What Times Mobility does

Times Mobility Co., Ltd. (タイムズモビリティ株式会社) is a privately-held Japanese mobility services company and a consolidated subsidiary of Park24 Co., Ltd. (パーク２４株式会社), the publicly-listed parent of the Park24 Group. Founded in 1965 and headquartered in Higashi-shinagawa, Tokyo, the company operates Japan's largest carsharing platform — Times Car Plus (タイムズカープラス) — alongside Times Car Rental (タイムズカーレンタル), an airport- and station-based rental car service with minimum 6-hour bookings. As of April 2026, the carshare network spans approximately 28,000 locations nationwide serving roughly 3.85 million members (385万人), with usage-based pricing billed in 15-minute increments, monthly subscriptions, and pack rates for 6-, 12-, and 24-hour rentals.

The company's core technology stack is built on IoT and camera-based computer vision integrated with the Park24 Group's Times parking network. The parent group manages approximately 909,000 parking spaces across Japan (No.1 domestic market share as of May 2026), with Times24 operating 6,690 camera-managed parking facilities achieving a 99.9% vehicle number authentication rate. The service is differentiated through deep integration with all three major Japan Railways groups — JR East (Suica/PASMO), JR West (ICOCA), and JR Central (EX-IC) — enabling IC-card-based park-and-ride and rail-and-carshare authentication. Vehicle fleet spans compact to premium imported vehicles (including BMW/MINI electric and hybrid models under a partnership with BMW Group Japan), with Eco Mark certification held since 2012.

Times Mobility generates revenue through usage-based carsharing fees, rental car charges, and related ancillary services (membership fees, premium vehicle surcharges). Customers span six primary segments: individual consumers, corporate/enterprise fleets, healthcare facilities (~700 hospitals), property owners/landlords, retail and commercial facilities, and government/public sector clients. Distribution is dominated by self-service, unmanned station-based channels accessible 24/7 via app and IC card, with traditional rental counters at airports and major train stations for the rental business. The company is not independently funded (no funding rounds disclosed); it operates as part of Park24 Group, which also has international operations in Taiwan, Singapore, Malaysia, Australia (Secure Parking), and the UK (National Car Parks).

Name

Times Mobility

Legal name

タイムズモビリティ株式会社

Website

https://timesmobi.co.jp

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Times Mobility Co., Ltd. (タイムズモビリティ株式会社) operates Japan's largest carsharing platform (Times Car Plus) and a nationwide car rental service (Times Car Rental) across ~28,000 stations serving ~3.85 million members, as a subsidiary of Park24 Group.

Ownership category

akta.pro rank

Product category

Car Sharing & Rental Mobility Services

NAICS

Taxi and Ridesharing Services (485310), Passenger Car Rental (532111), Other Transit and Ground Passenger Transportation (48599)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Round-Trip Carsharing (Station-Based) (TLAFAMAA)

akta.pro secondary industries

Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA), Corporate/University/Fleet-Based Carsharing (TLAFAMAD), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

Keywords

• Car sharing services
• Rental car services
• Mobility services
• Vehicle sharing platform
• Parking infrastructure

Headquarters

HQ city

Higashi-shinagawa

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Carsharing (タイムズカープラス): Usage-based carsharing service where members pay per 15-minute unit or via pack rates. Revenue generated from membership fees, usage charges, and premium vehicle surcharges. Part of the Park24 Group's broader mobility ecosystem.
2. Rental Car (タイムズカーレンタル): Traditional rental car service offered at airports and stations, with minimum 6-hour bookings. Revenue from time-based rental fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Times Mobility operates car sharing (Times Car Plus / タイムズカープラス) and rental car (Times Car Rental / タイムズカーレンタル) services across Japan as part of the PARK24 Group. Members access vehicles 24/7/365 from approximately 28,000 nationwide stations via membership card or smartphone app, paying per 15-minute usage units, pack rates, or monthly subscriptions. The company also serves corporate clients with fleet replacement and employee mobility solutions, leveraging the group's largest parking network in Japan.

Product overview

Times Mobility operates two core mobility services under the unified Times Car brand: タイムズカー（カーシェアリング）for minute/hourly car sharing from nationwide stations, and タイムズカーレンタル for airport-based hourly rental starting at 6 hours. These services are part of the PARK24 Group ecosystem, leveraging IoT and AI technologies to deliver comfortable mobility experiences.

Differentiator

Problem solved

Functional benefit

Brands

• タイムズカー (Times Car): Car sharing service offering nationwide vehicle access 24 hours a day, 365 days a year.
• タイムズカーレンタル (Times Car Rental)

Products and services

• Times Car Plus (タイムズカープラス / カープラス) — Car Sharing Nationwide car sharing service operating from Times parking stations across Japan, allowing 24/7 vehicle access via membership card and smartphone booking. Members pay per 15-minute usage units, pack rates (6h, 12h, 24h), or monthly subscription plans. Basic class vehicles approximately 200 yen per 15 minutes; premium/imported vehicles approximately 400 yen per 15 minutes. Target users include individual consumers and corporate clients seeking an alternative to car ownership or owned fleets.
• Times Car Rental (タイムズカーレンタル) Rental car service available at airports and other locations across Japan, with minimum 6-hour bookings. Serves travelers, tourists, and business users needing longer-term vehicle rental than car sharing provides.

Quantifiable outcome

• 385 million members across the mobility platform as of April 2026
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, moderate and minor.

• West Japan Railway Company (JR West / 西日本旅客鉄道)coreStrategic or Co-development Partner · 5 June 2026Ongoing collaboration on 'Rail & Car Share' programs linking JR West rail services with Times carsharing stations. Members can use IC cards for seamless train-to-car transitions. JR West rental & leasing subsidiary (JR West Rent-a-Car & Lease) co-develops carsharing stations at JR West rail premises.
• New Kansai International Airport (新関西国際空港)moderateStrategic or Co-development Partner · 6 August 2014Partnership to provide carsharing services at Kansai International Airport (KIX) and Osaka International Airport (Itami). Included Japan's first airport-to-airport one-way carshare service between KIX and Itami.
• Kansai University / KSDP Project (関西大学・江川直樹教授研究プロジェクト)minorStrategic or Co-development Partner · 25 July 2014Social experiment collaboration for carsharing at UR (Urban Renaissance Agency) housing complexes in Kyoto/Yawata city. Research project on housing complex revitalization through carsharing.
• BMW Group Japan (ビー・エム・ダブリュー)moderateStrategic or Co-development Partner · 24 July 2014Ongoing partnership for premium electric and hybrid vehicle carsharing. BMW and MINI vehicles deployed across Times Car Plus stations. Includes 'BMW i3' free体验 campaigns and 'BMW ActiveE' EV trial programs. As of 2014, 343 BMW/MINI vehicles were deployed.
• Central Japan Railway Company (JR Central / 東海旅客鉄道)coreStrategic or Co-development Partner · 27 June 2014Partnership on 'EX-IC Rail & Carshare' service linking JR Central's Express Reservation service with Times carsharing. Users of JR Central's Shinkansen Express Reservation receive 206 yen discount on Times Car Plus rentals at select stations (New Fuji, Mishima).
• West Japan Railway Company (ICOCA integration / JR西区)coreTechnology or Integration · 24 July 2013JR West's ICOCA smart card integrated with Times Car Plus for vehicle access at 'Rail & Carshare' stations. Users can use their ICOCA card as the membership/authentication card for carsharing vehicle access.
• East Japan Railway Company (JR East / 東日本旅客鉄道)coreStrategic or Co-development Partner · 1 April 2013Partnership on IC card-based Park & Ride services and mobile Suica integration. Times parking facilities accept JR East Suica and PASMO for automatic parking fee discounts upon train travel. 'EX-IC Park & Ride' service at Shinyokohama station.
• Urban Renaissance Agency (UR都市機構)moderateStrategic or Co-development Partner · 19 March 2013Partnership to install Times Car Plus stations in UR public housing complexes across Japan. As of 2014, stations were deployed in multiple UR housing complexes in the Tokyo metropolitan area (Tama area, Greater Tokyo 23 wards) and expanded through 2014-2015.
• JR West Rent-a-Car & Lease (JR西路要請＆リース)coreStrategic or Co-development Partner · 28 January 2013Three-party partnership with JR West and Times24 for carsharing station development at JR West rail properties. JR West Rent-a-Car & Lease manages space and vehicle maintenance while Times24 operates the carsharing service.
• Westin Hotel Tokyo (ウェスティンホテル東京)minorChannel Partner/ Reseller/ Distributor · 13 July 2012Hotel carsharing station deployment with member discount privileges. Times Car Plus vehicles installed at hotel entrance; hotel guests receive preferential rates at hotel restaurants and accommodation when showing Times Car Plus membership card.
• Osaka City Sakai (大阪府堺市)minorStrategic or Co-development Partner · 18 January 2012Sakai City EV carsharing pilot program. Times24 operated carsharing using LEAF and i-MiEV vehicles provided through Daihatsu for city staff and citizen use.
• Times Mobility Networks (タイムズモビリティネットワークス)coreStrategic or Co-development Partner · 12 January 2012Affiliated company within Park24 Group that operates carsharing stations, primarily in the Chugoku/Hiroshima region. Co-develops Times Plus / Times Car Plus station network.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zipcar: Global station-based carsharing pioneer (now owned by Avis Budget Group). Direct international benchmark for Times Mobility's round-trip, station-based carsharing model and membership-driven usage.
• KINTO (Toyota Mobility): Toyota's car subscription and carsharing service in Japan. Competes with Times Mobility through subscription-based vehicle access backed by Toyota's captive fleet and dealer network.
• Honda EveryGo: Honda's carsharing service in Japan operating station-based vehicle sharing across major cities. Direct competitor with similar round-trip, station-based model and OEM-backed fleet (Honda vehicles).
• Careco (三井住友海上グループ): Japanese carsharing service operated by Mitsui Sumitomo Insurance's group, offering station-based carsharing as a direct competitor to Times Mobility's Times Car Plus.
• ORIX CarShare (ORIX Auto): ORIX Auto's carsharing service in Japan, leveraging ORIX's leasing and rental fleet. Operates station-based carsharing as a direct competitor, with captive fleet supply through ORIX's leasing business.

Emerging players

• Turo: Peer-to-peer carsharing platform operating a marketplace model. Indirect peer to Times Mobility but relevant as a benchmark for an alternative (P2P) carsharing model competing for the same 'access over ownership' consumer.
• Share Now: Free-floating carsharing service from BMW and Mercedes-Benz groups. Comparable as an international carsharing peer, though operating a different (free-floating) model rather than Times Mobility's station-based round-trip model.

Broad incumbents

• Toyota Rent a Car: Toyota's traditional rental car brand in Japan with national airport and station coverage. Competes with Times Car Rental in the traditional rental segment, backed by Toyota's captive vehicle supply.
• Nippon Rent-A-Car: One of Japan's largest traditional car rental companies, offering counter-based daily/weekly rentals at airports and stations. Direct competitor to Times Mobility's Times Car Rental segment, though operating a broader traditional rental model.
• Avis Budget Group: Global car rental holding company that owns Zipcar and operates Avis and Budget in Japan. Comparable through its ownership of Zipcar (carsharing) and its traditional rental business competing with Times Car Rental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Times Mobility