Okayama Corp

What Okayama Corp does

Okayama Corp, formally Seikatsu Kyodo Kumiai Okayama Co-op (生活協同組合おかやまコープ), is a member-owned Japanese consumer cooperative founded in 1956 and headquartered in Kita Ward, Okayama City. It serves approximately 340,000 member-households across Okayama Prefecture (excluding Tamano City), equating to roughly 40% household organizational rate — one of the deepest co-op memberships in Japan. The cooperative is governed on 'investment, use, and operation by members' (出資・利用・運営) principles, with each member paying a fully refundable ¥1,000 investment share and zero annual fee.

Its product and service platform spans five interlocking verticals: home delivery (宅配) via group (班配, no delivery fee), individual (個配, temperature-controlled insulated cold boxes), and Co-op Station pickup across 41 locations; physical retail stores (店舗) under the Coop banner with electronic-money acceptance; CO·OP mutual aid insurance (共済) administered through the national cooperative insurance federation; welfare and care services (福祉) including in-home care, day service, and care planning operated through subsidiary Heart Co-op Okayama; and evening meal delivery (たべてん便) for daily bento. Private-brand differentiation runs through the Cコレ商品 (C-Colle) and おかやま育ち (Okayama-raised) local sourcing lines, with rigorous factory inspections, microbial and pesticide residue testing, and 産地3原則 (Three Direct Production Principles) traceability governance administered jointly with federation partner Co-op CS Net.

Revenue is generated through subscription/recurring flows across all five verticals: weekly auto-debit delivery orders, mutual aid premiums, welfare service fees, retail transactions, and a portfolio of adjacent lifestyle services (travel, funeral, hall rental, fitness) channeled through subsidiary Co-op P&S. The go-to-market is hybrid community-led (member referrals, local committees, group purchasing, area-based 6-region organizing) combined with direct-to-consumer multi-channel fulfillment (web/app/phone order capture into eふれんず and the CO・OP app ecosystem). Three wholly-owned subsidiaries (Co-op P&S, Co-op Farm Okayama, Heart Co-op Okayama) extend the platform into insurance/lifestyle, agricultural production, and welfare respectively.

Name

Okayama Corp

Legal name

生活協同組合おかやまコープ (Seikatsu Kyodo Kumiai Okayama Co-op)

Website

https://okayama.coop

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Short description

Okayama Corp (Seikatsu Kyodo Kumiai Okayama Co-op) is a member-owned Japanese consumer cooperative serving ~340,000 households across Okayama Prefecture through home delivery (group, individual, pickup), retail stores, mutual aid insurance, and welfare/care services.

Ownership category

akta.pro rank

Product category

Consumer Cooperative (Food Retail, Delivery, Welfare, Mutual Aid)

NAICS

Grocery and Convenience Retailers (4451), Caterers (722320)

SIC

Services-Membership Organizations (8600), Retail-Eating Places (5812), Services-Social Services (8300)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Food Co-ops with Online Ordering & Pickup/Delivery (CRAHALAH)

Keywords

• Consumer cooperative services
• Home grocery delivery
• Food retail stores
• Mutual aid insurance
• Welfare and care services

Headquarters

HQ city

Kita

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Product Sales (宅配・店舗): Revenue from selling food, daily necessities, and household goods through home delivery (宅配) and retail stores (店舗). Products include private-brand (PB) items branded as 'Cコレ商品' (C-Colle) and 'おかやま育ち' regional products, as well as national brand products through catalogs and stores. Monthly auto-debit payment from members' bank accounts.
2. 共済 (Mutual Aid/Insurance): Co-op insurance products including 'たすけあい', 'あいぷらす', 'ずっとあい', '新あいあい' mutual aid plans, as well as fire mutual aid (火災共済). Operated through the CO・OP共済センター.
3. 福祉事業 (Welfare/Care Services): Welfare services including home-visit care (訪問介護), day service (デイサービス), and care plan support (居宅介護支援). Provided at multiple locations across Okayama Prefecture.
4. 夕食宅配 たべてん便 (Evening Meal Delivery): Prepared bento/meal delivery service for daily dinners. Members order via dedicated catalog and receive regular weekly deliveries.
5. 其他サービス (Other Services): Additional services including travel (パック旅行), insurance brokerage (保険), funeral services (葬祭), hall rental (オルガホール), fitness, restaurant, and community support services operated through subsidiary Co-op P&S (コープピーアンドエス).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Okayama Co-op is a consumer cooperative (生活協同組合) providing food, daily necessities and household goods to approximately 340,000 member-households in Okayama Prefecture through three home-delivery formats (individual 個配, group 班配, Co-op Station pickup), a network of physical retail stores (コープ), and digital ordering via web and mobile app. Beyond retail, the cooperative operates CO·OP mutual aid/insurance plans, in-home and day welfare/care services, evening meal (bento) delivery, and ancillary services (travel, funeral, hall rental, fitness) through its subsidiary Co-op P&S.

Product overview

Okayama Corp (生活協同組合おかやまコープ) is a consumer cooperative serving approximately 340,000 households in Okayama Prefecture with a multi-channel retail and service platform. The core offerings include home delivery services (宅配事業) providing individual door-to-door, group delivery, and Coop Station pickup options; physical retail stores (店舗事業) operating under the Coop brand; CO・OP mutual aid insurance (共済); and welfare services (福祉事業) including in-home care and day services. The product portfolio includes private brand Cコレ商品 and regional specialty products under the おかやま育ち sub-brand such as beef (おかやま牛), pork (おかやま豚), chicken (おかやま若鶏), and eggs (こめたまご). Additional services include evening meal delivery (たべてん便), electronic money (コプカ), mobile application, and welcome programs for young families.

Differentiator

Problem solved

Functional benefit

Brands

• Cコレ商品 (C-Colle Products): Selected co-op products curated by Okayama Co-op for daily living needs.
• エシカル (Ethical) Initiatives
• えしかる まさお (Eshikaru Masao)

Products and services

• Home Delivery Service (宅配事業 / Takuhai Jigyou) — Individual (個配), Group (班配), and Co-op Station pickup (コープステーション) Weekly home-delivery service of food, daily necessities and household goods to member-households in Okayama Prefecture via three receiving methods: door-to-door individual delivery (個配) using temperature-controlled insulated containers, free-of-charge group delivery (班配) to neighborhood/workplace groups, and pickup at 41 Co-op Station locations. Orders are placed via the eふれんず web platform, mobile app, phone or paper forms. No minimum order amount or quantity is required.
• Co-op Retail Stores (店舗事業 / Tenpo Jigyou) Network of physical Coop retail stores across Okayama Prefecture — including コープ大野辻, コープ西大寺, コープ東川原, コープ大福, コープ福富, コープ北畝, コープ倉敷北, コープ総社東, コープ林田, コープ鴨方, コープ山陽 and others — selling food, daily necessities and household goods with credit card, electronic money (COPUCA コプカ) and point-card payments.
• CO·OP Mutual Aid (CO・OP共済) Mutual aid and insurance plans underwritten through 日本コープ共済生活協同組合連合会 (Japanese Co-op Kyosai Mutual Aid Federation), including たすけあい (Tasukeai), あいぷらす (Ai Plus), ずっとあい (Zutto Ai), 新あいあい (Shin Aiai), and CO・OP火災共済 (fire mutual aid). Products administered through the CO・OP共済センター with phone-based support including senior support dial.
• Welfare Services (福祉事業 / Fukushi Jigyou) Welfare and care services for elderly and disabled members including in-home care (訪問介護 / Houmon Kaigo), day service centers (デイサービス / Day Service) at オルガ and 津島西坂, and care planning (居宅介護支援 / Kyotaku Kaigo Shien). Operated through subsidiary Heart Co-op Okayama (ハートコープおかやま) and delivered at multiple locations across Okayama Prefecture including 訪問介護倉敷 office in Kurashiki-shi.
• Evening Meal Delivery (夕食宅配 たべてん便 / Yushoku Takuhai Tabetenbin) Daily delivery of prepared bento (evening meal) with a varied menu, ordered via dedicated catalog and form, with regular weekly delivery of fresh meals to member-households, particularly targeting seniors and time-constrained households. Order support available via たべてん便受注センター (0120-014-899) with no delivery fee.
• C-Colle Private Brand (Cコレ商品 / C-Colle Shouhin) Okayama Co-op's private-brand product line of carefully selected goods focused on quality, safety, value and everyday living, governed by the 産直3原則 (Three Direct Production Principles). Marketed under the 'ずっとコープがあるくらし' (Always Co-op in Daily Life) positioning.
• Okayama-Raised Local Product Line (おかやま育ち / Okayama Sodachi) Range of locally sourced Okayama Prefecture agricultural products including コープおかやま牛 (Okayama-raised beef), コープおかやま豚 (Okayama-raised pork), コープおかやま若鶏 (Okayama-raised chicken), and コープ産直こめたまご (direct-from-farm eggs from chickens fed original feed with fish meal and rice bran). Source via partnership with JA晴れの国岡山.
• Co-op P&S Lifestyle Services (コープピーアンドエス) — Travel, Insurance Brokerage, Funeral, Hall Rental, Fitness, Restaurant Ancillary lifestyle services operated through wholly-owned subsidiary (株)コープピーアンドエス (Co-op P&S Co., Ltd.), including パック旅行 (packaged travel), 保険 brokerage, 葬儀 (funeral) services, オルガホール hall rental, fitness and restaurant services. Headquartered at the same address as Okayama Co-op headquarters in Kita Ward, Okayama City.

Quantifiable outcome

• Delivery of products to approximately 340,000 member households across Okayama Prefecture (約34万世帯, 組織率約40%)
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• JA晴れの国岡山 (JA Hare no Kuni Okayama)coreStrategic or Co-development PartnerPartnership with Okayama Prefecture agricultural cooperative for local sourcing of rice (コープこしひかり) and other agricultural products. Producers like 岡本憲侍さん use JA晴れの国岡山 (勝英地域) for the co-op's private-brand rice. This partnership supports the 'おかやま育ち' local sourcing program and '耕畜連携' (crop-livestock integration) circular agriculture initiative.
• 日本生活協同組合連合会 (Japanese Consumers' Co-operative Union, JCCU)coreStrategic or Co-development PartnerNational federation of consumer cooperatives in Japan. Okayama Co-op participates in shared ethical consumption campaigns, brand initiatives (CO・OP products), and the '日本生協連のエシカル' national ethical consumption program. Also involved in shared product development and quality standards.
• 生活協同組合コープ中国四国事業連合 (Co-op CS Net / Co-op Chugoku-Shikoku Business Union)coreStrategic or Co-development PartnerRegional business federation of cooperatives in the Chugoku and Shikoku regions. Cooperates with Okayama Co-op on product sourcing, factory inspections, food safety policy ('コープCSネット食の安全政策'), joint product development, and shared quality inspection systems. The 'おかやま育ち' brand is developed jointly with this union.
• 日本コープ共済生活協同組合連合会 (Japanese Co-op Kyosai Mutual Aid Federation)coreChannel Partner/ Reseller/ DistributorMutual aid insurance products ('たすけあい', 'あいぷらす', 'ずっとあい', '新あいあい') are underwritten and administered through this federation. Okayama Co-op distributes these products through its sales channels to member households. Call center support provided through 共済センター.
• 全国労働者共済生活協同組合連合会 (National Workers' Co-op Life Insurance Union)minorChannel Partner/ Reseller/ DistributorProvides fire mutual aid (火災共済) products to Okayama Co-op members. Administered through CO・OP火災共済コールセンター.
• (株)コープピーアンドエス (Co-op P&S)coreStrategic or Co-development PartnerSubsidiary of Okayama Co-op providing insurance brokerage, travel services, funeral services, hall rental (オルガホール), fitness, restaurant, and community support services. Located at 岡山市北区奉還町1-7-7. Core subsidiary for service diversification beyond core retail.
• (株)コープファームおかやま (Co-op Farm Okayama)coreStrategic or Co-development PartnerSubsidiary focused on local agricultural production and farm management, supporting the cooperative's local sourcing ('おかやま育ち') and direct-from-farm product initiatives.
• (株)ハートコープおかやま (Heart Co-op Okayama)coreStrategic or Co-development PartnerSubsidiary providing welfare and care services. Supports the cooperative's expansion into elder care and nursing services across Okayama Prefecture.
• オハヨー乳業 (Ohayo Dairy)minorStrategic or Co-development PartnerLocal dairy company partnered with Okayama Co-op for a stamp rally event (オハヨー乳業スタンプラリー) including factory tours, simulated milking experiences, taste tests, and exchanges with Okayama dairy farming women's association.
• アンゴラ共和国「子どもにやさしい学校づくり」(UNICEF Angola - Child-Friendly Schools)minorStrategic or Co-development PartnerInternational social contribution partnership. For each pack of 'CO・OPコアノンロール' toilet paper sold, 1 yen is donated through UNICEF to the Angola Republic 'Child-Friendly Schools' project, supporting educational environments for children.
• 国連WFP協会 (UN World Food Programme)minorStrategic or Co-development PartnerPartnership through the 'CO・OP×レッドカップキャンペーン' (Red Cup Campaign) which donates to the UN WFP Association to provide school meals to children suffering from hunger globally.
• WWFジャパン (WWF Japan)minorStrategic or Co-development PartnerPartnership through the '洗剤環境寄付キャンペーン' (detergent environmental donation campaign). Supports sustainable palm oil production by small-scale farmers in West Kalimantan, Indonesia, through donations from Co-op detergent product sales.
• 公益財団法人おかやま環境ネットワーク (Okayama Environment Network Foundation)minorStrategic or Co-development PartnerOkayama Co-op provides financial and organizational support to this environmental foundation established in 2001. The foundation promotes environmental education, supports local environmental groups, conducts policy advocacy, and organizes environmental events including the ホタルフォーラム (firefly forum), environmental classes, and family programs across Okayama Prefecture.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Green Co-op (グリーンコープ生活協同組合連合会): Kyushu-based consumer cooperative federation emphasizing organic/chemical-reduced products and ethical consumption delivery; shares the same 生協 governance structure and regional concentration strategy as Okayama Co-op.
• Seikatsu Club (生活クラブ生活協同組合): Kanto-based consumer cooperative focused on producer-direct, safety-first food sourcing with delivery to member households; directly comparable to Okayama Co-op's おかやま育ち traceability, producer-member connection, and ethical consumption positioning.
• Co-op Sapporo (生活協同組合コープさっぽろ): Hokkaido-based consumer cooperative combining home delivery, retail stores, mutual aid (共済), and welfare services under a member-owned model; comparable to Okayama Co-op as one of Japan's largest regional 生協 with multi-vertical service offerings.
• Pal System Group (パルシステム生活協同組合連合会): Major Japanese consumer cooperative federation operating a comparable member-owned delivery and group purchasing model across the Kanto region; highly relevant because it shares the 生協 (seikyo) cooperative structure, weekly home delivery, and mutual aid offerings that define Okayama Co-op.
• Co-op Kochi (生活協同組合コープこうち): Shikoku-based consumer cooperative of broadly comparable scale and rural prefecture profile; operates home delivery, retail stores, and mutual aid for its member households, providing a peer benchmark for Okayama Co-op's regional co-op economics.
• Co-op Mirai / Co-op Deli (コープデリ生活協同組合連合会): Large Kanto-area consumer cooperative federation specializing in 班配・個配 home delivery of groceries to member households; directly comparable to Okayama Co-op on delivery format, member-owned governance, and integrated catalog/ordering platform.

Broad incumbents

• Japanese Consumers' Co-operative Union (JCCU / 日本生活協同組合連合会): National federation to which Okayama Co-op belongs via partnership; comparable as a coordinating body for CO・OP private label, 共済 mutual aid products, and shared quality inspection programs used by Okayama Co-op, though not a direct regional competitor.
• Aeon Retail (イオンリテール株式会社): Japan's largest supermarket operator with extensive grocery, private label, and group delivery programs; a broad retail incumbent that competes with Okayama Co-op for the same Okayama Prefecture household food spend.

Emerging players

• Yoshikei (株式会社ヨシケイ): Japan's largest subscription meal (kit and bento) delivery company serving households nationwide; comparable to Okayama Co-op's たべてん便 evening meal delivery vertical and welfare-adjacent meal services.

Others

• JA Okayama (全国農業協同組合連合会 岡山県本部 / JA晴れの国岡山): Okayama agricultural cooperative and core local sourcing partner of Okayama Co-op for おかやま育ち products; highly relevant because its producer network underpins Okayama Co-op's traceability and local-sourcing differentiation, while also operating adjacent retail and direct-to-consumer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzOjjum6YaOYbf1l6qYGzmQ
• Facebookfacebook.com/okayamacoop01
• Instagraminstagram.com/okayama_coop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okayama Corp