LeadingAge Minnesota
LeadingAge Minnesota is a nonprofit membership association serving more than 1,350 aging services providers and 225 business partners statewide, delivering advocacy, regulatory expertise, professional development, and group purchasing to skilled nursing, assisted living, home care, and related providers.
- Company typePrivate
- Founded1967
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
LeadingAge Minnesota firmographics
Firmographics- Name
- LeadingAge Minnesota
- Legal name
- LeadingAge Minnesota
- Website
- https://leadingagemn.org
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeadingAge Minnesota is a nonprofit membership association serving more than 1,350 aging services providers and 225 business partners statewide, delivering advocacy, regulatory expertise, professional development, and group purchasing to skilled nursing, assisted living, home care, and related providers.
- Ownership category
- akta.pro rank
Where LeadingAge Minnesota is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LeadingAge Minnesota business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership Dues: LeadingAge Minnesota generates primary revenue through annual membership dues from provider organizations (skilled nursing, assisted living, home care, hospice, adult day services) and business partners. Membership provides access to advocacy, expert support, CEUs, conferences, and member directory services.
- Events and Conferences: Revenue from signature annual conferences including Institute & Expo (February), Assisted Living Conference (August), and Annual Meeting & Leadership Forum (September), along with certificate programs and professional development offerings.
- Education and Training: Continuing education units (CEUs), certificate programs (Nurse Leadership, Quality Specialist, Operations Certificate, Licensed Assisted Living Director Training), and on-demand learning library generate additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership types for provider organizations and business partners |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
LeadingAge Minnesota product offering
Product offeringCore offering
LeadingAge Minnesota is a nonprofit membership association that serves aging services providers across Minnesota. It delivers advocacy representation, expert regulatory and legal support, professional development (CEUs and certificate programs), annual conferences, networking opportunities, and workforce resources to its member organizations, which include skilled nursing facilities, assisted living providers, home care and hospice agencies, adult day services, and independent living providers.
Product overview
LeadingAge Minnesota is a membership-based association serving aging services providers across Minnesota, not a technology company offering a unified software product. The organization provides a portfolio of membership services including a resource library, expert regulatory support, professional development programs (CEUs, certificate programs), annual conferences (Institute & Expo, Assisted Living Conference, Annual Meeting), networking opportunities, and advocacy. Supporting workforce needs, particularly around New American employees, the organization offers multilingual resources including audio glossaries, video series, bilingual nursing assistant training materials, and an interactive resource map. The services are accessible through the website's member-only resources, with event registration and account management facilitated through an online community hub platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual Signature Conferences Three annual conferences — Institute & Expo (February), Assisted Living Conference (August), and Annual Meeting & Leadership Forum (September) — providing education, networking, and advocacy engagement for aging services provider members in Minnesota.
- Nurse Leadership Program A multi-day certificate program running March–July 2026 designed to develop leadership skills among nursing professionals in aging services organizations.
- Operations Certificate Program A certificate program running April–July 2026 covering operational aspects of aging services organizations.
- Quality Specialist Certificate Program A certificate program running August–December 2026 focused on quality improvement and safety measures in senior living settings.
- Licensed Assisted Living Director Training A training program required for assisted living director licensure in Minnesota, providing required education for compliance with state licensure requirements.
- Group Purchasing Discounts Discounted pricing on products and services through collective purchasing power for member organizations via LeadingAge Minnesota Solutions and Value First.
- Provider Membership Annual membership for aging services provider organizations (skilled nursing, assisted living, home care, hospice, adult day, independent living) providing access to advocacy, expert regulatory support, CEUs, conferences, and the member directory.
- Business Partner and Sponsor Membership Annual membership for companies and individuals providing products or services to association members, offering market access, relationship building, and member engagement opportunities.
Companies that use LeadingAge Minnesota
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles2 records
LeadingAge Minnesota technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LeadingAge Minnesota partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LeadingAge (National)coreLeadingAge Minnesota is the state partner for the national LeadingAge organization. This affiliation provides access to national research, advocacy resources, best practices, and brand recognition across the aging services sector.
- ArgentumminorArgentum is a national association focused on senior living. LeadingAge Minnesota maintains a partnership providing additional resources and industry connections for its assisted living members.
- Minnesota Department of Human Services (DHS) GEAR DivisioncoreThe LeadingAge Minnesota Foundation developed resources for recruiting, supporting, and retaining New American employees with support from Minnesota DHS GEAR Division. This partnership supports workforce development initiatives.
- Immigrant Voices Advisory CouncilminorAdvisory council whose lived experiences and expertise informed the development of New American workforce resources for aging services providers.
- Employer Voices Advisory CouncilminorAdvisory council of employers that contributed expertise to the development of practical resources for recruiting and retaining New American employees in aging services.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
LeadingAge Minnesota competitors and assessment
Company assessmentRegional players
- LeadingAge New York: Sister state affiliate of LeadingAge serving aging services providers in New York. Operates the same state-association model with comparable membership, advocacy, and education programs in a different geography.
- LeadingAge Ohio: Sister state affiliate of LeadingAge serving aging services providers in Ohio. Comparable state-level aging services trade association with advocacy, education, and member support.
- LeadingAge Pennsylvania: Sister state affiliate of LeadingAge serving aging services providers in Pennsylvania. Comparable nonprofit association structure with membership dues, conferences, and regulatory advocacy.
Direct peers
- Argentum: National trade association focused on senior living, serving assisted living and memory care providers. LeadingAge Minnesota maintains an active strategic partnership with Argentum for its assisted living members.
- Aging Life Care Association: National professional association for geriatric care managers and aging services professionals. Overlaps with LeadingAge Minnesota's professional development and workforce credentialing mission.
- Care Providers of Minnesota: Direct competing state-level trade association for aging services providers in Minnesota, representing many of the same skilled nursing, assisted living, and home care members with overlapping advocacy and education offerings.
- LeadingAge (National): The national parent affiliate organization for state-level LeadingAge chapters. LeadingAge Minnesota is one of its state partners, sharing mission, advocacy focus, and educational programming on aging services.
Broad incumbents
- American Health Care Association (AHCA) / National Center for Assisted Living (NCAL): The largest national association representing skilled nursing facilities and assisted living communities, with state affiliates competing and overlapping with LeadingAge Minnesota in advocacy and member services.
Emerging players
- Pioneer Network: National nonprofit focused on culture change and person-centered care in aging services. Operates as a complementary organization advancing practice standards that LeadingAge Minnesota members adopt.
Others
- Minnesota Hospital Association: Adjacent statewide healthcare trade association representing hospitals and health systems in Minnesota. Some members operate aging services lines and intersect with LeadingAge Minnesota members in workforce and policy matters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LeadingAge Minnesota financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadingAge Minnesota leadership team
Management profileNumber of profiles
Profiles5 records
LeadingAge Minnesota subsidiaries and ownership
Company hierarchySubsidiaries3 records
LeadingAge Minnesota funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadingAge Minnesota M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadingAge Minnesota
What does LeadingAge Minnesota do?
LeadingAge Minnesota is a nonprofit membership association that serves aging services providers across Minnesota. It delivers advocacy representation, expert regulatory and legal support, professional development (CEUs and certificate programs), annual conferences, networking opportunities, and workforce resources to its member organizations, which include skilled nursing facilities, assisted living providers, home care and hospice agencies, adult day services, and independent living providers.
Is LeadingAge Minnesota a public or private company?
LeadingAge Minnesota is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LeadingAge Minnesota founded?
LeadingAge Minnesota was founded in 1967. It employs 11 to 50 people.
Where is LeadingAge Minnesota based?
LeadingAge Minnesota is headquartered in Minneapolis, United States, in the North America region.
How does LeadingAge Minnesota make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are events and Conferences and education and Training.
Who are LeadingAge Minnesota's main competitors?
Regional players on record are LeadingAge New York, LeadingAge Ohio and LeadingAge Pennsylvania. Direct peers are Argentum, Aging Life Care Association, Care Providers of Minnesota and LeadingAge (National). American Health Care Association (AHCA) / National Center for Assisted Living (NCAL) is listed as a broad incumbent. Pioneer Network is listed as an emerging player. Minnesota Hospital Association is listed as an others.
Does LeadingAge Minnesota have an API?
No public API is recorded for LeadingAge Minnesota.