What Live Tourney does

Live Tourney is a Seattle-based, privately-held SaaS company (founded 2022) that provides a web-based golf tournament management platform to golf courses, country clubs, league managers, and tournament organizers. The platform bundles live scoring, league management, online registration with payment collection, roster upload, dynamic email communications, customizable reports (scorecards, tee sheets, cart signs, bag tags), payouts calculation, side games, and support for Calcutta and Parimutuel betting into a single product. Access is via web browser only — no native mobile app — which the company markets as a friction-reduction advantage for non-technical course staff and players.

The offering is priced as an annual subscription at $2,700/year with a 10-day free trial (no credit card, no onboarding fee), with single-event pricing not publicly disclosed. Go-to-market combines product-led growth (self-serve signup, website conversion) with a sales-assisted demo path for larger accounts; distribution is anchored on the company's website, supplemented by a content-marketing blog (100+ articles) and organic social presence on LinkedIn and Instagram. The stated customer base is 150+ golf courses and clubs running 10k+ events and 1M+ holes scored; named customers include AP National Golf Club, Tam O'Shanter, Olympia Golf and Country Club, Lakeside, Champions Run, The Creek at Qualchan, Dinosaur Trail, Riverbend, and Harbor Club, all in the mid-market/private-club segment. The technology stack relies on a cloud-hosted, browser-rendered experience with integrations including GHIN (Golf Handicap and Information Network) for handicap sync and Google Sign-In for authentication; no APIs, SDKs, or AI/ML capabilities are publicly disclosed.

The company is bootstrapped (no funding rounds disclosed), operates with 1-10 employees, and competes primarily against Golf Genius, against which it positions on price (37% lower) and ease of use. Revenue is not publicly disclosed; based on 150+ customers at the stated $2,700/year tier, a subscription ceiling implies sub-$1M ARR, with event-based revenue potentially lifting total revenue modestly above that. No leadership team, parent company, subsidiaries, M&A activity, or regulatory actions are disclosed in available sources.

Name

Live Tourney

Website

https://livetourney.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Live Tourney is a Seattle-based SaaS company that provides web-based golf tournament management software to golf courses, country clubs, league managers, and tournament organizers, offering live scoring, registration, payments, and reporting via a $2,700 annual subscription.

Ownership category

akta.pro rank

Product category

Golf Tournament Management Software

akta.pro primary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf tournament software
• Live scoring platform
• League management software
• Event registration platform
• Sports tournament management

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Annual Subscription: Annual subscription model at $2,700 per year, offering unlimited events and all platform features including live scoring, registration portals, payment collection, and dedicated support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Live Tourney provides cloud-based golf tournament management software that enables golf courses, country clubs, league managers, and tournament organizers to set up events, run live real-time scoring through web browsers (no app download required), manage leagues and standings, process online registration and payments, automate email communications, generate customizable reports and print materials, and handle payouts along with Calcutta and parimutuel betting. The offering is sold as a $2,700/year annual subscription with unlimited events and all features included.

Product overview

Live Tourney is a unified golf tournament management software platform designed for golf courses, clubs, leagues, and tournament organizers. The core platform includes live scoring, league management, online registration with payment collection, roster upload, and comprehensive reporting tools. Additional features include dynamic email communications, customizable report builder, side games, payouts calculator, and support for Calcutta and Parimutuel betting. The platform is offered as an annual subscription at $2,700/year, with a free trial available.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Tourney Platform Cloud-based golf tournament management software platform providing live scoring, league management, event registration, payment collection, reporting, side games, payouts calculation, and Calcutta/parimutuel betting support for golf courses, country clubs, league managers, and tournament organizers, sold as an annual subscription at $2,700/year.

Quantifiable outcome

• 150+ golf courses served
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

One partnership is on record.

• GHIN (Golf Handicap Information Network)coreTechnology or IntegrationGHIN integration allows users to sync player handicap data directly with the Live Tourney platform, enabling seamless handicap management for tournament organizers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lightspeed Golf: Lightspeed Golf (formerly ChronoGolf) is an established, well-capitalized golf course management platform offering tee sheets, online booking, payments, and tournament features. It is a broader-suite incumbent that competes with Live Tourney primarily in courses looking for an all-in-one operational system.
• Club Prophet Systems: Club Prophet provides full golf club management software including tee sheets, POS, member management, and tournament/event tools. It is a broader incumbent serving the same golf-course buyer as Live Tourney, though its core value proposition is the full operations suite.

Direct peers

• Golf Genius: Golf Genius is the leading golf tournament management platform and the incumbent Live Tourney explicitly benchmarks against (37% price gap). It offers live scoring, league management, registration, and reporting for golf courses and clubs — directly overlapping Live Tourney's product, customer base, and pricing model.
• ClubCaddie: ClubCaddie is a golf club management software suite that includes tee sheets, POS, member management, and tournament/event tools. It overlaps with Live Tourney in tournament and event functionality for the same golf-course buyer, though it sells a broader operational platform.
• TeeSnap: TeeSnap offers tee-sheet, point-of-sale, and tournament management software for golf courses. It addresses overlapping tournament and event management use cases for the same golf-course customer segment as Live Tourney.
• BlueGolf: BlueGolf provides tournament management, live scoring, and handicap services to golf courses, associations, and individual golfers. It competes with Live Tourney for the same golf-course and league-manager buyers with similar live scoring and tournament administration features.

Others

• ChronoTrack: ChronoTrack provides timing and live results infrastructure for running, cycling, and multisport events. While not a golf-specific platform, its event-timing and live-results model is adjacent to Live Tourney's live-scoring capability and signals a potential horizontal expansion vector.

Regional players

• Tournament Software: Tournament Software is a tournament management platform widely used by European sports federations and events. It is comparable in functionality (registration, draws, live scoring, reporting) to Live Tourney but serves a different geography and primarily non-golf sports, making it a horizontal rather than direct competitor.

Emerging players

• Event Caddy: Event Caddy is a smaller golf event management platform offering registration, payments, and live scoring for outings and tournaments. It is an emerging direct competitor targeting the same mid-market course and tournament-organizer segment as Live Tourney.
• Skins (SkinnyGolf / SkinsGame apps): Skins and similar side-game / skins tracking apps target golf groups and clubs managing side bets and informal tournaments. They overlap with Live Tourney's side-games and parimutuel functionality but focus on consumer-style play rather than course-wide tournament operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/live-tourney
• Instagraminstagram.com/live.tourney

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Tourney