Myers Family Insurance

What Myers Family Insurance does

Myers Family Insurance is a first-generation, family-owned health insurance agency founded in 2013 by Jim Myers and his late wife Ann, headquartered in Salem, Ohio. The firm specializes in Medicare-related insurance products, offering Medicare Parts A, B, and D coverage, Medicare Advantage Plans (Part C), Medicare Supplement (Medigap) plans, Prescription Drug Plans, and ancillary offerings including Dental, Vision, and Hearing coverage and Rx Discount Programs. Beyond Medicare, the agency provides Individual and Family Health Insurance, Life Insurance, and Retirement Planning services. Its product set is sourced from 10 insurance carrier organizations offering approximately 95 products, positioned to serve Medicare-eligible individuals, families, and multi-state residents. The firm is licensed across Ohio, Pennsylvania, West Virginia, South Carolina, Florida, Connecticut, Washington, and additional U.S. states, enabling remote service delivery to a geographically dispersed clientele.

The underlying technology is limited to a standard insurance brokerage web platform (GoDaddy-hosted website) with no proprietary software, mobile app, or API. Service delivery relies on licensed and appointed agents conducting phone-based and in-person consultations, supported by community engagement activities such as library presentations and local chamber events. The firm's competitive positioning rests on tenured expertise (over 50 years of combined team experience with 16+ years from the principal agent), post-enrollment support including claims assistance and year-end reviews, and community-based brand presence in the Salem, Ohio region.

The business model is commission-based: the agency earns carrier-paid commissions on enrolled plans and charges no direct fees to clients. Revenue streams are categorized as subscription-recurring due to the renewal trail structure typical of Medicare Advantage and Supplement commission schedules. The go-to-market motion is sales-led via direct agent outreach and community-driven lead generation, with marketing channels including organic social media, email newsletter, and educational blog content focused on Medicare basics and enrollment periods. The agency serves SMB and individual consumer segments, with no disclosed enterprise or employer-group accounts.

Name

Myers Family Insurance

Legal name

Myers Family Insurance

Website

https://myersfamilyins.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Myers Family Insurance is a Salem, Ohio-based, family-owned health insurance agency founded in 2013 that brokers Medicare Advantage, Supplements, Prescription Drug Plans, individual/family health, and life insurance products for individual consumers across multiple U.S. states.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Off-Exchange Individual & Family Plans (HLAEABAB)

Keywords

• Medicare insurance services
• Health insurance brokerage
• Medicare supplement plans
• Prescription drug plans
• Retirement planning services

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Commission Revenue: Generates revenue through commissions paid by insurance carriers. Currently represents 10 organizations which offer 95 products. Services provided at no cost to clients as commissions are paid by insurance carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Myers Family Insurance is an independent insurance brokerage agency that helps individuals and families navigate Medicare and health insurance options. The agency enrolls clients in Medicare Advantage Plans, Medicare Supplements (Medigap), Prescription Drug Plans, Individual & Family Health Insurance, Life Insurance, and Retirement Planning products from 10 carrier organizations offering 95 products. Services are provided at no cost to clients, with revenue generated through carrier commissions.

Product overview

Myers Family Insurance is a first-generation owned health insurance agency launched in 2013, offering a portfolio of Medicare and health insurance products. The company's core offerings center on Medicare coverage including Part A (Hospital Insurance), Part B (Medical Insurance), Medicare Advantage Plans (Part C), Medicare Supplements (Medigap), and Prescription Drug Plans (PDP). These Medicare products work together as a comprehensive coverage ecosystem: Medicare Advantage plans combine hospitalization, medical, and prescription drug coverage into a single plan, while Medicare Supplements work alongside Original Medicare to cover approved service balances. Additional products include standalone Prescription Drug Plans, Rx Discount Programs, Dental/Vision/Hearing coverage add-ons, Individual & Family Health Insurance, Life Insurance, and Retirement Planning services. The agency serves clients across multiple states including Ohio, Pennsylvania, West Virginia, Florida, South Carolina, Connecticut, Washington, and others nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicare Part A (Hospital Insurance)
• Medicare Part B (Medical Insurance) Medical insurance covering doctor visits, outpatient hospital care, physical and occupational therapy, and some home healthcare services. Requires payment of a monthly premium and yearly deductible. Available to Medicare-eligible individuals through the agency.
• Medicare Advantage Plans (Part C/MAPD) Medicare Part C plans combining hospitalization, medical (doctors, labs), and prescription drug coverage into one plan. May include additional benefits such as dental cleanings, routine eye exams, and over-the-counter benefits. For Medicare-eligible individuals seeking comprehensive coverage through a single plan.
• Medicare Supplements (Medigap) Supplemental insurance plans that work with Original Medicare to cover the balance of Medicare-approved services. Require a monthly premium and do not include prescription drug, dental, vision, or hearing coverage. For Medicare-eligible individuals seeking to fill Original Medicare coverage gaps.
• Prescription Drug Plans (PDP) Stand-alone or Medicare Advantage-integrated prescription drug coverage that helps offset monthly prescription costs. Copays vary based on medication tier level and formulary placement. For Medicare-eligible individuals needing prescription drug coverage.
• Individual & Family Health Insurance Health insurance coverage for individuals and families of all ages, beyond Medicare-specific products. For individuals and families seeking affordable health coverage that includes their preferred physicians and prescriptions within budget.
• Life Insurance Life insurance products offered as part of the agency's comprehensive insurance portfolio to help clients protect their families financially.
• Retirement Planning Retirement planning services and products to help clients plan for their financial future, offered alongside the agency's health and life insurance portfolio.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Major Insurance CarrierscoreChannel Partner/ Reseller/ DistributorRepresents 10 insurance organizations offering 95 products. Works with major carriers to provide Medicare Advantage, Medicare Supplements, Prescription Drug Plans, Individual & Family Health Insurance, and Life Insurance products to clients.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Connie Health: Medicare-focused advisory service combining licensed local agents with digital tools to help beneficiaries compare Medicare plans, directly comparable in combining high-touch service with multi-carrier Medicare distribution.
• Chapter: Tech-enabled Medicare advisor platform offering personalized, agent-supported Medicare plan selection, increasingly competing for the same Medicare-eligible clients with a more modern digital experience.
• Medicareful: Medicare enrollment platform and CRM that supports independent agents selling Medicare products, providing technology infrastructure to small agencies comparable in size to Myers Family Insurance.

Direct peers

• eHealth: Online health insurance marketplace with a major Medicare segment, offering Medicare Advantage, Supplement, and PDP comparison and enrollment. Directly comparable in product mix, though operates via a digital-first model rather than Myers' agent-led approach.
• GoHealth: Medicare-focused health insurance marketplace enrolling beneficiaries in Medicare Advantage, Supplement, and Prescription Drug Plans via both online and agent-assisted channels, making it a direct competitor for the same Medicare-eligible customer.
• SelectQuote: Public insurance brokerage with a Senior market division focused on Medicare Advantage, Medigap, and PDP distribution, operating a commission-based model very similar to Myers Family Insurance but at significantly greater scale.
• Benefytt Technologies: Insurance distribution and member-acquisition platform with Medicare and individual health product offerings through call-center and digital channels, operating as a scaled version of the same multi-carrier brokerage model.
• HealthMarkets: National insurance agency representing multiple carriers and offering Medicare, individual/family health, life, and supplemental insurance through licensed agents, closely mirroring Myers Family Insurance's multi-line, multi-carrier agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myersfamilyins
• LinkedInlinkedin.com/company/myers-family-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myers Family Insurance