Toil

What Toil does

Toil S.p.A. is a privately held Italian fuel distribution company headquartered in Naples that operates a nationwide service station network distributing liquid and gaseous fuels, including petrol, diesel, LPG, and methane. The company sources fuel from major oil companies and operates Kalorgas as a dedicated LPG distribution subsidiary with 30 years of operating history. Its customer base spans individual consumers at retail forecourts, small businesses, and enterprise fleet operators served through digital products.

The company's core technology layer is the proprietary Sistema Blindato, which integrates POS terminals, fuel dispensers, and forecourt operations into a centralized control system enabling automated ordering, logistics optimization, and real-time anomaly detection for fraud prevention. On top of this sits the Étoile platform, comprising the Étoile Light consumer fuel card and the Étoile Business fleet card with a master control dashboard for fleet expense management, accompanied by a mobile application. Physical infrastructure includes 1,344 CCTV systems deployed across the station network to support monitoring and security.

The business model combines transaction-based fuel distribution margins at the pump, subscription and transaction fees on the Étoile fuel cards, and ancillary B2B services including turnkey construction and an acquisition-and-rebranding service for independent operators joining the Toil network. Go-to-market is dual: direct-to-consumer through owned and affiliated service stations, and B2B through the Étoile Business platform distributed to enterprise fleets. The company is family-owned by the Toti family (Matteo, Luigi Vincenzo, and Alessandro Toti), and has committed €10 million to CO2 compensation with a stated 2028 target for full photovoltaic energy self-sufficiency across the network.

Name

Toil

Legal name

Toil S.p.A.

Website

https://toil.it

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Toil S.p.A. is an Italian fuel distribution company headquartered in Naples operating a nationwide service station network for liquid and gaseous fuels. It serves individual consumers and enterprise fleets through its Étoile digital platform of fuel cards, anti-fraud POS systems, and centralized fleet management tools.

Ownership category

akta.pro rank

Product category

Fuel Distribution

NAICS

Gasoline Stations (4571), Gasoline Stations with Convenience Stores (45711), Fuel Dealers (45721), Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

Keywords

• Fuel distribution services
• Petroleum retail network
• Fleet fuel management
• Fuel card payments
• Service station construction

Headquarters

HQ city

Napoli

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Distribution and Retail: Toil operates in the Italian market for distribution and commercialization of liquid and gaseous fuels. The company purchases products exclusively from leading oil companies and sells through its network of service stations, offering competitive pricing with high transparency and security standards.
2. Étoile Fuel Cards and Fleet Management: Étoile platform provides fuel cards (Étoile Light for individuals and small businesses, Étoile Business for enterprise fleets) with discounts, promotions, and fraud prevention services at Toil and affiliated fuel stations.
3. Service Station Construction: Turnkey service station construction from feasibility study to complete implementation, final testing, delivery, and subsequent assistance and maintenance.
4. Station Acquisition and Rebranding: Purchase or lease of existing stations with complete restructuring and rebranding, installing only latest generation hardware and software.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Toil purchases liquid and gaseous fuels exclusively from leading oil companies and distributes/retails them through its owned and affiliated network of service stations across Italy. It sells the Étoile platform of fuel cards and digital fleet management services (Étoile Light for private individuals and small VAT holders, Étoile Business with master-card fleet controls for companies), supported by a proprietary anti-fraud POS system, a centralized armored management platform, and a mobile app. It also offers turnkey construction, rebranding, and acquisition services for fuel stations, and runs the Kalorgas sub-brand for LPG distribution.

Product overview

Toil operates as a fuel distribution company with a portfolio built around two pillars: a network of branded service stations and a digital payment platform called Étoile Fuel Innovation. Étoile encompasses fuel cards (Étoile Light for private individuals, Étoile Business for business fleets) and a fraud prevention system (Étoile Anti-Fraud System), all accessible via a mobile app and dedicated portal. Toil also offers service station construction and plant acquisition services, and maintains a sub-brand, Kalorgas, for LPG distribution. The product ecosystem is unified by Toil's technology platform, which automates procurement, logistics, dispensing, and payment across the entire fuel supply chain.

Differentiator

Problem solved

Functional benefit

Brands

• Étoile: A platform offering services aimed at making fuel payment management safer and more convenient, including fuel cards, vouchers, mobile app, and fraud prevention systems. Étoile also encompasses the Étoile Fuel Club supporting Italian digital artists through NFT commissions and purchases.
• Étoile Light
• Étoile Business
• Kalorgas

Products and services

• Toil Fuel Distribution Network

Quantifiable outcome

• Companies can save 15-30% on fuel costs by eliminating irregularities and fraud
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FortechcoreTechnology or IntegrationFortech is Toil's technology partner, selected for sharing the same vision of prioritizing quality, experience, and technological innovation. Fortech is a leading company in Italy for providing services for fuel distribution facilities, supporting Toil's integrated management systems and automation technology.
• AssoindipendentiminorOthersAssoindipendenti is an independent fuel operators association. Toil is listed as a partner on the association's website, indicating membership and collaborative relationship in representing independent fuel distributors.
• Assopetroli (Associazione Italiana Operatori distributori Carburanti)minorOthersAssopetroli is the Italian Fuel Distribution Operators Association. Toil is listed as a partner, indicating membership and industry representation.
• AT ADVminorGTM or Marketing PartnerMarketing partner listed on Toil's website partner section, providing advertising and marketing services.
• KalorgascoreOthersKalorgas is an affiliated company operating for 30 years in GPL (LPG) distribution and sales for domestic and industrial use. Part of Toil's brand portfolio, with a network of commercial relationships with the largest national GPL producers/distributors.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Eni: Italy's dominant integrated oil major and largest domestic fuel retailer with a nationwide branded station network and loyalty program (Eni Live). Eni is a broad competitive incumbent whose retail, fleet, and energy-transition moves directly shape the market in which Toil operates.
• Q8 (Kuwait Petroleum Italia): Major Italian fuel retailer operating a large branded station network with fleet-card offerings and non-fuel retail. Q8 competes directly with Toil for station acquisitions and end customers in the Italian retail fuel segment.
• Tamoil Italia: Established Italian fuel retailer and refiner operating branded service stations with its own fleet-card programs. Tamoil competes with Toil for retail fuel customers, B2B fleet contracts, and acquisition opportunities in the independent station channel.
• EG Group: Large European fuel and convenience retailer with technology-enabled forecourt operations, loyalty platforms, and food service. EG's model of acquiring and rebranding stations with proprietary tech is directly analogous to Toil's stated growth strategy.
• Couche-Tard (Circle K): Global convenience and fuel retailer operating the Circle K brand, with deep experience in technology-driven forecourt operations, fleet cards, and non-fuel retail. Comparable to Toil as a benchmark for where a tech-led fuel retail model can scale globally.
• API (IP Gruppo api): Italian oil group operating the IP branded retail fuel network across Italy, with integrated fleet and non-fuel services. Comparable to Toil as a branded retail and B2B fuel distributor active in the same national market.
• TotalEnergies Erg: Joint venture between TotalEnergies and Erg operating a large branded Italian fuel retail network with loyalty/fleet products, competing for end customers and station acquisitions.

Direct peers

• Costantinopoli Petroli: Independent Italian fuel retailer with a regional station network, comparable to Toil as a Southern Italian operator pursuing retail and B2B fuel distribution with limited geographic footprint.
• San Marco Petroli: Italian independent fuel retailer and wholesaler operating branded stations and B2B distribution. San Marco Petroli is the closest direct peer to Toil in scale and positioning — an independent, technology-investing Italian fuel distributor competing for similar customers.

Emerging players

• WEX (fleet cards): Global fleet-card and mobility payments platform serving enterprise and SMB fleets. WEX is relevant as a benchmark competitor in the B2B fuel-card/fleet-management layer that Toil's Étoile Business targets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/toil-s.p.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toil