What AllianceInsay does

AllianceInsay Broker S.p.A. is an Italian insurance and technology broker specializing in the distribution of automotive insurance products through a network of automotive dealers, intermediaries, and auto-market operators. Founded in 2012 and headquartered in Rome with operational offices in Battipaglia, the company is registered with IVASS (Section B, RUI B000403726) and operates under the direction and coordination of its majority shareholder YOLO Group S.p.A. (51% acquired February 2023, Euronext Growth Milan listed). Its portfolio spans more than 14 insurance product lines including mandatory RC Auto, theft and fire, Kasko and Mini Kasko, GAP, vandalism, natural events, glass, collision, assistance, fleet (Libro Matricola Flotte), and green-mobility coverage for EVs and bikes.

The company's technology stack combines proprietary digital distribution infrastructure with hardware: a dealer-facing Piattaforma Digitale for quote configuration, policy activation, electronic signature, and real-time helpdesk; a customizable white-label mobile app (App AllianceInsay) for end-customer policy management, claims reporting, telematic data access, and push notifications; telematic devices providing real-time crash detection, geolocation, driving-behavior scoring, and predictive maintenance alerts; and radio-frequency protection devices integrated with a 24/7 Operations Center for vehicle theft recovery. Telematic data feeds usage-based insurance pricing and AI-driven personalized campaigns. The supporting services layer includes a Business Development Center for dealer portfolio management, a dedicated Claims Support Office, a Dealer Innovation Manager consulting role, and a training Academy.

AllianceInsay generates revenue primarily through brokerage commissions on intermediated premiums (EUR 4 million in 2023, +65% YoY) sourced from a multi-carrier panel (AXA, Chubb, CNP Assurances, Société Générale Insurance, MAPFRE/Mawdy, ARAG), supplemented by hardware-related revenue from telematic and radio-frequency device deployment, digital platform/app fees, and managed services within the YOLO Group ecosystem. Pricing is not publicly disclosed and is handled on a per-inquiry basis through the dealer channel. The company serves 35,000+ end customers via 60+ direct dealer partners and over 100 dealers, intermediaries, and auto-market operators in aggregate, with a geographic shift underway from a center-south regional base to nationwide Italian coverage.

Name

AllianceInsay

Legal name

AllianceInsay Broker S.p.A.

Website

https://allianceinsay.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

AllianceInsay Broker is an Italian IVASS-registered insurance and insurtech broker distributing automotive insurance products and telematics-enabled mobility services through a B2B2C network of 60+ dealers and intermediaries, now operating as part of YOLO Group (51% owner).

Ownership category

akta.pro rank

Product category

Insurance Brokerage (Automotive and Mobility)

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Embedded Insurance Distribution & Premium Financing (FSAGALAF), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Automotive insurance brokerage
• Vehicle insurance distribution
• Insurtech platform
• Telematics insurance
• Dealer embedded insurance

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: AllianceInsay acts as an insurance broker (registered with IVASS, RUI registration B000403726 since 02/01/2012), earning commissions from insurance companies for distributing their products through its dealer and intermediary network.
2. Technology Services: Revenue generated from telematic device installation, radio-frequency protection technology deployment, and digital platform services bundled with insurance products.
3. Digital Services (YOLO Group): Tech services including platform fees, app-based service delivery, and digital insurance distribution through YOLO Group ecosystem.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AllianceInsay is an IVASS-registered insurance broker (RUI B000403726) that intermediates vehicle and mobility insurance policies from carriers such as CNP Assurances, Chubb, AXA, MAPFRE/Mawdy, Société Générale Insurance and ARAG through an automotive dealer and intermediary network in Italy. Its offering combines a multi-product insurance catalog (RC Auto, theft/fire, kasko, GAP, natural events, glass, fleet policies, mobility and assistance coverages) with proprietary telematic devices, radio-frequency protection hardware, a white-label mobile app, and a digital platform for dealers that enables quoting, electronic signature, policy activation, and portfolio management. The company generates revenue primarily from brokerage commissions, hardware sales, and recurring platform/services fees.

Product overview

AllianceInsay is an insurance broker specializing in road mobility products distributed through a dealer network. The offering is a multi-product insurance portfolio combined with technology and digital services. Core products include RC Auto (mandatory liability), Furto e Incendio (theft/fire), Kasko variants, and 14+ insurance products covering vehicles, assistance services, and fleet management. These are bundled with telematic technology (GPS tracking, crash detection, diagnostics) and delivered through two digital platforms: the Piattaforma Digitale (for dealer quote/activation) and the App AllianceInsay (for end-customer management). Supporting services include BDC customer management, claims support, training academy, and digital marketing consulting. The ecosystem integrates usage-based insurance (UBI) pricing using telematic data analyzed through AI-based systems.

Differentiator

Problem solved

Functional benefit

Products and services

• RC Auto (Mandatory Motor Liability)
• Furto e Incendio (Theft and Fire)
• Atti Vandalici (Vandalism)
• Eventi Naturali (Natural Events)
• Cristalli (Glass)
• Collisione (Collision)
• Kasko
• Mini Kasko
• GAP (Guaranteed Asset Protection)
• Rimborso Scoperto e Franchigia (Deductible Reimbursement)
• Mobilità Green (Green Mobility)
• Assistenza in caso di Furto (Theft Assistance)
• Assistenza in caso di Crash (Crash Assistance)
• Libro Matricola Flotte (Fleet Registry)
• Pack Full Cover Plus
• Tecnologia Telemetrica (Telematic Technology)
• Tecnologia di Protezione (Protection Technology)
• App AllianceInsay (White-label Mobile App)
• Piattaforma Digitale (Dealer Digital Platform)
• BDC Portafoglio Clienti (Business Development Center)
• Dealer Innovation Manager
• Academy Formazione Dealer (Dealer Training Academy)
• Consulenza Digital Marketing
• Ufficio Supporto Sinistri (Claims Support Office)

Quantifiable outcome

• 65% year-over-year premium growth in 2023 (from 2.4M to 4M euros)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• YOLO Group S.p.A.coreStrategic or Co-development Partner · 1 February 2023YOLO Group S.p.A. (Euronext Growth Milan listed) acquired majority stake (51%) in AllianceInsay in February 2023. YOLO Group is a leading Italian insurtech company offering digital on-demand and pay-per-use insurance services. AllianceInsay operates under YOLO Group's direction and coordination, gaining access to expanded product offerings, technological synergies, and national distribution capabilities.
• CNP AssurancesminorOthersCNP Assurances is listed as an insurance partner of AllianceInsay, providing insurance coverage products distributed through the dealer network.
• CHUBBminorOthersChubb is listed as an insurance partner, offering insurance products through AllianceInsay's dealer network.
• Mawdy (MAPFRE)minorOthersMawdy (part of MAPFRE group) is an insurance partner providing products through AllianceInsay's distribution channels.
• Société Générale InsuranceminorOthersSociété Générale Insurance is listed as an insurance partner supplying coverage products distributed through AllianceInsay's dealer network.
• ARAGminorOthersARAG is listed as an insurance partner providing legal protection and other insurance products through AllianceInsay.
• AXAminorOthersAXA is listed as an insurance partner providing coverage products through AllianceInsay's dealer distribution network.
• Quattro Ruote ProfessionalminorOthersQuattro Ruote Professional is listed as a partner, providing training and professional development services.
• FMTSminorOthersFMTS is a training partner that awarded AllianceInsay the special mention for Growth at FMTS Awards 2019.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Unipol Group: Largest Italian insurance group with strong motor and mobility offerings distributed through agency networks; broader portfolio than AllianceInsay but overlapping on RC Auto and dealer-led distribution in Italy.
• Allianz Direct Italy: Direct-to-consumer arm of Allianz in Italy selling motor and mobility insurance online; competes in the same end-customer pool as AllianceInsay but operates at much larger scale within a wider product portfolio.

Direct peers

• YOLO Group S.p.A. Parent company and Italian insurtech operator (Euronext Growth Milan) offering on-demand/pay-per-use insurance; owns 51% of AllianceInsay and shares the digital insurance distribution model — directly comparable on technology, customer base, and Italian market focus.
• GenialMore (GenialBroker): Italian digital insurance broker focused on automotive and mobility products with a comparable broker-led distribution model; overlaps with AllianceInsay on intermediated vehicle insurance and brokered RC Auto/ancillary coverages in Italy.
• Prima Assicurazioni: Italy-focused digital auto insurance carrier selling RC Auto and ancillary coverages online; competes with AllianceInsay for the same end customer in Italian auto insurance and represents the digital-native distribution benchmark in the Italian market.
• Sara Assicurazioni: Italian insurance company affiliated with ACI (Automobile Club d'Italia), with deep automotive-dealer distribution roots and a portfolio overlapping AllianceInsay's RC Auto, theft/fire, and assistance products — making it the closest domestic affinity-insurance peer.
• Verti (MAPFRE): MAPFRE's direct-to-consumer Italian motor insurance brand and an explicit insurance partner of AllianceInsay; competes in RC Auto distribution via digital channels and shares the same Italian dealer/consumer target market.

Emerging players

• Octo Telematics: Italy-headquartered telematics and UBI technology provider — explicitly listed as an AllianceInsay technology partner — focused on usage-based insurance and connected-vehicle data for insurers and brokers, making it a directly comparable technology layer.

Others

• Quattroruote Professional: Italian automotive training and professional-development partner of AllianceInsay, focused on the dealer and aftermarket ecosystem; not a direct competitor but an ecosystem participant that supports the same automotive distribution channel.
• LoJack (CalAmp): Vehicle theft-recovery technology provider integrated with AllianceInsay's radio-frequency protection offering; adjacent ecosystem participant rather than a competitor, enabling similar anti-theft and recovery capabilities in insurance distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AllianceInsaySpA
• LinkedInlinkedin.com/company/allianceinsay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllianceInsay