Sítio do Moinho Alimentos Orgânicos

What Sítio do Moinho Alimentos Orgânicos does

Sítio do Moinho Alimentos Orgânicos, legally SDM Comercializadora de Produtos Orgânicos Ltda, is a privately held Brazilian organic food producer founded in 1989 by Dick and Angela Thompson in Itaipava, in the serrana region of Rio de Janeiro. The company operates a seven-hectare certified organic farm at 750 meters altitude, featuring 18 greenhouse modules used for year-round cultivation of vegetables, herbs, and greens. Its sub-brand Molino d'Oro, founded in 2004, is the first IBD-certified organic bakery in Brazil, producing artisanal breads using organic wheat flour, natural yeast, slow fermentation, and pure mountain water. The company holds IBD organic certification (Project No. RJ 004) since January 1, 1998, recognized internationally by IFOAM, Europe, USA, and Japan.

The business operates four distribution channels: direct-to-consumer home delivery of customized organic baskets (cestas domiciliares) to families across Rio de Janeiro, Niterói, Petrópolis, and Itaipava via refrigerated trucks on a 48-hour cycle; B2B supply of organic vegetables, breads, and pantry products to over 800 restaurants, hotels, supermarkets, and schools throughout Brazil (including Korin, Mundo Verde, Le Pain Quotidien, and Casa Santa Luzia); two physical retail locations (a weekend farm store in Itaipava and a restaurant/café in Barra da Tijuca open Monday-Friday for lunch and shopping); and an e-commerce storefront at loja.sitiodomoinho.com.br. The company employs 93 people (73 at the farm and 20 across the two stores), orders are placed via phone, email, or WhatsApp with credit card payment processing through Braspag and Cielo, and the brand is supported by content marketing through a recipe blog, nutritionist-authored health content, and multi-platform social media. Recognition includes 1st place in Globo Rural's Prêmio Fazenda Sustentável (2018) and winner in the "Da Terra" category of 7 Maravilhas Gastronômicas do Rio de Janeiro.

Name

Sítio do Moinho Alimentos Orgânicos

Legal name

SDM comercializadora de produtos orgânicos ltda

Website

https://sitiodomoinho.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Sítio do Moinho is a Brazilian organic food producer founded in 1989 in Itaipava, Rio de Janeiro, operating a 7-hectare IBD-certified organic farm, the Molino d'Oro organic bakery, home delivery baskets, and B2B supply to over 800 restaurants and hotels across Brazil.

Ownership category

akta.pro rank

Product category

Organic Food Production

NAICS

Bakeries and Tortilla Manufacturing (3118), Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), All Other Specialty Food Retailers (445298), Perishable Prepared Food Manufacturing (311991)

SIC

Bakery Products (2050), Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industries

Meal Kits & Recipe Box Subscriptions (AFAIANAA), Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

Keywords

• Organic food production
• Artisanal bakery products
• Home delivery baskets
• Certified organic farming
• B2b food supply

Headquarters

HQ city

Petrópolis

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Organic Product Sales: Home delivery of customized organic baskets to individual families in Rio de Janeiro metropolitan area. Products include fresh vegetables from their farm, breads from Molino d'Oro bakery, and curated organic products like grains, preserves, juices, coffees, and teas. Orders placed weekly via phone, email, or WhatsApp with credit card payment.
2. B2B Restaurant and Hotel Supply: Supply of organic vegetables, breads, and packaged products to restaurants, hotels, and retail stores throughout Brazil. Serves hundreds of establishments including restaurants, hotels, supermarkets, and specialty stores.
3. Retail Store Sales: Physical store operations including Barra da Tijuca restaurant/café serving lunch and Itaipava retail location selling fresh produce and products directly to consumers.
4. E-commerce Platform: Online store at loja.sitiodomoinho.com.br for direct consumer purchases of organic products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sítio do Moinho produces and sells certified organic food through its own farm and the Molino d'Oro organic bakery, distributing the output via home delivery baskets, two physical retail stores, an e-commerce platform, and a B2B channel that supplies more than 800 restaurants, hotels, and stores. Its portfolio spans fresh organic vegetables, artisan breads, cakes and cookies, plus packaged categories such as cereals, grains, flours, pastas, nuts, juices, pulps, coffees, teas, jams, spreads, and cleaning products.

Product overview

Sítio do Moinho is an organic food producer and retailer operating since 1989 in Itaipava, Rio de Janeiro. The company operates a certified organic garden, the Molino d'Oro artisanal bakery (first IBD-certified organic bakery in Brazil, founded 2004), and offers home delivery baskets of organic products. The product portfolio centers on fresh organic produce and artisanal breads, supplemented by a wide range of certified organic pantry items sold through physical stores and e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Molino d'Oro: Organic artisan bakery founded in 2004, the first IBD-certified organic bakery in Brazil, producing organic breads, pastas, and flour-based products.

Products and services

• Cestas de entrega domiciliar de produtos orgânicos (Organic home delivery baskets) Recurring, customized baskets of certified organic vegetables and other items delivered to households in Rio de Janeiro, Niterói, Petrópolis and Itaipava. Designed for individual consumers and families seeking a convenient, traceable source of organic food.
• Produtos da Horta (Garden vegetables) Fresh organic vegetables cultivated on the company's 7-hectare organic farm at 750 meters of altitude in Itaipava, sold through the stores, e-commerce, home delivery baskets and B2B channel.
• Padaria Orgânica Molino d'Oro (Molino d'Oro Organic Bakery) Artisan organic bakery line including breads (pães), cakes (bolos), and cookies (biscoitos) produced in-house under IBD organic certification. Sold through the company's stores, e-commerce, home delivery baskets and B2B channel.
• Loja de e-commerce Sítio do Moinho (E-commerce store) Online direct-to-consumer store at loja.sitiodomoinho.com.br offering the company's certified organic vegetables, bakery items and packaged products to individual buyers.
• Fornecimento B2B para restaurantes, hotéis e lojas (B2B supply to restaurants, hotels and stores) Wholesale supply of certified organic produce, bakery items and packaged products to more than 800 restaurants, hotels and retail stores.
• Produtos orgânicos embalados (Packaged organic products) Packaged organic assortment including cereals, grains, flours, pastas, nuts, fruits, juices, pulps, coffees, teas, herbs, spices, jams, spreads, and cleaning products, sold through the company's stores, e-commerce, home delivery and B2B channels.
• Lojas físicas Sítio do Moinho (Physical retail stores) Two physical retail stores — one in Itaipava (Petrópolis, RJ) and one in Barra da Tijuca (RJ) — selling the company's full certified organic assortment directly to consumers.

Quantifiable outcome

• Won 1st place in Globo Rural's Prêmio Fazenda Sustentável in 2018
• +3 more outcomes

Named customers16 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IBD - Instituto BiodinâmicocoreOthers · 1 January 1998IBD (Instituto Biodinâmico), located in Botucatu, São Paulo, inspects and certifies organic products in Brazil according to international standards. Sítio do Moinho holds Project No. RJ 004 certification since January 1, 1998. IBD is affiliated with IFOAM (International Federation of Organic Agriculture Movements) and its certificate is recognized in Europe, USA, and Japan. Certification involves periodic inspector visits, certification committee review, residual analysis, and approval of production units.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Imperfect Foods: Subscription-based DTC organic/produce retailer; comparable subscription-basket model and 'good for you, good for the planet' positioning to Sítio do Moinho.
• Misfits Market: US produce-and-pantry subscription DTC operator with similar subscription/basket mechanics to Sítio do Moinho's home-delivery basket program.

Broad incumbents

• Casa Santa Luzia: Iconic São Paulo gourmet supermarket and foodservice supplier; overlapping in premium organic assortment and B2B buyer profile (also a Sítio do Moinho customer).
• Le Pain Quotidien: International artisan bakery-café chain sourcing organic breads; comparable in the bakery-retail sub-channel and a current B2B customer of Sítio do Moinho.

Direct peers

• Mundo Verde: Brazilian organic and natural food retail chain operating across multiple locations; overlaps with Sítio do Moinho's specialty organic assortment and B2B buyer base (Mundo Verde is also a Sítio do Moinho customer).
• Native Alimentos: Brazilian organic and whole-grain food brand with nationwide retail distribution; comparable in the certified-organic packaged/pantry slice of Sítio do Moinho's offering.
• Korin: Brazilian organic food producer and restaurant operator with nationally distributed organic products — directly comparable to Sítio do Moinho in certified-organic production, B2B restaurant supply, and the integrated farm-to-table model.
• Armazém da Terra: Brazilian organic-focused retailer focused on produce and pantry staples comparable to Sítio do Moinho's basket assortment; serves overlapping premium consumers in major Brazilian metros.
• Celeiro: Organic and natural food supermarket in Rio de Janeiro (Leblon) carrying similar SKUs to Sítio do Moinho's pantry/fresh assortment; one of SDM's existing B2B customers, indicating close market overlap.

Regional players

• Granja Mantiqueira (Mantiqueira): Brazilian large-scale premium egg/food producer using vertically integrated farm-to-retail distribution; comparable in vertical integration, brand-led food production, and B2B/retail channel mix (different region).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sitiodomoinho

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sítio do Moinho Alimentos Orgânicos