Rubn
RUBN is a Swedish luxury lighting manufacturer founded in 1951, handmaking premium LED fixtures at its Vittsjö factory for residential, hospitality, and commercial clients worldwide via DTC e-commerce, trade partners, and bespoke commissions.
- Company typePrivate
- Founded1951
- HeadquartersVittsjö, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rubn does
RUBN AB is a privately held Swedish luxury lighting manufacturer founded in 1951, with its factory in Vittsjö, Southern Sweden and headquarters in Malmö. All fixtures are handmade in-house and the company offers a portfolio of table, floor, ceiling, wall, pendant, chandelier, bathroom, and outdoor lighting across named collections (Joey, James, Hunter, Bolero, Bloomsbury, Angel, Grace, Holborn, Erie, Astoria, Cassis, Chairman). Core technology centers on integrated LED light sources (2700–3000K warm white, 50,000+ hour lifespan), phase-cut/trailing-edge dimming compatibility, and optional DALI (Digital Addressable Lighting Interface) adaptation for smart-building integration. Fixtures are constructed from brass, copper, powder-coated steel, and opal glass, with precision-spun metal shades and IP44-rated variants for bathrooms and covered outdoor areas.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce through rubn.com (Shopify-powered, global shipping, multi-currency, Klarna payments) with an authorized physical reseller network and a dedicated Trade Partner Program for architects, interior designers, and retailers. Revenue is generated primarily through one-time sales of catalog fixtures priced €156–€3,684+, supplemented by a Bespoke Lighting Projects service that handles custom finishes (70+ options from RAL and NCS ranges), custom dimensions, DALI integration, and bespoke design commissions priced per project. Named enterprise customers span hospitality (Il Sereno, Radisson, Katara Hospitality, The Hoxton, Brochner Hotels, Strawberry), luxury retail (Hugo Boss, Jimmy Choo, Tommy Hilfiger, Missoni, Aesop, L'Oréal), culture (Royal Opera House), sports (Tottenham Hotspur Stadium), and architecture (Foster and Partners, Patricia Urquiola, Studioilse).
The company is independently owned with no disclosed external investors, no funding rounds, and no subsidiary structure. Distribution and marketing are supported by a Presscloud-powered digital showroom, an organic social presence across Instagram, LinkedIn, Facebook, and Pinterest, and regular newsletter/press features. No public revenue, headcount, or financials are disclosed, and the firm operates as a single-site artisanal manufacturer with global commercial reach through digital and trade channels.
Rubn firmographics
Firmographics- Name
- Rubn
- Legal name
- RUBN AB
- Website
- https://rubn.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RUBN is a Swedish luxury lighting manufacturer founded in 1951, handmaking premium LED fixtures at its Vittsjö factory for residential, hospitality, and commercial clients worldwide via DTC e-commerce, trade partners, and bespoke commissions.
- Ownership category
- akta.pro rank
Rubn industry classification
Industry- Product category
- Luxury Architectural Lighting Fixtures
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)
- akta.pro secondary industries
- Lamps Retail (Table, Floor, Desk) (CRAIAHAE), Lighting Design Services (BPAHAKAJ)
Keywords
Where Rubn is headquartered
LocationHeadquarters
- HQ city
- Vittsjö
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Rubn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Lighting Fixture Sales: One-time sales of handcrafted lighting fixtures including table lamps, floor lamps, ceiling lamps, chandeliers, wall lamps, and bathroom fixtures. Products are sold at various price points from €156 to €3,684+ depending on complexity and materials.
- Bespoke/Custom Lighting: Custom lighting solutions priced based on complexity of design, materials selected, and quantity required. Includes custom finishes, sizes, and design modifications.
- Trade Partner Program: Professional discounts for registered architects, interior designers, and retailers through a dedicated trade partner registration process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Joey Spot with Cup - Small/ Large sizes with multiple finishes |
| Unit Pricing | Pay-as-you-go | James Floor lamp |
| Unit Pricing | Pay-as-you-go | Erie Floor - Premium floor lamp |
| Unit Pricing | Multi-year contract | Custom/Bespoke lighting |
| Unit Pricing | Annual | Trade Partner Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Rubn product offering
Product offeringCore offering
RUBN designs, manufactures, and sells handcrafted luxury lighting fixtures — including table, floor, ceiling, wall, chandelier, and bathroom/outdoor lamps — produced entirely in-house at its factory in Vittsjö, Southern Sweden, since 1951. The portfolio spans multiple named collections with integrated warm-white LED light sources, dimmable and DALI-compatible options, IP44-rated bathroom/outdoor variants, and 70+ finish options. The company also offers bespoke custom lighting design services and a trade partner program for architects, interior designers, and retailers.
Product overview
RUBN is a Swedish luxury lighting brand manufacturing handmade lamps exclusively in their Vittsjö factory since 1951. The product portfolio comprises multiple collections including The Spot Collection (Joey spotlights with plate/cup variants for focused task lighting), James Collection (adjustable floor, table, pendant, and chandelier fixtures with integrated dimmable LEDs), Hunter Collection (floor, desk, grand, and outdoor variants with precision-spun shades), Bolero Collection (pendant, floor with table, and table lamps), Bloomsbury Collection (chandelier, floor, pendant, table, and wall fixtures including IP44-rated bathroom versions), Angel Collection (chandeliers and wall fixtures), Grace Collection (ceiling, wall, pendant, and chandelier fixtures), and Holborn Collection (pendant and chandelier with opal glass). The company offers bespoke/custom lighting services with extensive customization including 70+ finish options, custom dimensions, DALI control integration, and US voltage adaptation. All products feature LED light sources (2700-3000K color temperature), with many supporting DALI smart lighting control and dimming capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- The Spot Collection A collection of spotlights designed for casting focused beams or creating inviting atmosphere in residential and commercial interiors. Includes ceiling-mounted and table-mounted variants with swivel-mounted shades that rotate 360°. Targets kitchens, corridors, larger spaces, and accent lighting needs.
- James Collection A collection of adjustable floor, table, pendant, and chandelier fixtures featuring nearly 360-degree rotatable light sources for precise directional lighting, integrated dimmers, gentle diffused glow, and warm 3000K LED. Suitable for residential and commercial spaces.
- Hunter Collection A collection of floor, desk, grand, and outdoor wall lamps with precision-spun shades that discreetly conceal the light source. Includes IP44-rated outdoor variants in solid copper, adjustable arms for vertical and rotational shade positioning, and 7.8W 2700K LED.
- Bloomsbury Collection A collection of chandelier, floor, pendant, table, and wall fixtures in brass and steel construction with multiple finish options, including an IP44-rated bathroom variant. Designed for residential and commercial interior lighting.
- Angel Collection A chandelier and wall fixture collection featuring handmade brass and steel construction, available in multiple sizes (300, 500, 1000) and configurations. Designed for large-scale residential and commercial interior installations.
- Grace Collection A collection of elegant ceiling, wall, pendant, and chandelier fixtures offered in bronze-colored and brass finishes. Designed for residential and hospitality interiors.
- Holborn Collection A collection of pendant and chandelier fixtures featuring opal glass and steel construction, suitable for ambient lighting in residential and hospitality interiors.
- Bolero Collection A versatile collection of powder-coated steel pendant, floor, floor-with-table, and table lamps with adjustable designs for residential and commercial interiors.
- Erie Floor A premium brass floor lamp with substantial construction and premium finish, positioned at the high end of the RUBN product range. Designed as a statement piece for luxury residential and hospitality interiors.
- Atlas Chandelier A multi-arm chandelier fixture from the Angel series family, designed for large-scale ambient and decorative lighting in residential and hospitality settings.
- Hunter Wall Outdoor An outdoor wall lamp crafted from solid copper with a precision-spun shade for focused, glare-free illumination. IP44 rated for bathrooms and covered outdoor areas. Available in Standard and Gooseneck models.
- Bespoke Lighting Projects A custom lighting design service enabling customers to customize existing RUBN lamp designs (color, functionality, dimensions) or commission entirely new lamp designs. Features over 70 finish options including RAL and NCS color ranges and five metal finishes, with project-based pricing based on design complexity, materials, and quantity.
- Trade Partner Program A professional program for architects, interior designers, and retailers offering tailored discounts on the standard product range, professional terms, and access to project specification resources (CAD 3D files, AR assets, specification sheets, installation guides). Discount approval may take up to 5 business days to process.
Quantifiable outcome
- Over 50,000 hours lifespan for integrated LED light sources
- +1 more outcomes
Companies that use Rubn
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles5 records
Rubn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Rubn partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- ShopifycoreE-commerce platform provider powering the RUBN online store, handling payment processing, hosting, andShop Pay functionality. Processes personal information for transactions and fraud prevention.
- KlarnacorePayment processing and financing services for customers, enabling flexible payment options at checkout.
- PresscloudsupportingDigital showroom platform provider enabling interactive product visualization and customization options.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Rubn competitors and assessment
Company assessmentBroad incumbents
- Artemide: Major Italian architectural lighting manufacturer with broad commercial and residential coverage. Comparable to RUBN as a specification-grade lighting brand, though operating at significantly larger scale and broader product breadth.
- Vibia: Spanish contemporary lighting manufacturer with a strong architectural and specification portfolio. Comparable to RUBN in serving designers and architects, with deeper commercial project penetration.
Direct peers
- Gubi: Danish design company producing designer lighting, furniture, and interior objects, with strong heritage reissues and contemporary collections. Comparable to RUBN in Scandinavian design DNA, premium pricing, and mixed residential/specification customer base.
- Flos: Italian premium designer lighting manufacturer offering architectural, residential, and commercial fixtures including chandeliers, pendants, table and floor lamps. Directly comparable to RUBN in product range, customizability, and luxury/specification customer base.
- Foscarini: Italian designer decorative lighting brand with strong residential and hospitality focus, sold through specialty retailers and direct channels. Comparable to RUBN in design-led chandeliers, table and floor lamps, and premium price positioning.
- &Tradition: Danish design brand spanning lighting, furniture, and accessories with a strong portfolio of chandeliers, pendants, and table/floor lamps. Comparable to RUBN in Scandinavian craftsmanship positioning and designer-driven specification sales.
- Muuto: Scandinavian contemporary design brand offering lighting alongside furniture, with strong presence in hospitality and residential projects. Comparable to RUBN in Scandinavian design heritage, premium positioning, and design professional channel.
- Louis Poulsen: Danish heritage lighting manufacturer with deep Scandinavian craftsmanship roots, producing iconic designer lamps for residential and architectural projects. Directly comparable to RUBN on heritage, Scandinavian design pedigree, and specification-led commercial sales.
- Audo Copenhagen (formerly Menu): Danish design brand producing lighting and furniture with strong specification and residential presence. Comparable to RUBN in Scandinavian craftsmanship positioning and trade partner-led sales to architects and designers.
- Tom Dixon: British luxury lighting and interior accessories brand with strong design identity, sold direct-to-consumer and through trade channels. Comparable to RUBN in premium positioning, decorative pendant/chandelier focus, and emphasis on craftsmanship and materiality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rubn social profiles
Digital presenceRubn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubn leadership team
Management profileNumber of profiles
Rubn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubn
What does Rubn do?
RUBN designs, manufactures, and sells handcrafted luxury lighting fixtures — including table, floor, ceiling, wall, chandelier, and bathroom/outdoor lamps — produced entirely in-house at its factory in Vittsjö, Southern Sweden, since 1951. The portfolio spans multiple named collections with integrated warm-white LED light sources, dimmable and DALI-compatible options, IP44-rated bathroom/outdoor variants, and 70+ finish options. The company also offers bespoke custom lighting design services and a trade partner program for architects, interior designers, and retailers.
Is Rubn a public or private company?
Rubn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rubn founded?
Rubn was founded in 1951. It employs 11 to 50 people.
Where is Rubn based?
Rubn is headquartered in Vittsjö, Sweden, in the Europe region.
How does Rubn make money?
Three revenue lines are on record. Lighting Fixture Sales are the primary driver. The others are bespoke/Custom Lighting and trade Partner Program.
Who are Rubn's main competitors?
Broad incumbents on record are Artemide and Vibia. Direct peers are Gubi, Flos, Foscarini, &Tradition, Muuto, Louis Poulsen, Audo Copenhagen (formerly Menu) and Tom Dixon.
Does Rubn have an API?
No public API is recorded for Rubn.
What industry is Rubn in?
Rubn's product category is Luxury Architectural Lighting Fixtures. Its primary akta.pro industry code is CRAIAHAA, Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers), with a secondary code of CRAIAHAE, Lamps Retail (Table, Floor, Desk). Its NAICS code is 335131 and its SIC code is 3640.