EAVI

What EAVI does

EAVI — the European Association for Viewers Interests — is a Brussels-headquartered non-profit association (AISBL under Belgian law) founded in 2005 that operates with 1–10 employees to advance media literacy for active citizenship across Europe and beyond. The organization produces educational resources (research publications, guides, toolkits, cartoons, films, infographics, lesson plans) and flagship programmes including the VOICES European Festival of Journalism and Media Literacy (4th edition scheduled for Thessaloniki, November 2026), the EAVI Conversations webinar/podcast series, the Teachers 4.0 Digital Project, the EAVI Summer Camp, and the EAVI Test Series assessment tool. Its audience spans general citizens, educators, EU and national policymakers, and civil society organizations.

EAVI's revenue mechanics are entirely grant-based: the organization is funded through EU programmes (notably Europe for Citizens), EU institutional partnerships, and event ticketing (VOICES). It has no proprietary technology platform, software product, or commercial pricing tiers; resources are distributed freely via eavi.eu, email newsletter (Mailchimp), social channels (Facebook, X, YouTube, LinkedIn, Instagram), and in-person events. Its go-to-market is event- and policy-driven, anchored by direct engagement with EU institutions (European Commission, Council of the EU, European Parliament) on legislative files including the AVMSD, the Digital Services Act, the European Media Freedom Act, and the European Democracy Shield.

EAVI's primary competitive asset is its pan-European partnership network — spanning UNESCO, UNAOC, Council of Europe, European Audiovisual Observatory, European Schoolnet, EBU, EFJ, GAPMIL (80+ countries), and dozens of national media literacy coalitions — alongside a multi-year track record of contributing media literacy language into EU law (notably the 2018 AVMSD revision and the ongoing 2026 consultation). The organization is GDPR-compliant in its data handling, members of both organizational partners and individual supporters, and dependent on continued EU institutional funding for sustained operations.

Name

EAVI

Legal name

European Association for Viewers Interests

Website

https://eavi.eu

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

EAVI is a Brussels-based non-profit AISBL that promotes media literacy for citizenship across Europe, producing free educational resources, the VOICES Festival, and policy input to EU media regulation.

Ownership category

akta.pro rank

Product category

Media Literacy Education

NAICS

Educational Services (611), Educational Support Services (611710), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Information & Media Literacy (Evaluate Sources, Misinformation) (EDAAAAAI)

akta.pro secondary industry

Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH)

Keywords

• Media literacy education
• Civic engagement programs
• EU policy advocacy
• Disinformation research
• Digital citizenship training

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. EU Project Grants and Funding: EAVI operates as a non-profit AISBL (Association Internationale Sans But Lucratif) registered in Brussels. The majority of its activities are funded through European Union project grants, programme funding (e.g., Europe for Citizens), and institutional partnerships with EU bodies and international organizations. No commercial revenue model is described; the organization relies on grant-based and institutional funding to sustain its operations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

EAVI is a Brussels-based non-profit (AISBL) that delivers media literacy for active European citizenship through a portfolio of free online educational resources (research publications, guides, toolkits, lesson plans, cartoons, films, infographics, and the EAVI Test Series assessment tool), training programs (Teachers 4.0 Digital Project), flagship events (VOICES European Festival of Journalism and Media Literacy, EAVI Conversations webinars/podcasts, Summer Camp), publications (Digital Parenting: The Safe Online Book), public awareness campaigns (The EAVI Food Menu, Digital Well-Being — Moji & Meme), and policy advocacy contributions to EU institutions on the AVMSD, Digital Services Act, European Media Freedom Act, and European Democracy Shield.

Product overview

EAVI (European Association for Viewers Interests) is a Brussels-based non-profit organization focused on media literacy for citizenship. Rather than a unified software product, EAVI offers a portfolio of educational programs, resources, and events centered on empowering citizens to navigate media environments critically. The core offerings include: the VOICES Festival (annual international conference on journalism and media literacy), the EAVI Conversations podcast/webinar series featuring expert interviews, the Teachers 4.0 Digital Project for educator training, the Digital Parenting book publication, and the EAVI Summer Camp youth program. Supporting resources include Research & Publications, Guides & Toolkits, Cartoons, Films & Videos, Infographics, and Lesson Plans—all freely available to educators and citizens. The organization also runs awareness campaigns like 'The EAVI Food Menu' and the 'Digital Well-Being Campaign: Moji & Meme.'

Differentiator

Problem solved

Functional benefit

Products and services

• VOICES: The European Festival of Journalism and Media Literacy An annual European festival bringing together journalism and media literacy professionals through conferences, workshops, and discussions on media education, disinformation, and democratic engagement. Ticketed in-person event.
• EAVI Conversations A series of one-on-one interviews and webinars with international experts on media, media literacy, disinformation, AI, and digital citizenship. Available as a podcast and webinar video series.
• Teachers 4.0 Digital Project An educational project aimed at equipping teachers with the digital media literacy skills needed to navigate online environments and tackle disinformation in educational settings.
• Digital Parenting: The Safe Online Book A book empowering parents in the digital age with strategies and tools for navigating online environments with children, focusing on digital safety and media literacy.
• EAVI Summer Camp A summer educational programme focused on media literacy education and youth engagement in digital citizenship activities.
• EAVI Test Series An assessment series designed to measure media literacy competencies and digital skills across various audience segments.
• The EAVI Food Menu A public awareness campaign exploring what media consumers are 'eating through their screens,' examining media consumption patterns and their effects.
• Research & Publications Studies, research papers, and publications covering media literacy, disinformation, AI-generated content, data literacy, and digital citizenship topics.
• Guides & Toolkits Educational guides and practical toolkits for media literacy education, including teaching resources for educators.
• Educational Cartoons Educational cartoons and visual materials designed to communicate media literacy concepts in accessible formats.
• Films & Videos Video content and films focused on media literacy, journalism, and digital citizenship education.
• Infographics Visual infographics on topics including deepfakes, disinformation (5Ds framework), verification workflows, and counter-disinformation strategies.
• Lesson Plans Structured lesson plans for educators to teach media literacy concepts in classroom settings.

Quantifiable outcome

• EAVI contributed to maintaining the explicit recognition of media literacy in the 2018 AVMSD revision — the first time media literacy was incorporated into EU legislation.
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered major, minor and core.

• United Nations Alliance of Civilizations (UNAOC)majorStrategic or Co-development PartnerEAVI works with and is supported by UNAOC as part of its international network. UNAOC is a UN initiative that works to prevent conflict and build peace between cultures and religions. The partnership contributes to EAVI's global outreach and cross-cultural media literacy initiatives.
• European Audiovisual Observatory (EAO)majorStrategic or Co-development PartnerEAVI collaborates with the European Audiovisual Observatory, which produces reports and data on the European audiovisual landscape including media literacy mapping across Europe. EAVI has been cited in EAO publications.
• UNESCOmajorStrategic or Co-development PartnerEAVI is supported by and works with UNESCO, the UN specialized agency for education, science, culture, and communication. UNESCO's Global Alliance for Partnerships on Media and Information Literacy (GAPMIL) connects organizations including EAVI internationally.
• Council of EuropemajorStrategic or Co-development PartnerEAVI works with the Council of Europe on media literacy policy. EAVI's 'Study on Assessment Criteria for Media Literacy Levels' has been referenced by the Council of Europe's CDMSI as a foundation for national MIL strategies and indicators.
• European University CyprusminorStrategic or Co-development PartnerEAVI collaborates with European University Cyprus, which promotes long-term strategic research partnerships and innovative programs of study, supporting EAVI's academic and educational initiatives.
• Centre for Media Pluralism and Media Freedom (CMPF) at EUImajorStrategic or Co-development PartnerEAVI works with the Centre for Media Pluralism and Media Freedom (CMPF) at the European University Institute, a research and training center dedicated to advancing media freedom and pluralism. EAVI participated in CMPF-organized events on monitoring media pluralism and media literacy.
• European Institute of Communication and Culture (Euricom)minorStrategic or Co-development PartnerEAVI collaborates with Euricom, a non-profit organization focused on research and publication in mass communication, media studies, and cultural studies, with particular concern for media and democratisation in former Eastern and Western Europe.
• Nordic Journalist Centre (NJC)minorStrategic or Co-development PartnerEAVI partners with NJC, a non-profit founded in 1957 supporting Nordic media and journalism development, fostering journalist networks, and promoting the Nordic media model with ties extending beyond the Nordic region.
• Global Libraries – Bulgaria FoundationminorStrategic or Co-development PartnerEAVI collaborates with Global Libraries – Bulgaria Foundation, a non-profit established in 2013 to expand access to information and digital resources, succeeding the Bulgarian Libraries Program originally funded by the Bill & Melinda Gates Foundation.
• Nordicom (Nordic Clearinghouse on Children, Youth and Media)minorStrategic or Co-development PartnerEAVI works with Nordicom, a knowledge centre in media and communication research cooperating across Denmark, Finland, Iceland, Norway, and Sweden, and home to the International Clearinghouse on Children, Youth and Media.
• European Broadcasting Union (EBU)minorStrategic or Co-development PartnerEAVI partners with the EBU, the world's leading alliance of public service media with 73 Members in 56 countries, devoted to making public service media indispensable — relevant to EAVI's mission around media literacy and viewer interests.
• European SchoolnetminorStrategic or Co-development PartnerEAVI collaborates with European Schoolnet, the network of 30 European Ministries of Education based in Brussels, aiming to bring innovation in teaching and learning — relevant to EAVI's educational resources and teacher training programmes.
• Evens FoundationminorStrategic or Co-development PartnerEAVI partners with the Evens Foundation, a public benefit foundation based in Antwerp with offices in Paris and Warsaw, that initiates and supports projects contributing to cultural and social diversity and peaceful coexistence in Europe.
• Fundación TelefónicaminorStrategic or Co-development PartnerEAVI works with Fundación Telefónica, which operates in education (digital educational trends), employability (skills for youth), cultural action (digital culture), and volunteering — aligning with EAVI's media literacy mission.
• Mediawijs (Flemish Knowledge Centre for Media Literacy)minorStrategic or Co-development PartnerEAVI collaborates with Mediawijs, the Flemish Knowledge Centre for Media Literacy that coordinates and inspires media literacy initiatives in Belgium's Flemish community, bringing together partners from working field, private and public sector.
• KAVI – National Audiovisual Institute (Finland)minorStrategic or Co-development PartnerEAVI works with KAVI, Finland's central governmental agency under the Ministry of Education and Culture, dedicated to preserving and promoting audiovisual culture and leading national media education efforts.
• Media Literacy Ireland (MLI)minorStrategic or Co-development PartnerEAVI works with Media Literacy Ireland, an informal alliance of over 250 individuals and organizations working to promote media literacy in Ireland, facilitated by Coimisiún na Meán, including Irish-language media literacy initiatives.
• Baltic Engagement Centre for Combating Information Disorders (BECID)minorStrategic or Co-development PartnerEAVI collaborates with BECID, which unites experts in fact-checking, media literacy, journalism, and academic research to combat disinformation in the Baltics through fact-checks, disinformation trend analysis, and media literacy campaigns.
• Education Development Center (EDC)minorStrategic or Co-development PartnerEAVI partners with EDC, a global leader in advancing education, health, and workforce development for over 65 years, creating sustainable community-led initiatives that unlock human potential across various regions.
• Global Alliance for Partnerships on Media and Information Literacy (GAPMIL)majorStrategic or Co-development PartnerEAVI participates in GAPMIL, a UNESCO-led international cooperation initiative to ensure all citizens have access to media and information competencies, with organizations from over 80 countries joining forces.
• European Federation of Journalists (EFJ)minorStrategic or Co-development PartnerEAVI works with the European Federation of Journalists, representing over 320,000 journalists in 71 journalists' organisations across 43 countries — relevant to journalism education and media literacy.
• SIDE – Successful Innovators on Digital Culture CitizenshipminorStrategic or Co-development PartnerEAVI leads and partners on the SIDE project (Successful Innovators on Digital Culture Citizenship), which focuses on digital culture and citizenship innovation, with EFID (Poland) and other partners contributing digital training methodologies.
• E-Seniors (France)minorStrategic or Co-development PartnerEAVI works with E-Seniors, a French association that introduces seniors and individuals with disabilities to communication technologies, bridging the digital divide with cyber tea lounges, social activities, digital training, and remote support.
• Comundos ASBL (Belgium)minorStrategic or Co-development PartnerEAVI collaborates with Comundos, which empowers young adults through digital storytelling, fostering critical thinking, media literacy, and global citizenship by training educators and youth across multiple countries.
• Pistes Solidaires (France)minorStrategic or Co-development PartnerEAVI works with Pistes-Solidaires, a French association dedicated to non-formal education and active learning methods, championing lifelong learning, intercultural understanding, and educational mobility.
• Athens Lifelong Learning Institute (Greece)minorStrategic or Co-development PartnerEAVI partners with the Athens Lifelong Learning Institute, a research and education institute in Athens focused on innovation in education, lifelong learning, human capital development, knowledge society, and social inclusion.
• Sofia University St. Kliment Ohridski (Bulgaria)minorStrategic or Co-development PartnerEAVI works with Sofia University, Bulgaria's first higher education institution established in 1888, known for its scientific research and educational activities with national, regional, and international significance.
• Child Focus (Belgium)minorStrategic or Co-development PartnerEAVI collaborates with Child Focus, Belgium's missing children's center and organization working to prevent child sexual exploitation, which also runs e-safety education programmes and the Child Focus Academy delivering over 1,200 training sessions per year.
• Nationale Academie voor Media & Maatschappij (The Netherlands)minorStrategic or Co-development PartnerEAVI partners with the National Academy for Media & Society, a Dutch non-profit foundation aimed at improving media literacy among citizens so they can benefit from new media developments and become aware, critical, and active media participants.
• Voices: European Festival of Journalism and Media LiteracycoreStrategic or Co-development PartnerVOICES is EAVI's flagship annual European Festival of Journalism and Media Literacy. The 4th edition will take place in Thessaloniki from 26–28 November 2026. The festival brings together journalists, media professionals, educators, and citizens across Europe.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UNESCO: UN specialized agency for education, science, culture, and communication, which coordinates GAPMIL — the alliance that connects EAVI internationally. Comparable as the lead global body setting media and information literacy frameworks that EAVI's work aligns with and implements at the European level.
• Council of Europe: European political body that has formally adopted EAVI's measurement framework through the CDMSI for national MIL strategies and indicators. Comparable as the larger intergovernmental policy actor whose working groups EAVI participates in and whose policy outputs shape EAVI's operating environment.
• European Audiovisual Observatory: European body that produces reports and data on the European audiovisual landscape, including media literacy mapping across Europe. Comparable as a larger European institution operating in the same media policy space and cited alongside EAVI in policy publications.

Direct peers

• Baltic Engagement Centre for Combating Information Disorders (BECID): Unites experts in fact-checking, media literacy, journalism, and academic research to combat disinformation in the Baltics through fact-checks, disinformation trend analysis, and media literacy campaigns. Directly comparable as a regional media literacy and counter-disinformation hub with project-based, partner-network operating model.
• Media Literacy Ireland: An informal alliance of over 250 individuals and organizations working to promote media literacy in Ireland, facilitated by Coimisiún na Meán. Directly comparable as a multi-stakeholder media literacy network operating across civil society, academia, and government.
• KAVI – National Audiovisual Institute (Finland): Finland's central governmental agency under the Ministry of Education and Culture, dedicated to preserving and promoting audiovisual culture and leading national media education efforts. Directly comparable as a state-backed body producing media education resources and contributing to media literacy policy.
• Nationale Academie voor Media & Maatschappij: Dutch non-profit foundation aimed at improving media literacy among citizens so they benefit from new media developments and become aware, critical, and active participants. Directly comparable as a non-profit media literacy organization producing educational content for citizens.
• Mediawijs: The Flemish Knowledge Centre for Media Literacy, coordinating and inspiring media literacy initiatives in Belgium's Flemish community across public, private, and working-field partners. Directly comparable as a regional media literacy hub producing educational resources and engaging in policy work similar to EAVI's.

Others

• European Broadcasting Union (EBU): World's leading alliance of public service media with 73 Members in 56 countries, devoted to making public service media indispensable. Not a direct competitor, but a strategic partner and ecosystem participant with overlapping interests in viewer engagement and media literacy that connects EAVI to the European public service media ecosystem.

Emerging players

• Centre for Media Pluralism and Media Freedom (CMPF) at European University Institute: Research and training center at EUI dedicated to advancing media freedom and pluralism, producing the Media Pluralism Monitor and running policy events. Comparable as an EU-focused academic research center working on overlapping media policy and media literacy issues, but with a research rather than advocacy orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/_eavi
• YouTubeyoutube.com/channel/UCyExbN2uJYQT1QHQHPJk9pg
• Facebookfacebook.com/eavi.eu
• LinkedInlinkedin.com/company/eavimedialiteracy
• Instagraminstagram.com/eavimedialiteracy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EAVI