Event Caddy
Event Caddy is a Canadian SaaS platform that provides all-in-one tournament management software for charitable and corporate golf tournament organizers, covering website building, registration, payments, auctions, and live scoring on a per-event subscription basis.
- Company typePrivate
- Founded2015
- HeadquartersMississauga, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Event Caddy does
Event Caddy Inc. is a private Canadian SaaS company headquartered in Orangeville, Ontario, that sells an all-in-one tournament management platform purpose-built for charitable and corporate golf events. The platform combines a drag-and-drop tournament website builder, online player registration and pairings, sponsor tier management, silent auction software, e-commerce, integrated SMS/email communications, real-time mobile scoring, and a budget/revenue dashboard in a single web-based application. Underlying technical infrastructure is described as a cloud-hosted web SaaS with mobile-responsive interfaces and payment processing integrated through Stripe (primary) and PayPal.
The company's revenue model is pay-per-tournament subscription with a freemium entry point. The Free tier ($0) covers basic website, registration, and tracking features; Pro ($299 USD per tournament) adds mobile scoring, SMS, auctions (with a 2.5% transaction fee), and advisory hours; Elite ($999 USD per tournament) layers on full-service site build and concierge specialist services; and Enterprise offers custom volume-based contracts for organizations running multiple events. Go-to-market combines self-serve sign-up with a sales overlay of tournament specialists who run demos and onboarding. Customer mix centers on SMB and nonprofit organizers — Rotary Club, Big Brothers Big Sisters, Boys & Girls Club, Lions Club, and United Way are cited as users — alongside corporate accounts such as RE/MAX, with an extension push into golf clubs and courses for recurring member events. Founded in 2015 with a team of 1-10, the company reports it has served more than 10,000 tournaments and helped clients raise over $42 million in funding, though the company's own revenue is not separately disclosed. The firm has no disclosed institutional funding, no acquisitions, and no formal leadership changes on record; its competitive differentiation rests on vertical specialization in golf and the breadth of its integrated workflow tooling for tournament organizers.
Event Caddy firmographics
Firmographics- Name
- Event Caddy
- Legal name
- Event Caddy Inc.
- Website
- https://eventcaddy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Event Caddy is a Canadian SaaS platform that provides all-in-one tournament management software for charitable and corporate golf tournament organizers, covering website building, registration, payments, auctions, and live scoring on a per-event subscription basis.
- Ownership category
- akta.pro rank
Event Caddy industry classification
Industry- Product category
- Event Management Software
- NAICS
- Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Other Spectator Sports (711219), Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Meet & Invitational Organizers (MPAKADAC)
- akta.pro secondary industries
- Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Event Email/SMS/Marketing Automation & Nurture (THAHAGAI), Event Sponsorship Sales & Partnership Brokerage (THAHAGAB)
Keywords
Where Event Caddy is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Event Caddy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription - Per Tournament: Tiered subscription model where customers pay per tournament event. Includes Free tier ($0), Pro tier ($299/tournament), and Elite tier ($999/tournament). Each tier unlocks additional features and support levels.
- Auction Transaction Fees: 2.5% fee charged on auction purchases processed through the platform, in addition to the base subscription cost.
- Custom Tournament URL: $30 USD additional charge for custom tournament URL on Pro tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for basic tournament management with website builder, player registration, and limited features. |
| Subscription | Pay-as-you-go | Pro tier at $299 per tournament with enhanced features including live scoring and professional services. |
| Subscription | Pay-as-you-go | Elite tier at $999 per tournament with full-service website build and premium support. |
| Subscription | Multi-year contract | Enterprise tier for organizations managing multiple tournaments with volume discounts and premium support. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Event Caddy product offering
Product offeringCore offering
Event Caddy is an all-in-one SaaS platform that enables charitable and corporate golf tournament organizers to build professional tournament websites, manage online player registration and payments, sell sponsorships, run online silent auctions, track budgets, communicate with participants via email and SMS, and capture live mobile scores and leaderboards. It is offered on a freemium-to-paid per-tournament subscription basis (Free, Pro at $299, Elite at $999, and Enterprise) with an integrated payment gateway and an adjacent merchandise marketplace.
Product overview
Event Caddy is an all-in-one golf tournament management software platform designed specifically for charitable and corporate golf tournaments. The platform consists of a core unified product with integrated modules for tournament websites, player registration, sponsor management, auctions, e-commerce, budget tracking, communications, and live scoring. The software is offered through four pricing tiers: Free (basic features), Pro ($299/tournament for full management features), Elite ($999/tournament with professional services), and Enterprise (custom pricing with volume savings). The platform integrates with Stripe and PayPal payment gateways to facilitate player and sponsor payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Caddy Tournament Management Platform
- Event Caddy Marketplace
Quantifiable outcome
- Trusted by over 10,000 tournaments since 2015
- +2 more outcomes
Companies that use Event Caddy
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Event Caddy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Event Caddy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- StripecoreStripe is used as the primary payment gateway to facilitate player credit card payments. Stripe handles payment processing with 48-hour escrow for security validation. No monthly service fee like typical credit card gateways.
- Event Caddy MarketplaceminorInternal e-commerce platform for selling tournament merchandise and branded apparel to customers.
- LevelwearminorPartner for custom branded apparel offerings available through the Event Caddy Marketplace.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Event Caddy competitors and assessment
Company assessmentDirect peers
- GolfGenius: GolfGenius is a leading cloud-based platform for organizing golf tournaments, leagues, and handicaps. It is the most direct competitor to Event Caddy, offering paired scorekeeping, registration, and event management across a wide range of golf formats used by clubs and tournament organizers.
- BlueGolf: BlueGolf provides tournament, league, and handicap software for golf events, including registration, pairings, scoring, and live leaderboards. It is a comparable direct competitor to Event Caddy in serving tournament directors at golf clubs and charity events.
- DoJiggy: DoJiggy offers online event management software for charity golf tournaments, auctions, and nonprofit fundraising. It competes with Event Caddy in the charity-golf vertical and adds broader nonprofit/auction functionality overlapping Event Caddy's platform.
- Tournament Software (ChronoTrack/Tournament Solutions): Tournament Solutions provides online tournament management, registration, and live scoring specifically for golf events. It is a directly comparable competitor with similar registration, scoring, and result-publishing features for tournament organizers.
- Regpack: Regpack is a registration and event management SaaS used widely by tournaments, camps, and fundraisers. It competes with Event Caddy on registration, payment processing, and event admin, though it serves a broader set of verticals rather than specializing in golf.
- SignUpGenius: SignUpGenius provides online sign-up, registration, and event coordination tools used by schools, nonprofits, and community organizations. It overlaps with Event Caddy's registration and coordination features, especially for nonprofit-run golf tournaments.
Emerging players
- Givebutter: Givebutter is a modern fundraising platform for nonprofits with auctions, donation forms, ticketing, and CRM-style donor tools. While not golf-specific, it overlaps with Event Caddy's auction and fundraising modules and is increasingly used by charities running golf tournaments.
- Planning Pod: Planning Pod is an event management platform for weddings, corporate events, and nonprofit fundraisers with registration and ticketing features. It competes with Event Caddy in the broader nonprofit/corporate event organization space but does not specialize in golf.
Broad incumbents
- Cvent: Cvent is a large, publicly-oriented event management platform for corporate meetings, conferences, and corporate hospitality events. It overlaps with Event Caddy's corporate-tournament segment and could expand further into golf event management with deeper pockets.
- GolfNow (NBC Sports Next): GolfNow, part of NBC Sports Next, operates one of the largest tee-time booking and golf-course marketing platforms in the U.S. While focused on tee-time distribution rather than tournament software, its scale in the golf ecosystem makes it an adjacent strategic peer with potential to add tournament tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Event Caddy social profiles
Digital presenceEvent Caddy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Event Caddy leadership team
Management profileNumber of profiles
Profiles2 records
Event Caddy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Event Caddy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Event Caddy
What does Event Caddy do?
Event Caddy is an all-in-one SaaS platform that enables charitable and corporate golf tournament organizers to build professional tournament websites, manage online player registration and payments, sell sponsorships, run online silent auctions, track budgets, communicate with participants via email and SMS, and capture live mobile scores and leaderboards. It is offered on a freemium-to-paid per-tournament subscription basis (Free, Pro at $299, Elite at $999, and Enterprise) with an integrated payment gateway and an adjacent merchandise marketplace.
Is Event Caddy a public or private company?
Event Caddy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Event Caddy founded?
Event Caddy was founded in 2015. It employs 1 to 10 people.
Where is Event Caddy based?
Event Caddy is headquartered in Mississauga, Canada, in the North America region.
How does Event Caddy make money?
Three revenue lines are on record. Subscription - Per Tournament is the primary driver. The others are auction Transaction Fees and custom Tournament URL.
Who are Event Caddy's main competitors?
Direct peers on record are GolfGenius, BlueGolf, DoJiggy, Tournament Software (ChronoTrack/Tournament Solutions), Regpack and SignUpGenius. Emerging players are Givebutter and Planning Pod. Broad incumbents are Cvent and GolfNow (NBC Sports Next).
Does Event Caddy have an API?
No public API is recorded for Event Caddy.
What industry is Event Caddy in?
Event Caddy's product category is Event Management Software. Its primary akta.pro industry code is MPAKADAC, Meet & Invitational Organizers, with a secondary code of MPAKACAL, Amateur Event & Tournament Organizers (Meets, Invitationals, Opens). Its NAICS code is 71121 and its SIC code is 7900.