What optimise-it does

Optimise-it is a Hamburg-based German BPO and dialogmarketing outsourcing firm, now operating as a Value Added Services unit within Ströer X GmbH, the dialogmarketing subsidiary of media conglomerate Ströer SE. Founded in 2002, the company provides enterprise-level customer service, sales outsourcing, social media and community management, digital transformation, and field service operations along the full value chain from cold acquisition through customer care. Its client base spans six named verticals — E-Commerce (primary), Energy, Financial Services, Telecommunications, Travel, and Market Research — served through both onsite European contact center and sales locations and remote delivery channels.

The technology stack comprises a multi-channel contact center infrastructure including an ACD (Automatic Call Distribution) and multi-channel platform, dialer and campaign management tools, chat software, Rich Communication Services (RCS), AI and automation solutions, an E-Learning platform for agent development, an InnovationLab for new CX experimentation, and Trustpilot-integrated community management. The company holds TISAX information security certification (relevant to automotive and regulated-enterprise procurement), EcoVadis 2024 ESG certification, a BPO Made in Germany quality seal, and memberships in DDV, CCV, and BDD industry associations. Ströer X frames itself as combining the strength of Ströer Gruppe with the agility of a mid-sized service provider.

The business model is B2B managed-services outsourcing sold via direct enterprise field sales and inside sales teams, with custom, quote-based multi-year contracts negotiated per engagement. Pricing varies with volume, channels, service levels, and contract length, and the firm does not publicly disclose rates or revenue figures. Distribution emphasizes content marketing (case studies, whitepapers, news), LinkedIn and Xing presence, email newsletters, and industry events. No specific customer logos are disclosed in the source data, and optimise-it reports 11-50 employees at the brand level while Ströer X operates across multiple European sites.

Name

optimise-it

Legal name

Ströer X GmbH

Website

https://optimise-it.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Ströer X GmbH (formerly optimise-it) is a Hamburg-based German BPO firm providing customer service, sales, field service, and multi-channel contact center outsourcing to enterprise clients across E-Commerce, Energy, Financial Services, Telecom, and Travel sectors in Europe.

Ownership category

akta.pro rank

Product category

Dialogmarketing and Customer Experience Outsourcing (BPO)

NAICS

Telephone Call Centers (56142), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

General Customer Service (Order/Account/Inquiries) (BPAAABAA)

Keywords

• Dialogmarketing outsourcing
• Customer service outsourcing
• Sales outsourcing services
• Contact center services
• Business process outsourcing

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dialogmarketing Outsourcing Services: Full-service dialogmarketing including cold acquisition, customer care, and sales services. Revenue generated through managed services contracts with enterprise clients.
2. Sales Services: Sales outsourcing including field service operations, sales campaigns, and sales support services
3. Digital Transformation Services: Digital consulting and implementation services for customer experience modernization

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ströer X (operating the optimise-it.de domain) is a German BPO/dialogmarketing outsourcing partner that delivers outsourced customer service, sales, social media & community management, digitalization, and field services along the complete customer value chain from cold acquisition to customer care. Services are executed across multiple European contact center and sales locations using proprietary multi-channel technology (ACD, dialer, chat, RCS, AI/automation) and target enterprise clients in e-commerce, energy, financial services, telecommunications, travel, and market research verticals.

Product overview

Ströer X is a dialogue marketing and outsourcing company offering a comprehensive portfolio of services organized around Sales & Services (Customer Service, Sales Services, Social Media & Community Management, Digitalization, Field Services, Global Remote Services) and Digital Solutions (ACD & Multi-Channel, Dialer & Campaign Management, Local & International Reachability, RCS, Chat-Software, AI & Automation, E-Learning, InnovationLab). The company operates as part of the Ströer Group, combining corporate strength with mid-market agility. Services span the entire value chain from cold acquisition to customer retention, serving industries including E-Commerce, Energy, Financial Services, Telecommunications, Travel, and Market Research.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Service Outsourced professional customer service for enterprise clients, covering customer inquiries, account management, and relationship handling across multiple channels.
• Sales Services Outsourced sales and dialogmarketing services including customer acquisition, cold calling, sales campaigns, and field sales support for enterprise clients.
• Social Media & Community Management Managed social media and online community engagement services for enterprise brands, including Trustpilot review management and social community management.
• Digitalisierung (Digital Transformation) Digital transformation consulting and implementation services to help enterprise clients modernize customer touchpoints and operations.
• Field Services On-site field service operations complementing the in-house contact center services, providing face-to-face customer engagement and sales support.
• Global Remote Services Remote customer service delivery capabilities enabling enterprise clients to receive customer support operations regardless of client or end-customer location.
• Webinare & Online-Trainings Webinar and online training services for customer education and contact center staff development.

Quantifiable outcome

• Complete value chain from cold acquisition to customer care
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ströer GruppecoreStrategic or Co-development PartnerParent company providing strategic backing, brand strength, and access to group resources and infrastructure. Enables Ströer X to combine large-corporation strength with mid-market agility.
• RB LeipzigminorOthersOfficial supplier partnership with RB Leipzig football club, providing brand visibility and sports marketing association.
• Deutscher Dialogmarketing Verband e.V. (DDV)coreOthersIndustry association membership providing industry standards, networking, and thought leadership participation in German dialogmarketing sector.
• Call Center Verband Deutschland (CCV)coreOthersIndustry association membership for German call center industry participation, best practice sharing, and professional development.
• Bundesverband Direktvertrieb Deutschland (BDD)minorOthersIndustry association membership for direct sales sector presence and networking.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Competence Call Center (CCC): Mid-sized German BPO/contact center company headquartered in Austria with strong DACH presence, offering customer service, sales, and dialogmarketing across multiple channels. Closely comparable mid-market German competitor to Ströer X.
• Teleperformance: World's largest contact center outsourcer providing customer care, technical support, and sales across digital channels including AI-augmented interactions. Most direct functional peer to Ströer X in multichannel customer service and dialogmarketing outsourcing.
• Arvato (Bertelsmann): German-based BPO subsidiary of Bertelsmann providing customer service, dialogmarketing, and digital CX solutions across European and global markets. Direct functional and geographic peer to Ströer X, also operating as a captive business unit of a larger German media conglomerate.
• Majorel: European-headquartered CX and BPO provider (now part of Concentrix) offering customer service, sales, and digital solutions across multiple European markets. Closely comparable to Ströer X in continental European enterprise focus, German market presence, and omnichannel delivery model.
• Webhelp (now Concentrix): European CX and BPO specialist (merged into Concentrix) with strong presence in France, Germany, and broader EMEA offering customer service, sales, and digital experience services. Direct European peer to Ströer X in omnichannel BPO.
• Foundever (formerly Sitel Group): Global CX outsourcing and BPO company providing customer service, sales, and technical support across digital and voice channels. Comparable to Ströer X in multichannel BPO offerings and enterprise target market.
• Bosch Service Solutions: German-based captive BPO arm of Bosch providing customer service, technical support, and field services across Europe. Comparable to Ströer X in mid-market German enterprise CX delivery, with similar multi-channel platform capabilities.
• Concentrix: Global customer experience and BPO giant offering omnichannel customer service, sales, and digital transformation across voice, chat, and social channels. Directly comparable to Ströer X in service portfolio (CX outsourcing, sales campaigns, AI-enabled service) and enterprise target segments.
• TTEC (TeleTech): Global customer experience technology and services company providing contact center, CX, and digital customer engagement solutions. Comparable in enterprise BPO and omnichannel service offerings.

Regional players

• transcosmos: Japan-headquartered global BPO and contact center provider with significant European operations offering customer service, sales, and digital transformation. Comparable service portfolio but primarily anchored in APAC rather than competing head-on in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stroeer-x-gmbh
• Facebookfacebook.com/optimiseit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about optimise-it