LoJack
- Company typePrivate
- Founded1986
- HeadquartersWestwood, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
LoJack firmographics
Firmographics- Name
- LoJack
- Legal name
- CalAmp Wireless Networks Corporation
- Website
- https://lojack.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
LoJack industry classification
Industry- Product category
- Vehicle Tracking and Recovery Systems
- NAICS
- Automotive Equipment Rental and Leasing (5321), Investigation, Guard, and Armored Car Services (56161)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC)
- akta.pro secondary industry
- Rental Car & Mobility Protection (CDW/LDW, Excess/Waiver) Platforms (THALALAI)
Keywords
Where LoJack is headquartered
LocationHeadquarters
- HQ city
- Westwood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LoJack business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Consumer Stolen Vehicle Recovery + Connected Car Subscription: LoJack generates recurring revenue from consumers through subscription-based stolen vehicle recovery services combined with connected car features. Consumers pay for ongoing service after purchasing the hardware unit. The service includes real-time tracking, alerts, and recovery support.
- Dealer Integration and Aftermarket Sales: LoJack generates revenue from dealers through integration fees and aftermarket sales of LoJack units. Dealers can generate $300-$400 additional revenue per vehicle sale by integrating LoJack into dealership offerings. Additional revenue comes from service notifications and customer retention features.
- Dealer Lot Management and Inventory Services: Dealers pay for lot management, inventory tracking, and service retention tools. Revenue generated through dealer subscriptions for the LoJack Dealer Hub platform that provides inventory management, battery monitoring, and customer engagement features.
- LoJack Go Consumer Product: LoJack Go provides stolen vehicle recovery and connected car features for previously-owned vehicles, sold as a consumer product with associated subscription services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Dealer integration and per-vehicle pricing |
| Freemium | Pay-as-you-go | Free for Law Enforcement |
| Subscription | Monthly | Consumer product with subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
LoJack product offering
Product offeringCore offering
LoJack sells GPS-based stolen vehicle recovery hardware paired with subscription-based connected car services. Its systems use 4-foot GPS accuracy to locate stolen vehicles and are the only recovery products directly integrated with law enforcement (NCIC). Products sold after May 2021 include a mobile app providing vehicle location, service reminders, recall notifications, driving behavior alerts, low battery alerts, trip history, and a Virtual Glove Box. The portfolio also includes LoJack LE (a free law enforcement recovery app), LoJack Go (for used/BHPH vehicles), and dealer tools for lot management and customer retention.
Product overview
LoJack, owned by Solera and operated by Spireon, LLC, offers a portfolio of GPS-based stolen vehicle recovery and connected car technology products. The core offering is the LoJack system — a GPS tracking device paired with a mobile app providing stolen vehicle recovery integrated directly with law enforcement, plus connected car features (vehicle location, service reminders, recall notifications, driving behavior alerts, trip history). The portfolio includes LoJack LE (a free law enforcement-facing GPS recovery app launched February 2024), LoJack Go (targeted at used/BHPH vehicle markets), LoJack SureDrive (consumer app and data services), and dealer tools (LoJack Dealer Hub, Lot Management, Sales Efficiency, Service Retention, Dealer Vehicle Recovery, and LotSmart). LoJack Go and the dealer tools are also distributed through the Spireon platform. The company transitioned from a legacy RF (radio frequency) system to its GPS-based LoJack LE platform, with the RF system discontinued March 26, 2026.
Differentiator
Problem solved
Functional benefit
Brands
- LoJack LE: Law enforcement-focused vehicle recovery software platform that provides free real-time GPS tracking tools to participating law enforcement agencies.
- LoJack Go
- LotSmart
Products and services
- LoJack (Standard Consumer System) GPS-based stolen vehicle recovery system integrated with law enforcement, paired with connected car features (vehicle location, service reminders, recall notifications, driving behavior alerts, low battery alerts, trip history, Virtual Glove Box) accessible through the LoJack mobile app. Targets individual car, truck, and SUV owners.
- LoJack LE (Law Enforcement App) Free real-time GPS stolen vehicle recovery software application for law enforcement agencies, providing officers with live vehicle location data, officer safety tools, and coordination features. Operational since February 2024 and registered in 45 of 50 U.S. states with nearly 10,000 agencies and agents.
- LoJack Go Vehicle protection solution for previously-owned vehicles, providing modern connected car features (stolen vehicle recovery, safety alerts) for consumers and BHPH (Buy Here Pay Here) dealers. Also available through franchise dealers.
- LoJack Dealer Hub Dealer-facing portal providing access to lot management, inventory tracking, customer retention tools, sales efficiency features, and stolen vehicle recovery management. Includes MyDealer functionality for service reminders and targeted marketing.
- Dealer Vehicle Recovery Vehicle theft recovery service for dealers protecting dealership inventory, including geofencing alerts, after-hours movement notifications, and coverage up to $10,000 per preloaded vehicle if not recovered within 30 days.
Quantifiable outcome
- 98% recovery rate on cars, trucks, and SUVs equipped with LoJack
- +6 more outcomes
Companies that use LoJack
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
LoJack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
LoJack partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Hendrick MotorsportscoreNASCAR Cup Series sponsorship showcasing LoJack's connected vehicle technology and stolen-vehicle recovery services. Sponsorship extended through 2028, emphasizing shared values of precision, performance, and operational excellence. First announced in 2023 and grown into a broader marketing platform.
- Hendrick Automotive GroupcoreExisting relationship for retail operations. Hendrick Automotive Group is one of the largest automotive retail groups in the U.S., providing significant distribution reach for LoJack products through their dealership network.
- NLETScorePremier interstate justice and public safety network in the nation for the exchange of law enforcement, criminal justice and public safety-related information. LoJack collaborates to help keep communities safe.
- IAATI (International Association of Auto Theft Investigators)coreDedicated to developing and encouraging the highest professional standards of conduct among auto theft investigators, and eliminating all factors interfering with the administration of auto theft suppression effort.
- ATPA (Auto Theft Prevention Authority)minorRegional authorities aimed at networking and sharing information to further the common goal of auto crime prevention worldwide.
- NICB (National Insurance Crime Bureau)corePartnership supporting vehicle theft prevention and recovery efforts. NICB provides data and research supporting LoJack's market positioning around vehicle theft statistics.
- TAVTI (Theft Auto Vehicle Theft Investigators)minorOrganization supporting auto theft investigation professionals.
- WSATI (Western States Auto Theft Investigators)minorRegional chapter of auto theft investigators organization serving western states.
- SoleracoreLoJack is owned by Solera, a global leader in digital vehicle lifecycle management. Solera provides corporate ownership and strategic direction for LoJack operations.
- SpireoncoreSpireon operates LoJack's dealer and consumer platforms, managing customer support operations including the LoJack Dealer Hub, consumer apps, and returns processing at their Irvine, CA facility.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
LoJack competitors and assessment
Company assessmentBroad incumbents
- Verizon Connect: Verizon Connect is a broad telematics and fleet management platform offering GPS tracking, vehicle diagnostics, and stolen vehicle recovery across commercial and consumer-adjacent segments. It overlaps with LoJack's fleet and dealer-facing capabilities at greater scale.
- Geotab: Geotab is a leading fleet telematics platform used by enterprise and commercial fleets for GPS tracking, vehicle health, and driver behavior. It competes for the dealer and fleet vehicle intelligence budget that LoJack Lot Management also targets.
- General Motors OnStar: OnStar is GM's factory-installed connected vehicle service that bundles stolen vehicle assistance, automatic crash response, and connected car features. It is the most direct large-scale competitor to LoJack's consumer value proposition, though its telematics are embedded by the OEM rather than sold aftermarket.
Emerging players
- Samsara: Samsara is a fast-growing IoT and telematics platform with connected vehicle, fleet, and asset tracking products. While primarily commercial, its consumer-adjacent and dealer-channel ambitions overlap with portions of LoJack's connected car and dealer hub offerings.
Direct peers
- Scorpion Automotive Group: Scorpion Automotive is a UK-headquartered provider of stolen vehicle tracking, insurance-approved tracking devices, and fleet management solutions. It is one of LoJack's closest direct international competitors, particularly in the UK and European markets LoJack also serves.
- Trackstar (by Mitsui): Trackstar is a UK-based stolen vehicle recovery and tracking brand backed by Mitsui, with insurance-approved status and law enforcement integration similar to LoJack LE. It is a direct functional peer in the SVR and tracking space.
- SmarTrack (by Vodafone Automotive): SmarTrack is a Vodafone Automotive brand offering insurance-approved stolen vehicle tracking devices and subscription services across the UK and Europe. It competes head-to-head with LoJack for the same insurance and dealer channel customers internationally.
Others
- CalAmp (iOn / telematics hardware): CalAmp (now part of Spireon) supplies the underlying telematics hardware and connected vehicle platform that powers LoJack products. As a corporate-adjacent hardware and IoT peer, it shares technology stack with LoJack but sells to broader fleet and IoT customers.
- Cox Automotive (Dealertrack / vAuto): Cox Automotive provides dealer software, inventory management, and vehicle lifecycle services through Dealertrack, vAuto, Manheim, and other brands. It competes for the same dealership wallet that LoJack's Dealer Hub and Lot Management target.
- Spireon (parent platform): Spireon is the operating parent that runs LoJack's dealer and consumer platforms and also offers its own GoldStar and LotSmart dealer inventory solutions. Although corporate-related rather than competitive, it operates adjacent vehicle telematics and dealer software products in the same market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LoJack social profiles
Digital presenceLoJack financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoJack leadership team
Management profileNumber of profiles
Profiles1 record
LoJack funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoJack M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoJack
What does LoJack do?
LoJack sells GPS-based stolen vehicle recovery hardware paired with subscription-based connected car services. Its systems use 4-foot GPS accuracy to locate stolen vehicles and are the only recovery products directly integrated with law enforcement (NCIC). Products sold after May 2021 include a mobile app providing vehicle location, service reminders, recall notifications, driving behavior alerts, low battery alerts, trip history, and a Virtual Glove Box. The portfolio also includes LoJack LE (a free law enforcement recovery app), LoJack Go (for used/BHPH vehicles), and dealer tools for lot management and customer retention.
Is LoJack a public or private company?
LoJack is a private company. It is classified as corporate owned and is currently operating.
When was LoJack founded?
LoJack was founded in 1986. It employs 501 to 1,000 people.
Where is LoJack based?
LoJack is headquartered in Westwood, United States, in the North America region.
How does LoJack make money?
Four revenue lines are on record. Consumer Stolen Vehicle Recovery + Connected Car Subscription is the primary driver. The others are dealer Integration and Aftermarket Sales, dealer Lot Management and Inventory Services and loJack Go Consumer Product.
Who are LoJack's main competitors?
Broad incumbents on record are Verizon Connect, Geotab and General Motors OnStar. Samsara is listed as an emerging player. Direct peers are Scorpion Automotive Group, Trackstar (by Mitsui) and SmarTrack (by Vodafone Automotive). Others are CalAmp (iOn / telematics hardware), Cox Automotive (Dealertrack / vAuto) and Spireon (parent platform).
Does LoJack have an API?
No public API is recorded for LoJack.
What industry is LoJack in?
LoJack's product category is Vehicle Tracking and Recovery Systems. Its primary akta.pro industry code is FSAJALAC, GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection), with a secondary code of THALALAI, Rental Car & Mobility Protection (CDW/LDW, Excess/Waiver) Platforms. Its NAICS code is 5321 and its SIC code is 5013.