B.T.

Online News Mediabt.dk

B.T. is a Danish tabloid newspaper and digital news platform, founded in 1916 and part of the Berlingske Media group, serving Danish audiences with news, sports, entertainment, and lifestyle content via bt.dk and monetized primarily through advertising and digital subscriptions.

Company typePrivate
Founded1916
HeadquartersCopenhagen, Denmark
Headcount101–250
GTM typeB2C
OfferingDigital Commerce or Content

What B.T. does

B.T. is a long-established Danish tabloid newspaper and digital news media outlet, founded in 1916 and headquartered in Copenhagen, operating primarily through its web platform at bt.dk. It is part of the Berlingske Media group, sharing advertising technology, analytics infrastructure, and data governance with the parent conglomerate. The company delivers editorial content including news, sports, entertainment, video, and lifestyle coverage to a broad Danish audience, with product extensions on specialized subdomains such as aktiespil.bt.dk (a stock market game) and abonnement.bt.dk (digital subscriptions).

The core product is the B.T. website, a web-based news portal offering articles, embedded video, sports content (including ESPN-integrated video), and interactive features, with distribution across major global platforms such as YouTube, TikTok, and LinkedIn via embeds and social integrations. The underlying technology stack is a conventional digital publishing and ad-tech stack — Cloudflare CDN, Tealium tag management, Google Analytics, Hotjar, Chartbeat, Snowplow, JW Player, Cookiebot consent management, plus measurement integrations with Nielsen and Gemius — with no proprietary AI/ML components disclosed.

B.T.'s business model is advertising-led, monetizing audience reach through a network of 1,022 advertising partners that enable display advertising, sponsored content, audience targeting, retargeting, ad personalization, and traffic measurement. A secondary subscription revenue layer is operated through the abonnement.bt.dk subdomain, indicating a tiered digital subscription model layered on top of advertising. The company is GDPR- and CCPA-compliant and participates in the IAB Transparency and Consent Framework across its 1,022 vendor partners.

B.T. firmographics

Firmographics

Name: B.T.
Legal name: B.T.
Website: https://bt.dk
Company type: Private
Founded year: 1916
Operating status: Operating
Headcount range: 101–250 employees
Short description: B.T. is a Danish tabloid newspaper and digital news platform, founded in 1916 and part of the Berlingske Media group, serving Danish audiences with news, sports, entertainment, and lifestyle content via bt.dk and monetized primarily through advertising and digital subscriptions.
Ownership category
akta.pro rank

B.T. industry classification

Industry

Product category: Online News Media
NAICS: Broadcasting and Content Providers (516)
akta.pro primary industry: Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
akta.pro secondary industry: Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

Danish online newspaper
Digital news platform
Sports news coverage
Advertising-supported media
Tabloid journalism

Where B.T. is headquartered

Location

Headquarters

HQ city: Copenhagen
HQ country: Denmark
HQ region: Europe

Markets served

B.T. business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Advertising Revenue: B.T. operates as a Danish news media outlet with an extensive advertising partner network. The website uses cookies and tracking technologies from 1022 advertising partners to deliver targeted advertisements and generate advertising revenue. Revenue is derived from display advertising, sponsored content placements, and ad personalization services.

Distribution channels1 record

Marketing channels2 records

B.T. product offering

Product offering

Core offering

B.T. operates bt.dk, a Danish online newspaper and digital news media platform delivering editorial content including news articles, sports coverage, entertainment, and video content to Danish audiences. The platform operates a digital subscription model (abonnement.bt.dk) with tiered access and monetizes primarily through display advertising, sponsored content placements, and ad personalization services via an extensive network of 1022 advertising partners.

Product overview

B.T. is a Danish online newspaper and digital media platform operated by Berlingske Media. The offering consists primarily of a web-based news portal (bt.dk) that delivers editorial content including news articles, video content, sports coverage, and entertainment. The platform operates a digital subscription model with tiered access and integrates with third-party advertising and analytics services. The cookie consent page references 1022 advertising partners, indicating a substantial digital advertising ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

B.T. Website (bt.dk)

Companies that use B.T.

Customer profile

Segments1 record

Ideal customer profiles2 records

B.T. technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration17 records

B.T. partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core, major and support.

Cookiebot (Cybot A/S)coreTechnology or IntegrationCookiebot provides cookie consent management platform (CMP) for B.T.'s website, enabling compliance with GDPR and ePrivacy requirements. The service manages user consent preferences across necessary, preference, statistics, and marketing cookie categories.
Google (including YouTube)coreTechnology or IntegrationGoogle provides advertising technology, analytics (Google Analytics), reCAPTCHA, and YouTube video embedding services. Multiple Google cookies are utilized including _ga, _gid, IDE, test_cookie, and YouTube video player cookies for advertising targeting, site analytics, and content delivery.
Meta Platforms (Facebook, Instagram)majorGTM or Marketing PartnerMeta provides social media integration and advertising services including Facebook tracking pixels, audience targeting through Meta's advertising network, and social login/share functionality.
Berlingske MediacoreStrategic or Co-development PartnerBerlingske Media is referenced as part of the media ecosystem for cookies and advertising services. Multiple Berlingske Media-related domains and services are utilized including snowplow analytics, session management, and advertising features.
HotjarsupportTechnology or IntegrationHotjar provides session recording, heatmaps, and user behavior analytics to help optimize website user experience and content engagement.
1022 Advertising PartnerscoreGTM or Marketing PartnerB.T. collaborates with 1022 advertising partners to process personal data using technologies like cookies for delivering targeted advertisements, analyzing traffic, and providing personalized experiences. Partners include major platforms and programmatic advertising networks across display, video, and social advertising.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

B.T. competitors and assessment

Company assessment

Others

Berlingske: Berlingske Media's flagship broadsheet, a sister publication to B.T. within the same parent group. Comparable digital news product sharing ad-tech infrastructure and subscription strategy.

Broad incumbents

The Sun: British mass-market tabloid with a large digital platform heavily reliant on advertising and entertainment/sports content. Comparable tabloid-to-digital-pivot business model to B.T.
DR (Danish Broadcasting Corporation): Denmark's public service broadcaster with comprehensive news, sports, and digital properties. Competes broadly with B.T. for audience attention and competes for a share of digital advertising.
TV 2 Denmark: Denmark's largest commercial broadcaster, with strong digital news and sports verticals. Competes with B.T. for Danish sports video audiences and digital advertising spend.

Direct peers

Ekstra Bladet: Denmark's other major tabloid, owned by Jysk Fynske Medier. Directly competes with B.T. for tabloid news, sports, and entertainment audiences in Denmark using an ad-supported digital model.
Jyllands-Posten: Leading Danish broadsheet newspaper with a substantial digital paywall and news/sports coverage. Competes with B.T. for Danish digital news subscribers and advertising budgets.
Politiken: Major Danish newspaper from Jyllands-Posten Media Group competing directly with B.T. for Danish digital news readership, subscriptions, and sports coverage.

Regional players

Nordjyske: Regional Danish newspaper group with national digital reach. Comparable Danish-language digital news product competing for advertising and subscription revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

B.T. compliance and trust

Trust signal

Compliance3 records

B.T. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

B.T. leadership team

Management profile

Number of profiles

B.T. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

B.T. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B.T.

What does B.T. do?

Is B.T. a public or private company?

B.T. is a private company. It is classified as corporate owned and is currently operating.

When was B.T. founded?

B.T. was founded in 1916. It employs 101 to 250 people.

Where is B.T. based?

B.T. is headquartered in Copenhagen, Denmark, in the Europe region.

How does B.T. make money?

One revenue line is on record: advertising Revenue.

Who are B.T.'s main competitors?

Berlingske is listed as an others. Broad incumbents are The Sun, DR (Danish Broadcasting Corporation) and TV 2 Denmark. Direct peers are Ekstra Bladet, Jyllands-Posten and Politiken. Nordjyske is listed as a regional player.

Does B.T. have an API?

No public API is recorded for B.T..

What industry is B.T. in?

B.T.'s product category is Online News Media. Its primary akta.pro industry code is MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms, with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 516.