What Wolpert does

WÖLPERT (Theodor Wölpert GmbH & Co. KG) is a family-owned regional building materials specialist (Baustoff-Fachhändler) headquartered in Neu-Ulm, Germany. Founded in 1934, the company operates 20 branch locations across Baden-Württemberg and Bavaria in southern Germany, serving both professional tradespeople and private homeowners undertaking construction, renovation, and refurbishment projects. Its assortment spans ten main product categories — Dach (roofing), Fassade (facade), Fliesen (tiles), Garten/Stein (garden/stone), Holz Fachhandel (certified timber), Innenausbau (interior finishing), Rohbau (structural construction), Trockenbau (drywall), Tiefbau (civil engineering), and VELUX roof windows — sourced from established manufacturers including VELUX, Braas, ROTO, Knauf, STEICO, ROCKWOOL, Marazzi, and Kährs. Branded sub-products include the WÖLPERT Spa large-format wall cladding line and the WÖLPERT Betontankstelle self-service concrete dispensing service. The company employs 501–1,000 staff across its headquarters and branch network.

The go-to-market combines physical retail branches with exhibition showrooms, a registered-customer-only online shop (shop.woelpert.de), themed digital sub-portals (Bodenwelt, Gartenwelt, Fliesenwelt), a 360° virtual showroom tour of the Neu-Ulm branch, and a company-owned delivery fleet with crane unloading. Revenue is generated primarily through one-time product sales, supplemented by professional services (delivery logistics, crane unloading, concrete dispensing) and ancillary gift voucher sales in €25/€50/€100 denominations. Pricing is quote-based and account-based for trade customers; private customers request individual quotes. Customer segments are diversified across professional tradespeople, private homeowners, building contractors (Bauträger), and architects, with no disclosed enterprise anchor accounts.

WÖLPERT differentiates on regional density, with 20 branches ensuring proximity to customers across southern Germany, and on 80+ years of local market presence and PEFC-certified sustainable timber sourcing. The business is structured as a GmbH & Co. KG, with WÖLPERT Beteiligungs- und Verwaltungsgesellschaft mbH as the wholly owned general partner (Komplementär). Leadership comprises Managing Directors Karl-Heinz Oechsner and Michael Wagner, with Walther Wölpert as Chairman of the Supervisory Board (Beiratsvorsitzender), reflecting multi-generational family ownership. There is no disclosed use of proprietary technology, AI/ML capabilities, external institutional shareholders, or M&A activity; growth has been driven entirely by organic branch expansion, new service offerings, and product line extensions.

Name

Wolpert

Legal name

Theodor Wölpert GmbH & Co. KG

Website

https://woelpert.de

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

501–1,000 employees

Short description

WÖLPERT (Theodor Wölpert GmbH & Co. KG) is a family-owned regional building materials specialist headquartered in Neu-Ulm, Germany, operating 20 branches across Baden-Württemberg and Bavaria serving professional tradespeople and private homeowners with construction and renovation materials.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Home Centers (444110), Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)

Keywords

• Building materials trade
• Construction supplies retail
• Roofing materials
• Timber and tile trade
• Professional building materials

Headquarters

HQ city

Neu-ulm

HQ country

Germany

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Sales: WÖLPERT generates revenue through the sale of building materials across multiple categories including roofing, facade, tiles, garden/stone, timber, interior construction, raw construction, dry construction, civil engineering, and VELUX products. Sales occur through physical branch locations and the online shop platform.
2. Professional Services: The company offers delivery services using their own fleet, with logistics costs varying based on article size, quantity, and delivery distance. Additional services include unloading with crane equipment.
3. Gift Vouchers: WÖLPERT sells gift vouchers in denominations of €25, €50, and €100 available at their branch counters, catering to both professional and DIY customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WÖLPERT is a regional building materials specialist (Baustoff-Fachhändler) headquartered in Neu-Ulm, Germany, operating 20 physical branch locations across Baden-Württemberg and Bavaria. The company sells a comprehensive range of construction materials across 10 categories — roofing, facade, tiles, garden/stone, timber, interior finishing, structural construction, drywall, civil engineering, and VELUX roof windows — through in-branch sales, a B2B online shop (shop.woelpert.de), and an own delivery fleet for site delivery. The portfolio is complemented by sub-brands such as WÖLPERT Spa (large-format wall cladding) and the WÖLPERT Betontankstelle self-service fresh-concrete dispensing service.

Product overview

WÖLPERT is a regional building materials specialist (Baustoff-Fachhändler) operating 20 branches across Baden-Württemberg and Bavaria in southern Germany, headquartered in Neu-Ulm. Its product portfolio spans the full construction value chain organized into 10 main categories: Dach (roofing with VELUX, Braas, ROTO), Fassade (facade systems), Fliesen (tiles and ceramics), Garten/Stein (garden and landscaping materials), Holz Fachhandel (certified sustainable timber), Innenausbau (interior finishing including flooring), Rohbau (structural construction), Trockenbau (drywall), Tiefbau (civil engineering), and VELUX roof windows. The Fachmarkt (professional trade market) within the shop offers workwear, tools (Makita, Flex), and equipment. WÖLPERT complements its core categories with branded sub-products (WÖLPERT Spa large-format wall cladding) and services including the Betontankstelle fresh-concrete dispensing service, a 360° virtual showroom tour, an online shop for commercial customers, a Google Maps-powered store locator, and themed sub-portals (Bodenwelt, Gartenwelt, Fliesenwelt) alongside the Isover configurator tool. Gift vouchers in €25/€50/€100 denominations are also available. The offering is a multi-channel model combining physical branch showrooms, exhibitions, a trade-facing e-commerce platform, and digital planning tools, unified under the Theodor Wölpert GmbH & Co. KG corporate entity.

Differentiator

Problem solved

Functional benefit

Brands

• WÖLPERT Betontankstelle: Automated concrete mixing and dispensing service offering 6 types of concrete and screed in quantities from 0.15m³ to 2m³, available at select branches (Ulm, Illertissen, Kuchen, Mössingen).
• WÖLPERT SPA

Products and services

• Dach (Roofing Materials)
• Fassade (Facade Systems)
• Fliesen (Tiles and Ceramics)
• Garten / Stein (Garden and Stone)
• Holz Fachhandel (Timber Trade)
• Innenausbau (Interior Finishing)
• Rohbau (Structural Construction)
• Trockenbau (Drywall / Dry Construction)
• Tiefbau (Civil Engineering)
• VELUX Roof Windows
• Fachmarkt (Professional Trade Market)
• WÖLPERT Spa (Large-Format Wall Cladding)
• WÖLPERT Betontankstelle (Fresh Concrete Dispensing Service)
• WÖLPERT Gift Vouchers

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

22 partnerships are on record, tiered minor.

• Braas GmbHminorOthersRoofing materials supplier for WÖLPERT's roofing product category. Products include roofing tiles and accessories.
• ROTO Dach- und Solartechnologie GmbHminorOthersRoof window and solar technology supplier for WÖLPERT's roofing product category.
• VELUXminorOthersRoof window manufacturer supplying WÖLPERT's roofing product category.
• MOCOPINUS GmbH & Co. KGminorOthersFacade and timber specialist supplier for WÖLPERT's facade and timber categories. Supplies certified sustainable wood products.
• DEUTSCHE ROCKWOOLminorOthersMineral wool insulation manufacturer supplying WÖLPERT's facade product category.
• MarazziminorOthersCeramic tile manufacturer supplying WÖLPERT's tile product category.
• GepadiminorOthersTile supplier for WÖLPERT's tile product category.
• braun-steine GmbHminorOthersPaving stone manufacturer supplying WÖLPERT's garden/stone product category.
• DIEPHAUS Betonwerk GmbHminorOthersConcrete products manufacturer supplying WÖLPERT's garden/stone product category.
• STEICO SEminorOthersTimber and insulation products manufacturer supplying WÖLPERT's timber trade category with sustainable building materials.
• NorbordminorOthersWood panel products manufacturer supplying WÖLPERT's timber trade category.
• Kährs Parkett Deutschland GmbH & Co. KGminorOthersParquet flooring manufacturer supplying WÖLPERT's interior construction product category.
• Hamberger Flooring GmbH & Co. KGminorOthersFlooring manufacturer supplying WÖLPERT's interior construction product category.
• HUGA Hubert Gaisendrees KGminorOthersInterior construction products supplier for WÖLPERT's interior construction category.
• Joh. Sprinz GmbH & Co. KGminorOthersGlass and interior construction products supplier for WÖLPERT's interior construction category.
• KWG Wolfgang Gärtner GmbHminorOthersCork and flooring products supplier for WÖLPERT's interior construction category.
• Schiedel GmbH & Co. KGminorOthersChimney and ventilation systems manufacturer supplying WÖLPERT's raw construction product category.
• JACKON InsulationminorOthersInsulation products manufacturer supplying WÖLPERT's raw construction product category.
• ProtektorminorOthersDry construction profile systems manufacturer supplying WÖLPERT's dry construction product category.
• KnaufminorOthersBuilding materials manufacturer supplying WÖLPERT's dry construction product category with plaster and construction board systems.
• MEIERGUSSminorOthersConcrete drainage products manufacturer supplying WÖLPERT's civil engineering product category.
• BIRCO GmbHminorOthersDrainage systems manufacturer supplying WÖLPERT's civil engineering product category.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/woelperts_welt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolpert