What Alkass Digital does

Alkass Digital is a Doha-headquartered sports broadcasting company that operates the Alkass Sports Channels network, providing live sports coverage, news, and video-on-demand content to viewers in Qatar. Its offering combines a multi-channel broadcast television network with a digital livestreaming service branded "ShoofLive," a bilingual news portal (alkass.net in Arabic, alkassenglish.net in English), and original video programming including preview and review shows. The content portfolio centers on Qatar Stars League (QSL) football, Qatari volleyball including AVC competitions, equestrian events such as the Global Champions Arabians Tour, and international tournaments including the FIFA World Cup.

The platform integrates traditional broadcast distribution with digital streaming infrastructure, video-on-demand, TV guides, and frequency listings, with content production supporting both Arabic and English audiences. Underlying technology emphasizes interoperability between broadcast and digital properties rather than proprietary AI or advanced technical differentiation. Marketing and audience development are conducted through the company website, Twitter, Instagram, and ongoing original video programming.

Alkass generates revenue through advertising on its broadcast television streams and through recurring/subscription models on its digital streaming services, with a direct-to-consumer go-to-market motion targeting Qatar-based sports enthusiasts. Its commercial position is anchored by long-standing partnerships with Qatar's principal state-affiliated sporting bodies — the Qatar Olympic Committee, Qatar Football Association, Qatar Stars League, and the Supreme Council for Youth and Sport — supplemented by corporate sponsorship from QatarEnergy. The company is private, founded in 2006, with no disclosed financial, headcount, ownership, or AI capability data.

Name

Alkass Digital

Legal name

Alkass Sports Channels

Website

https://alkassdigital.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alkass Digital is a Doha-based sports broadcaster operating the Alkass Sports Channels network. It delivers live sports coverage, news, and on-demand video to Qatar-based viewers via broadcast TV and digital streaming, holding rights to QSL football and partnerships with Qatari sporting bodies.

Ownership category

akta.pro rank

Product category

Sports Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Sports Streaming Platforms (MPACAAAE)

akta.pro secondary industries

Sports OTT & League Pass Streaming Channels (MPABAHAJ), National Sports Broadcast Networks (MPABAAAC), In-Venue & Out-of-Home Sports Digital Broadcast Networks (MPAKAOAK)

Keywords

• Sports broadcasting
• Live sports coverage
• Digital sports media
• Football broadcasting
• Sports streaming services

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Broadcast Television: Television broadcasting of sports content including QSL football league matches, international sporting events, and original programming such as preview and review shows
2. Digital Streaming Services: Livestream and digital access to sports content through the Alkass website and digital platforms

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alkass Digital broadcasts sports content through its Alkass Sports Channels television network and a digital platform (alkassenglish.net / alkass.net). The offering covers live and on-demand sports including Qatar Stars League (QSL) football, volleyball (AVC competitions), and equestrian events (Global Champions Arabians Tour), supported by a ShoofLive livestream service, a TV guide, and recurring video shows such as preview and review programs available in Arabic and English.

Product overview

Alkass Digital operates Alkass Sports Channels, a Qatari sports broadcasting network providing live sports coverage, news, and video content through its digital platform. The offering consists of a unified broadcast television service with associated digital properties including a news portal, video-on-demand content (Review Shows, Preview Shows), a TV guide, channel frequency listings, and a livestreaming service (ShoofLive). The network covers Qatar Stars League (QSL) football, volleyball, and international sporting events including the FIFA World Cup and Global Champions Arabians Tour.

Differentiator

Problem solved

Functional benefit

Products and services

• Alkass Sports Channels Television broadcasting network providing live coverage of football (including Qatar Stars League and FIFA World Cup), volleyball, and equestrian events in Arabic and English, targeted at viewers in Qatar.
• ShoofLive Livestream Service Digital livestreaming service accessible through alkass.net that delivers live sports content online to viewers in Qatar.
• Alkass English Digital News and Video Portal Online news, video on demand, and sports content hub (alkassenglish.net) offering articles, match previews, review shows, TV guide, and channel frequency information to sports viewers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Qatar Stars League (QSL)coreStrategic or Co-development PartnerQSL is the primary football league in Qatar. Alkass provides broadcast coverage, news updates, and digital content for QSL matches. The partnership includes exclusive coverage rights and joint promotion of league events through Alkass media channels.
• Qatar Football Association (QFA)coreStrategic or Co-development PartnerQFA is the governing body for football in Qatar. Alkass collaborates with QFA for coverage of national team events, football competitions, and association activities.
• Qatar Olympic Committee (QOC)flagshipStrategic or Co-development PartnerQOC is the national Olympic committee for Qatar. Alkass provides coverage for Olympic-related events, youth programs like Team Qatar Summer 2026, and various multi-sport competitions.
• Aspire ZonecoreStrategic or Co-development PartnerAspire Zone is a sports institution in Qatar focused on sports excellence and development. Alkass provides media coverage for events and activities related to Aspire Zone's sports programs.
• Supreme Council for Affairs of Sport (Qatar)flagshipStrategic or Co-development PartnerThe Supreme Council is the governing body for sport in Qatar. Alkass collaborates with the council for coverage of major sporting events and initiatives in Qatar.
• QatarEnergyminorGTM or Marketing PartnerQatarEnergy is a major Qatari energy corporation. The company appears as a sponsor partner on Alkass digital platforms, supporting sports broadcasting initiatives.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Al Jazeera Media Network: Qatar-headquartered broad media network with news and some sports programming. Comparable as a Qatar-based state-affiliated broadcaster operating across TV and digital, though with a much wider content scope.
• Shahid (MBC Group): MBC Group's subscription streaming platform with growing sports content including Saudi Pro League and AFC rights. Competes with Alkass for Arabic-speaking sports streaming subscribers, though it is part of a much larger media portfolio.

Regional players

• Saudi Sports Company (SSC): Saudi state-backed sports broadcaster with multiple channels streaming Saudi Pro League and international sports. Operates a comparable business model to Alkass (state-supported multi-channel sports broadcaster + streaming) but serves Saudi Arabia rather than Qatar.
• Dubai Sports: UAE-based sports channel broadcasting football and other sports with digital streaming. Mirrors Alkass's broadcast-plus-digital model within a neighboring GCC market.
• Abu Dhabi Sports: UAE-based government-backed sports broadcaster operating channels and digital streaming for football and other sports. Directly comparable state-affiliated regional sports broadcaster model, though serving the UAE market.

Direct peers

• beIN Sports: Qatari-owned regional sports broadcaster operating multiple TV channels and streaming (TOD/beIN Connect) covering football and other sports across MENA. Directly competes with Alkass for regional and international sports rights and audience share.
• TOD (beIN's streaming platform): beIN Media Group's subscription streaming platform offering live sports and entertainment across MENA. Closely comparable to Alkass Digital's ShoofLive service in product category and target audience.

Emerging players

• StarzPlay Arabia: MENA-focused subscription streaming service offering international and some sports content. Comparable as a regional D2C subscription streaming platform, though it is entertainment-led rather than sports-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alkass_digital
• Facebookfacebook.com/alkassdigital
• LinkedInlinkedin.com/company/alkasssportschannels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alkass Digital