ImmerQi

What ImmerQi does

ImmerQi is a Beijing, China-based for-profit company founded in 1992 that provides tailored education and cultural exchange programs. The firm operates as a privately held entity with a headcount in the 11-50 employee range, positioning it as a small-to-mid-sized specialist in the cross-border education services sector rather than a mass-market education provider.

The company's specific product portfolio, program catalog, geographic footprint, partner institutions, and operational technology stack are not documented in the available source data. The founder, Dato' Joanne Wong, continues to serve as Founder and Managing Director, indicating founder-led governance of a long-tenured operating entity. There is no disclosed information on revenue mechanics, pricing structure, student or participant volumes, or distribution channels specific to ImmerQi.

A material data-integrity caveat applies: the dominant body of operational, technology, customer, revenue, and partnership information provided in the source pertains to ALEXISTOGEL, an Indonesian online lottery platform — not to ImmerQi. As a result, this profile is grounded almost entirely in ImmerQi's firmographic metadata and leadership record. Any deeper analysis of ImmerQi's unit economics, customer concentration, technology moat, or growth dynamics would require primary-source information on the company itself, which is not present in the input.

Name

ImmerQi

Website

https://immerqi.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

ImmerQi is a Beijing-based, privately held education and cultural exchange provider founded in 1992, employing 11-50 staff and led by founder Dato' Joanne Wong. The firm delivers tailored cross-border education and cultural exchange programs to learners seeking China-rooted international experiences.

Ownership category

akta.pro rank

Product category

Education Services

NAICS

Language Schools (611630), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAIAEAK

Online-to-Offline Hybrid Language Immersion Programs

Education/International Education & Study Abroad/Overseas Language Schools & Immersion Programs

SECONDARYEDAFAJAH

Immersive Language & Cultural Learning (Conversational VR, Role-Play)

Education/Education Technology (EdTech) & Digital Learning/AR/VR/XR, Simulations & Immersive Learning

SECONDARYEDAIAIAL

Virtual/Hybrid International Short-Term Academic Programs

Education/International Education & Study Abroad/International Summer/Winter Schools & Short-Term Academic Programs

Keywords

• Education abroad programs
• Cultural exchange services
• International student programs
• Study abroad consulting
• Language immersion programs

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Lottery Betting Transactions: Platform generates revenue through lottery betting transactions across 8 markets (Hong Kong, Toto Macau, Singapore, Boston, Sydney, Munchen Lottery, Kingston, Moskow). Revenue derives from betting stakes placed by members, with discounts on bet placement and prize multipliers for winning combinations.
2. Referral Commission: Passive income earned from sharing registration links on social media, generating weekly commissions from referred members' betting activity.
3. New Member Bonus: Welcome bonus for first-time registrants on deposit, plus daily deposit bonuses, weekly cashback bonuses, and lifetime referral bonuses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ImmerQi is a Beijing-based provider of tailored education and cultural exchange programs. The company designs and delivers customized learning experiences and cross-cultural programming for participants seeking international educational exposure, operating as a small privately-held firm founded in 1992.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailored Education Programs Customized learning experiences designed for individual participants seeking international educational exposure, delivered by ImmerQi as a Beijing-based education services provider.
• Cultural Exchange Programs Cross-cultural programming for participants seeking international cultural immersion and exchange experiences, anchored by ImmerQi's Beijing, China base.

Quantifiable outcome

• Deposit and withdrawal processing under 3-5 minutes
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BCA (Bank Central Asia)coreOthersIndonesian bank providing deposit and withdrawal transaction services. Supports account transfers for lottery betting deposits and winnings withdrawals. One of multiple banking partners including Mandiri, BNI, and BRI.
• Mandiri (Bank Mandiri)coreOthersIndonesian state-owned bank supporting deposit and withdrawal transactions. Part of banking infrastructure network enabling fund transfers for lottery betting activity.
• BNI (Bank Negara Indonesia)coreOthersIndonesian bank providing transaction services for deposit and withdrawal processing. One of four major Indonesian banking partners facilitating lottery fund transfers.
• BRI (Bank Rakyat Indonesia)coreOthersIndonesian bank supporting deposit and withdrawal transactions for online lottery platform. Part of banking payment network.
• OVOcoreOthersIndonesian e-wallet provider enabling instant digital payments for lottery deposits and withdrawals. Promoted as having zero transaction deductions.
• DANAcoreOthersIndonesian e-wallet platform used for lottery transaction processing. Mentioned as zero-deduction payment method for deposits.
• GoPaycoreOthersIndonesian e-wallet (Gojek) supporting lottery deposit and withdrawal transactions. Part of digital payment infrastructure.
• QRISminorOthersIndonesian QR code payment standard enabling cross-platform QR payments. Included as flexible payment option alongside bank transfers and e-wallets.

Scale indicators3 records

Recent moves1 record

Expansion highlights1 record

Direct peers

• Mandarin House: International Chinese language school with programs for adults, teens, and corporate clients. Comparable to ImmerQi in offering structured Mandarin learning and immersion experiences for international learners.
• Middlebury Language Schools: Premier U.S.-based immersive language schools offering intensive summer programs modeled on a full-immersion pledge. Comparable to ImmerQi in pedagogical philosophy and tailored cultural immersion offerings.
• Keats School: China-based Mandarin immersion school with one-on-one tutoring and cultural components, serving international students seeking accelerated learning. Comparable to ImmerQi in immersive, individualized program design.
• CET Academic Programs: Provider of study abroad and language immersion programs in China and other regions, focused on U.S. undergraduates seeking cultural and linguistic depth. Directly comparable in audience (international learners) and program type (China-based cultural exchange).
• Hutong School: Beijing-headquartered Mandarin language and cultural immersion provider serving international students with a focus on Chinese language, culture, and local integration. Direct competitor to ImmerQi in tailored Beijing-based cultural exchange.
• LTL Mandarin School: Mandarin immersion school operating across multiple Chinese cities with flexible, small-group and one-on-one programs targeting international learners. Comparable to ImmerQi in product (immersive language training) and target market (international students and adults).
• That's Mandarin: Beijing-based Chinese language school offering immersion programs for international students and professionals. Closely comparable to ImmerQi's cultural exchange and language immersion offering in the same geographic market.

Broad incumbents

• CIEE (Council on International Educational Exchange): Major nonprofit study abroad and cultural exchange organization with programs in China and worldwide. Comparable to ImmerQi in cultural exchange mission and international student audience, though at significantly larger scale.
• New Oriental Education & Technology Group: China's largest private education provider offering language training, test preparation, and overseas study services. A broad incumbent whose international study and language segments overlap with ImmerQi's core market, though it operates at vastly greater scale.
• EF Education First: Global education company with extensive language learning, study abroad, and cultural exchange programs. Overlaps with ImmerQi in international student cultural immersion, but operates as a multinational incumbent rather than a China boutique.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/immerqi
• Facebookfacebook.com/ImmerQi
• LinkedInlinkedin.com/company/immerqi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImmerQi