Westermann
Westermann GmbH & Co. KG is a family-owned German manufacturer of mechanical sweeping, weed-control, and yard-cleaning equipment, serving agriculture, industry, municipalities, and households across 40+ countries through a specialist dealer network.
- Company typePrivate
- Founded1989
- HeadquartersMeppen, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Westermann does
Westermann GmbH & Co. KG is a German, family-owned manufacturer of mechanical sweeping, weed-control, and yard-cleaning equipment, founded in 1989 and headquartered in Meppen, Lower Saxony. The company's product range centers on three brush technologies — radial, axial, and segment brushes — delivered through handheld machines (WR 650, WR 870 series), ride-on self-propelled carriers (CM2 Pro, CMA 800, WS 800 Vario), and front-mounted attachments for tractors, front loaders, and slurry tankers. Power options span Honda and Loncin gasoline engines, EGO ARC Lithium 56V batteries, and electric motors, with battery interoperability with STIHL systems added in 2026.
Revenue is generated through one-time hardware sales of machines, attachments, and accessories (brush segments, spare parts, EGO batteries) distributed primarily through a network of qualified specialist dealers (Fachhandel) in Germany and 40+ export countries, supplemented by a direct spare-parts e-commerce shop and a company showroom in Meppen. Customer segments span agriculture (primary), industry/commercial, municipalities, janitorial services, and private households, with notable vertical expansion into agricultural road cleaning through the co-developed Wienhoff slurry-tanker segment brush. The company operates single-site manufacturing on a 7,000 m² footprint after rebuilding in 2023 following a fire that destroyed its previous headquarters in 2022.
Westermann firmographics
Firmographics- Name
- Westermann
- Legal name
- Westermann GmbH & Co. KG
- Website
- https://westermann-radialbesen.de
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Westermann GmbH & Co. KG is a family-owned German manufacturer of mechanical sweeping, weed-control, and yard-cleaning equipment, serving agriculture, industry, municipalities, and households across 40+ countries through a specialist dealer network.
- Ownership category
- akta.pro rank
Westermann industry classification
Industry- Product category
- Agricultural and Industrial Cleaning Equipment
- NAICS
- Broom, Brush, and Mop Manufacturing (339994), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- SIC
- Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Street & Outdoor Cleaning Equipment (Street Sweepers, Litter Vacuums) (IMAHALAG)
Keywords
Where Westermann is headquartered
LocationHeadquarters
- HQ city
- Meppen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Westermann business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Sweeping Machines: Handheld and ride-on radial sweepers, axial sweepers, and segment brushes for commercial and agricultural use. One-time hardware purchase with various power options (gasoline, battery, electric).
- Weed Control Equipment: Weed brushes (WKB series) for chemical-free vegetation removal. Available in multiple sizes and power configurations including STIHL battery compatible models.
- Self-Propelled Machines: CM2 Pro and CMA 800 self-propelled carriers with various attachments for sweeping, cleaning, snow removal, mowing, and farm applications.
- Spare Parts and Accessories: Replacement brush segments, wire braids, windrow makers, cleanbags, and other accessories sold through online spare parts shop.
- Attachment Systems: Attachment sweepers, radial brush attachments, and accessories for carrier vehicles and self-propelled machines. Turn machines into true all-rounders.
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Westermann product offering
Product offeringCore offering
Westermann designs, manufactures, and sells sweeping machines, weed brushes, self-propelled cleaning carriers, and attachments for agricultural, industrial, municipal, and residential cleaning applications. Products include handheld and ride-on radial sweepers, chemical-free weed brushes, self-propelled sweepers and scrapers, and modular attachments such as segment brushes, scrapers, washers, snow ploughs, and mulching mowers for front-loader and yard-loader carrier vehicles.
Product overview
Westermann manufactures a comprehensive range of sweeping, cleaning, and agricultural maintenance equipment entirely in Meppen, Germany. The product portfolio centers on five main categories: Radial Sweepers (WR series with battery, EGO, and Honda power options), Weed Brushes (WKB series for chemical-free weed removal), Self-Drivers (CM2 Pro and WS 800 Vario ride-on machines), Attachments for Self-Drivers (including Scrapers, Washers, Snow ploughs, and Mowers), and Attaching machines for Carrier Vehicles (Segment Brushes and Optimal sweepers). The range also includes Accessories such as EGO batteries, brush bristles, and collection systems. The products serve agriculture, industry, municipalities, and private users across more than 40 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- WR 870 Radial Sweeper
Quantifiable outcome
- Sweeping time reduction through integrated slurry tanker cleaning system - farmers no longer need second trip to clean roads
- +2 more outcomes
Companies that use Westermann
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Westermann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Westermann partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- STIHLcoreStrategic cooperation with STIHL, one of the world's leading battery pioneers. Next generation of Westermann's battery-powered weed brushes developed to work seamlessly with STIHL's high-performance battery systems. Both companies are family-owned businesses that grew from good ideas. Partnership sealed at STIHL headquarters in Waiblingen. New models distributed through qualified specialist dealers.
- Wienhoff GülletechnikcoreJoint development of segment brush system for slurry tankers. Westermann contributes decades of brush system experience while Wienhoff provides practical slurry application expertise. System integrates road cleaning directly into slurry spreading process - a first in the industry. Both companies are based in Emsland region.
- EGO (Shindaiwa)coreEGO provides patented ARC Lithium 56V battery technology used in Westermann's battery-powered products (WR 870 EGO, WKB 430 EGO, WKB 660 EGO). Technology offers industry-leading energy capacity in portable battery-powered machines with intelligent power management.
Scale indicators4 records
Recent moves11 records
Expansion highlights6 records
Westermann competitors and assessment
Company assessmentBroad incumbents
- Honda Power Equipment: Major supplier of small engines and complete outdoor power equipment across mowing, sweeping and grounds-care categories. Honda engines power many Westermann products, making Honda both a critical supplier and a broad incumbent competitor in the same end-applications.
- Kärcher: Global leader in cleaning technology with broad outdoor and indoor sweeping/cleaning equipment lines. Competes in the same municipal and industrial cleaning end-markets as Westermann, but at vastly greater scale and with a much wider product portfolio.
- Husqvarna Group: Global outdoor power equipment leader covering chainsaws, robotic mowers and professional grounds-care. Competes with Westermann in agricultural and municipal outdoor cleaning/maintenance end-markets and operates at substantially greater scale.
- Dücker: Established German manufacturer of municipal and agricultural equipment including sweepers and winter-service attachments. Overlaps with Westermann in carrier-vehicle attachments and municipal grounds-care but operates as a much broader incumbent.
- STIHL: World-leading outdoor power equipment manufacturer and Westermann's announced July 2026 strategic partner for battery-powered weed brushes. Overlaps in battery-powered grounds-care equipment and shares dealer channels; significantly larger scale and broader product catalog.
Direct peers
- Mulag: German specialist in municipal attachments and sweeping technology, including road sweepers and vegetation management equipment. Direct overlap with Westermann's municipal and carrier-vehicle attachment product lines.
- Egholm: Danish manufacturer of compact professional sweepers and all-season utility carriers for municipal and contractor use. Closely comparable self-propelled sweeper concept and customer segment to Westermann's CM2 Pro and CMA 800 lines.
- Trilo: Dutch manufacturer of sweepers, verti-cutting and vegetation management equipment for sports turf, municipalities and aviation. Closely comparable mechanical vegetation/sweeping product category and end-customer segments.
- Brielmaier: German/Swiss maker of self-propelled, slope-capable grounds-care machines for municipal and agricultural applications. Comparable self-propelled platform approach and overlapping weed-removal / sweeping use cases with Westermann.
- Kersten Maschinenbau: German specialist manufacturer of weed brushes, sweepers and grounds-care attachments for municipal and agricultural use. Directly comparable product portfolio (mechanical weed control, sweeping) and customer overlap with Westermann in the DACH region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Westermann social profiles
Digital presenceWestermann compliance and trust
Trust signalCompliance2 records
Westermann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Westermann leadership team
Management profileNumber of profiles
Profiles15 records
Westermann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Westermann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Westermann
What does Westermann do?
Westermann designs, manufactures, and sells sweeping machines, weed brushes, self-propelled cleaning carriers, and attachments for agricultural, industrial, municipal, and residential cleaning applications. Products include handheld and ride-on radial sweepers, chemical-free weed brushes, self-propelled sweepers and scrapers, and modular attachments such as segment brushes, scrapers, washers, snow ploughs, and mulching mowers for front-loader and yard-loader carrier vehicles.
Is Westermann a public or private company?
Westermann is a private company. It is classified as family owned and is currently operating.
When was Westermann founded?
Westermann was founded in 1989. It employs 11 to 50 people.
Where is Westermann based?
Westermann is headquartered in Meppen, Germany, in the Europe region.
How does Westermann make money?
Five revenue lines are on record. Sweeping Machines are the primary driver. The others are weed Control Equipment, self-Propelled Machines, spare Parts and Accessories and attachment Systems.
Who are Westermann's main competitors?
Broad incumbents on record are Honda Power Equipment, Kärcher, Husqvarna Group, Dücker and STIHL. Direct peers are Mulag, Egholm, Trilo, Brielmaier and Kersten Maschinenbau.
Does Westermann have an API?
No public API is recorded for Westermann.
What industry is Westermann in?
Westermann's product category is Agricultural and Industrial Cleaning Equipment. Its primary akta.pro industry code is IMAHALAG, Street & Outdoor Cleaning Equipment (Street Sweepers, Litter Vacuums). Its NAICS code is 339994 and its SIC code is 3523.