Rakhma

What Rakhma does

Rakhma is a Minnesota-based non-profit organization founded in 1984 by Shirley Shaw that pioneered the residential social-model of care for elders with memory loss. The organization operates three licensed assisted living facilities with dementia care: Minneapolis Peace Home (10 beds, opened 1984), St. Paul Joy Home (10 beds, St. Paul), and Minnetonka Grace Home (14 beds, acquired 1988 from Immaculate Heart of Mary Catholic Church). Each home provides person-centered, 24/7 awake-staff care for individuals with dementia, Alzheimer's, and other forms of memory loss, with three daily meals, medication administration, personal care assistance, and meaningful resident engagement through daily chores and stable caregiver relationships. Total licensed capacity is approximately 34 residents.

Rakhma generates revenue from three streams: private-pay residential fees, government assistance programs (Medical Assistance, GRH, Elderly Waiver, CADI, TBI, and BI waivers) covering approximately 80% of residents, and charitable donations that are described as critical to sustaining the mission given the high proportion of subsidized residents. The go-to-market is community-led and direct-to-consumer: admissions are handled in-house via phone and email, complemented by educational webinars (delivered by Dr. Johanna Ganz), website content, community outreach, and a long-tenured volunteer program. The organization does not discriminate based on ability to pay, reflecting its non-profit mission of equitable access. The home has received capital improvement grants through the State of Minnesota's Living Well at Home program.

The underlying service model has no proprietary technology platform — care delivery is fundamentally human-staff-driven (51-100 employees serving ~34 residents, a high staff-to-resident ratio) — and there is no software product, app, or AI capability disclosed. Rakhma is governed by a Board of Directors chaired by Jacob Hauschild (affiliated with Faegre Drinker Biddle & Reath), with Leif Johnson serving as Executive Director and a Director-level management team covering Health Services, HR, Marketing & Development, and Facilities. The organization remains a single-metro, single-state operator with three facilities; no geographic expansion, M&A, or new home openings are documented beyond 1988.

Name

Rakhma

Legal name

Rakhma

Website

https://rakhma.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Rakhma is a Minnesota non-profit operating three licensed residential memory care homes in the Twin Cities (Minneapolis, St. Paul, Minnetonka) serving ~34 elders with dementia and Alzheimer's through a person-centered social-model of care, with 24/7 awake staffing and no proprietary technology platform.

Ownership category

akta.pro rank

Product category

Memory Care / Assisted Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (62412), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC)

Keywords

• Memory care services
• Assisted living facilities
• Dementia care homes
• Residential elder care
• Alzheimer's care

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Care Fees: Revenue from private pay residents who pay out-of-pocket for assisted living and memory care services in Rakhma's three homes.
2. Government Assistance Programs: Approximately 80% of residents receive government assistance through Medical Assistance, GRH (Group Residential Housing), Elderly Waiver, CADI (Community Access for Disability Inclusion), TBI (Traumatic Brain Injury), and BI (Brain Injury) waivers.
3. Donations and Charitable Support: As a mission-driven non-profit, Rakhma depends on generous donor contributions to sustain operations, with about 80% of residents receiving government assistance on average, making donations critical to fulfilling the mission.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Rakhma operates three small residential assisted living homes in the Twin Cities (Minneapolis Peace Home, St. Paul Joy Home, Minnetonka Grace Home) providing 24/7 person-centered memory care for elders with dementia, Alzheimer's, and other forms of memory loss. Services include three daily meals, medication administration, personal care assistance, and a residential social-model designed to minimize dementia-related behaviors through stable staffing and home-like environments.

Product overview

Rakhma is a non-profit memory care provider offering a portfolio of three residential assisted living homes in the Twin Cities: Minneapolis Peace Home (10 beds, opened 1984), St. Paul Joy Home (10 beds), and Minnetonka Grace Home (14 beds). Each home provides person-centered care for individuals with dementia and Alzheimer's, including 24/7 awake staffing, three daily meals, medication administration, and personal care. The organization also offers educational webinars on dementia-related topics and volunteer programs. All three facilities are licensed assisted living facilities with dementia care registered with the Minnesota Department of Health.

Differentiator

Problem solved

Functional benefit

Products and services

• Minneapolis Peace Home The first Rakhma home, located in a 1930s Craftsman style duplex at 4953 Aldrich Avenue South, Minneapolis. Provides person-centered care for individuals living with memory loss with a maximum of 10 female residents, including three daily meals, medication administration, personal care, and awake staff on duty 24 hours/day, 7 days/week. Licensed assisted living facility with dementia care registered with the Minnesota Department of Health.
• St. Paul Joy Home Located at 123 South Wheeler Street, St. Paul in the Mac-Groveland neighborhood. Provides person-centered care for individuals living with memory loss with a maximum of 10 residents. Caregivers cook three meals daily, administer medication, and provide personal care 24 hours/day, 7 days/week. Features an attached patio/deck in the front yard. Licensed assisted living facility with dementia care registered with the Minnesota Department of Health.
• Minnetonka Grace Home Rakhma's largest facility with 14 residents, located at 5126 Mayview Road, Minnetonka, Minnesota. Most resident rooms are private and located on the second floor accessible by elevator. Provides person-centered care for individuals living with memory loss with 24/7 caregiving including three daily meals, medication administration, and personal care. Features a large living room, dining room, back deck, pool table, and TV lounge. Licensed assisted living facility with dementia care registered with the Minnesota Department of Health.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• State of Minnesota - Living Well at Home Grant ProgramsupportingOthersThe Living Well at Home program, through the State of Minnesota, helps expand and strengthen home and community-based services so older adults can continue living in their communities. Rakhma has received grant support for projects including a new elevator, exterior improvements, and program enhancements.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Others

• LeadingAge Minnesota: Non-profit industry association representing Minnesota senior care providers including memory care operators; comparable non-profit sector membership and advocacy role referenced by Rakhma.
• Alzheimer's Association - Minnesota-North Dakota Chapter: Non-profit support and referral organization cited by Rakhma as a resource partner; not a care provider but a comparable mission-driven dementia advocacy entity in the same ecosystem.

Direct peers

• Silverado Senior Living: Specialized memory care provider focused exclusively on dementia and Alzheimer's residents in residential settings. Comparable specialized, high-acuity dementia positioning with a smaller-home philosophy similar to Rakhma's social model.
• Aegis Living: West Coast senior living operator with dedicated memory care neighborhoods emphasizing smaller, intimate environments and high staff ratios. Closely comparable small-home, person-centered care philosophy for dementia residents.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with extensive memory care programming (Clare Bridge) across hundreds of communities nationwide. Comparable dementia-care service category at vastly larger scale, with both private-pay and government-assisted payer mix.
• Atria Senior Living: National assisted living operator with Life Guidance memory care neighborhoods serving dementia residents. Comparable service line and target demographic but larger private-pay positioning than Rakhma's Medicaid-leaning base.
• Sunrise Senior Living: Established national assisted living and memory care operator with dedicated Reminiscence neighborhoods for dementia residents. Overlaps with Rakhma's memory care focus but at much larger scale and predominantly private-pay positioning.
• Belmont Village Senior Living: Multi-state assisted living operator with a memory care program (Circle of Friends) emphasizing relationship-based care and higher staffing ratios. Comparable resident-centered dementia care approach.

Regional players

• Presbyterian Homes & Services: Minnesota-based non-profit senior living operator offering assisted living and memory care across multiple campuses in the Upper Midwest. Directly comparable geography and mission-driven model, with a much larger footprint than Rakhma's three homes.
• Cassia (formerly Augustana Care): Non-profit senior housing and care provider headquartered in Minnesota operating assisted living, memory care, and skilled nursing communities across the Twin Cities and broader region. Comparable mission, payer mix, and dementia-care focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rakhma.homes
• LinkedInlinkedin.com/company/rakhma-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rakhma