BizStay

What BizStay does

BizStay is a Netherlands-based serviced apartment operator founded in 2010 in The Hague, providing short-stay furnished accommodations for stays ranging from two nights to extended periods. The company operates 178 apartments across five branded properties: BizStay Walden (30 units, The Hague), BizStay Maurits (14 units, The Hague center/canal view), BizStay Harbour (65 units, Scheveningen, beach-adjacent with parking), BizStay Delft (31 units, historic center), and BizStay Toren van Oud (38 units, The Hague, iconic architecture). Nightly rates start at €109 and vary by location and unit size, with all rates inclusive of 21% VAT. The customer base is intentionally diversified across corporate travelers, vacation and city-break guests, temporary relocation clients (renovation, family visits, corporate moves), and emergency/evacuation housing — with the corporate-traveler segment identified as primary.

The company's go-to-market is direct-to-consumer: guests search and book at bizstayapartments.com, with no disclosed OTA or third-party distribution. Technology consists of an in-house booking platform and the BizStay Guestkey mobile application, which provides digital key access, appliance manuals, parking instructions, emergency contacts, sight-seeing tips, shopping and restaurant recommendations, and customer service contacts. The operating model emphasizes visible local staff, personal service, and locally connected guest support over technology-led differentiation.

BizStay is a privately held, founder-led company with no disclosed institutional investors, parent company, or M&A activity. Leadership consists of founder and managing director Dennis Kellner and co-founder Mabel Jansen (operations). The firm has 11–50 employees, holds membership in industry association ASAPNL, and partners with The Hague International Centre to capture corporate relocation demand. Revenue and financial data are not disclosed; based on inventory, ADR, and typical serviced-apartment occupancy, gross room revenue is plausibly in the €4–6M range, with net revenue likely lower. The competitive position rests on real-estate footprint in desirable South Holland locations and personal service quality rather than scale, brand, or technology moats.

Name

BizStay

Legal name

BizStay

Website

https://bizstaythehague.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

BizStay is a Dutch serviced apartment provider operating 178 furnished short-stay units across The Hague, Scheveningen, and Delft. Founded in 2010, it serves corporate travelers, vacationers, and relocation clients via direct online booking.

Ownership category

akta.pro rank

Product category

Serviced Apartments / Short-Stay Rentals

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Budget serviced apartments (value) (THAMACAF)

akta.pro secondary industry

Corporate Extended-Stay Hotels (THAGAEAA)

Keywords

• Short-stay apartments
• Serviced apartments
• Corporate housing
• Vacation rentals
• Temporary housing

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Short-Stay Apartment Rentals: BizStay generates revenue through nightly rental rates for fully furnished serviced apartments. Rates vary by location, apartment size, and amenities, with prices starting from €109 per night. The company serves travelers needing temporary housing for stays ranging from two nights to extended periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BizStay operates and rents 178 fully furnished serviced apartments across five branded locations in The Hague, Scheveningen, and Delft, Netherlands, for short stays ranging from two nights to extended periods at nightly rates starting from €109. Guests book directly through the BizStay website and use the proprietary BizStay Guestkey digital guide app for digital key access, apartment manuals, local recommendations, and customer service.

Product overview

BizStay is a serviced apartment provider offering short-stay accommodation across multiple branded locations in The Hague, Scheveningen, and Delft, Netherlands. The portfolio consists of six distinct apartment complexes: BizStay Walden (30 units with gym and outdoor space), BizStay Maurits (14 units with canal views in city center), BizStay Harbour (65 units in Scheveningen near beach with parking), BizStay Delft (31 units in historic center with gym), and BizStay Toren van Oud (38 units with iconic architecture). The company supplements its physical apartment inventory with the BizStay Guestkey digital platform, a mobile app serving as a digital key and comprehensive guest guide providing appliance manuals, local recommendations, and customer service access. Guests can stay for various purposes including corporate travel, vacation, family visits, renovation periods, relocation, and evacuation housing.

Differentiator

Problem solved

Functional benefit

Brands

• BizStay Walden: The Hague apartment location with 30 apartments, 1-3 bedrooms, free gym access, and all apartments with outside space. Starting from €129/night.
• BizStay Maurits
• BizStay Harbour
• BizStay Delft
• BizStay Toren van Oud

Products and services

• BizStay Walden

Quantifiable outcome

• Served thousands of guests from 60+ countries

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• ASAPNLminorOthersBizStay Apartments is a member of ASAPNL, the Dutch association for serviced apartments and short-stay accommodations. Membership provides credibility through association with industry standards and confidence in staying with members.
• THIC (The Hague International Centre)minorOthersBizStay is a member of The Hague International Centre, an organization that supports international professionals and companies relocating to The Hague. This partnership positions BizStay as a preferred housing provider for relocations and corporate stays.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Staycity Aparthotels: European aparthotel operator with properties in major cities including the Netherlands. Comparable in providing short-stay serviced apartments with on-site amenities and a similar mix of corporate and leisure demand.
• Adagio Aparthotels: European aparthotel brand operating serviced apartments in city centers across the continent. Directly comparable to BizStay in offering fully furnished apartments for short-to-medium stays targeting both corporate and leisure travelers.
• Sonder: Tech-enabled serviced apartment operator offering short-stay apartments in European and North American cities. Comparable in combining an app-led guest experience with multi-location apartment inventory, though at substantially larger scale.
• Citadines Apart'hotel: Pan-European aparthotel chain providing studio-to-two-bedroom serviced apartments. Closely aligned with BizStay's apartment-style, kitchen-equipped, flexible-stay model in urban European locations.
• The Student Hotel: Hybrid extended-stay hotel concept operating across Dutch and European cities. Comparable to BizStay in targeting longer-duration stays, flexible booking, and a design-led, community-oriented guest experience.

Broad incumbents

• Residence Inn by Marriott: Large-scale extended-stay hotel brand within Marriott's global portfolio. Comparable to BizStay in serving corporate and relocation guests with apartment-style accommodations, though at significantly broader scale and brand reach.
• Booking.com: Global OTA that aggregates short-stay and hotel supply including serviced apartments. Relevant to BizStay as both a competitive distribution channel (where BizStay is absent) and a benchmark for short-stay demand in Dutch cities.
• Airbnb: Global alternative accommodation platform capturing a large share of short-stay demand in European cities including The Hague. A structural competitor for the same leisure and short-stay traveler segment BizStay targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BizStayapartments
• LinkedInlinkedin.com/company/bizstay-the-hague?trk=top_nav_home
• Instagraminstagram.com/bizstayapartments
• Xx.com/bizstay

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BizStay