geographies. Relevant as a strategic acquirer and competitive benchmark rather than a direct ANZ specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fire Safe social profiles
Digital presenceFire Safe compliance and trust
Trust signalCompliance10 records
Fire Safe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fire Safe leadership team
Management profileNumber of profiles
Profiles1 record
Fire Safe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fire Safe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fire Safe
What does Fire Safe do?
Fire Safe ANZ installs, tests, and maintains fire protection systems (sprinklers, hydrants, extinguishers, hose reels, emergency lighting, fire indicator panels/EWIS, fire doors) for commercial, retail, strata, hospitality, healthcare, childcare and food-service properties across Australia and New Zealand. It also prepares and lodges Annual Fire Safety Statements, delivers evacuation planning and warden training, and manages installation/upgrade projects as Dry Projects (electrical/communication systems) or Wet Projects (water-based systems). Services are delivered by qualified local technicians from bases in Sydney, Melbourne, Perth, Adelaide and Auckland, with a 24/7 Client Portal providing multi-site compliance records.
Is Fire Safe a public or private company?
Fire Safe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fire Safe founded?
Fire Safe was founded in 2002. It employs 51 to 100 people.
Where is Fire Safe based?
Fire Safe is headquartered in Unanderra, Australia, in the Oceania region.
How does Fire Safe make money?
Three revenue lines are on record. Fire Protection Services are the primary driver. The others are project Management and evacuation & Training.
Who are Fire Safe's main competitors?
Direct peers on record are Wormald (Johnson Controls), Jim's Fire Safety, Koorsen Fire & Security and Chubb Fire & Security. Broad incumbents are Honeywell Building Technologies, Johnson Controls, Cintas Corporation and APi Group.
Does Fire Safe have an API?
No public API is recorded for Fire Safe.
What industry is Fire Safe in?
Fire Safe's product category is Fire Protection Services. Its primary akta.pro industry code is IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression), with a secondary code of IMAIAAAI, Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms). Its NAICS code is 561621 and its SIC code is 8744.