Seikatsu Club

What Seikatsu Club does

Seikatsu Club Consumers' Co-operative Union (生活クラブ事業連合生活協同組合連合会) is a member-owned Japanese consumer cooperative federation headquartered in Shinjuku, Tokyo, founded in 1965 when approximately 200 mothers began collective bulk purchasing of milk. The organization operates a multi-channel food and household goods distribution business serving approximately 420,000 member households across 21 prefectures, from Hokkaido to Hyogo. Its product portfolio includes rice, eggs, dairy, meat, produce, seafood, prepared foods, meal kits, and household goods under proprietary sub-brands such as Vision Food and L's Selected Products, with strict standards on domestic sourcing, additive reduction, and pesticide reduction. Beyond groceries, the cooperative offers Seikatsu Club Electricity (renewable energy), Seikatsu Club Kyosai mutual aid/insurance, travel services, end-of-life planning support, and childcare support including free first-year delivery for households with pregnant women or preschool children.

The business model rests on a consumer-producer partnership (kyoso) structure that uses a "production cost guarantee method" — producers disclose all costs and prices are negotiated transparently with members. Revenue streams include transaction-based product sales through joint purchasing, recurring membership contributions (1,000 yen joining fee plus 1,000 yen monthly), per-delivery system fees (typically 165 yen), mutual aid/insurance premiums, welfare service fees, and travel commissions. Distribution combines weekly home delivery (via paper forms, e-kurabu online ordering, and phone center) with physical Depo retail stores in Tokyo, Kanagawa, Chiba, and Saitama, plus a dedicated corporate delivery program for childcare facilities that was expanded in 2024 to include after-school clubs and welfare facilities. Customer acquisition is community-led via the "Friend Introduction Campaign" and word-of-mouth across member networks rather than traditional marketing.

In 2026, Seikatsu Club led a six-cooperative coalition representing approximately 3.25 million households in submitting a sustainable rice policy proposal to Japan's Ministry of Agriculture, Fisheries and Forestry, and operates the Shonai Local SDGs project in Yamagata addressing rural revitalization through circulation of Food, Energy, Care, and Work (FEC+W). The cooperative received the Newsweek Japan SDGs Award 2025 (Regional Issues category) and was ranked #1 in the 2026 Oricon Customer Satisfaction Survey for food delivery to dual-income households in the Tokyo metropolitan area. It is a private, non-profit cooperative with no external shareholders, no parent company, and no disclosed funding rounds.

Name

Seikatsu Club

Legal name

生活クラブ事業連合生活協同組合連合会 (Seikatsu Club Consumers' Co-operative Union)

Website

https://seikatsuclub.coop

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Seikatsu Club is a member-owned Japanese consumer cooperative federation, founded 1965, serving approximately 420,000 households across 21 prefectures with weekly home delivery of domestically-sourced, additive-reduced groceries, mutual aid, renewable electricity, and childcare support under a transparent producer-cost pricing model.

Ownership category

akta.pro rank

Product category

Consumer Cooperative Food Delivery

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industries

Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM), Buying Clubs & Community Bulk Purchasing Co-ops (CRAHALAE), Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

Keywords

• Consumer cooperative
• Food delivery service
• Grocery home delivery
• Mutual aid insurance
• Renewable electricity supply

Headquarters

HQ city

Shinjuku

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Cooperative Product Sales: Revenue from the sale of 'shouhi-zai' (consumer products) through the cooperative's joint purchasing system. Members order products collectively, and the cooperative purchases in bulk from producers, then distributes to members. Prices are set using the 'production cost guarantee method' where producers disclose all costs and prices are determined through negotiation with members.
2. Membership Contributions: Revenue from member contributions including a 1,000 yen joining fee and 1,000 yen monthly contribution per member. These funds are used for cooperative operations and returned upon withdrawal.
3. Delivery Fees: Individual delivery system fees (system use fees) charged per delivery. Typically 165 yen per delivery, though free for the first year for households with pregnant women or preschool children.
4. Mutual Aid/Insurance Services: Cooperative provides mutual aid and insurance services through the Seikatsu Club Kyosai federation, generating revenue from insurance premiums and service fees.
5. Welfare and Care Services: Welfare services including childcare support, elder care assistance, and facility management generate revenue through service fees.
6. Travel Services: Travel agency services operated through the cooperative, generating commissions and service fees on travel bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Seikatsu Club is a consumer cooperative union that aggregates weekly orders from approximately 420,000 member households across 21 Japanese prefectures and purchases safe, domestically-produced, additive-reduced food and daily goods in bulk from producers. Products are then distributed through weekly home delivery, supplemented by physical Depo retail stores, online ordering via e-kurabu, and a phone ordering center. Members additionally access mutual aid insurance, renewable electricity, travel services, end-of-life support, and childcare support programs under the cooperative umbrella.

Product overview

Seikatsu Club (生活クラブ連合会) is a Japanese consumer cooperative federation offering a multi-channel food and grocery delivery service through a platform-plus-physical retail model. The core offering centers on home delivery of domestically-sourced, additive-reduced, and pesticide-reduced food products via the 'e-kurabu' internet ordering platform, supplemented by physical 'Depot' (デポー) stores in major metropolitan areas. The product portfolio includes Vision Food and L's Selected Products as premium sub-brands, plus product categories spanning rice, eggs, milk, meat, sausages, prepared foods (惣菜), meal kits (ミールキット), vegetables, seafood, noodles, seasonings, sweets, beverages, childcare items, and household goods. Additional services include Seikatsu Club Electricity (renewable energy), mutual aid insurance (ハグくみ), travel services, end-of-life support, and comprehensive childcare support including facility delivery. Regional cooperatives (Life Club Aichi, Seikatsu Club Toshi Seikatsu) operate with additional local services including workers' collectives and childcare partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• eくらぶ (e-kurabu): Online ordering platform for Seikatsu Club members to place food and goods orders over the internet.
• ビジョフード (Vision Food)
• L's（エルズ）選定品
• 生活クラブでんき
• 生活クラブ共済 ハグくみ
• 終活サポート
• 生活クラブの旅
• 生活クラブ お知らせ.biopeace
• 夢を里路くらぶ

Products and services

• e-kurabu (eくらぶ) Internet Ordering Platform Online ordering platform enabling Seikatsu Club members to place weekly orders for food products and groceries for home delivery, available 24/7 (except 2:00-5:00 for maintenance) in most regions, with integration into the Biosapo Recipe platform.
• Depo (デポー) Physical Retail Stores Member-operated physical retail stores operated by Seikatsu Club in Tokyo, Kanagawa, Chiba, and Saitama where members can shop directly and serve as community gathering points.
• Seikatsu Club Denki (生活クラブでんき) Renewable Electricity Renewable energy electricity supply service delivered by Seikatsu Club to its members.
• Seikatsu Club Kyosai Hugkumi (生活クラブ共済 ハグくみ) Mutual Aid and Insurance Mutual aid and insurance services offered through the Seikatsu Club Kyosai federation for Seikatsu Club members.
• Seikatsu Club Travel (生活クラブの旅) Travel services and packages offered to Seikatsu Club members through the cooperative's travel operations.
• End-of-Life Support (終活サポート) End-of-life planning and support services provided to Seikatsu Club members.
• Vision Food (ビジョンフード) Premium food product line curated under Seikatsu Club's strict vision-based standards for safety, sustainability, and ethical production.
• L's Selected Products (L's選定品) Specially selected products reviewed and approved by Seikatsu Club's L's committee for meeting the cooperative's quality and safety standards.
• Meal Kits (ミールキット) Pre-prepared meal kit products enabling members to cook meals easily at home using Seikatsu Club ingredients.
• Prepared Foods (惣菜) Ready-to-eat prepared food products including gyoza, shumai, chicken nuggets, and various Japanese dishes delivered through the cooperative ordering system.
• Childcare Support (子育てサポート) Support services for families with young children, including free home delivery for the first year for households with pregnant women or preschool children and dedicated delivery to daycare centers, kindergartens, and preschools.
• Biosapo Recipe (比利サポレシピ) Recipe website and community platform where members can browse, share, and use recipes featuring Seikatsu Club products, with integration into e-kurabu for direct ordering of ingredients.
• Weekly Joint Purchasing of Food and Daily Goods (shouhi-zai / 消費材) Core joint purchasing service aggregating weekly orders from approximately 420,000 member households across 21 prefectures to buy safe, domestically produced, additive-reduced groceries and daily goods in bulk from producers, including rice, eggs, milk and dairy, meat, sausages, vegetables and fruit, seafood, noodles, seasonings, sweets, beverages, soaps and household goods, emergency supplies, and pet food.
• Welfare and Care Services (福祉) Welfare services including childcare support, elder care assistance, and facility management offered to Seikatsu Club members.
• Regional Cooperative Services (各地の生活クラブ) Regional Seikatsu Club cooperatives such as Life Club Aichi and Seikatsu Club Toshi Seikatsu (Hyogo) operating with additional local services including workers' collectives, childcare partnerships, and community programs.

Quantifiable outcome

• Achieved 500.9 tons CO2 reduction through 'Kanagawa CO2CO2 Points+' campaign involving Seikatsu Club products
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Five other consumer cooperative groups (coalition)coreStrategic or Co-development Partner · 23 June 2026Seikatsu Club led a coalition of six consumer cooperative groups representing approximately 3.25 million households in submitting a sustainable rice policy proposal to Japan's Ministry of Agriculture, Fisheries and Forestry. The proposal 'Recommendations for New Rice Paddies Policy' focused on three areas: food security and stable rice supply, sustainable production with income support and price stabilization, and environmentally-friendly agricultural practices including expanded organic farming.
• Ministry of Agriculture, Fisheries and Forestry (MAFF)coreOthers · 23 June 2026Seikatsu Club-led coalition submitted sustainable rice policy recommendations to the Ministry of Agriculture, Fisheries and Forestry. The proposal advocated for policies balancing producer compensation, consumer access, and environmental responsibility in Japan's rice sector ahead of the government's planned rice paddy policy review by 2027.
• Earth Hacks Co., Ltd.minorGTM or Marketing Partner · 1 October 2025Earth Hacks served as secretariat for Kanagawa Prefecture's 'Kanagawa CO2CO2 Points+' carbon reduction campaign. The campaign ran from October to December 2025 and attracted approximately 1 million participants. Seikatsu Club participated as a product provider, with participating products including potatoes showing 131% year-over-year sales increase. The campaign achieved 500.9 tons CO2 reduction through a point-based incentive system for purchasing low-carbon products across 12 businesses and 783 store locations.
• Local production for local consumption partnerscoreStrategic or Co-development PartnerSeikatsu Club maintains partnerships with regional producers across Japan for 'Local Production for Local Consumption' initiatives. The Shonai Local SDGs project in Yamagata Prefecture promotes circulation of Food, Energy, Care, and Work (FEC+W) to revitalize rural communities facing aging farmers and population hollowing. The model is being expanded to other regions following recognition.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Coop Net (コープネット): Coop Net is a regional consumer cooperative union serving Tokyo, Chiba, Saitama, Nagano, and Gunma prefectures with grocery delivery and member services. It is a peer in the consumer cooperative space and overlaps with Seikatsu Club's metropolitan Tokyo/Kanto footprint, offering comparable membership-based grocery delivery.
• Coop Kobe (コープこうべ): Coop Kobe is one of Japan's largest single-region consumer cooperatives, headquartered in Hyogo Prefecture and serving the Kansai region. It shares the cooperative union model, joint purchasing system, and home delivery focus with Seikatsu Club, but primarily competes in a different geography.
• Coop Mirai (コープみらい): Coop Mirai is a consumer cooperative formed from the merger of Chiba and Saitama cooperatives, serving the Kanto region with grocery delivery and member services. It directly overlaps with Seikatsu Club's Tokyo, Chiba, and Saitama operating area on cooperative-based grocery home delivery.

Emerging players

• Hello Harvest (ハロハパ): Hello Harvest is a Japanese meal-kit and grocery delivery operator targeting busy households with pre-portioned, additive-conscious ingredients. It competes with Seikatsu Club's meal-kit and prepared-food lines among dual-income households in urban areas.
• Yahoo! Shopping / ASKUL (ZOZO Group): Yahoo! Shopping and ASKUL are digital marketplaces and delivery platforms in Japan offering scheduled grocery and household goods delivery. They compete with Seikatsu Club for dual-income household grocery spend via on-demand and scheduled delivery, but without the producer partnership or cooperative model.

Direct peers

• Pal System (パルシステム): Pal System is one of Japan's largest consumer cooperative unions delivering groceries and daily necessities to member households via joint purchasing and home delivery. It directly competes with Seikatsu Club on safe-food positioning, weekly scheduled delivery, and member-owned governance across overlapping Kanto prefectures.
• Radish Boya (らでぃっしゅぼーや): Radish Boya pioneered organic and additive-reduced grocery delivery in Japan with a contract-based recurring ordering model. It targets a similar health-conscious household demographic as Seikatsu Club, particularly in the Kanto and Kansai regions, and operates a comparable weekly scheduled home delivery model.
• Oisix ra daichi: Oisix ra daichi is a publicly listed Japanese meal-kit and organic grocery delivery company serving households nationwide with additive-free and domestically sourced produce. It competes directly with Seikatsu Club on safe-food positioning, scheduled home delivery, and dual-income household targeting, but operates as a for-profit rather than cooperative.
• Nature Co-op (自然派コープ): Nature Co-op (Shizenha Cooperative) is a Japanese consumer cooperative network focused on organic, additive-free food delivery across multiple regions. It is a direct peer to Seikatsu Club in cooperative-based, safe-food home delivery and targets a similar health-conscious household segment.

Broad incumbents

• AEON (Topvalu / Green Pia): AEON is Japan's largest grocery and general merchandise retailer, with nationwide store networks and growing e-commerce and home delivery services. As a broad incumbent, it competes with Seikatsu Club on household grocery spend but lacks the cooperative membership structure and producer-partnership transparency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/seikatsu_club
• YouTubeyoutube.com/user/SeikatsuClub
• Facebookfacebook.com/seikatsuclub
• Instagraminstagram.com/seikatsuclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seikatsu Club