Linekong
Linekong (HK: 8267.HK) is a Beijing-based interactive entertainment group developing and publishing cross-platform mobile, web, and client games, web dramas, AI-powered smart hardware, and Web3/crypto ventures including LK Venture and MarsBit, serving end-user gamers across China and Korea.
- Company typePublic
- Founded2007
- HeadquartersBeijing, China
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
What Linekong does
Linekong (蓝港互动集团有限公司, HK: 8267.HK) is a Beijing-headquartered interactive entertainment group founded in 2007 and listed on the Hong Kong Stock Exchange in December 2014. The company operates three principal business lines under a multi-platform, multi-vertical model: Linekong Games (蓝港游戏), its flagship division developing and publishing mobile, web, and client-based games across action, RPG, and card-game genres (titles include 闹闹天宫, 黎明之光, 倚天剑与屠龙刀, 蜀山战纪之剑侠传奇, and IP-licensed games such as 《十万个冷笑话》番剧版 and 后宫甄嬛传); Linekong Film & TV (蓝港影业), producing web dramas and web movies; and Linekong Technology (蓝港科技), which developed the 小青AI智能音箱 consumer AI speaker and a suite of voice-interactive games.
The company's technical foundation is centered on the Unity game engine with Lua scripting for game logic and NGUI for interface development, supporting cross-platform delivery (mobile, web, client). Beyond its core entertainment businesses, Linekong has built a Web3/crypto ecosystem comprising LK Venture (formerly Consensus Lab, a Web3 fund), EcoPowX (an eco-friendly Bitcoin mining venture launched in 2023 that supplies compute to AI and the Bitcoin network using West African flared gas), and MarsBit (a blockchain media platform with over 5 million cumulative users). It also operates a Seoul, Korea subsidiary supporting cross-border publishing and IP licensing.
Linekong's revenue model is multi-stream: (1) in-game virtual goods, props, and top-ups (gold coins, gold notes, gold ingots) sold to players through tiered recharge packages; (2) game publishing and licensing (including IP collaboration and overseas authorization); and (3) overseas/channel business (Korea distribution, channel partnerships, and joint operations). Primary customers are end-user gamers across mobile, web, and client platforms, with secondary business-to-business relationships for IP licensing and channel partnerships. Marketing is conducted through in-house channels including the bbs.8864.com game forum, gift-pack systems, customer service, and investor relations. The company has 501–1,000 employees across Beijing HQ, a registered Beijing entity, and the Seoul regional office.
Linekong firmographics
Firmographics- Name
- Linekong
- Legal name
- 蓝港在线（北京）科技有限公司
- Website
- https://linekong.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Linekong (HK: 8267.HK) is a Beijing-based interactive entertainment group developing and publishing cross-platform mobile, web, and client games, web dramas, AI-powered smart hardware, and Web3/crypto ventures including LK Venture and MarsBit, serving end-user gamers across China and Korea.
- Ownership category
- akta.pro rank
Linekong industry classification
Industry- Product category
- Online Game Development and Publishing
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industry
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)
Keywords
Where Linekong is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
Linekong business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- 游戏虚拟物品销售: 通过游戏内虚拟物品、道具、充值等活动获取收入，包括金票、金券、金锭等虚拟货币和道具销售
- 游戏发行授权: 游戏产品的代理发行、IP合作、海外授权等业务
- 海外业务: 包括游戏授权、海外游戏引进、IP合作、海外PR等韩国市场运营
- 渠道商务合作: 联合运营、合作分成、运营商合作、手机终端合作等
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 充值档位分级 |
| Transaction based/ take rate | Pay-as-you-go | 消费返利活动 |
Distribution channels5 records
Marketing channels4 records
Linekong product offering
Product offeringCore offering
Linekong Interactive Group develops and publishes cross-platform online games (mobile, web, client) including titles such as Naonao Tiangong (闹闹天宫), Liming zhiguang (黎明之光), Yitian Jian yu Tulong Dao (倚天剑与屠龙刀), and card games. Beyond gaming, it produces film and TV content (web dramas, web movies) under Linekong Film, and develops AI smart hardware (Xiaoqing AI Speaker) with voice-interactive games under Linekong Technology. Revenue is generated through in-game virtual item sales (gold tickets, coupons, items), game publishing/licensing, IP collaboration, and overseas operations in Korea.
Product overview
Linekong (蓝港互动集团有限公司) is a Hong Kong-listed (8267.HK) entertainment technology group operating three core divisions: 蓝港游戏 (Linekong Games) — its flagship gaming division offering mobile games, web games, and client-based games including titles such as 闹闹天宫, 黎明之光, 倚天剑与屠龙刀, 蜀山战纪之剑侠传奇, and the card game series 《十万个冷笑话》番剧版; 蓝港影业 (Linekong Film & TV) — producing web dramas and web movies such as 身为一个胖子, 我与你的光年距离, 花好月又圆, 反转人生; and 蓝港科技 (Linekong Technology) — developing AI smart hardware and voice-interactive games including the 小青AI音箱 smart speaker and voice games like 我当宰相 and 猎杀恶魔. Additionally, Linekong has expanded into Web3/blockchain through subsidiary ventures: LK Venture (Web3 ecosystem fund), EcoPowX (eco-friendly Bitcoin mining), and MarsBit (blockchain media).
Differentiator
Problem solved
Functional benefit
Products and services
- Naonao Tiangong (闹闹天宫) Action mobile game (动作手游) published on the Tencent QQ platform, targeting casual and mid-core mobile gamers.
- Liming zhiguang (黎明之光) Cross-platform action RPG (mobile, web, and client versions) in the Linekong portfolio.
- Yingxiong zhi Jian (英雄之剑) Action mobile game (动作手游) in the Linekong portfolio for mobile gamers.
- Wangzhe Zhanhun (王者战魂) Action mobile game (动作手游) in the Linekong portfolio for mobile gamers.
- Shushan Zhanji zhi Jianxia Chuanqi (蜀山战纪之剑侠传奇) Role-playing mobile game (角色扮演手游) based on the TV series 'Battle of Fairy Sword.'
- Cangqiong zhi Jian (苍穹之剑) Role-playing mobile game (角色扮演手游) in the Linekong portfolio.
- 100,000 Bad Jokes Anime Version (《十万个冷笑话》番剧版) Card-based mobile game (卡牌手游) based on the popular Chinese animated series '100,000 Bad Jokes.'
- Shen zhi Ren (神之刃) Card-based mobile game (卡牌手游) in the Linekong portfolio.
- Hougong Zhenhuan Zhuan (后宫甄嬛传) Card-based mobile game (卡牌手游) based on the TV drama 'The Legend of Zhen Huan.'
- Yitian Jian yu Tulong Dao (倚天剑与屠龙刀) Client-based MMORPG (客户端游戏) — a martial arts fantasy game with a standard version and a 'green' free-to-play version.
- Xiaoqing AI Speaker (小青AI音箱) Smart AI hardware product (智能硬件产品) under the Linekong Technology (蓝港科技) brand, serving as a platform for voice-interactive games.
- Wodang Zaixiang (我当宰相) Voice-interactive game (语音互动游戏) under the Linekong Technology brand, powered by the Xiaoqing AI Speaker.
- Liesha Emo (猎杀恶魔) Voice-interactive game (语音互动游戏) under the Linekong Technology brand.
- Baiwan Fuweng (百万富翁) Voice-interactive game (语音互动游戏) under the Linekong Technology brand.
- Fanpai Jiyi (翻牌记忆) Voice-interactive game (语音互动游戏) under the Linekong Technology brand.
- Chihuo Dazuozhan (吃货大作战) Voice-interactive game (语音互动游戏) under the Linekong Technology brand.
- Shenwei Yige Pangzi (身为一个胖子) Web drama (网剧) under the Linekong Film & TV (蓝港影业) brand.
- Laidao Ni de Shijie (来到你的世界) Web drama (网剧) under the Linekong Film & TV brand.
- Wo yu Ni de Guangnian Julu 2 (我与你的光年距离2) Web drama (网剧), second season, under the Linekong Film & TV brand.
- Wo yu Ni de Guangnian Julu 1 (我与你的光年距离1) Web drama (网剧), first season, under the Linekong Film & TV brand.
- Huahao Yueyouyuan (花好月又圆) Web drama (网剧) under the Linekong Film & TV brand.
- Yuanshi Ni Shi Zheyang de Gu Xiansheng (原来你是这样的顾先生) Web drama (网剧) under the Linekong Film & TV brand.
- Gule Fenghua Lu (古乐风华录) Web drama (网剧) under the Linekong Film & TV brand.
- Yunhai Cangshan Zhuan (云海藏山传) Web drama (网剧) under the Linekong Film & TV brand.
- Shaonü Tian 2028 (少女甜2028) Web drama (网剧) under the Linekong Film & TV brand.
- Chengshi Shenghuo he Nü'er de Richang (城市生活和女儿的日常) Web drama (网剧) under the Linekong Film & TV brand.
- Fanzhuan Rensheng (反转人生) Web movie (网络大电影) under the Linekong Film & TV brand.
- Mengquan Tianshi (蒙圈天使) Web movie (网络大电影) under the Linekong Film & TV brand.
- Yu Ni de 100 Ci Lian'ai (与你的100次恋爱) Web movie (网络大电影) under the Linekong Film & TV brand.
- Linekong Games (蓝港游戏) Core gaming brand under Linekong Group offering mobile games, web games, and client-based games across action, role-playing, and card game genres.
- Linekong Technology (蓝港科技) Sub-brand under Linekong Group focused on AI smart hardware and voice interaction technology, featuring the Xiaoqing AI Speaker and voice-interactive games.
Companies that use Linekong
Customer profileSegments3 records
Ideal customer profiles2 records
Linekong technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Linekong partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- EcoPowXminor成立于2023年，致力于环保和可持续能源解决方案的比特币矿业公司。通过与西非当地大型油田和天然气处理设备供应商合作，建立更环保的火炬气燃烧发电设施，为AI计算和比特币网络提供算力解决方案。
- LK Ventureminor香港上市公司蓝港互动(8267.HK)旗下的Web3生态基金，前身为共识实验室(Consensus Lab)，聚焦加密市场前沿的基础设施、交易平台、技术协议和金融工具等领域投资。2023年11月，发起1500万美元的BTC NEXT比特币网络生态投资管理基金，已投资Merlin chain、UniSat、ALEX Labs等项目。
- MarsBitminor聚焦全球区块链科技前沿动态的媒体平台，2018年创立以来累计用户超过500万，曾举办数十场国际峰会。已获得币安、OKX、火币、IDG、策源资本等公司投资。
- 网络游戏未成年人家长监护工程联盟minor由腾讯、盛大游戏、网易、搜狐畅游、蓝港在线、完美时空、巨人网络等多家网络游戏企业共同发起并参与实施，由中华人民共和国文化部指导的社会性公益行动
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Linekong competitors and assessment
Company assessmentBroad incumbents
- Kunlun Tech (昆仑万维): China-listed diversified internet company with gaming, social media, and overseas tech investments; broader in scale but mirrors Linekong's multi-vertical diversification strategy.
Direct peers
- NetDragon Websoft (网龙): Hong Kong-listed Chinese gaming and internet technology company with overlapping online and mobile game portfolio and similar diversification across games and adjacent technology verticals.
- Giant Network (巨人网络): Hong Kong- (and later A-share) listed Chinese game developer with a comparable evolution from online games into broader entertainment and tech verticals, similar legacy online game portfolio dynamics.
- Boyaa Interactive (博雅互动): Hong Kong-listed Chinese mobile/web game developer focused on card and board games; comparable in small-cap HK-listed gaming exposure and product category mix.
- Archosaur Games (祖龙娱乐): Hong Kong-listed Chinese mobile MMORPG developer; directly comparable for client/mobile MMORPG development similar in style and scope to Linekong's 倚天剑与屠龙刀.
- iDreamSky Technology (创梦天地): Chinese mobile game publisher combining published and developed mobile titles across multiple genres, with comparable cross-platform strategy and small-mid scale.
- CMGE Technology Group (中手游): Hong Kong-listed mobile game publisher anchored on licensed Chinese IPs (anime, novels, TV dramas); competes in the same IP-licensed mobile gaming space as Linekong's 蜀山战纪 and 十万个冷笑话 titles.
- Yoozoo Games (游族网络): China A-share listed game developer with overlapping mobile/web game portfolio and IP-driven strategy (e.g., 三体 adaptations), serving the same Chinese gaming audience.
- X.D. Inc. (心动公司): Hong Kong-listed mobile game developer and TapTap platform operator; directly comparable across mobile game development, publishing, and multi-game portfolio management.
- Feiyu Technology (飞鱼科技): Hong Kong-listed Chinese mobile and web game developer/publisher with overlapping free-to-play, transaction-based mobile gaming model - the closest direct peer by scale, listing venue, and product vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Linekong social profiles
Digital presenceLinekong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linekong leadership team
Management profileNumber of profiles
Profiles7 records
Linekong subsidiaries and ownership
Company hierarchySubsidiaries5 records
Linekong funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linekong M&A and investment
M&A and investmentM&A
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linekong
What does Linekong do?
Linekong Interactive Group develops and publishes cross-platform online games (mobile, web, client) including titles such as Naonao Tiangong (闹闹天宫), Liming zhiguang (黎明之光), Yitian Jian yu Tulong Dao (倚天剑与屠龙刀), and card games. Beyond gaming, it produces film and TV content (web dramas, web movies) under Linekong Film, and develops AI smart hardware (Xiaoqing AI Speaker) with voice-interactive games under Linekong Technology. Revenue is generated through in-game virtual item sales (gold tickets, coupons, items), game publishing/licensing, IP collaboration, and overseas operations in Korea.
Is Linekong a public or private company?
Linekong is a public company. It is classified as public and is currently operating.
When was Linekong founded?
Linekong was founded in 2007. It employs 501 to 1,000 people.
Where is Linekong based?
Linekong is headquartered in Beijing, China, in the Asia region.
How does Linekong make money?
Four revenue lines are on record. 游戏虚拟物品销售 is the primary driver. The others are 游戏发行授权, 海外业务 and 渠道商务合作.
Who are Linekong's main competitors?
Kunlun Tech (昆仑万维) is listed as a broad incumbent. Direct peers are NetDragon Websoft (网龙), Giant Network (巨人网络), Boyaa Interactive (博雅互动), Archosaur Games (祖龙娱乐), iDreamSky Technology (创梦天地), CMGE Technology Group (中手游), Yoozoo Games (游族网络), X.D. Inc. (心动公司) and Feiyu Technology (飞鱼科技).
Does Linekong have an API?
No public API is recorded for Linekong.
What industry is Linekong in?
Linekong's product category is Online Game Development and Publishing. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console). Its NAICS code is 33993 and its SIC code is 7900.