Fire Safe

What Fire Safe does

Fire Safe ANZ (Fire Safe Australia & New Zealand Pty Ltd) is a privately held fire protection services company founded in 2002 and headquartered in Unanderra, Australia, with technician operations across Sydney, Melbourne, Perth, Adelaide, and Auckland. The company delivers installation, testing, maintenance, and certification services for fire protection systems, including sprinklers, hydrants, fire indicator panels, EWIS, emergency lighting, fire doors, extinguishers, hose reels, and fire blankets, alongside annual fire safety statement (AFSS) lodgement, evacuation planning, warden training, and project management for new installations and retrofits. Underlying technology is operational rather than AI-driven: Uptick fire safety software underpins job management and compliance tracking, and a proprietary 24/7 Client Portal provides facilities managers with centralized access to maintenance histories across multi-site portfolios. The company services approximately 6,500 sites and completes 13,000+ jobs annually, with revenue generated through quote-based professional services engagements targeting facilities managers, property groups, retail chains, childcare operators, healthcare providers, strata managers, and short-term rental operators.

The business model is professional services with a field-sales go-to-market: clients engage via phone (1300 553 566) or online quote request, scoping is prepared by Fire Safe ANZ, and services are delivered on-site by locally based qualified technicians. Pricing is not publicly disclosed but follows a pay-as-you-go cadence with payment terms of 14 days from end of month, out-of-hours surcharges, and cancellation fees. The customer mix skews toward multi-site enterprise and mid-market accounts, with named logos spanning retail (Calvin Klein, TK Maxx, JD Sports, Cotton On, Kathmandu, Rip Curl, Sunglass Hut), food service (KFC, Toby's Estate), healthcare (Southern Cross, Maven Dental), hospitality (Holiday Haven, iFLY), and strata (Integrity Strata). Revenue is not publicly disclosed, and the company has remained privately held with no evidence of private equity, venture capital, or external funding; current CEO Luke Macdougall was promoted from General Manager in November 2022. Compliance is governed by Australian Standards AS 1851, AS 3745-2010, AS 2118.1-2017, AS 2293, AS2444, AS 3504, NCC 2022, and Education and Care Services regulations, with post-February 2026 framework changes cited as a forward demand driver.

Name

Fire Safe

Legal name

Fire Safe Australia & New Zealand Pty Ltd

Website

https://firesafeanz.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Fire Safe ANZ is a privately held fire protection services company operating across Australia and New Zealand since 2002, delivering installation, maintenance, and certification of fire safety systems for multi-site facilities managers, property groups, and regulated verticals including retail, childcare, and healthcare.

Ownership category

akta.pro rank

Product category

Fire Protection Services

NAICS

Security Systems Services (except Locksmiths) (561621), Facilities Support Services (56121), Building Inspection Services (54135)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industries

Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Door, Firestop & Passive Fire Protection Inspection/Installation (IMAIAJAJ)

Keywords

• Fire protection services
• Essential safety maintenance
• Fire safety compliance
• Sprinkler and hydrant systems
• Evacuation and warden training

Headquarters

HQ city

Unanderra

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fire Protection Services: Comprehensive fire protection services including installation, testing, and maintenance of fire safety systems. Services include fire protection, electrical contracting, testing and tagging, and annual fire safety statements. Delivered through local technicians across Australia and New Zealand.
2. Project Management: Fire safety project management services including installation of new systems, retrofits, and upgrades for sprinkler, hydrant, fire detection and EWIS systems.
3. Evacuation & Training: Emergency evacuation planning, warden training, fire extinguisher training, and production of emergency evacuation diagrams compliant with AS 3745-2010.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Fire Safe ANZ installs, tests, and maintains fire protection systems (sprinklers, hydrants, extinguishers, hose reels, emergency lighting, fire indicator panels/EWIS, fire doors) for commercial, retail, strata, hospitality, healthcare, childcare and food-service properties across Australia and New Zealand. It also prepares and lodges Annual Fire Safety Statements, delivers evacuation planning and warden training, and manages installation/upgrade projects as Dry Projects (electrical/communication systems) or Wet Projects (water-based systems). Services are delivered by qualified local technicians from bases in Sydney, Melbourne, Perth, Adelaide and Auckland, with a 24/7 Client Portal providing multi-site compliance records.

Product overview

Fire Safe ANZ is a fire safety services company operating across Australia and New Zealand since 2002. The company offers a comprehensive portfolio of fire protection products and services organized into five core areas: Fire Protection Services (covering sprinkler systems, fire hydrants, emergency lighting, extinguishers, hose reels, fire indicator panels, fire doors, and detection systems), Annual Fire Safety Statements (compliance certification and lodgement), Short Term Rental Accommodation Compliance (NSW STRA requirements), Project Management (installation and remediation projects delivered as Dry Projects for electrical/communication systems and Wet Projects for water-based systems), and Evacuation & Training (emergency procedure plans, evacuation diagrams, and warden training). The company also provides specialized sub-services including thermal imaging, testing and tagging, and maintains a proprietary 24/7 Client Portal for real-time access to compliance records across client portfolios. With technicians based in Sydney, Melbourne, Perth, Adelaide, and Auckland, the company services approximately 6,500 sites annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Protection Services Comprehensive fire protection services including installation, testing, and maintenance of fire safety systems (sprinklers, hydrants, extinguishers, hose reels, emergency lighting, fire indicator panels, fire doors) tailored to commercial, retail, hospitality, healthcare, childcare and strata property needs.
• Annual Fire Safety Statements Annual certification service for NSW building owners to demonstrate compliance with fire safety requirements, including inspection, testing, and lodgement with local council.
• Short Term Rental Accommodation Compliance Fire safety compliance services for short-term rental accommodation under NSW STRA regulations, including equipment installation, certification, and compliance documentation for Airbnb, Stayz and Booking.com hosts.
• Project Management End-to-end fire safety project management covering installation, upgrades, and remediation of fire protection systems delivered as Dry Projects (electrical/communication) and Wet Projects (water-based).
• Evacuation & Training Emergency evacuation planning and warden training services including emergency procedure plans, evacuation diagrams, fire drill coordination, and extinguisher/blanket training compliant with AS 3745-2010.
• Dry Projects Electrical and communication fire safety projects including exit/emergency lighting installation, EWIS retrofitting, and fire detection system installation.
• Wet Projects Water-based fire protection projects including sprinkler and hydrant system installation, tank cleaning and upgrades, hydrant overhauls, and hydrant block plan design.
• Fire Safe ANZ 24/7 Client Portal Digital client portal providing 24/7 access to maintenance history, service records, and compliance documentation across all customer sites.

Quantifiable outcome

• 13,000+ jobs completed annually across 6,500 sites
• +2 more outcomes

Named customers32 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Uptick SoftwarecoreTechnology or Integration · 1 January 2022Fire Safe ANZ uses Uptick fire safety software for job management, compliance tracking, and operational efficiency. The software enables the company to deliver consistent service across their national footprint and maintain digital compliance records.
• Fire and Rescue NSWminorOthersCollaborated at The Special Children's Christmas Party event in Sydney. Fire Safe ANZ displayed their fire truck and engaged with children while Fire and Rescue NSW participated as another emergency services organization.
• Domino's PizzaminorOthersDomino's Pizza was a sponsor at The Special Children's Christmas Party event that Fire Safe ANZ participated in.
• The Shepherd CentreminorOthersFire Safe ANZ selected The Shepherd Centre (founded 1970 for children who are deaf or have hearing impairment) as their City2Surf charity partner.
• Vinnies (St Vincent de Paul Society)minorOthersFire Safe ANZ participated in Vinnies CEO Sleepout event to help extinguish homelessness, sleeping outdoors to raise funds and awareness.
• i98fmminorOthersFire Safe ANZ was announced as volunteer sponsor for i98fm radio station's community initiatives in 2022.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wormald (Johnson Controls): Long-established ANZ fire protection contractor providing design, installation, service and inspection of sprinkler, alarm and suppression systems under the Johnson Controls umbrella. Closest large-scale direct competitor to Fire Safe ANZ across commercial and industrial customers.
• Jim's Fire Safety: Australian franchise-based fire safety services provider operating under the Jim's Group umbrella, offering fire extinguisher, hose reel, exit light and basic compliance services. Comparable small-to-mid market competitor in ANZ, particularly for SME and residential compliance work.
• Koorsen Fire & Security: US-based privately held fire protection and security services company serving commercial customers with alarm, sprinkler, suppression and extinguisher inspection, installation and monitoring. Comparable services portfolio, multi-site commercial customer base, and privately-held scale similar to Fire Safe ANZ.
• Chubb Fire & Security: One of the largest fire protection and security services providers in Australia and New Zealand, offering fire alarm installation, monitoring, suppression and extinguisher servicing. Directly comparable to Fire Safe ANZ in service scope, customer base (multi-site commercial), and ANZ geography.

Broad incumbents

• Honeywell Building Technologies: Global building technologies division of Honeywell offering fire detection, notification and life-safety systems alongside building management. Comparable as a large incumbent supplying fire alarm panels and detection systems that complement service providers like Fire Safe ANZ.
• Johnson Controls: Global building technology provider and parent of Wormald, with fire detection, suppression and building management capabilities. Comparable as a broader incumbent whose fire protection division competes head-to-head with Fire Safe ANZ on multi-site RFPs.
• Cintas Corporation: US-listed integrated services company whose Fire Protection division provides extinguisher, sprinkler and alarm inspection and maintenance to multi-site commercial customers. Comparable as a recurring-compliance services platform with broader uniform, first aid and facility services overlay.
• APi Group: Global life-safety services platform and parent of Chubb. Operates a broad portfolio of fire suppression, alarm and security services across multiple geographies. Relevant as a strategic acquirer and competitive benchmark rather than a direct ANZ specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/firesafeanz
• Instagraminstagram.com/firesafeaustralianewzealand

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Safe