Medical Sports Group

What Medical Sports Group does

Medical Sports Group, Inc. is a Lafayette, Louisiana-based emergency preparedness consulting firm founded in 1988 by Ricardo Martinez, MD, FACEP, who continues to serve as Chairman. The firm provides specialized emergency medical planning and disaster preparedness consulting for mass gathering events, with a disclosed client roster that includes the NFL Super Bowl (senior medical advisor since the firm's founding), Stanford Stadium, Dover Motorsports, the Philadelphia Eagles, the U.S. Open Tennis, and Louisiana State University. Operations are lean, with a disclosed headcount of 1-10 employees centered on senior practitioners rather than junior consulting staff.

The firm's core methodology is the proprietary P2R2 framework (Planning, Prevention, Response, Recovery), supplemented by the SORT triage system, which was featured by Microsoft and the U.S. Department of Health and Human Services during the 2009 H1N1 flu pandemic. Leadership comprises Founder and Chairman Ricardo Martinez, MD, FACEP; CEO Patrick M. Raher, Esq. (joined 2014 from Hogan Lovells); and Senior Logistics Consultant John Ritter (joined 2003). The team combines board-certified emergency medicine, large-firm legal and incident-response experience, and operational logistics expertise under a single roof.

The business model is project-based professional services consulting, with revenue tied to event preparedness engagements for sports franchises, entertainment venues, and universities. Pricing, contract structure, and unit economics are not disclosed, but the episodic nature of mass-gathering events and the senior-practitioner staffing model indicate relatively high project fees against a low-overhead cost base. The firm is privately held with no disclosed funding history, and its most recently documented online presence (website copyright 2020) suggests limited recent digital or marketing investment.

Name

Medical Sports Group

Legal name

Medical Sports Group, Inc.

Website

https://medicalsportsgroup.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Medical Sports Group is a Lafayette, Louisiana-based emergency preparedness consulting firm founded in 1988 that provides mass-gathering medical planning to sports and entertainment clients including the NFL Super Bowl, Stanford, LSU, and the U.S. Open Tennis using its proprietary P2R2 methodology.

Ownership category

akta.pro rank

Product category

Emergency Management Consulting

NAICS

Spectator Sports (71121)

SIC

Services-Health Services (8000), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAMAL

Sports Security, Crowd Management & Event Medical Services

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYHLAFANAG

Event Medical Services & Standby Coverage

Healthcare & Life Sciences/Healthcare Providers & Systems/Emergency Medical Services

SECONDARYMPAKAKAL

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

Keywords

• Emergency preparedness consulting
• Mass gathering medicine
• Disaster response planning
• Venue medical services
• Event risk management

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Medical Sports Group generates revenue through comprehensive consulting engagements covering emergency preparedness, disaster planning, venue management, training, and related professional services for mass gathering events and facilities.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Medical Sports Group is a consulting firm that delivers emergency preparedness services for mass gathering events, covering architectural design consultation, facility review, emergency response plans, training, exercises, VIP and concierge care systems, risk management, and community integration. Its work is delivered through a proprietary P2R2 (Planning, Prevention, Response, and Recovery) methodology that links venue operations, security, and emergency services into an integrated end-to-end system. Engagements are sold as bespoke professional services to sports venues, event organizers, higher education institutions, and government entities.

Product overview

Medical Sports Group is a consulting services company, not a software product company. The company offers a single unified consulting service focused on emergency preparedness at mass gathering events. Services include architectural design, facility review, emergency response plans, training, exercises, VIP care, concierge care systems, risk management, and community integration. The company employs a proprietary P2R2 methodology (Planning, Prevention, Response, and Recovery) that links operations, security, and emergency services into an integrated end-to-end system.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Preparedness Consulting Services
• VIP and Concierge Care Services
• Training and Exercises

Quantifiable outcome

• Decreased potential for litigation through systematic injury control and prevention
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Pinkerton: Corporate security, investigations, and risk consulting firm serving event and venue operators. Comparable to MSG in advisory-style security and preparedness work, though at larger scale and broader scope.
• International SOS: Worldwide provider of medical and security services to organizations and events. Overlaps with MSG in medical planning for mass gatherings and in advisory work, but operates globally across many verticals beyond sports.
• Allied Universal Event Services: Major US security services firm with a dedicated event services division providing staffing and consulting for stadiums, arenas, and large events. Overlaps with MSG on the security-and-preparedness side of venue services.
• Kroll: Global risk and financial advisory firm with a security risk practice serving major events, venues, and corporate clients. Comparable to MSG in emergency preparedness consulting for large gatherings, but with broader risk and advisory capabilities.
• Crisis24 (GardaWorld): Global integrated risk management and security firm with dedicated event and executive protection practices. Comparable to MSG in providing medical/security integration for high-profile events, but at much larger scale and broader service scope.
• Control Risks: Global specialist risk consultancy offering security, crisis response, and event-related advisory services. Comparable to MSG in advising venues and event organizers on integrated preparedness and response.

Direct peers

• CrowdRx: US-based provider of event medical standby, EMS, and special event safety services for mass gatherings, concerts, and sporting events. Closely comparable to MSG in delivering on-site and standby medical coverage at large venues.
• Contemporary Services Corporation (CSC): Largest US event security and guest services provider, staffing NFL, collegiate, and entertainment venues. Comparable to MSG as a service provider at mass gathering venues, though focused on security staffing rather than medical/emergency planning.

Emerging players

• S-RM: Global corporate intelligence and security consultancy with event and venue advisory practices. Comparable to MSG in providing integrated advisory for major events and venues, though with a more global and intelligence-led orientation.
• Concentric: US-based security and intelligence consultancy with practices spanning event security, threat assessment, and preparedness. Comparable to MSG in providing high-touch advisory services to enterprise clients, but at earlier stage and broader scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medical-sports-group-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Sports Group