What UNICEF Indonesia does

UNICEF Indonesia is the Indonesia country office of UNICEF (United Nations Children's Fund), a United Nations agency headquartered in New York that was established in 1946 and expanded into Indonesia in the 1950s. The organization is a non-profit humanitarian entity operating out of Jakarta with a headcount of 352 employees and a mandate to protect children's rights and meet their basic needs. Its work is structured around four primary programmatic verticals: child health (immunization expansion and nutrition), child protection (preventing child marriage and creating safe spaces), education (early childhood development and school readiness), and emergency response. Programmatic storytelling and recent press releases evidence active operations across multiple Indonesian provinces including Aceh, Lombok Tengah, and Kabupaten Kupang.

Name

UNICEF Indonesia

Legal name

UNICEF Indonesia (United Nations Children's Fund Indonesia)

Website

https://unicef.or.id

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

UNICEF Indonesia is the Jakarta-based country office of the United Nations Children's Fund, delivering child health, nutrition, education, and protection programs across Indonesia through partnerships with the Government of Indonesia, healthcare workers, and individual donors.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

akta.pro secondary industries

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Maternal, Child & Family Health Program Funding (HLAJALAG)

Keywords

• Child welfare programs
• Humanitarian aid services
• Child immunization programs
• Nationwide fundraising platform
• Corporate partnership programs

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: UNICEF Indonesia raises funds through direct donations from Indonesian individuals via its website (supportunicefindonesia.org), with calls-to-action such as 'BANTU SEKARANG' (Help Now) prominently displayed throughout the site.
2. Corporate Partnerships: UNICEF Indonesia engages with corporate partners through structured partnership programs (Bermitra bersama kami), including influencer collaborations (#UNICEFChampions) andCause marketing initiatives.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

UNICEF Indonesia is the country office of UNICEF, delivering child welfare programs across Indonesia through health (immunization, nutrition, breastfeeding support), child protection (preventing child marriage, creating safe spaces), and education readiness initiatives. It partners with the Government of Indonesia, healthcare workers, civil society, and corporate partners, while raising funds primarily through individual donations collected online and via community and influencer engagement.

Product overview

UNICEF Indonesia is the Indonesia country office of UNICEF (United Nations International Children's Emergency Fund), a United Nations agency operating in Indonesia since 1948. Rather than offering a commercial product platform, UNICEF Indonesia functions as a charitable organization and development agency focused on children's welfare programs. Their work spans multiple programmatic areas including child health (immunization, nutrition), child protection (preventing child marriage, safe spaces for children), education, and emergency response. The organization operates through advocacy, partnerships with the Indonesian government and civil society, fundraising campaigns, and awareness initiatives rather than through a technology product or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Immunization Program National program supporting frontline healthcare workers to expand immunization coverage and close vaccination gaps for children across Indonesia, with documented activity in provinces such as Aceh and Lombok Tengah.
• Nutrition and Breastfeeding Support Program Program supporting mothers and infants through national breastfeeding initiatives and broader nutrition support, including World Breastfeeding Week activities in Indonesia.
• Child Marriage Prevention Program Community engagement and protection program that supports families and communities — including father-led advocacy — to prevent child marriage, with documented activity in Lombok Tengah.
• Education Readiness Program (Siap untuk Belajar dan Bertumbuh / Demi Awal Terbaik) Early childhood development initiative strengthening nutrition, education, and school readiness for children, with documented activity in Kabupaten Kupang.
• U-Report Indonesia Digital youth engagement platform (indonesia.ureport.in) that enables young people in Indonesia to participate in surveys and advocacy on issues affecting children.
• #UNICEFChampions Influencer Program Influencer and advocate program engaging public figures to drive awareness and positive change for children in Indonesia, referenced as Mendorong Perubahan untuk Setiap Anak.
• Safe Spaces for Children Initiative (Ruang Aman bagi Setiap Anak) Child protection initiative focused on creating safe and supportive environments for every child to grow and develop optimally, tied to Indonesia's National Children's Day observance.

Quantifiable outcome

• Expanding immunization coverage across Indonesia
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Government of IndonesiacoreStrategic or Co-development PartnerUNICEF Indonesia maintains a core strategic partnership with the Government of Indonesia, aligning programs with national development priorities and supporting policy implementation for child welfare, health, and education.
• Healthcare Workers and Community Health VolunteerscoreStrategic or Co-development PartnerUNICEF Indonesia works with frontline healthcare workers across Indonesia to deliver essential services including immunization, nutrition support, and health education to children and families.
• U-Report IndonesiaminorStrategic or Co-development PartnerU-Report Indonesia is a youth engagement platform operated in partnership with UNICEF Indonesia, enabling young people to participate in surveys and advocacy on issues affecting children.
• UNICEF Champions InfluencersminorGTM or Marketing PartnerThe #UNICEFChampions program engages influencers and advocates who use their platforms to drive awareness and positive change for children in Indonesia.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Save the Children Indonesia: Major international NGO focused on children's rights, health, and education in Indonesia. Directly comparable peer operating in overlapping child-welfare programmatic areas with similar fundraising model and donor base.
• Oxfam Indonesia: International confederation working on inequality and humanitarian response in Indonesia. Comparable peer in fundraising model, advocacy approach, and engagement with Indonesian government and civil society.
• Plan International Indonesia: Child-focused international NGO operating in Indonesia with overlapping focus areas including child protection, education, and youth empowerment. Comparable peer in fundraising model and beneficiary population.
• Mercy Corps Indonesia: International humanitarian NGO operating in Indonesia focused on crisis-affected and vulnerable communities. Comparable peer in humanitarian programming, donor base, and operational model.
• UNFPA Indonesia: United Nations agency focused on sexual and reproductive health, with significant overlap with UNICEF Indonesia's maternal and adolescent health programs. Comparable as a sister UN agency operating in the same country and policy environment.
• World Vision Indonesia: Christian humanitarian organization focused on child welfare, health, and education in Indonesia. Operates sponsorship-based fundraising similar to UNICEF's donor model and targets overlapping beneficiary populations.
• UNICEF (Global HQ): The parent UN agency operating globally; UNICEF Indonesia is functionally a country office of this organization, sharing mission, brand, and program frameworks. Directly comparable as the same operating entity at country level.
• Compasssion International Indonesia: Child sponsorship-based international NGO operating in Indonesia with overlapping focus on child health, education, and protection. Comparable in sponsorship-driven fundraising model and beneficiary population.

Broad incumbents

• UNDP Indonesia: United Nations development agency in Indonesia working on poverty, governance, and inequality. Comparable as a sister UN agency operating with similar government-partnership model and scale.
• WHO Indonesia: United Nations health agency operating across Indonesia. Comparable as a peer UN agency with overlapping immunization and maternal-child health mandates, though operating with broader health-system scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UNICEFIndonesia
• YouTubeyoutube.com/channel/UCLPBB674pZKov_gvXEUlIHA
• Facebookfacebook.com/UNICEFIndonesia
• LinkedInlinkedin.com/company/unicef-indonesia
• Instagraminstagram.com/unicefindonesia
• TikToktiktok.com/@unicefindonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNICEF Indonesia