What SDC Properties does

SDC Properties (legal entity: SC SDC Imobiliare SRL) is a privately held Romanian real estate developer founded in 2010 and headquartered in Cluj-Napoca. The company specializes in premium residential, commercial, and mixed-use real estate development, with a portfolio of 40 completed projects totaling approximately 2 million square meters of built area. Core products include luxury residential complexes (SDC Septimiu Muresan with 280 apartments, SDC Cosasilor with 190 apartments, SDC Soporului 19 with 306 apartments), Class A office buildings (SDC Calea Turzii with 2,000 m²), and mixed-use developments. All projects incorporate nZEB (Nearly Zero Energy Building) standards, including hybrid heating systems combining boilers with intelligent heat pumps, ventilated facades, solar and photovoltaic panel integration, and geothermal systems. The company employs 101-250 staff and operates a direct-to-consumer sales motion via its website, WhatsApp, phone, and video call channels, targeting high-net-worth individuals and families seeking luxury residential properties in Cluj-Napoca.

SDC's business model combines one-time unit sales of luxury apartments, recurring commercial leasing of Class A office and retail space, and licensing/branding revenue from its strategic partnership with The Trump Organization announced in July 2025. The Trump partnership encompasses Trump Tower Bucharest (launched in Bucharest's city center) and Trump Tower Transylvania (a planned $500+ million development in Cluj-Napoca featuring a golf course, 30-floor hotel tower, and high-end apartments, with construction planned to start in 2026). Revenue streams include residential sales (one-time license), commercial leasing (managed services), and Trump brand licensing arrangements. Pricing is quote-based and not publicly disclosed. Leadership comprises CEO Ștefan Berciu and co-leader Ștefania Berciu Martac. The company has stated expansion ambitions to Bucharest, Austria, and Germany, and collaborates with international specialists from Germany and Austria on design and engineering.

The company faces an ongoing legal matter: a corruption inquiry related to a 2022 attempt to bring Trump branding to a site has resulted in litigation between former politician Adrian Gurzau and SDC CEO Stefan Berciu. Operationally, SDC demonstrates strong sell-through on active projects (SDC Septimiu Muresan 75% sold, SDC Cosasilor 95% sold, SDC Soporului 19 99% sold).

Name

SDC Properties

Legal name

SC SDC Imobiliare SRL

Website

https://sdcproperties.ro

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

SDC Properties is a Romanian luxury real estate developer founded in 2010, building nZEB-certified premium residential, commercial, and mixed-use projects in Cluj-Napoca and Bucharest for high-net-worth individuals, with a strategic partnership with The Trump Organization for branded developments including Trump Tower Transylvania ($500M+).

Ownership category

akta.pro rank

Headquarters

HQ city

Cluj-napoca

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales: One-time sales of luxury apartments and residential units to individual buyers. Properties include various sizes (40-130 m²) with premium amenities, targeting high-net-worth individuals and families.
2. Commercial and Business Space: Rental and sale of Class A office spaces (e.g., SDC Calea Turzii - 2,000 m²) and commercial units within mixed-use developments.
3. Licensing and Branding (Trump Partnership): Revenue from Trump Organization partnership for branded developments including Trump Tower Bucharest and Trump Tower Transylvania, estimated development cost over $500 million.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SDC Properties is a Romanian real estate developer that builds, sells, and leases premium residential, commercial, and mixed-use developments with a focus on nZEB-certified sustainable construction. Its portfolio includes luxury residential complexes (SDC Septimiu Muresan, SDC Cosasilor, SDC Soporului 19), Class A office buildings, and Trump-branded luxury towers (Trump Tower Bucharest and planned Trump Tower Transylvania) developed in partnership with The Trump Organization.

Product overview

SDC Properties is a premium Romanian real estate developer offering a portfolio of residential, commercial, and mixed-use developments. The core product line includes residential complexes (SDC Septimiu Muresan with 280 apartments, SDC Cosasilor with 190 apartments, SDC Soporului 19 with 306 apartments), Class A office buildings (SDC Calea Turzii), and commercial spaces. The company operates a partnership with The Trump Organization, including Trump Tower Bucharest and the planned Trump Tower Transylvania in Cluj. With 40 completed projects and over 2 million m² built since 2010, projects incorporate nZEB energy efficiency standards including solar panels, photovoltaic systems, heat pumps, and ventilated facades.

Differentiator

Problem solved

Functional benefit

Products and services

• SDC Septimiu Muresan Luxury residential complex in Cluj-Napoca offering 280 apartments including penthouses and garden units, alongside 12,000 m² of commercial mall space. Built to nZEB standards with hybrid heating (boiler + heat pump), solar panels, photovoltaic panels, and ventilated facades; 75% sold as of source data.
• SDC Cosasilor Family-oriented residential development in the Mărăști district of Cluj-Napoca, 3 km from the city center. Features 190 apartments, a 900 m² kindergarten, children's playground, 3,800 m² of office space, and 1,000 m² of retail/commercial space; 95% sold as of source data.
• SDC Soporului 19 Residential complex of 306 apartments across 9 floors on a 9,000 m² site in Cluj-Napoca's Gheorgheni district. Includes a kindergarten, commercial spaces, EV charging stations, and proximity to Gheorgheni Sports Park; 99% sold as of source data.
• SDC Calea Turzii Class A office building in Cluj-Napoca with 2,000 m² of leasable space distributed across one basement, ground floor, three upper floors, and one technical level, featuring panoramic glass corner views. Designed for premium commercial tenants.
• Trump Tower Bucharest Luxury residential tower in Bucharest's city center developed jointly with The Trump Organization, providing Trump-branded premium residences and amenities for affluent buyers and international investors.
• Trump Tower Transylvania (Cluj) Planned luxury branded development in Cluj-Napoca comprising a golf course, 30-floor hotel tower, and high-end apartments, delivered in partnership with The Trump Organization as part of SDC's branded luxury expansion.
• Proiect Soporului Unu Mixed-use residential, office, and commercial complex at Strada Soporului nr. 1, completed in 2024 with 35,000 m² total area. Includes 250 apartments, 21 commercial spaces, a clinic, and 1,500 m² of community space.
• Proiect Fabricii Mixed-use residential, office, and commercial complex at Strada Fabricii nr. 105, completed in 2019 with 50,000 m² total area.
• Proiect Anton Pann Residential project in central Cluj at Strada Anton Pann nr. 10-16, featuring 40,000 m² of mixed-use space.
• Proiect Grand by SDC Residential complex at Strada Trifoiului nr. 24-28, completed in 2020 with 35,000 m² total area.
• Proiect Baciu Multifunctional residential complex in Baciu on Galaxiei street, comprising 7 blocks with 86,000 m² total area.
• Proiect Burebista 8 Residential project completed in 2018 at Strada Burebista nr. 8 near Garii Nord square in Cluj, featuring 35,000 m².
• Proiect Traian 36 Mixed-use project at Strada Traian nr. 36 in central Cluj with 40,000 m².
• Proiect Ploiesti 11 Class A office building completed in 2019 at Strada Ploiesti 11 near Piata Mihai Viteazu, with 5,500 m² of office space.
• Proiect Dunarii 20b Residential project completed in 2015 near Iulius Mall in Cluj, featuring 30,000 m² of residential space and a 3,500 m² hotel building.

Quantifiable outcome

• Significantly lower maintenance costs due to energy-efficient systems
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• The Trump OrganizationcoreStrategic or Co-development Partner · 11 July 2025SDC Imobiliare partnered with The Trump Organization to launch Trump Tower Bucharest in July 2025, marking the official debut of the Trump brand in Romania. The partnership also includes Trump Tower Transylvania (Cluj), a luxury development estimated at over $500 million including a golf course, 30-floor hotel tower, and high-end apartments. Eric Trump is expected to travel to Romania to launch the project, with another Trump Tower also planned for Bucharest. SDC Imobiliare, led by Ștefan Berciu and Ștefania Berciu Martac, serves as the local development partner.
• International specialists (Germany and Austria)minorStrategic or Co-development PartnerSDC Properties collaborates with international specialists from Germany and Austria, bringing European top expertise to the local market.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Impact Developer & Contractor: Romanian residential developer focused on premium and mid-premium apartments in Bucharest and Cluj-Napoca, with sustainability claims (Green Homes) — directly comparable customer base, geography, and product positioning.
• Vastint Romania: Romanian arm of Inter IKEA's Vastint, developing large mixed-use and office complexes (e.g., Timpuri Noi, Business Garden Bucharest) — comparable in mixed-use development and Class A office delivery in Romania.
• Hagag Development Europe: Romanian-Israeli real estate developer active in Bucharest and other major Romanian cities with mixed-use residential and office projects — comparable product mix and Romanian mid-premium to luxury positioning.
• Prime Kapital: CEE-focused real estate developer and investor active in Romania with residential, retail, and office projects — comparable mid-premium residential development activity in the same regional market.
• One United Properties: Romanian luxury residential and mixed-use developer listed on the Bucharest stock exchange, operating premium projects in Bucharest and other major Romanian cities — directly comparable to SDC's luxury residential focus and Romanian footprint.

Broad incumbents

• Globalworth: Leading CEE office investor and developer with significant Romanian holdings (Globalworth Tower, Bucharest) — comparable in Class A office leasing and Romanian commercial real estate, though office-only and at much larger scale.
• AFI Europe Romania: Affiliate of AFI Europe, a large CEE mall/office/residential developer with major Romanian assets (AFI Cotroceni, AFI Palace Ploiesti) — comparable in mixed-use Romanian development but at meaningfully larger scale and broader portfolio scope.
• Skanska Commercial Development Europe: European arm of Skanska developing sustainable, energy-efficient office and mixed-use projects across CEE and the Nordics — comparable in sustainability-led development (LEED/nZEB-equivalent) and mixed-use delivery at international scale.

Regional players

• Atenor: Belgian-listed real estate developer with mixed-use, office, and residential projects across Romania (e.g., Hermes Business Campus) and other CEE cities — comparable in sustainable office and residential delivery in the same regional geography.
• NEPI Rockcastle: Largest real estate investment company in CEE, listed on Euronext and JSE, with retail, office, and residential exposure across Romania and the wider region — comparable regional operating footprint, though focused on income-producing assets rather than luxury for-sale residential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sdc_properties
• Facebookfacebook.com/sdcproperty
• LinkedInlinkedin.com/company/sdc-imobiliare
• Instagraminstagram.com/sdc_properties
• TikToktiktok.com/@sdc.properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SDC Properties