Mediawijs
Mediawijs is the Flemish Knowledge Center for Digital and Media Literacy, operated under imec vzw since 2013. It builds competency frameworks, learning trajectories, assessment tools, and training programs that help educators, youth workers, librarians, local governments, and parents in Flanders and Brussels build media literacy capacity.
- Company typePrivate
- Founded2013
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Mediawijs does
Mediawijs is the Flemish Knowledge Center for Digital and Media Literacy (het Vlaams Kenniscentrum voor Digitale en Mediawijsheid), founded in 2013 and operated under the legal entity IMEC vzw (Interuniversitair Micro-Electronica Centrum) from its headquarters at Kapeldreef 75, Leuven, Belgium. Its mission is to help residents of Flanders and Brussels engage actively, critically, and consciously with digital technology and media. It serves a defined set of professional and community audiences — educators, youth workers, librarians, local government staff, professionals working with the elderly, and parents/families — by producing educational frameworks, assessment tools, training curricula, lesson packages, video series, and research outputs. Core proprietary assets include the Mediawijs Competentiemodel (a 2-cluster, 8-sub-competency, 5-goal framework adopted as the working translation of the Flemish Government's media-literacy definition), the Leerlijn Mediawijsheid (a kindergarten-to-grade-9 learning trajectory), the Mediaprofieltest and 10 mediaprofielen (an individual/group profiling instrument), and sub-brands MediaNest (parents) and De Schaal van M (children aged 10–12).
Underlying technology is primarily content and curriculum infrastructure rather than software: a portfolio of websites (mediawijs.be, medianest.be, deschaalvanm.be, mediawijsmateriaal.be), downloadable workbooks, Airtable-based registration, Vimeo-hosted video, and a YouTube channel. There is no disclosed API, SDK, or developer-facing platform.
Mediawijs operates as a publicly funded non-profit. The Flemish Government (Vlaamse overheid) provides its institutional mandate and core funding, supplemented by European sources including Erasmus+, Connecting Europe Facility, and the European Media and Information Fund (EMIF). Most resources are free; revenue-generating activities are narrow — the Mediacoach professional training program (€390 for the 2026–2027 cycle of 7 in-person + 3 online sessions in Ghent) and a webshop for physical educational materials. Distribution is multi-channel: events (Digitale Week, Mediawijs Congres, inspiration days), newsletters, organic social (Twitter/X, Facebook, Instagram, LinkedIn, YouTube, Pinterest), a podcast (Missie Mediawijs), and partner-cascaded outreach through schools, libraries, youth organizations, and municipal governments.
Mediawijs firmographics
Firmographics- Name
- Mediawijs
- Legal name
- IMEC vzw (Interuniversitair Micro-Electronica Centrum)
- Website
- https://mediawijs.be
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mediawijs is the Flemish Knowledge Center for Digital and Media Literacy, operated under imec vzw since 2013. It builds competency frameworks, learning trajectories, assessment tools, and training programs that help educators, youth workers, librarians, local governments, and parents in Flanders and Brussels build media literacy capacity.
- Ownership category
- akta.pro rank
Mediawijs industry classification
Industry- Product category
- Digital and Media Literacy Education
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Professional Development & Teacher Training Media (EDAGALAI)
- akta.pro secondary industries
- Educational/Instructional Public Media Services (Schools, Distance Learning) (MPABADAH), Open Multimedia OER (video, audio, podcasts, animations) (EDAGAJAF)
Keywords
Where Mediawijs is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Mediawijs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Government Funding via imec: Mediawijs is the Flemish Knowledge Center for Digital and Media Literacy, operated by imec vzw. As a government-supported initiative, the organization is primarily funded through public funding rather than commercial revenue. Their services, tools, and resources are largely offered free of charge to end users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Mediacoach training for professionals working with children and youth |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Mediawijs product offering
Product offeringCore offering
Mediawijs is the Flemish Knowledge Center for Digital and Media Literacy, developing and distributing educational frameworks, competency models, assessment tools, training programs, and resources to promote digital and media literacy across Flanders and Brussels. The organization operates through a central platform (mediawijs.be), sub-brands targeting specific audiences (De Schaal van M for children, MediaNest for parents), and a professional certification program (Mediacoach) for educators, youth workers, and librarians. Its offerings are largely free, with select paid training programs for professional development.
Product overview
Mediawijs is the Flemish Knowledge Center for Digital and Media Literacy, operated by imec vzw. Its offering is a platform-plus-portfolio model: the core platform at Mediawijs.be serves as the central hub aggregating information, tools, and resources for professionals, educators, and volunteers. This platform is complemented by distinct sub-brands and programs: De Schaal van M targets primary school children (10-12 years) with lesson materials and workbooks; MediaNest serves parents and families with parenting tools like Screentje dealtje; the Mediacoach Opleiding provides professional certification training for educators and youth workers; and specialized tools like the Leerlijn Mediawijsheid (learning trajectory), Mediaprofieltest (media profile assessment), and the Mediawijs Competentiemodel (competency framework) serve as standalone resources. Additional offerings include the Digiwatte? video series for digital inclusion, various educational packages (Lespakket Online Invloeden), policy tools for local governments, and the Mediawijs Awards program. The portfolio is delivered through websites, downloadable materials, video content (including a YouTube channel), podcasts, and in-person training.
Differentiator
Problem solved
Functional benefit
Brands
- MediaNest: Platform offering tools for parents to discuss media use with their children, including resources about screen time, online privacy, and media education for families.
- De Schaal van M
- Mediacoach
Products and services
- Mediawijs.be The primary website of Mediawijs serving as the Flemish Knowledge Center for Digital and Media Literacy. It aggregates information and materials for professionals and volunteers who help residents of Flanders and Brussels actively, creatively, critically, and consciously engage with digital technology and media.
- De Schaal van M A sub-brand targeting children (10-12 years) with media literacy lessons and resources for primary school students. Offers lesson series like 'Slim op het internet' and the (Mega)Mediawijs Werkboek for different primary school grades.
- MediaNest A sub-brand focused on parents and families, providing tools and resources for media parenting and family media agreements. Includes the Screentje dealtje game and resources about children's media use.
- Mediaprofieltest A profile test that takes approximately 10 minutes to complete anonymously. Users answer questions and statements to discover how they use digital media, how quickly they learn new applications, and how media-wise they are. Available for individuals and groups, with group results viewable by facilitators.
- 10 Mediaprofielen A framework of 10 media profiles (media animals) that help organizations understand how their target audiences relate to digital media. Profiles include digital squirrel, badger, wild boar, fox, cat, rabbit, roe deer, hedgehog, bear, and wolf, each representing different attitudes and behaviors toward digital technology.
- Mediawijs Competentiemodel A competency model that translates the Flemish Government's definition of media literacy into a concrete working instrument. It consists of 2 competence clusters (media use and media understanding) and 5 media goals (informing, interacting, creating, amusing, and defending).
- Leerlijn Mediawijsheid A practical framework for media literacy education covering kindergarten through third grade secondary education. It helps teachers and school teams integrate media literacy into their lessons and policy by providing age-appropriate learning objectives based on the Mediawijs Competentiemodel.
- Mediacoach Opleiding Professional development training for educators, youth workers, library staff, and care professionals working with children and youth. The program deepens knowledge of the digital world of young people, strengthens coaching skills, and results in participants developing a media literacy project within their organization.
- Digiwatte? Videoreeks A video series hosted by Bart and Kim explaining various digital applications step-by-step for digital helpers and digital starters. Topics include paying with smartphone, online banking, apps, online identification, TV watching, transport, work, health, and government services.
- Beleidstool Digitale Inclusie - Lokale Besturen A policy tool for local governments to develop vision and policy on digital inclusion. It consists of a manual, building blocks organized in five categories (governance role, access, competencies, support networks, and services and communication), a floor plan, and a digital inclusion matrix.
- Lespakket Online Invloeden An educational package for second and third grade secondary education students about online influence, social media algorithms, online subcultures, and how to consciously handle what they see, share, and experience online.
- Screentje dealtje A family game where parents and children make agreements about screen use at home. The game contains 17 statements about screen use covering where and when screens are okay, what to share about each other, whether rules are the same for everyone, and agreements about screen time.
- Mediawijs Awards An annual award program recognizing organizations and projects that make a significant contribution to media literacy in Flanders and Brussels.
- (Mega)Mediawijs Werkboek Workbooks for primary school students (1st, 2nd, and 3rd grade) containing fill-in exercises and hands-on assignments covering topics like social media, online safety, cyberbullying, digital footprint, gaming, fake news, and artificial intelligence.
- Missie Mediawijs Podcast A podcast series featuring inspiring stories from key figures in various sectors about media literacy practices. The series contains 8 episodes of approximately 25 minutes each, offering practical examples, personal insights, and valuable tips from the field.
Companies that use Mediawijs
Customer profileSegments6 records
Ideal customer profiles6 records
Mediawijs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mediawijs partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- ImeccoreImec vzw is the parent organization operating Mediawijs as the Flemish Knowledge Center for Digital and Media Literacy. Imec provides institutional backing, infrastructure, and administrative support.
- MeemoominorCollaborated on the development of the Lespakket online invloeden (Online Influences educational package).
- PimentominorPartnered on the Lespakket online invloeden educational package development.
- WatWatminorPartnered on the Lespakket online invloeden educational package development.
- VRTminorCollaborated on the Lespakket online invloeden educational package.
- MoveMenminorPartnered on the Lespakket online invloeden educational package.
- DjapominorPartnered on the Lespakket online invloeden educational package.
- TextgainminorPartnered on the Lespakket online invloeden educational package.
- NetflixminorCollaboration on educational materials developed in connection with the Netflix series Adolescence.
- VISAVIS Project ConsortiumminorInternational collaboration including imec-SMIT-VUB, CERTH, Filmpedagogerna, and Universiteit Twente, financed by the European Media and Information Fund (EMIF). Developed image verification resources.
- VVSGminorCo-developed the Beleidstool digitale inclusie (Digital Inclusion Policy Tool) for local governments.
- District09minorCo-developed the Beleidstool digitale inclusie for local governments.
- Mediawijzer.net (Netherlands)minorContributed to the development of the Mediawijs Competentiemodel through expert consultation.
- Thomas More HogeschoolminorEducational institution partner contributing to the Leerlijn Mediawijze Leraren development.
- ArteveldehogeschoolminorEducational institution partner contributing to the Leerlijn Mediawijze Leraren development.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mediawijs competitors and assessment
Company assessmentDirect peers
- SWGfL (South West Grid for Learning): UK charity providing online safety education, resources, and training to schools; comparable as a publicly-aligned organization delivering media/digital literacy training and policy tools to educators.
- Internet Matters: UK nonprofit helping parents and professionals keep children safe online; comparable in mission focus on online safety education for families, schools, and vulnerable populations, with similar resource/tool portfolio.
- Netwerk Mediawijsheid / Mediawijzer.net: Dutch national network for media literacy, structurally and mission-wise the closest analogue to Mediawijs; both are publicly funded knowledge centers developing competency frameworks, training programs, and educational resources for educators and citizens in their respective regions.
- MediaSmarts: Canadian center for digital and media literacy, comparable in mission to develop media literacy programs, teacher resources, and policy tools for educators, parents, and youth across a national/regional jurisdiction.
- Common Sense Media: US-based nonprofit producing media literacy content, parent resources, and education curricula for schools; directly comparable in offering age-appropriate resources (workbooks, lessons, family tools) and serving educators, parents, and children.
- Kennisnet: Dutch public organization supporting education with ICT and digital literacy resources for schools; comparable in serving Flemish/Dutch-speaking education sector with curriculum-linked tools and teacher professional development.
- Saferinternet.at: Austrian internet safety initiative providing educational materials, teacher training, and youth programs on online safety and media competence; structurally similar as a publicly-supported national hub for media literacy.
Others
- European Schoolnet: Pan-European network of education ministries coordinating digital education initiatives including media literacy; comparable as a co-development and policy partner in EU-funded media literacy projects, though broader in education scope.
- Better Internet for Kids (BIK) / Insafe: European Commission-coordinated network of Safer Internet Centers that delivers media literacy training and resources across EU member states; comparable as a parallel pan-European media literacy ecosystem with shared funding sources (EU).
Regional players
- eSafety Commissioner (Australia): Australian government agency providing online safety education, training, and resources; comparable in mission and public-sector structure, though operating in a different geography with regulator-style authority rather than knowledge-center framing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mediawijs social profiles
Digital presenceMediawijs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediawijs leadership team
Management profileNumber of profiles
Profiles4 records
Mediawijs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediawijs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediawijs
What does Mediawijs do?
Mediawijs is the Flemish Knowledge Center for Digital and Media Literacy, developing and distributing educational frameworks, competency models, assessment tools, training programs, and resources to promote digital and media literacy across Flanders and Brussels. The organization operates through a central platform (mediawijs.be), sub-brands targeting specific audiences (De Schaal van M for children, MediaNest for parents), and a professional certification program (Mediacoach) for educators, youth workers, and librarians. Its offerings are largely free, with select paid training programs for professional development.
Is Mediawijs a public or private company?
Mediawijs is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mediawijs founded?
Mediawijs was founded in 2013. It employs 1 to 10 people.
Where is Mediawijs based?
Mediawijs is headquartered in Brussels, Belgium, in the Europe region.
How does Mediawijs make money?
One revenue line is on record: government Funding via imec.
Who are Mediawijs's main competitors?
Direct peers on record are SWGfL (South West Grid for Learning), Internet Matters, Netwerk Mediawijsheid / Mediawijzer.net, MediaSmarts, Common Sense Media, Kennisnet and Saferinternet.at. Others are European Schoolnet and Better Internet for Kids (BIK) / Insafe. eSafety Commissioner (Australia) is listed as a regional player.
Does Mediawijs have an API?
No public API is recorded for Mediawijs.
What industry is Mediawijs in?
Mediawijs's product category is Digital and Media Literacy Education. Its primary akta.pro industry code is EDAGALAI, Professional Development & Teacher Training Media, with a secondary code of MPABADAH, Educational/Instructional Public Media Services (Schools, Distance Learning). Its NAICS code is 516 and its SIC code is 8200.