Tera Data Indonusa Tbk

Name

Tera Data Indonusa Tbk

Legal name

PT Tera Data Indonusa Tbk

Website

https://terra.co.id

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Computing Devices (Laptops and Personal Computers)

NAICS

Electronic Computer Manufacturing (334111), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Electronic Computers (3571), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

IT & AV Hardware Procurement (Computers, Displays, Projectors, Interactive Panels) (EDAEAIAD)

akta.pro secondary industries

Consumer Electronics & Mobile Device Protection Plans (FSAJALAH), Hardware & Device Support (PC, Mobile, Peripherals) (BPAAACAB)

Keywords

• Laptop manufacturing
• Consumer electronics
• Gaming notebooks
• Business computing devices
• Enterprise AI infrastructure

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Hardware Sales: Sale of Axioo, Pongo, and Visipro branded laptops, gaming notebooks, and accessories to end consumers, contributing 91.4% of revenue as of mid-2025.
2. Government Procurement / Commercial Projects: B2B sales to government institutions through national procurement contracts (Kontrak Payung) and institutional buyers including vocational schools and government ministries.
3. Enterprise AI Solutions: Integrated AI enterprise platform sales including hardware, software, and AI computing infrastructure targeting corporate and government data center deployments.
4. Aftermarket Services & Protection Plans: Accidental Damage Protection Extra (ADP EXTRA), warranty services, and spare parts through service center network.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

PT Tera Data Indonusa Tbk manufactures, assembles, and distributes branded personal computing devices in Indonesia under the Axioo (consumer/business laptops, AIO PCs, tablets), Pongo (gaming laptops with NVIDIA RTX GPUs), and Visipro (RAM and storage peripherals) sub-brands. Beyond hardware, the company delivers enterprise AI solutions (developed with Primacom), education technology programs (Axioo Class Program, Smart Classroom 5.0, Sentra Digital incubators), after-sales protection plans, and government vocational laptop procurement contracts.

Product overview

PT Tera Data Indonusa Tbk operates as a diversified technology company offering a comprehensive portfolio of branded computing products and services under the Axioo, Pongo, and Visipro sub-brands. The Axioo brand encompasses consumer laptops (Hype Series), AI-enabled laptops (Hype AI Series), business laptops (Zetta Series), and All-in-One PCs. Pongo is the gaming-focused sub-brand offering performance laptops with NVIDIA RTX GPUs ranging from Rp 9-21 million. Visipro covers memory and storage peripherals. Beyond hardware, the company provides an ecosystem of services including Axioo Class Program (vocational training reaching 25,000+ students), Axioo Smart Classroom 5.0 (technology-enabled learning environments), Axioo Sentra Digital (vocational business incubators), and Enterprise AI Platform solutions developed with Primacom. The company maintains Indonesia's largest service network with 183 centers plus Indomaret partnership for nationwide coverage, positioning it as a complete technology solutions provider from consumer devices to enterprise AI systems.

Differentiator

Problem solved

Functional benefit

Brands

• Axioo: Main consumer laptop brand offering notebooks, tablets, AIO, desktops, 2-in-1 devices, and smartphones. Product lines include Hype Series, Zetta Series.
• Pongo
• Visipro
• Alessa

Products and services

• Axioo Hype Series Consumer and productivity laptop line including Hype 3, Hype 5, Hype 7 variants with Intel and AMD processors. Features upgradable RAM/SSD, backlit keyboards, and 180-degree screen hinges. Targets students, young professionals, and general consumers in the Rp 6.5-8 million price range.
• Axioo Hype AI 5 AI-enabled laptop featuring Intel Core Ultra 5 125H processor with integrated Neural Processing Unit (NPU) and Intel AI Boost for local AI processing, Windows Studio Effects, and Microsoft Copilot support. Targets professionals, educators, and students seeking AI-ready devices.
• Axioo Zetta Series Business laptop line designed for the B2B enterprise segment with Intel Core P/H series processors, enterprise-grade security (fTPM, BIOS-level security, Privacy Shutter), Wi-Fi 6, and Bluetooth 5.2. Includes premium after-sales service with on-site technician support within 2 hours, temporary replacement units, and 3-year ADP Extra coverage.
• Pongo Gaming Series Performance gaming laptop brand featuring NVIDIA GeForce RTX GPUs (RTX 2050 to RTX 5070), Intel Core i7 processors, high refresh rate displays (144-165Hz), Sound Blaster audio, and multicolor backlit keyboards. Models include Pongo 725, 725 v2, 735, 755, 765, and 775 in the Rp 9-21 million range, targeting gamers and creative professionals.
• Axioo Flex All-in-One PC Compact desktop computing solution combining display and computer in a single unit for modern productivity environments and office spaces.
• Visipro Storage and Memory Products Memory and storage products including professional RAM modules and portable SSDs that complement the Axioo ecosystem by providing peripheral storage solutions.
• Laptop Merah Putih Locally manufactured laptop developed in collaboration with ITB and PT Xacti, featuring Indonesian-designed motherboards with high domestic component levels (TKDN). Part of Indonesia's technology independence initiative, supported by KEDAIREKA funding from the Ministry of Education.
• Axioo Smart Classroom 5.0 Integrated technology-enabled learning environment featuring digital interactive screens, Axioo laptops, automated class management software, industry curriculum from hardware to AI, and modern vocational training tools. Deployed at vocational schools (SMK) across Indonesia.
• Axioo Sentra Digital Vocational-based technology business incubator centers established in partnership with SMK schools. Students gain hands-on experience selling Axioo products and providing technical services including installation, maintenance, and repairs. Initial locations include Kuningan, Bandung Barat, and Bekasi regencies.
• Axioo Class Program (ACP) Digital competency and employability skills program for vocational students, reaching 25,000+ students and alumni across 1,100+ educational institutions. Includes the Axioo AI Skill Contest and Axioo AI Summit events in collaboration with Intel Digital Readiness, Google for Education, and the government education ministry.
• Axioo Accidental Damage Protection Extra (ADP EXTRA) Comprehensive device protection program covering accidental damage, liquid spills, natural disasters, and theft with a unique multi-claim capability during the coverage period. Included free with select products such as the Axioo Hype AI 5.
• Enterprise AI Platform Integrated AI enterprise solution developed with Primacom covering agentic workflow automation, enterprise knowledge intelligence, and AI-powered market intelligence systems. Designed for sovereign AI infrastructure with high data security control, regulatory compliance, and large-scale AI computing needs, targeting Indonesian enterprise and government data center deployments.

Quantifiable outcome

• Revenue of Rp 1.23 trillion in 2024, targeting Rp 1.68 trillion in 2025 (35% growth)
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• PT Primacom Interbuana (Primacom)coreStrategic or Co-development Partner · 21 May 2026Strategic collaboration for developing integrated Enterprise AI Platform covering agentic workflow automation, enterprise knowledge intelligence, and AI-powered market intelligence systems. Primacom contributes communication infrastructure, cloud, and data center capabilities while Axioo provides hardware and local market expertise. Platform targets Indonesian enterprise and government data center deployments.
• AMD (Advanced Micro Devices)coreTechnology or Integration · 21 May 2026Technology partnership providing AMD Instinct MI350X Series GPU and computing platforms for AI training, inference, and enterprise AI workloads. AMD supports Axioo's enterprise AI infrastructure development for Indonesian data centers.
• Intel CorporationcoreTechnology or Integration · 21 May 2026Technology partnership for AI computing platforms and Intel Core Ultra processors with integrated NPU (Neural Processing Unit) for AI Boost functionality in consumer laptops.
• NVIDIAcoreTechnology or Integration · 21 May 2026Technology partnership for GPU solutions including GeForce RTX series for gaming laptops (RTX 5060, 5070) and AI computing platforms for enterprise deployments.
• HISPPI PNF (Himpunan Seluruh Pendidik dan Penguji Indonesia Pendidikan Nonformal)coreStrategic or Co-development Partner · 30 October 2025MoU for strengthening digital competency of vocational instructors and examiners across Indonesia. Axioo provides Intell Skill for Innovation training program worth Rp 5 million per person for 400 instructors, covering all expertise areas from IT to beauty and culinary arts.
• Indomaret / IndopaketcoreChannel Partner/ Reseller/ Distributor · 1 September 2025Strategic partnership enabling Axioo Drop Off and Pick Up service at Indomaret stores. Uses Indomaret's 20,000+ retail network for after-sales service delivery. Pilot in Jakarta and Surabaya from September 2025, national rollout from January 2026.
• SomethincminorGTM or Marketing Partner · 19 August 2025Lifestyle collaboration bundling Axioo HYPE Series laptops with Somethinc skincare products. Active August 19 - October 31, 2025 targeting Back To School season. Customers receive skincare bundle and chance to win Axioo HYPE 5 AMD X3 Lollipop Edition laptops.
• Kementerian Pendidikan Dasar dan Menengah (Kemendikdasmen)coreStrategic or Co-development Partner · 13 August 2025Extended MOU with Kemendikdasmen through Directorate General of Vocational Education. Axioo supports government 8+i program through Axioo Class Program, instructor upskilling, and Smart Classroom donations. Targets 1.5 million students and over 1,100 education institutions.
• Gamecom TeamminorGTM or Marketing Partner · 5 August 2025Axioo Pongo 775 used as official demo device for Troublemaker 2 game media preview. Collaboration supports Indonesian gaming ecosystem and local game development studio.
• Kedutaan Besar Republik Rakyat Tiongkok (Kedubes RRT)minorGTM or Marketing Partner · 25 July 2025Joint presence at SMK Islam Ruhama building inauguration. Axioo Smart Classroom 5.0 donated during ceremony where RRT Embassy donated the school building. Chinese Embassy plans vocational training programs for students.
• SMK Islam RuhamaminorGTM or Marketing Partner · 23 July 2025Recipient of Axioo Smart Classroom 5.0 donation valued at Rp 500 million, including digital screens, laptops, management software, and AI curriculum.
• Institut Teknologi Bandung (ITB)coreStrategic or Co-development Partner · 8 July 2025Research collaboration for Laptop Merah Putih development including locally designed motherboard with high TKDN. Supported by KEDAIREKA funding from Ministry of Education. Axioo handles manufacturing with PT Xacti using CKD process.
• Google for Education IndonesiaminorGTM or Marketing Partner · 24 January 2025Participated as speaker and judge at Axioo AI Summit 2024, contributing to AI education discussions in Indonesia.
• UNICEF IndonesiaminorGTM or Marketing Partner · 24 January 2025Participated as speaker at Axioo AI Summit 2024 seminar on AI in education and future of work.
• International Labour Organization (ILO)minorGTM or Marketing Partner · 24 January 2025Participated as speaker at Axioo AI Summit 2024 discussing AI's impact on labor market and digital skills.
• Intel Digital ReadinesscoreStrategic or Co-development Partner · 23 December 2024Collaboration on Axioo AI Summit 2024 and Axioo AI Skill Contest, promoting AI education and skills among Indonesian students. Intel Digital Readiness contributed expertise and resources to the AI competition and summit event.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Advan: Indonesian electronics brand (laptops, tablets, smartphones) competing directly in the sub-Rp 8M consumer and education segments with similar local-brand positioning and national retail distribution.
• Zyrex Indonesia: Indonesian PC and laptop assembler selling under its own brand with similar local-assembly, TKDN-focused positioning targeting government and education buyers. Closest domestic analogue to Axioo's local-manufacturing and procurement strategy.
• MSI (Micro-Star International): Gaming laptop specialist whose high-refresh, RTX-equipped notebooks directly compete with the Pongo 725/755/765/775 series in the Indonesian gaming and creator segment.

Emerging players

• Huawei: Chinese OEM expanding MateBook laptops and AI PC lines across Southeast Asia, including Indonesia; relevant emerging competitor as it pushes into education and consumer segments Axioo serves.

Broad incumbents

• Lenovo: World's largest PC vendor with deep Indonesian distribution across IdeaPad, LOQ/Legion gaming, and ThinkPad enterprise lines; competes with Axioo across consumer, gaming, and government procurement.
• Acer: Taiwanese PC OEM with broad Indonesian consumer, gaming (Predator/Nitro), and education presence; offers comparable price-tier competition to Axioo Hype and is also a participant in regional government tenders.
• HP Inc. Global PC and print leader with established Indonesian enterprise, education, and government channels; competes for the same Kontrak Payung-style public-sector tenders that drive Axioo's B2B revenue.
• Dell Technologies: Global enterprise PC and server vendor whose Latitude, Inspiron, and Alienware lines compete with Axioo Zetta in B2B and Pongo in gaming; relevant comparator as Axioo expands into enterprise AI workstations and servers.
• ASUS: Global PC OEM with strong Indonesian retail presence across consumer, gaming (ROG), and business laptop lines — directly competes with Hype and Pongo series while also contesting education and enterprise tenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/axioo.indonesia
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/pt-tera-data-indonusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tera Data Indonusa Tbk