Presscloud
Presscloud is an Amsterdam-based AI-powered SaaS platform that enables SMBs, startups, and agencies to write, distribute, and monitor press releases to targeted journalists in the Benelux and US markets.
- Company typePrivate
- Founded2020
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Presscloud does
Presscloud B.V. is an Amsterdam-based SaaS company, founded in 2020, that operates a PR automation platform targeted at businesses without dedicated PR teams or agency budgets. The platform unifies four workflow stages — AI-assisted press release authoring (Presscloud AI Generator™), targeted journalist list building (Presscloud AI Perslijsten™), distribution, and media monitoring — within a single web application. Underlying the platform is a curated database of 79,825+ journalists across the Netherlands and Belgium (with 8,000+ manually mapped by coverage area) plus a 12.4k+ English-language journalist set for the US market. Supporting modules include a self-branded Newsroom on the customer's own domain, a PR CRM for contact management, a Personal Newsfeed of news hooks, and AI-generated Personalised Pitches tailored per journalist.
The company makes money primarily through annual subscriptions (Essential at €129/month and Pro at €249/month, billed annually) and a €349 one-time press release bundle, with an additional 20–40% affiliate commission channel operated via the Reditus partner platform. The go-to-market is product-led and self-serve: a 14-day free trial without credit card, multilingual website (Dutch, UK/US English, French, Belgian Flemish), and content-led acquisition through the PR Academy and customer case studies. Customer base spans startups, SMBs, agencies, and a few larger enterprise reference logos (STRATO, Visma, Infoland, de Doelen) across industries including retail, fintech, sustainability, insurance, events, and nonprofits. No external funding rounds or ownership changes are disclosed; the company appears to operate as an independent, bootstrapped private limited company (B.V.) with 1–10 employees.
Presscloud firmographics
Firmographics- Name
- Presscloud
- Legal name
- Presscloud B.V.
- Website
- https://presscloud.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Presscloud is an Amsterdam-based AI-powered SaaS platform that enables SMBs, startups, and agencies to write, distribute, and monitor press releases to targeted journalists in the Benelux and US markets.
- Ownership category
- akta.pro rank
Presscloud industry classification
Industry- Product category
- Public Relations Software
- NAICS
- Public Relations Agencies (541820), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
- akta.pro secondary industry
- Media Relations & Press Office Services (BPAFADAF)
Keywords
Where Presscloud is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Presscloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Annual Subscription Plans: Recurring annual subscription model with two tiers (Essential and Pro) providing unlimited press releases, monthly recipient limits, media monitoring, and analytics features. Minimum contract duration of one year with automatic renewal.
- One-time Press Release: Single press release purchase option for €349, including 50-150 recipients depending on selection, AI generator access, press lists, 2-week media monitoring, and online newsroom.
- Affiliate Commission: Partner program through Reditus platform where affiliates earn 20-40% commission on referred customer purchases for 3-12 month commission periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single press release option for one-time use |
| Subscription | Annual | Annual subscription for businesses serious about PR |
| Subscription | Annual | Full-featured subscription for maximum PR results |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Presscloud product offering
Product offeringCore offering
Presscloud is an AI-powered SaaS PR platform that enables businesses to write, distribute, and monitor press releases within five minutes. It combines a generative-AI press release writer, a relevance-scored journalist database of 79,825+ contacts across the Netherlands and Belgium, one-click distribution, branded newsrooms, and media monitoring with PR-value analytics in a single self-serve product.
Product overview
Presscloud is a unified SaaS PR platform enabling companies to write, distribute, and monitor press releases to relevant journalists within 5 minutes. The product portfolio consists of AI-powered writing and targeting tools (Presscloud AI Generator and Presscloud AI Perslijsten), a self-branded Newsroom, a Media Database of 79,825+ connected journalists across the Netherlands and Belgium, a PR CRM for contact management, Media Monitoring for tracking publications, a Personal Newsfeed for news hook discovery, Personalised Pitches for AI-generated journalist introductions, and a PR Academy for educational content. Distribution is sold via three products: a one-time press release at €349 (50 recipients), an Essential annual subscription at €129/month (100 recipients/month, 1 keyword), and a Pro annual subscription at €249/month (unlimited recipients, 5 keywords, advanced analytics). The platform has facilitated over 54,133 publications since 2019.
Differentiator
Problem solved
Functional benefit
Brands
- Presscloud AI Generator™: AI-powered press release writing tool that generates professional press releases within 1 minute based on user-provided information, website content, social media, and previous articles.
- Presscloud AI Perslijsten™
- Personal Newsfeed
- Personalised Pitches
Products and services
- Presscloud AI Generator™
Quantifiable outcome
- Write and distribute press releases to 142+ relevant journalists in under 5 minutes
- +4 more outcomes
Companies that use Presscloud
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Presscloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
Presscloud partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Presscloud competitors and assessment
Company assessmentBroad incumbents
- Cision: Cision (parent of PR Newswire) is the dominant global PR software and press release distribution incumbent. Competes with Presscloud across the full PR workflow and benefits from the largest established media database in the industry.
- Meltwater: Meltwater is a global media intelligence and PR analytics platform with extensive journalist monitoring, social listening, and press release distribution. Larger incumbent competing in the same PR/media-monitoring category as Presscloud but at enterprise scale.
- Notified: Notified (formerly Intrado/GlobeNewswire) provides PR distribution, media monitoring, and IR communications tools. Broader incumbent with comparable wire-distribution and media-monitoring capabilities to Presscloud's product set.
Direct peers
- PR Newswire: PR Newswire is a leading press release distribution and disclosure service, now part of Cision. Direct functional overlap with Presscloud's core press release sending capability, though PR Newswire serves larger enterprises via wire distribution.
- Prezly: Prezly provides PR software combining a journalist CRM, online newsrooms, and press release distribution. Belgium-based like part of Presscloud's footprint, with overlapping SMB/agency customer base and similar freemium pricing structure.
- Muck Rack: Muck Rack is a PR platform built around a large journalist database, media monitoring, and pitching tools. Direct competitor in journalist discovery and PR workflow automation, though it skews more enterprise and US-market focused.
- Agility PR Solutions: Agility PR Solutions offers a media contacts database, media monitoring, and PR reporting. Comparable to Presscloud in the journalist-database and monitoring layer, with similar mid-market positioning.
- Prowly: Prowly is a SaaS PR platform offering AI-assisted press release creation, journalist CRM, and media database access. Closest functional analog to Presscloud, with similar SMB-to-enterprise customer profile and a comparable product-led growth model.
Emerging players
- CoverageBook: CoverageBook focuses on PR reporting and coverage analytics, helping PR teams prove campaign ROI. Adjacent to Presscloud's Media Monitoring feature with a narrower product scope and similar SMB-to-agency customer orientation.
Regional players
- ResponseSource (Roxhill): ResponseSource is a UK-based journalist request and outreach platform connecting PR professionals with media. Functionally similar to Presscloud's journalist targeting and pitching features, with comparable SMB customer base but UK rather than Benelux focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Presscloud social profiles
Digital presencePresscloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Presscloud leadership team
Management profileNumber of profiles
Profiles2 records
Presscloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Presscloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Presscloud
What does Presscloud do?
Presscloud is an AI-powered SaaS PR platform that enables businesses to write, distribute, and monitor press releases within five minutes. It combines a generative-AI press release writer, a relevance-scored journalist database of 79,825+ contacts across the Netherlands and Belgium, one-click distribution, branded newsrooms, and media monitoring with PR-value analytics in a single self-serve product.
Is Presscloud a public or private company?
Presscloud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Presscloud founded?
Presscloud was founded in 2020. It employs 1 to 10 people.
Where is Presscloud based?
Presscloud is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Presscloud make money?
Three revenue lines are on record. Annual Subscription Plans are the primary driver. The others are one-time Press Release and affiliate Commission.
Who are Presscloud's main competitors?
Broad incumbents on record are Cision, Meltwater and Notified. Direct peers are PR Newswire, Prezly, Muck Rack, Agility PR Solutions and Prowly. CoverageBook is listed as an emerging player. ResponseSource (Roxhill) is listed as a regional player.
Does Presscloud have an API?
No public API is recorded for Presscloud.
What industry is Presscloud in?
Presscloud's product category is Public Relations Software. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 541820 and its SIC code is 7372.