H.V.P. ZORG
Florence (H.V.P. Zorg) is a Netherlands-based elder care provider founded in 2005, operating 14 residential care locations and integrated home care, rehabilitation, dementia, and palliative services for elderly residents across the Haaglanden region around The Hague.
- Company typePrivate
- Founded2005
- HeadquartersThe Hague, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What H.V.P. ZORG does
Florence, operating under the formal name H.V.P. Zorg, is a Netherlands-based elder care organization founded in 2005 that delivers an integrated continuum of services to elderly residents across the Haaglanden region, spanning Den Haag, Leidschendam-Voorburg, Rijswijk, Voorschoten, and Wassenaar. The service portfolio covers home care (Thuiszorg), nursing-home-level care delivered at home (Verpleeghuiszorg Thuis), household help, personal alarm systems, specialist home visits, dementia case management, palliative care, enhanced living arrangements (Wonen met een plus), short-term rehabilitation (notably at the Westhoff location in Rijswijk), and 14 permanent residential care locations. The organization also operates community meeting centers (Ontmoetingscentra), a companionship service (Maatje Thuis), an annual membership program (FlorencePas at €30.50/year), a digital care record platform (Online zorgdossier Caren), and a dedicated informal caregiver support program (Mantelzorgers).
The underlying delivery model is a localized, multi-site care platform rather than a technology product. Core technology assets are limited to the Caren digital care dossier (a third-party client record system accessed via mijn.florence.nl), a personal alarm infrastructure, and the florence.nl website serving as the primary marketing, information, and intake channel. GTM is primarily direct-to-consumer (elderly individuals and their families) supplemented by a structured healthcare-professional referral channel (Verwijzers), community events, and organic social media. Revenue mechanics are mixed: the bulk of funding flows from Dutch regulated healthcare reimbursement schemes (Wlz, Wmo, Zvw) and municipal budgets, supplemented by the €30.50/year FlorencePas subscription for non-medical convenience services and outings. The organization employs 101-250 staff, maintains an 8.3/10 client satisfaction score, and does not publicly disclose financial figures, ownership structure, or funding history.
H.V.P. ZORG firmographics
Firmographics- Name
- H.V.P. ZORG
- Legal name
- Florence
- Website
- https://hvpzorg.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Florence (H.V.P. Zorg) is a Netherlands-based elder care provider founded in 2005, operating 14 residential care locations and integrated home care, rehabilitation, dementia, and palliative services for elderly residents across the Haaglanden region around The Hague.
- Ownership category
- akta.pro rank
H.V.P. ZORG industry classification
Industry- Product category
- Elderly Care Services
- NAICS
- Home Health Care Services (62161), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Chronic Disease & Complex Care Management (Geriatrics) (HLADALAC)
- akta.pro secondary industries
- Chronic Care & Complex Care Management (HSABAIAD), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)
Keywords
Where H.V.P. ZORG is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
H.V.P. ZORG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | FlorencePas annual subscription |
Distribution channels5 records
Marketing channels5 records
H.V.P. ZORG product offering
Product offeringCore offering
HVP Zorg (operating as Florence – Gezondheid en Zorg) provides an integrated continuum of elderly care services in the Haaglanden region of the Netherlands, including residential living at 14+ woonzorglocaties, home care (thuiszorg), nursing home care delivered at home, specialist home visits, household help, personal alarm services, dementia case management, palliative care, and short-term rehabilitation. The portfolio is rounded out by community meeting centers, caregiver support, a digital care dossier (Caren), and a low-cost annual membership program (FlorencePas) at €30.50 per year.
Product overview
Florence is a healthcare organization (Gezondheid en Zorg) operating as a unified platform of integrated care services in the Haaglanden region of the Netherlands. The portfolio comprises residential care locations (Woonzorglocaties), home-based care services (Thuiszorg, Verpleeghuiszorg Thuis), specialized services (Specialisten thuis, Casemanager dementie, Palliatieve zorg), support services (Maatje Thuis, Huishoudelijke hulp, Personenalarmering, Wonen met een plus), rehabilitation (Revalidatie), community centers (Ontmoetingscentra), caregiver support (Mantelzorgers), a membership program (FlorencePas), and digital care management (Online zorgdossier Caren). The organization covers the full continuum from independent living to intensive nursing care, with services available at home, in community settings, or at residential locations across Den Haag, Leidschendam-Voorburg, Rijswijk, Voorschoten, and Wassenaar.
Differentiator
Problem solved
Functional benefit
Brands
- Maatje Thuis: Companion care service providing friendly and engaged support, going out together or doing fun activities both indoors and outdoors.
- FlorencePas
Products and services
- Woonzorglocaties (Residential care locations) Long-term residential care accommodation and 24/7 living arrangements for elderly clients across the Haaglanden region, including crisis admission and short-term stay options.
- Thuiszorg (Home care) Home-based assistance with daily activities, personal care, and medical support delivered to elderly clients in their own homes.
- Maatje Thuis (Companionship) Companionship service that pairs elderly clients with a 'Maatje' (buddy) for social activities, outings, and company both indoors and outdoors.
- Verpleeghuiszorg Thuis (Nursing home care at home) Nursing home-level intensive medical and personal care delivered in the patient's own home as an alternative to residential admission.
- Specialisten thuis (Specialist home visits) Specialist healthcare professionals visiting elderly patients at home to provide expert medical consultations and treatments.
- Huishoudelijke hulp (Household assistance) Household assistance service helping elderly clients with domestic tasks such as cleaning, laundry, and meal preparation so they can remain at home.
- Personenalarmering (Personal alarm) Personal emergency alarm system that enables elderly clients to call for help in emergencies, providing peace of mind and rapid response.
- Casemanager dementie (Dementia case management) Specialist case management service providing guidance, coordination, and ongoing support for elderly clients with dementia and their families.
- Palliatieve zorg (Palliative care) Palliative and end-of-life care focused on comfort, quality of life, and support for elderly clients and their families.
- Wonen met een plus (Enhanced living) Enhanced living service offering additional support and amenities for elderly clients seeking more comprehensive care arrangements in their home.
- Revalidatie (Rehabilitation) Short-term rehabilitation services, including temporary residential stays at locations such as Westhoff in Rijswijk, helping clients recover and regain independence.
- Ontmoetingscentra (Community meeting centers) Community meeting centers across Haaglanden providing social activities, events, and gatherings for elderly clients and local residents.
- Mantelzorgers (Caregiver support) Support services, information, and resources for informal caregivers (family members and friends) caring for elderly relatives.
- FlorencePas (Annual membership program) Annual membership program priced at €30.50 per year that gives members access to convenient home services and social outings and activities.
Companies that use H.V.P. ZORG
Customer profileSegments4 records
Ideal customer profiles3 records
H.V.P. ZORG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
H.V.P. ZORG partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
H.V.P. ZORG competitors and assessment
Company assessmentDirect peers
- Cordaan: Large Amsterdam-based elder and home care provider with residential locations, home care, and dementia specialization — comparable service portfolio at greater scale.
- Zorgbalans: Elder care organization in the Kennemerland region offering home care, residential care, and specialized dementia services — closely mirrors Florence's integrated care continuum model.
- TanteLouise: Dutch regional elder care provider in West Brabant offering home care, residential living, and dementia/palliative care — comparable integrated care model with strong regional focus.
- Aafje: Dutch regional elder care provider offering home care, residential living, and rehabilitation services in the Rotterdam area — directly comparable service mix and Dutch regional operator model.
- Evean: Dutch elder care provider in North Holland offering home care, residential living, and specialized geriatric care — directly comparable integrated regional care model.
- Sensire: Dutch regional home and elder care provider in Gelderland/Overijssel with home care, residential, and dementia services — comparable to Florence's community-based care approach.
- Vivium Zorggroep: Dutch regional elder care group in 't Gooi region offering home care, residential care, and rehabilitation — directly comparable multi-site regional operator.
- Pieter van Foreest: Dutch regional elder care provider in Delft/Westland offering home care, residential care, and rehabilitation — comparable multi-site operator serving an adjacent Haaglanden-adjacent region.
Broad incumbents
- Buurtzorg: Large Dutch home care organization with neighborhood-based nursing teams — overlaps with Florence's home care service line and represents a significant national competitor in the in-home segment.
- Home Instead (Netherlands): International franchised senior home care brand operating in the Netherlands — overlaps with Florence's Thuiszorg offering but lacks the residential and rehabilitation breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
H.V.P. ZORG social profiles
Digital presenceH.V.P. ZORG financial estimates
Financial estimateRevenue estimate
Valuation estimate
H.V.P. ZORG leadership team
Management profileNumber of profiles
H.V.P. ZORG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H.V.P. ZORG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H.V.P. ZORG
What does H.V.P. ZORG do?
HVP Zorg (operating as Florence – Gezondheid en Zorg) provides an integrated continuum of elderly care services in the Haaglanden region of the Netherlands, including residential living at 14+ woonzorglocaties, home care (thuiszorg), nursing home care delivered at home, specialist home visits, household help, personal alarm services, dementia case management, palliative care, and short-term rehabilitation. The portfolio is rounded out by community meeting centers, caregiver support, a digital care dossier (Caren), and a low-cost annual membership program (FlorencePas) at €30.50 per year.
Is H.V.P. ZORG a public or private company?
H.V.P. ZORG is a private company. It is classified as unknown and is currently operating.
When was H.V.P. ZORG founded?
H.V.P. ZORG was founded in 2005. It employs 101 to 250 people.
Where is H.V.P. ZORG based?
H.V.P. ZORG is headquartered in The Hague, Netherlands, in the Europe region.
Who are H.V.P. ZORG's main competitors?
Direct peers on record are Cordaan, Zorgbalans, TanteLouise, Aafje, Evean, Sensire, Vivium Zorggroep and Pieter van Foreest. Broad incumbents are Buurtzorg and Home Instead (Netherlands).
Does H.V.P. ZORG have an API?
No public API is recorded for H.V.P. ZORG.
What industry is H.V.P. ZORG in?
H.V.P. ZORG's product category is Elderly Care Services. Its primary akta.pro industry code is HLADALAC, Chronic Disease & Complex Care Management (Geriatrics), with a secondary code of HSABAIAD, Chronic Care & Complex Care Management. Its NAICS code is 62161 and its SIC code is 8082.