Little Swimmers
Little Swimmers is a family-owned swim school founded in 1996 operating three Miami-Dade County pool locations, delivering in-person swim instruction from infants to adults plus the Snorkel Explorers program, pool parties, and community-partner scholarship offerings.
- Company typePrivate
- Founded1996
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Little Swimmers does
Little Swimmers is a family-owned and operated swim school founded in 1996 by Gerald Little and Meric Tendrich in Miami-Dade County, Florida. It delivers in-person swimming instruction across three physical pool locations — West Kendall (at Miccosukee Golf & Country Club), Somerset Bay (at Somerset Academy Bay), and Dadeland (at Village at Dadeland) — to children from 8 months through adults. The core product portfolio includes Private Classes, Semi-Private Classes (2-3 students), Group Classes (3-5 students), Mommy & Me parent-child classes, in-home Home Lessons, Special Needs Classes, and the Snorkel Explorers 3-day intensive program with an optional Ocean Trips extension. Supplementary revenue lines include Pool Parties, Summer Camps and School Field Trips, Gift Cards, and the Every Child A Swimmer (ECAS) scholarship program run in partnership with the International Swimming Hall of Fame.
There is no underlying technology platform: scheduling is phone-based with payment due in person on the first day of lessons (cash or check; $5/day late fee), no app or online booking exists, and no public API is offered. The go-to-market motion is direct-to-consumer via phone-based enrollment at the three pool venues, supplemented by a website (littleswimmers.net), an Instagram channel (@littleswimmers), SMS inquiry handling, and a referral ecosystem anchored by community partnerships with drowning-prevention nonprofits (Every Child A Swimmer, Kyan's Kause, Live Like Jake) and advocacy organizations (Autism Speaks, Down Syndrome Association of Miami, West Kendall Baptist Hospital). Revenue per lesson is structured as 2-week programs of 30-minute daily sessions with units priced per class type; pricing is not publicly disclosed and varies by location and class format.
Customer concentration is structurally low: the business serves thousands of individual families in South Florida, with no enterprise anchor customers, plus small institutional volume from summer camps, schools, and employee-discount partner organizations (Miami-Dade Fire Rescue, Miami-Dade Police, Miami-Dade County employees, Baptist Health, Zoo Miami, Miccosukee Golf & Country Club). The company is privately held, employs 11-50 staff, and reports no external funding, parent company, or acquisition activity.
Little Swimmers firmographics
Firmographics- Name
- Little Swimmers
- Legal name
- Little Swimmers
- Website
- https://littleswimmers.net
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Little Swimmers is a family-owned swim school founded in 1996 operating three Miami-Dade County pool locations, delivering in-person swim instruction from infants to adults plus the Snorkel Explorers program, pool parties, and community-partner scholarship offerings.
- Ownership category
- akta.pro rank
Little Swimmers industry classification
Industry- Product category
- Swimming Instruction
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
- akta.pro secondary industries
- Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ), Aquatic Centers & Swimming Facilities (MPAKAEAF)
Keywords
Where Little Swimmers is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Little Swimmers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Swim Lessons - Private Classes: One-on-one individualized instruction with certified instructors. Sold as 2-week programs with 30-minute daily sessions (Monday-Friday). Payment collected on the first day of lessons.
- Swim Lessons - Semi-Private Classes: Small group instruction for 2-3 students per instructor. Requires basic swimming skills prerequisite. Sold as 2-week programs with 30-minute sessions.
- Swim Lessons - Group Classes: Group instruction with 3-5 students per instructor. Suitable for beginners ages 4+. Sold as 2-week programs.
- Mommy & Me Classes: Parent-child paired swimming instruction for ages 8 months to 2.5 years. Group format with up to 6 parent-child pairs per session.
- Home Lessons: In-home swim lessons delivered by experienced instructors at customer's residence pool. Tailored to customer's pool and schedule.
- Special Needs Classes: Individualized instruction paced to specific needs for swimmers of all ages with special needs requirements.
- Snorkel Explorers Program: 3-day pool-based intensive for confident swimmers aged 6+. Includes graduation certificate and eligibility for optional Ocean Trips (separate cost).
- Pool Parties: Customizable pool party packages at West Kendall location. Includes supervised pool fun in kid-friendly environment. Booked via phone.
- Summer Camps & Field Trips: Group swimming experiences for summer camps and schools. Options include free swim sessions, lifeguard-supervised swim, and learn-to-swim group lessons. Available at West Kendall location.
- Gift Cards & Gift Boxes: Gift certificates for swim lessons available for purchase via phone.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Private classes at Dadeland and Somerset Bay |
| Unit Pricing | Pay-as-you-go | Private classes at West Kendall |
| Unit Pricing | Pay-as-you-go | Semi-Private classes at West Kendall |
| Unit Pricing | Pay-as-you-go | Group classes at West Kendall |
| Unit Pricing | Pay-as-you-go | Pool Party packages |
| Unit Pricing | Pay-as-you-go | Summer Camps & Field Trips |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Little Swimmers product offering
Product offeringCore offering
Little Swimmers is a family-owned swim school that sells in-person swimming instruction across multiple formats (Private, Semi-Private, Group, Mommy & Me, Special Needs, and Home Lessons) and a Snorkel Explorers program, delivered at three physical pool locations in Miami-Dade County. Classes are structured as 2-week programs (30-minute daily sessions) covering four basic strokes and water safety/survival techniques, with enrollment handled by phone and payment collected on the first day of lessons.
Product overview
Little Swimmers is a family-owned swim school offering a portfolio of swimming lesson programs across three Miami-Dade County locations (West Kendall, Somerset Bay, and Dadeland). The core instructional offerings include Private Classes, Semi Private Classes, Group Swimming Classes, Mommy & Me Classes, Home Lessons, Special Needs Swimming Classes, and the Snorkel Explorers program. The company also provides financial assistance through the Every Child a Swimmer (ECAS) Scholarship, as well as ancillary services including Pool Parties, Summer Camps & School Field Trips, and Gift Cards & Gift Boxes. Pricing and program availability vary by location.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Classes One-on-one individualized swim instruction with a certified instructor covering the four basic strokes (Freestyle, Backstroke, Butterfly, Breaststroke) and essential water safety and survival techniques; ages 8 months to adult; no prior experience required.
- Semi-Private Classes Small-group swim instruction for 2 to 3 students per instructor, requiring basic swimming skills; 30-minute sessions over a 2-week program at the West Kendall location.
- Group Swimming Classes Group swim instruction for 3 to 5 students per instructor suited to beginners aged 4 and up; 30-minute sessions over a 2-week program at the West Kendall location.
- Mommy & Me Classes Parent-and-child swim instruction for ages 8 months to 2.5 years, with up to 6 parent-child pairs per session over a 2-week program.
- Home Lessons In-home swim lessons delivered by Little Swimmers instructors at the customer's residence pool, tailored to the pool environment and scheduling needs; covers four basic strokes and water safety.
- Special Needs Swimming Classes Individualized swimming instruction paced to specific needs for swimmers of all ages, taught in a safe, nurturing environment to build water confidence.
- Snorkel Explorers A 3-day pool-based intensive for confident swimmers aged 6 and up progressing from fundamentals (buddy system, mask clearing) to reef-ready proficiency, including efficient kicking and coordinated breathing; eligible for optional Ocean Trips; offered at Dadeland and Somerset Bay locations.
- Pool Parties Customizable supervised pool-party packages at the West Kendall location, suitable for birthdays and family celebrations in a kid-friendly environment.
- Summer Camps & School Field Trips Group swimming experiences for summer camps and schools at the West Kendall location, offering free swim sessions, lifeguard-supervised swim, and learn-to-swim group lessons focused on water safety.
- Gift Cards & Gift Boxes Gift cards and gift boxes for swim lessons available for purchase by phone, providing a gifting option for Little Swimmers' swim lesson services.
- Every Child a Swimmer (ECAS) Scholarship Scholarship program at the West Kendall pool providing free swim lessons to qualifying families (household income of $50,000 or less, EBT/SNAP benefits, or current Medicaid enrollment).
Companies that use Little Swimmers
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles5 records
Little Swimmers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Little Swimmers partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Down Syndrome Association of MiamiminorCommunity partnership organization. Listed as a trusted partner on Little Swimmers website, indicating a relationship supporting swimmers with Down syndrome.
- Autism SpeaksminorNational autism advocacy organization. Partnership supports Little Swimmers' special needs swimming programs for children with autism.
- West Kendall Baptist HospitalminorLocal hospital. Partnership supporting community health initiatives and water safety awareness in the West Kendall area.
- Every Child A Swimmer (International Swimming Hall of Fame)coreFlagship scholarship program - ECAS (Every Child A Swimmer) in partnership with International Swimming Hall of Fame. Provides free swim lessons for children from families earning $50,000/year or less, or receiving EBT/SNAP benefits or Medicaid. Only available at West Kendall pool. Applications submitted via email.
- Kyan's Kause - Life SavercoreChildhood drowning prevention organization. Partnership provides scholarship opportunities for qualifying families. Little Swimmers refers families to Kyan's Kause for scholarship applications at kyanskause.org.
- Live Like Jake - Childhood Drowning PreventioncoreDrowning prevention nonprofit. Partnership provides scholarship resources for swim lessons. Contact via [email protected].
- United States Swim School AssociationminorIndustry association for swim schools. Membership provides credibility and access to industry best practices.
- Zoo MiamiminorLocal zoo. Offers discount to Zoo Miami Annual Passholders on swim lessons. Community partner providing mutual benefits.
- Miccosukee Golf and Country ClubcoreHost venue for West Kendall pool location. Members receive discount on swim lessons. Hosts Little Swimmers facility on their premises.
- Miami-Dade Fire Rescue Department (MDFD)minorLocal fire department. Employees receive discount on swim lessons. Connection to founders who are firefighters with MDFD.
- Miami-Dade Police Department (MDPD)minorLocal police department. Employees receive discount on swim lessons as employee benefit.
- Miami-Dade County EmployeesminorCounty staff receive discount on swim lessons as employee benefit.
- Baptist Health EmployeesminorBaptist Health team members receive discount on swim lessons as employee benefit.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Little Swimmers competitors and assessment
Company assessmentDirect peers
- SafeSplash Swim School: Franchise swim school serving infants through adults with small-group and private lessons. Comparable to Little Swimmers in instruction format, age range, and water-safety focus, with broader geographic reach and a stronger digital booking experience.
- Big Blue Swim School: Multi-location U.S. swim school franchise focused on children 3 months and up, with private, semi-private, and group lessons plus special needs programs. Closely comparable to Little Swimmers across curriculum, age range, and special needs offerings.
- British Swim School: Franchised swim school offering water-survival and stroke-development lessons for children and adults, often hosted at hotel and country-club pools. Highly comparable venue model (third-party pools) and curriculum to Little Swimmers.
- Aqua-Tots Swim School: Multi-state franchised swim school providing year-round lessons for children 4 months and up. Comparable target customer and lesson structure to Little Swimmers, with a more developed franchise and corporate infrastructure.
- Goldfish Swim School: Largest U.S. franchised swim school chain offering year-round group, private, and semi-private lessons for children 4 months to 12 years. Directly comparable to Little Swimmers in target customer, curriculum, and class format, with greater scale, online booking, and franchise footprint.
- SwimJim Swim School: Multi-location U.S. swim school offering group, private, and adaptive lessons for children and adults. Comparable breadth of programs (including special needs) to Little Swimmers, with a more developed digital presence.
- Emler Swim School: Texas-based multi-location swim school providing lessons for infants through competitive swimmers. Comparable in service model and age range to Little Swimmers, with a more developed curriculum IP and competitive-swimmer pipeline.
Broad incumbents
- YMCA of Greater Miami: Local YMCA branch network offering swim lessons as part of broader membership programming. Competes with Little Swimmers on price-sensitive family swim instruction within Miami-Dade, but with a much wider facility and program portfolio.
Regional players
- City of Miami Aquatics & Parks: Municipal aquatics programs offering low-cost group swim lessons at public pools in Miami. Overlaps with Little Swimmers' beginner and youth segments at lower price points, serving as a price-floor competitor for budget-conscious families.
Emerging players
- Sunsational Swim School: Mobile swim school sending instructors to customers' home or community pools across multiple U.S. markets. Directly comparable to Little Swimmers' Home Lessons offering, with a broader multi-state footprint and online booking.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Little Swimmers social profiles
Digital presenceLittle Swimmers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Little Swimmers leadership team
Management profileNumber of profiles
Profiles5 records
Little Swimmers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Little Swimmers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Little Swimmers
What does Little Swimmers do?
Little Swimmers is a family-owned swim school that sells in-person swimming instruction across multiple formats (Private, Semi-Private, Group, Mommy & Me, Special Needs, and Home Lessons) and a Snorkel Explorers program, delivered at three physical pool locations in Miami-Dade County. Classes are structured as 2-week programs (30-minute daily sessions) covering four basic strokes and water safety/survival techniques, with enrollment handled by phone and payment collected on the first day of lessons.
Is Little Swimmers a public or private company?
Little Swimmers is a private company. It is classified as family owned and is currently operating.
When was Little Swimmers founded?
Little Swimmers was founded in 1996. It employs 11 to 50 people.
Where is Little Swimmers based?
Little Swimmers is headquartered in Miami, United States, in the North America region.
How does Little Swimmers make money?
Ten revenue lines are on record. Swim Lessons - Private Classes are the primary driver. The others are swim Lessons - Semi-Private Classes, swim Lessons - Group Classes, mommy & Me Classes, home Lessons, special Needs Classes, snorkel Explorers Program, pool Parties, summer Camps & Field Trips and gift Cards & Gift Boxes.
Who are Little Swimmers's main competitors?
Direct peers on record are SafeSplash Swim School, Big Blue Swim School, British Swim School, Aqua-Tots Swim School, Goldfish Swim School, SwimJim Swim School and Emler Swim School. YMCA of Greater Miami is listed as a broad incumbent. City of Miami Aquatics & Parks is listed as a regional player. Sunsational Swim School is listed as an emerging player.
Does Little Swimmers have an API?
No public API is recorded for Little Swimmers.
What industry is Little Swimmers in?
Little Swimmers's product category is Swimming Instruction. Its primary akta.pro industry code is EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding), with a secondary code of EDAOAMAJ, Lifeguard, Water Rescue & Aquatic Safety Training. Its NAICS code is 61162 and its SIC code is 7900.