Expoalimentaria Trade Show

What Expoalimentaria Trade Show does

Expoalimentaria Trade Show is the flagship annual food and beverage trade fair of Latin America, organized by ADEX (Asociación de Exportadores del Perú) and held each September at Centro de Exposiciones Jockey in Lima, Peru. The event operates a 25,000 m² exhibition space hosting 520 national stands, 4 country pavilions, and exhibitors from 14 participating countries across sectors including food and beverages, machinery, packaging, technology and innovation, inputs, and services. The 2025 (10th) edition attracted over 31,000 visitors and 1,200+ international buyers, with US$905M in business expectations generated across 3,000+ commercial appointments.

The platform monetizes through three primary revenue streams: exhibitor booth fees (one-time license per edition), sponsorship and advertising packages (one-time license), and visitor ticket sales through the official website and ADEX ticketing portal. Beyond the core three-day fair, Expoalimentaria operates integrated programs — Hosted Buyer (international buyers receive flights, accommodation, and curated matchmaking), Local Buyer Peru (national buyers and startups), and Commercial Missions (sponsored international trade delegations) — plus event activities (Innovation Contest, Best Stand Contest, Master Conferences, Gastronomic Scenario). The go-to-market is event-driven, leveraging ADEX's exporter network for exhibitor recruitment and a multi-channel marketing mix (social media, email, website, ADEX referral, media partners) to drive visitor registration.

The event's competitive position is anchored to Peru's status as the world's leading exporter of fresh blueberries, asparagus, grapes, quinoa, and fishmeal, combined with 8,903 Peruvian exporters and 22 active trade agreements covering 86.3% of export markets. The asset is effectively a non-independent business unit of ADEX rather than a standalone company, with no disclosed external ownership, funding rounds, or M&A activity. No AI/ML capabilities, proprietary technology stack, or API/SDK offerings are disclosed; the platform remains a primarily physical event with supporting digital infrastructure.

Name

Expoalimentaria Trade Show

Legal name

Expoalimentaria

Website

https://expoalimentariaperu.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Expoalimentaria is an annual food and beverage trade fair in Lima, Peru, organized by ADEX, serving Peruvian exporters, international buyers, and industry suppliers across Latin America and 60+ countries with exhibition, matchmaking, and sponsored buyer programs.

Ownership category

akta.pro rank

Product category

Trade Fair and Exhibition Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industry

Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Food trade fair
• Beverage exhibition
• Export matchmaking
• B2b trade show
• Trade fair events

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor booth fees: Companies from food & beverages, services, machinery, packaging, technology, and inputs sectors pay to exhibit at the fair, occupying national and international stands and pavilions.
2. Sponsorship and advertising: Companies sponsor the event (Auspiciadores/Oficiales), receiving brand exposure at the fair, networking events, conferences, and digital channels. Sponsors include Evergreen, Talma, Alfosac, Interbank, Garantia Capital, Coface, and others.
3. Visitor ticket sales: Visitors purchase tickets through the official website to attend the fair. Badge reprint fee is S/ 15.00.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Expoalimentaria is the annual international food and beverage trade fair held in Lima, Peru, organized by ADEX, where companies from the food and beverage, machinery, packaging, technology/innovation, inputs, and services sectors reserve exhibition booths and pavilions to showcase products to international and national buyers. The fair operates as a three-day physical B2B event with pre-arranged matchmaking services, complemented by ticketed visitor access, sponsorship packages, and side programs such as the Hosted Buyer, Local Buyer Peru, and Commercial Missions programs.

Product overview

Expoalimentaria is a trade fair platform that organizes the most important food and beverage exhibition in Latin America. The core offering is the annual Expoalimentaria Trade Fair, supplemented by buyer programs (Hosted Buyer for international visitors, Local Buyer Peru for national buyers), the Commercial Missions Program for international market expansion, and event activities including the Innovation Contest, Best Stand Contest, Master Conferences, and Gastronomic Scenario. The platform operates through its own web portal at expoalimentariaperu.com for registration, ticketing, and business matchmaking services.

Differentiator

Problem solved

Functional benefit

Products and services

• Expoalimentaria Trade Fair Annual three-day international food and beverage trade fair held at Centro de Exposiciones Jockey in Lima, Peru, serving as the principal B2B platform for food and beverage producers, machinery, packaging, technology/innovation, inputs, and services companies to meet national and international buyers from distribution, retail, HORECA, and specialized channels.
• Hosted Buyer Program

Quantifiable outcome

• Over 905M USD in business expectations per edition
• +4 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship, minor and core.

• ADEX (Association of Exporters of Peru)flagshipStrategic or Co-development PartnerADEX is the official organizer of Expoalimentaria. The Association of Exporters of Peru manages the fair's operations, exhibitor recruitment, buyer programs, and overall event strategy, leveraging its position as Peru's leading export association.
• EvergreenminorOthersSponsor/Auspiciador of Expoalimentaria, providing support for the event.
• TalmaminorOthersSponsor/Auspiciador of Expoalimentaria.
• AlfosacminorOthersSponsor/Auspiciador of Expoalimentaria.
• InterbankminorOthersSponsor/Auspiciador of Expoalimentaria.
• Garantia CapitalminorOthersSponsor/Auspiciador of Expoalimentaria.
• CofaceminorOthersSponsor/Auspiciador of Expoalimentaria.
• Escuela Post ULIMAminorOthersSponsor/Auspiciador of Expoalimentaria.
• Peru ExportaminorOthersMedia Partner of Expoalimentaria, providing media coverage and promotional support for the event.
• Pesca & Medio AmbienteminorOthersMedia Partner of Expoalimentaria, providing media coverage.
• Centro de Exposiciones JockeycoreOthersOfficial venue for Expoalimentaria. The Jockey Exhibition Center in Santiago de Surco, Lima, provides the 25,000 m² exhibition space for the fair.
• Official Stand Implementation SuppliersminorOthersOfficial suppliers for stand implementation including Eco100arquitectos, Ultramodular, BCM Espacios, Grupo MYL, Like Corp, Espectro Producciones, M&S, Arkitech, Sharkmotions, Aluborg, Fractal Studio S.A.C., Stockholm Exhibiciones, Plus Proyectos Corporativos SAC, Publimatch S.A.C., Emkey Graphics, Vértice Arquitectura, DecorarTe, and MAGUSA. These companies provide stand construction and exhibition services for exhibitors.
• Jorge Chávez International AirportminorOthersLima's main international airport, referenced as the arrival point for international visitors and Hosted Buyers attending Expoalimentaria.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Expo ANTAD & Alimentaria: Mexico's leading retail and food trade show, organized by ANTAD. Comparable as a major Latin American B2B food trade platform with hosted buyer programs and broad sector coverage.
• Alimentec: Bogotá-based biennial B2B trade fair for the food, beverage, and hospitality industries in the Andean region. Directly comparable as a regional Latin American food industry trade show connecting suppliers with international buyers.

Broad incumbents

• Gulfood: The world's largest annual food and beverage trade show, held in Dubai. Comparable in business model (annual B2B trade fair with hosted buyer matchmaking) but operates at much larger global scale.
• Prodexpo: Moscow-based annual food and beverage trade exhibition, one of the largest in Eastern Europe. Comparable in trade fair business model and food sector coverage but operating in a different geographic market.
• Anuga: Germany-based biennial food and beverage trade fair, one of the world's largest. Comparable in sector coverage and buyer-exhibitor matchmaking model but operates at much greater scale in a mature European market.
• Specialty Food Association Fancy Food Show: North America's largest specialty food and beverage trade show. Comparable in B2B food buyer-exhibitor matchmaking but focused on the US specialty food market rather than Latin American food exports.
• Alimentaria: Biennial food, beverage, and food service trade show held in Barcelona. Comparable as a Spanish-language-region B2B food industry trade fair with international hosted buyer programs.
• SIAL Paris: Major biennial food industry trade fair held in Paris, part of the global SIAL network. Comparable in core activity (international B2B food matchmaking) but with a much broader global footprint.

Others

• ADEX (Asociación de Exportadores del Perú): The parent organization that operates Expoalimentaria. While not a peer in the trade-fair sense, ADEX is the ecosystem sponsor and infrastructure provider, making it a relevant comparable for understanding ownership and network structure.

Regional players

• Food & Hotel Asia: Asia's leading international food and hospitality trade event held in Singapore. Comparable in hosted buyer model and B2B food matchmaking but focused on the Asia-Pacific region rather than Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/exp0alimentaria
• YouTubeyoutube.com/user/expoalimentaria
• Facebookfacebook.com/feriaexpoalimentaria
• LinkedInlinkedin.com/company/feria-expoalimentaria
• Instagraminstagram.com/expoalimentaria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expoalimentaria Trade Show