AutoPower
AutoPower is a privately held Bulgarian e-commerce retailer operating autopower.bg and autopowerpiese.ro, supplying more than 2 million automotive replacement parts across 300+ categories and 50+ vehicle brands to individual car, truck, and motorcycle owners in Bulgaria and Romania.
- Company typePrivate
- Founded2016
- HeadquartersSofia, Bulgaria
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What AutoPower does
AutoPower, operating under the legal entity SM Group International Ltd. (СМ Груп Интернешънъл ООД), is a Bulgarian online retailer of replacement auto parts for passenger cars, trucks, and motorcycles. Founded in 2016 and headquartered at ul. Todorini kukli № 4 in Sofia, the company runs an e-commerce platform at autopower.bg offering more than 2,000,000 SKUs across over 300 product categories and 50+ vehicle brands, including mainstream marques such as Audi, BMW, Mercedes-Benz, VW, Opel, Renault, Peugeot, Fiat, Ford, Seat, Skoda, Toyota, and Volvo as well as premium and niche names. The platform's core technology is a licensed VIN/chassis-based part identification module that enables compatibility matching by vehicle identification number, supplemented by a self-serve 24/7 web storefront, phone support, and online chat during business hours. Supplementary product lines such as tuning parts, motor oils and fluids, and auto accessories extend the catalog beyond pure replacement components.
The company generates revenue on a transactional, one-off basis through direct online sales, with product-specific unit pricing displayed in EUR and BGN and category-level promotional discounts of 10-25 percent. Fulfillment is handled by ECONT Express courier with same-day dispatch for orders placed before 14:00, next-day delivery nationwide, and a 25 percent customer discount on delivery fees; customers may also pick up orders at the Sofia office free of charge. Payment options include cash on delivery with inspection and, since a partnership with TBI Bank was added, installment credit for orders above 150 BGN. Marketing relies on SEO-optimized category and brand pages, social media presence across Facebook, Twitter, YouTube, Pinterest, and Instagram, and a Google rating of 4.8 out of 5.0 from 5,267 reviews used as a trust signal. The company operates primarily in Bulgaria and has extended a parallel storefront to Romania via autopowerpiese.ro, while remaining a privately held, closely held limited liability company with 1-10 employees and no disclosed external investors, funding rounds, or executive leadership information.
AutoPower firmographics
Firmographics- Name
- AutoPower
- Legal name
- СМ Груп Интернешънал ООД
- Website
- https://autopower.bg
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AutoPower is a privately held Bulgarian e-commerce retailer operating autopower.bg and autopowerpiese.ro, supplying more than 2 million automotive replacement parts across 300+ categories and 50+ vehicle brands to individual car, truck, and motorcycle owners in Bulgaria and Romania.
- Ownership category
- akta.pro rank
AutoPower industry classification
Industry- Product category
- Automotive Aftermarket Parts Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where AutoPower is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
AutoPower business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Product Sales (B2C): The company generates revenue through direct online sales of auto parts to end consumers. Products are sold at unit prices with various promotional discounts (10-25% off). The business model is transactional e-commerce with no subscription component. They also offer installment purchases via TBI Bank for orders above a minimum threshold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with category-level discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
AutoPower product offering
Product offeringCore offering
AutoPower.BG is an online auto parts retailer selling over 2,000,000 replacement parts across 300+ categories for cars, trucks, and motorcycles from 50+ vehicle brands. Customers browse and order via a 24/7 e-commerce platform with VIN/chassis-based part lookup for compatibility, with orders dispatched same-day for next-day delivery via ECONT courier across Bulgaria and office pickup available in Sofia.
Product overview
AutoPower.BG is an online auto parts retail platform operating in Bulgaria that offers replacement parts for cars, trucks, and motorcycles. The platform features over 2 million products across more than 300 categories including braking systems (pads, discs, calipers, brake drums), suspension (shock absorbers, control arms, wheel bearings, ball joints, springs), steering components, drivetrain, transmission, timing belts, engine parts, cylinder blocks, gaskets, cooling systems, air conditioning, filters, ignition systems, sensors, fuel systems, electrical systems, starters/alternators, windshield wipers, exhaust systems, body parts, lights, and interior components. The core offering is the online catalog with VIN-based part selection, complemented by tuning parts, oils/fluids, and accessories as supplementary categories. Orders are fulfilled through Econt Express courier with payment options including cash on delivery and credit purchases via TBI Bank.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Parts for Passenger Cars Replacement auto parts for passenger cars across 300+ categories including braking systems, suspension, steering, engine components, filters, electrical systems, and more, sourced from world-renowned manufacturers and compatible with 50+ vehicle makes.
- Auto Parts for Trucks Replacement parts and components for commercial trucks and freight vehicles.
- Auto Parts for Motorcycles Replacement parts and components for motorcycles and motorbikes.
- Tuning Parts Performance tuning components and accessories for vehicle customization and enhancement.
- Oils and Fluids Motor oils, transmission fluids, hydraulic oils, antifreeze, brake fluids, additives, sprays, and greases for vehicle maintenance.
- Auto Accessories Various automotive accessories, consumables, and supplementary products.
Quantifiable outcome
- Over 2,000,000 auto parts available for same/next-day dispatch
- +1 more outcomes
Companies that use AutoPower
Customer profileSegments1 record
Ideal customer profiles1 record
AutoPower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
AutoPower partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ECONT ExpresscoreECONT Express is the primary courier delivery partner for AutoPower.BG. All orders are shipped through ECONT, with customers receiving a 25% discount on delivery fees. The partnership enables cash-on-delivery with inspection option, with delivery to either the customer's address or an ECONT office.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
AutoPower competitors and assessment
Company assessmentBroad incumbents
- AutoZone: AutoZone is a large US-based specialty retailer of automotive replacement parts and accessories with both stores and an e-commerce platform. It is comparable as an incumbent parts retailer but operates at much larger scale and does not focus on the Bulgarian market.
- Europart: Europart is one of Europe's largest trading partners for commercial vehicle parts, workshop supplies, and accessories. It is comparable as a multi-category parts distributor with a B2B focus, contrasting with AutoPower's B2C-led model.
Direct peers
- Mister-Auto: Mister-Auto is a French online retailer specializing in replacement auto parts, tires, and accessories across many vehicle brands. It is comparable to AutoPower as a multi-brand online auto parts e-commerce platform targeting consumers and small workshops.
- Oscaro: Oscaro is a major European online auto parts retailer headquartered in France, selling replacement parts for cars with VIN-based compatibility tools. It is comparable in business model and customer base to AutoPower, though it operates at significantly larger scale in Western Europe.
- CarParts.com: CarParts.com is a US-based online retailer of aftermarket auto parts and accessories with a broad catalog and fitment data. It shares AutoPower's inventory-led e-commerce model, reliance on fitment/compatibility tools, and DIY end-consumer target.
- RockAuto: RockAuto is a US-based online auto parts retailer known for a deep catalog of replacement parts across many makes and models with low pricing. It is a comparable inventory-led online auto parts retailer focused on the do-it-yourself customer.
- autodoc: autodoc is Europe's largest online retailer of car parts and accessories, selling across multiple categories with VIN-based compatibility matching. It directly competes with AutoPower in Bulgaria and Romania, operating at much greater scale across 27+ European countries.
- Delticom: Delticom operates multiple online tire and auto parts retail platforms across Europe. It is comparable to AutoPower as a European online retailer of vehicle parts, though its primary focus is tires and the core business serves broader European markets.
Emerging players
- Boodmo: Boodmo is an emerging online auto parts marketplace focused on India with VIN-based part search and a multi-brand catalog. It is comparable to AutoPower as a regional, catalog-led e-commerce parts platform with fitment technology, though operating in a different geography.
Regional players
- 123pieseauto.ro: 123pieseauto.ro is a Romanian online auto parts retailer that, like AutoPower's autopowerpiese.ro site, focuses on the local market with fitment data and broad catalog. It is a regional peer serving the same Romanian customer base that AutoPower targets through its Romanian storefront.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AutoPower social profiles
Digital presenceAutoPower financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoPower leadership team
Management profileNumber of profiles
AutoPower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoPower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoPower
What does AutoPower do?
AutoPower.BG is an online auto parts retailer selling over 2,000,000 replacement parts across 300+ categories for cars, trucks, and motorcycles from 50+ vehicle brands. Customers browse and order via a 24/7 e-commerce platform with VIN/chassis-based part lookup for compatibility, with orders dispatched same-day for next-day delivery via ECONT courier across Bulgaria and office pickup available in Sofia.
Is AutoPower a public or private company?
AutoPower is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AutoPower founded?
AutoPower was founded in 2016. It employs 1 to 10 people.
Where is AutoPower based?
AutoPower is headquartered in Sofia, Bulgaria, in the Europe region.
How does AutoPower make money?
One revenue line is on record: product Sales (B2C).
Who are AutoPower's main competitors?
Broad incumbents on record are AutoZone and Europart. Direct peers are Mister-Auto, Oscaro, CarParts.com, RockAuto, autodoc and Delticom. Boodmo is listed as an emerging player. 123pieseauto.ro is listed as a regional player.
Does AutoPower have an API?
No public API is recorded for AutoPower.
What industry is AutoPower in?
AutoPower's product category is Automotive Aftermarket Parts Retail. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 44133 and its SIC code is 5531.